Exploring and mitigating social loafing in online communities

The motivation to share members’ knowledge is critical to an online community’s survival and success. Previous research has established that knowledge sharing intentions are based on group cohesion. Several studies also suggested that social loafing behavior will seriously corrode group cohesion. Therefore, social loafing is a key obstacle to fostering online community development. Although substantial studies have been performed on the critical factors that affect social loafing in the learning group, those on online communities are still lacking. By integrating two perspectives, social capital and perceived risk, a richer understanding of social loafing behavior can be gained. In the research model, social ties and perceived risk have been driven by anonymity, offline activities, knowledge quality, and media richness. Social ties and perceived risk are hypothesized to affect social loafing in the online community, which, in turn, is hypothesized as negatively affecting group cohesion. Data collected from 323 online users in online communities provide support for the proposed model. The study shows that social loafing is a significant negative predictor of the users’ group cohesion. The study also shows that social ties and perceived risk are important components of social loafing. Anonymity, offline activities, knowledge quality, and media richness all have strong effects on social ties and perceived risk in the online community. Implications for theory and practice and suggestions for future research are discussed.     

Influences of Web interactivity and social identity and bonds on the quality of online discussion in a virtual community

People participate in virtual communities (VCs) for knowledge sharing or social interaction. However, most studies of VCs have focused on elucidating knowledge sharing rather than predicting virtual social interactions. This study considers “quality of online discussion” an appropriate metric for assessing group-level outcomes of virtual social interactions, and thus for predicting member willingness to sustain an ongoing relationship with a virtual community (VC). This study develops a research model, grounded in Web interactivity, social identity and social bond theories, for predicting the quality of online discussion in terms of cognitive and social influences. Empirical results from an online survey of a VC verify distinct direct and indirect social influences (perceived internalization bonds and perceived identification bonds) and cognitive influences (perceived communication and perceived control). Implications for academics and practitioners are also discussed.     

Can technology build organizational social capital? The case of a global IT consulting firm

Knowledge management (KM) and knowledge management systems (KMS) have been positioned as strategies and tools that enable organizations to create and transfer knowledge in order to sustain competitive advantage. While KM as a strategy gained legitimacy, KMS have struggled to show a causal relationship to knowledge creation and knowledge transfer. KMS contribution to the economic performance of organizations has been harder to prove, mainly because of a lack of collection of data and thus analysis of knowledge metrics. This has lead to an unjustifiable move to underplay the role of technology in creating and transferring knowledge. We strived to revive interest in KMS by exploring their ability to accumulate social capital and showing its effect on the creation and transfer of knowledge. We posited that social capital was the mediating factor between KMS and knowledge creation and transfer and hypothesized that: (1) KMS will positively affect an organization's ability to build social capital, and that (2) social capital will enhance a firm's ability to create and transfer knowledge. Qualitative data collected from a multinational IT consulting firm was used to validate the framework.     

The effects of social media based brand communities on brand community markers,value creation practices,brand trust and brand loyalty

Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on community markers (i.e., shared consciousness, shared rituals and traditions, and obligations to society), which have positive effects on value creation practices (i.e., social networking, community engagement, impressions management, and brand use). Such communities could enhance brand loyalty through brand use and impression management practices. We show that brand trust has a full mediating role in converting value creation practices into brand loyalty. Implications for practice and future research opportunities are discussed.     

How can virtual communities create value for business?

Virtual communities include everything from discussion boards to massive multiplayer online role-playing games and virtual realities such as Second Life. The business world has assumed that virtual communities can be leveraged to provide access to consumers and consumer data. The benefits of this assumption have not always been realized. The purpose of this article is to understand why some business ventures into virtual communities fail and others succeed. Why do virtual communities support certain types of business activities and not others? Which firm activities are the best candidates to benefit from being positioned in virtual communities? The theories of social contracts and trust explain how firms can successfully participate in virtual communities. The theories have implications in the context of transaction-oriented, interest-oriented, relationship-oriented, and fantasy-oriented communities. The value chain provides an instructive background to understand which firm activities are candidates for being included in virtual communities. Success in virtual communities depends on an attitude of contribution, dedication of resources, building a critical mass, and matching community and business needs. Because many social technologies are in the disillusionment stage of the hype cycle, further research in the business use of virtual communities is needed to guide business practices as we move to full adoption.     

Exploring sustained participation in firm-hosted communities in China: the effects of social capital and active degree

Firm-hosted online communities are user-centred, and their efficacy depends on the users’ sustained participation. This study investigated the impact of social capital on users’ continued usage intention. Specifically, since very little work has been done to explore the antecedents of social capital, we tested the role of operator-related and individual-related factors in cultivating social capital by proposing an integrated research model to fill this gap. Furthermore, to gain deeper insights into continuance intention, we postulate that active degree moderates the relationship between social capital and users’ continued usage intention. Our model is empirically examined using survey data collected from 373 members of a well-known firm-hosted online community in China. The results reveal that the firm’s reaction, offline activities, interaction support, seeking reputation and perceived enjoyment are the significant antecedents of social capital. Additionally, social tie and shared vision exert a stronger effect on continued usage intention for active users, whereas identification has a higher influence on continued usage intention for inactive users. Finally, this study discusses the theoretical and practical implications of these findings and provides possible directions for future research.     

The roles of media capabilities of smartphone-based SNS in developing social capital

Smartphone-based social networking service (SNS) is widely used as a key social platform that promotes users to build and maintain interpersonal relationships. However, little is known about the main characteristics of smartphone-based SNS that strengthen social relationships. By combining studies of mediated-communication namely, media richness and social presence with the social capital theory, this study proposes that the advanced media capabilities of smartphone-based SNS enable users to develop bridging and bonding social capital. Moreover, the study suggests that advanced media richness increases social presence referring to the feeling of being connected with others in virtual environments. As a key outcome of social capital in the context of smartphone-based SNS use, user satisfaction is considered. The results indicate that first, media richness and social presence, which represent media capabilities of smartphone-based SNS, greatly increase bridging and bonding social capital. Second, media richness enhances social presence in the context of smartphone-based SNS use. Finally, bridging and bonding social capital are key determinants of user satisfaction with smartphone-based SNS. Discussion and implications on the results are presented.     

Knowledge Sharing in Virtual Communities: A Study of Citizenship Behavior and Its Social-Relational Antecedents

A virtual community is a type of online structure that enables Internet users to communicate and collaborate. Users' knowledge contributions are critical to the viability and sustainability of virtual communities. This article studies virtual community members' knowledge sharing from the perspective of citizenship behavior defined as members' spontaneous contribution to the community without expectation of return or reciprocation. The social-relational antecedents of citizenship behavior are explored through an examination of how members' general attitude and desire for relationship building and maintaining, including attachment motivation, social support orientation, and disposition to trust influence their trusting beliefs and citizenship knowledge-sharing behavior. Hypotheses are developed and tested with survey data from Chinese and American users of virtual communities. In general, the results of data analyses support our research model. This article contributes empirically to virtual community research and has practical implications for virtual community development.     

Individual,social, and organizational contexts for active knowledge sharing in communities of practice

Firms that have implemented knowledge management initiatives are now interested in nurturing voluntary knowledge sharing organizations, called communities of practice (CoPs). Adopting the Triandis model on attitude formation, we identified and validated a set of organizational factors that was anticipated to have effects on knowledge sharing by CoP members such as perceived consequences, affect, social factors and facilitating conditions. One hundred and seventy-nine members from 70 CoPs of a large multinational electronics firm participated in this survey. Based on the PLS analysis, perceived consequences, affect, social factors, and facilitating conditions were found to significantly affect knowledge sharing in CoPs.     

Us and them: a social capital perspective on the relationship between the business and IT departments

In this paper, a social capital perspective is applied to the relationship between the IT department and the Business organization. IT and Business are conceptualized as different occupational communities, with different understandings of their work. Our focus is on the level of social capital and the process of knowledge sharing between these occupational communities. We analyze the role that these factors play in reaching a mutual understanding within the process of IS development, and the influence this has on the perceived performance of the IT organization. Our study, combining qualitative and quantitative methods, points out that a lack of social capital (structural, relational as well as cognitive) can serve as an explanation for the often problematic relationship between these communities. Our analyses also show that social capital is especially relevant for the Business organization's perception of IT performance, whereas the IT department's perception is that performance is primarily dependent on the exchange of information.     

The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice

Communities of practice are nowadays an important concept in the healthcare sector. Particularly, the intensive use of ICT has allowed their creation into a virtual environment – Virtual Communities of Practice (VCoPs) developing optimal conditions to make possible the collaborative learning process. The VCoPs antecedents can be situated on social network phenomenon, where individuals with different traits but a common interest/objective are linked, use ICT potency (especially social media) to interchange information, experiences and contents among them. And as a result, people create and share knowledge, and learn collaboratively. VCoP users have a higher satisfaction level in the collaborative learning process when they can: (1) Achieve benefits related to patient diagnosis and treatment (cost reductions, faster management, quality and accuracy of diagnosis, etc.); (2) Increase the share capital of participants and creating networks of trusted individuals. Given the interest in this topic, the objective of this work is to identify the factors that determine user satisfaction in relation to Community Practice (CoP) and the process of building shared knowledge. For this, a sample of 130 Spanish health professionals participating in an online community, and developed in a virtual community of practice, is discussed. The results obtained from an analysis of logistic regression show evidence of the perception of efficiency and effectiveness in collaboration with the members of the VCoP as positively influencing the perceived satisfaction with the CoP. Also, the degree of individual participation in the community affects the degree of perceived satisfaction. The conclusions provide interesting strategic recommendations in the management process of the CoP.     

Knowledge contribution in virtual communities: accounting for multiple dimensions of social presence through social identity

Integrating social presence theory and social identity theory, this study brings system design and social influence aspects together to explain their joint effects on knowledge contribution in virtual communities (VCs). Different from most prior information systems (IS) research that adopts a uni-dimensional approach and restricts social presence to be the subjective nature of media, we developed and empirically tested a model explaining the effects of multi-dimensional social presence on social identification processes and knowledge contribution. An online survey was conducted with four different VCs of interest. The results showed the difference in relative contribution of social presence dimensions on social identity as well as knowledge contribution. Both practical and theoretical implications are discussed.     

Fostering the determinants of knowledge sharing in professional virtual communities

Professional virtual communities (PVCs), which are formed on the Internet, are expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider PVCs as a new innovation or knowledge pool since members share knowledge. However, many PVCs have failed due to members’ low willingness to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members’ knowledge sharing behavior in PVCs. This study develops an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of knowledge sharing, knowledge sharing behavior, and community loyalty. Empirical data was collected from three PVCs and tested using structural equation modeling (SEM) to verify the fit of the hypothetical model. The results show that trust significantly influences knowledge sharing self-efficacy, perceived relative advantage and perceived compatibility, which in turn positively affect knowledge sharing behavior. Furthermore, the study finds that the norm of reciprocity does not significantly affect knowledge sharing behavior. The results of the study can be used to identify the motivation underlying individuals’ knowledge sharing behavior in PVCs. By investigating the impacts of contextual factors and personal perceptions on knowledge sharing behavior, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote these determinants of knowledge sharing to stimulate members’ willingness to share knowledge and enhance their virtual community loyalty. As only little empirical research has been conducted on the impact of knowledge sharing self-efficacy, perceived relative advantage, and perceived compatibility on the individual’s knowledge sharing behavior in PVCs, the empirical evidence reported here makes a valuable contribution in this highly important area.     

It's not only what I think but what they think! The moderating effect of social norms

The current research extends our knowledge of the main effects of attitude, subjective norm, and perceived control over the individual's technology adoption. We propose a critical buffering role of social influence on the collectivistic culture in the relationship between attitude, perceived behavioral control, and Information Technology (IT) adoption. Adoption behavior was studied among 132 college students being introduced to a new virtual learning system. While past research mainly treated these three variables as being in parallel relationships, we found a moderating role for subjective norm on technology attitude and perceived control on adoption intent. Implications and limitations for understating the role of social influence in the collectivistic society are discussed.     

The contingent effects of leadership on team collaboration in virtual teams

Decision-making in virtual teams creates challenges for leaders to structure team processes and provide task support. To help advance our knowledge of leadership in virtual teams, we explore the interaction effects between leadership styles and media richness on task cohesion and cooperative climate, which in turn influence team performance in decision-making tasks. Results from a laboratory study suggest that transactional leadership behaviors improve task cohesion of the team, whereas transformational leadership behaviors improve cooperative climate within the team which, in turn, improves task cohesion. However, these effects of leadership depend on media richness. Specifically, they occur only when media richness is low. Our results also suggest that task cohesion leads to group consensus and members’ satisfaction with the discussion, whereas cooperative climate improves discussion satisfaction and reduces time spent on the task.     

Computer-mediated communication and media preference: an investigation of the dimensionality of perceived task equivocality and media richness

Computer-mediated communication is the foundation of networking and electronic communities. As the use of new communication technologies continues to proliferate throughout organizations, new modes of interaction between individuals and groups emerge, presenting alternative media choices. How individuals choose between these modes has stimulated much research into theoretical perspectives of media choice within networked and electronic communities. Media Richness Theory is one of these theoretical perspectives. The research presented in this paper investigates the underlying factors of Media Richness Theory, task equivocality and media richness. The results obtained provide evidence to suggest that equivocality may not be unidimensional, and that the richness of media is perceived multidimensionally in terms of the information carrying capacity of media. The findings on dimensionality of equivocality raise doubts as to the basic assumptions of this concept and media richness theory.     

Internet banging: New trends in social media,gang violence,masculinity and hip hop

Gang members carry guns and twitter accounts. Media outlets nationally have reported on a new phenomenon of gang affiliates using social media sites such as Twitter, Facebook and YouTube to trade insults or make violence threats that lead homicide or victimization. We term this interaction internet banging. Police departments in metropolitan areas have increased resources in their gang violence units to combat this issue. Interestingly, there is little to no literature on this issue. We argue internet banging is a cultural phenomenon that has evolved from increased participation with social media and represents an adaptive structuration, or new and unintended use of existing online social media. We examine internet banging within the context of gang violence, paying close attention to the mechanisms and processes that may explain how and why internet banging has evolved. We examine the role of hip-hop in the development of internet banging and highlight the changing roles of both hip hop and computer mediated communication as social representations of life in violent communities. We explore the presentation of urban masculinity and its influence on social media behavior. Lastly, we conduct a textual analysis of music and video content that demonstrates violent responses to virtual interactions.     

Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator

The Internet is a communication channel that allows individuals to share information and knowledge. However, it is not obvious why individuals share knowledge with strangers for no apparent benefit. What are the critical factors influencing such behavior? To attempt to understand this paradox, we combined the theories of social capital and individual motivation to investigate the factors influencing knowledge sharing behavior in a virtual community, applying a participant involvement concept to analyze the moderating effects of individual motivation on knowledge sharing behavior. By analyzing the results of a survey using a questionnaire, we found that altruism, identification, reciprocity, and shared language had a significant and positive effect on knowledge sharing. Reputation, social interaction, and trust had positive effects on the quality, but not the quantity, of shared knowledge. Participant involvement had a moderating effect on the relationship of altruism and the quantity of shared knowledge. Theoretical and managerial implications are discussed.     

Firm orientation,community of practice,and Internet-enabled interfirm communication: Evidence from Chinese firms

What motivates firms to develop Internet-enabled interfirm communication? We draw upon the work of Alavi et al. (2005–2006) and propose that the use of the Internet in interfirm communication is influenced by a firm’s firm orientation and its internal communities of practice. Based on data collected from 307 international trade firms in the Beijing area, we find that Internet-enabled interfirm communication is directly driven by internal community of practices and customer orientation, and indirectly by competitor orientation and learning orientation. The internal community of practice is affected by learning orientation and competitor orientation, but not by customer orientation. The present study contributes to the literature by providing empirical investigation on firm’s strategic communications from the perspective of firm orientations, delineating how different firm orientations vary in impacting firm’s strategic communications, and exploring the bridging effect of communities of practices on the influences of firm orientations on knowledge management initiatives.     

Computer-mediated communication and media preference: An investigation of the dimensionality of perceived task equivocality and media richness

Computer-mediated communication is the foundation of networking and electronic communities. As the use of new communication technologies continues to proliferate throughout organizations, new modes of interaction between individuals and groups emerge, presenting alternative media choices. How individuals choose between these modes has stimulated much research into theoretical perspectives of media choice within networked and electronic communities. Media Richness Theory is one of these theoretical perspectives. The research presented in this paper investigates the underlying factors of Media Richness Theory, task equivocality and media richness. The results obtained provide evidence to suggest that equivocality may not be unidimensional, and that the richness of media is perceived multidimensionally in terms of the information carrying capacity of media. The findings on dimensionality of equivocality raise doubts as to the basic assumptions of this concept and media richness theory.