Online stickiness: its antecedents and effect on purchasing intention

Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is developed and tested using a survey of 434 web users. The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact. Web managers thus need to put emphasis on the creation of the website stickiness. The results of this study also suggest that the formation of the stickiness is affected by web user attitude towards a website, trust in a website and the quality of website content. Implications of these findings are discussed for researchers and practitioners.     

潜在网络购物者与有经验者购买意愿比较研究*

感知风险和信任缺失被认为是阻碍网络购物发展的主要因素。以技术接受模型为理论基础,将感知风险和信任引入模型,把消费者分为潜在网络购物者和有经验网络购物者两大类,采用结构方程模型方法对影响我国消费者网络购物意愿的因素进行实证对比研究。实证结果表明：消费者感知网络购物有用性对其购买意愿的影响路径系数高于信任和风险因子对购买意愿的路径系数;感知风险对网络购买意愿有直接的负向影响;对于潜在消费者群体,信任显著影响其网络购物意愿,但对有购物经验的消费者群体信任却对网络购买意愿没有显著影响。     

How shall I trust the faceless and the intangible? A literature review on the antecedents of online trust

Trust is generally assumed to be an important precondition for people’s adoption of electronic services. This paper provides an overview of the available research into the antecedents of trust in both commercial and non-commercial online transactions and services. A literature review was conducted covering empirical studies on people’s trust in and adoption of computer-mediated services. Results are described using a framework of three clusters of antecedents: customer/client-based, website-based, and company/organization-based antecedents. Results show that there are many possible antecedents of trust in electronic services. The majority of the research has been conducted in the context of e-commerce; only few studies are available in the domains of e-government and e-health. For many antecedents, some empirical support can be found, but the results are far from univocal. The research calls for more, and particularly more systematic, research attention for the antecedents of trust in electronic services. The review presented in this paper offers practitioners an overview of possibly relevant variables that may affect people’s trust in electronic services. It also gives a state-of-the-art overview of the empirical support for the relevance of these variables.     

The impact of security and its antecedents in behaviour intention of using e-government services

One of the main challenges associated with e-government adoption is lack of security. Thus, the aim of this research is to investigate the role of security in e-government adoption by integrating security, trust and privacy with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). In addition, this research will also investigate the factors that influence the end users’ perception of e-government security. Thus, the research starts with a qualitative study to investigate security antecedents, and this is followed by a quantitative study to validate the qualitative study and determine the role of security in e-government adoption. Data from 625 Saudi citizens were gathered and used in the model assessment. The findings show that user interface quality, security culture and cybersecurity law positively affect security perception. In addition, security perception was found to have a strong effect on trust. Trust is ranked as the third most critical factor affecting behaviour intention after performance expectance and habit. The results make a significant contribution to academic research and have practical implications regarding understanding the role of security in e-government adoption and the factors that affect end users’ perception in e-government security.     

Social presence,trust, and social commerce purchase intention: An empirical research

Lacking the presence of human and social elements is claimed one major weakness that is hindering the growth of e-commerce. The emergence of social commerce might help ameliorate this situation. Social commerce is a new evolution of e-commerce that combines the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces the social aspect of shopping to e-commerce, increasing the degree of social presences in online environment. Drawing upon the social presence theory, this study theorizes the nature of social aspect in online SC marketplace by proposing a set of three social presence variables. These variables are then hypothesized to have positive impacts on trusting beliefs which in turn result in online purchase behaviors. The research model is examined via data collected from a typical e-commerce site in China. Our findings suggest that social presence factors grounded in social technologies contribute significantly to the building of the trustworthy online exchanging relationships. In doing so, this paper confirms the positive role of social aspect in shaping online purchase behaviors, providing a theoretical evidence for the fusion of social and commercial activities. Finally, this paper introduces a new perspective of e-commerce and calls more attention to this new phenomenon of social commerce.     

Social interaction and continuance intention in online auctions: A social capital perspective

This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.     

The impact of online real-time interactivity on patronage intention: The use of avatars

The objective of this paper is to examine the impact of online real-time interactivity on the desire of users to visit and to purchase products/services from the company in the future. Online real-time interactivity has been increased by the use of avatars. We also investigated the antecedents of online real-time interactivity by focusing on trust, emotional appeal, and social presence. As far as the methodology is concerned, we designated companies using avatars on their websites. We asked respondents to visit these websites and then fill in our questionnaire. We received 945 questionnaires back. As we had several latent variables, we used partial least squares (PLS), a variance-based structural equation modeling method. The results show that online real-time interactivity significantly increases the patronage intention. The results also illustrate the impact of the degree of trust and the emotional appeal on user's perception about the online real-time interactivity. Nevertheless, the impact of the emotional appeal is less relevant compared to the degree of trust. Moreover, the degree of trust in the information found on the website explains user's emotional appeal during the conversation. Finally, avatar's social presence has a significant impact on trust and emotional appeal. Our results have immediate and direct implications for avatars' developers and companies who want to invest in improving the real-time interactivity of their website.     

Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations

Previous research on Internet recruitment has made the implicit assumption that recruitment websites influence viewers’ opinions of recruiting organizations. This study tested this assumption using a pretest/posttest design. Findings revealed that participants’ organizational favorability, image as employer, and organizational attractiveness perceptions were affected by their viewing of organizational recruitment websites. Greater increases in favorable organizational evaluations from the pretest measures to the posttest measures occurred with organizations maintaining websites that were easy to navigate and/or that were appealing. Contrary to predictions made by signaling theory, recruitment websites had similar effects on the organizational impressions of all individuals, regardless of their familiarity with the organizations maintaining the recruitment websites that they viewed.     

Online purchase intentions: A multi-channel store image perspective

The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.     

基于意图认知的复杂电气产品外观设计策略

受功能结构等多重约束和功能导向设计理念影响,复杂电气产品外观设计更关注 工程技术的合理性和功能表达的完整性,易忽略用户对产品的认知体验需求。针对这一问题, 分析该类产品外观设计意图产生模式和用户意图认知模式,总结意图认知中存在的 3 个问题： 用户认知创新与失真导致意图超出与缺漏、设计师与用户的认知差异导致语义鸿沟、用户单纯 化认知导致理解障碍。针对性提出复杂电气产品的 3 项外观设计策略：基于质量功能配置法 (QFD)的用户认知前置、构建延续性与差异性并存的外观设计特征库、以用户认知和工程约束 共性特征为引导的族群收敛,以在技术约束基础上实现用户对设计意图信息的获取和情感的满 足,进而提升该类产品外观设计的市场竞争力。     

Examination of community identification and interpersonal trust on continuous use intention: Evidence from experienced online community members

Members’ continued intention to use a community service is rooted in social identity. Past research has examined social identity but ignored the development of interpersonal trust through community identification. Drawing on social identity theory, one can conclude that community identification is the foundation of a member’s continuous use intention through interpersonal trust. Data come from responses to a two-stage survey of experienced members of an online game-based community. The findings support the belief that the identity of the community will strengthen long-term relationships within it. The projection of community identification on continuous use intention is tied to interpersonal trust.     

Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.     

Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust

The purpose of this study is to propose a theoretical model to examine the antecedents of repurchase intention in online group-buying by integrating the perspective of DeLone & McLean IS success model and the literature of trust. The model was tested using the data collected from 253 customers of a group-buying website in Taiwan. The results show that satisfaction with website, satisfaction with sellers, and perceived quality of website have positive influences on repurchase intention, while perceived quality of website and perceived quality of sellers have significant impacts on satisfaction with website and satisfaction with sellers, respectively. The results also show that trust in website has positive influences on perceived quality of website and satisfaction with website, whereas trust in sellers influence perceived quality of sellers and satisfaction with sellers significantly. Finally, the results show that perceived size of website has positive influence on trust in website, while reputation of website and reputation of sellers significantly affect trust in website and trust in sellers, respectively. The implications for theory and practice and suggestions for future research are also discussed.     

Online study tools: College student preference versus impact on achievement

Forty-eight college students participated in an ABAB analysis; the A condition was online study groups and the B condition was online practice tests. Students prepared for two in-class examinations under the A condition and two in-class examinations under the B condition. Based on Bloom’s taxonomy, all examinations contained items that assessed student mastery of course content in terms of: (1) knowledge, (2) comprehension, (3) application, and (4) synthesis. Ten questionnaire items established that participating students preferred online practice tests over online study groups. Such preference, however, was not significantly related to any measure of academic achievement. While small sample size renders generalization of findings tenuous, the results of the investigation suggest that various online study tools may have differential effectiveness for knowledge, comprehension, application, and synthesis instruction objectives. Although student preference is an important consideration, instructors should select online study tools on the basis of established learning benefits.     

浅谈国土资源网上交易系统

近年来,随着电子政务、电子商务等技术的发展和广泛应用,在土地使用权、矿业权交易有形市场的基础上通过互联网实现土地使用权、矿业权交易的全过程,建立网上土地使用权、矿业权交易虚拟市场已经成为趋势。     

Understanding of website usability: Specifying and measuring constructs and their relationships

Developing a usable website is pivotal for e-business success. Researchers have devoted effort to develop metrics, guidelines and theories of website usability, yet there still is a lack of consensus on the multifaceted dimensions of website usability and lack of investigation of the nomological networks among website usability constructs. This study first investigated the common dimensions of website usability by integrating the findings of previous studies and a focus group study with website usability experts. Instruments to measure the constructs were developed and empirically validated. Then nomological networks between website usability constructs and between those constructs and online purchase intention and purchase were examined. Three field studies including two questionnaire surveys and a causal mapping analysis were conducted. The research identified ten website usability constructs with strong psychometric properties. A number of nomological networks between usability constructs were discovered, contributing to identification of sources of variances of purchase intention and purchase behavior. Findings of this study are expected to provide useful insights for practitioners to develop more usable websites and for researchers to better assess the effect of website usability on online customer behavior.     

Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior research on online behavior continuance models perceives usefulness, trust, satisfaction, and perceived value as the major determinants of continued usage or loyalty, overlooking the important role of habit. We define habit in the context of online shopping as the extent to which buyers tend to shop online automatically without thinking. Building on recent research on the continued usage of IS and repeat purchasing, we develop a model suggesting that habit acts as a moderator between trust and repeat purchase intention, while familiarity, value and satisfaction are the three antecedents of habit. Data collected from 454 customers of the Yahoo!Kimo shopping mall provide strong support for the research model. The results indicate that a higher level of habit reduces the effect of trust on repeat purchase intention. The data also show that value, satisfaction, and familiarity are important to habit formation and thus relevant within the context of online repeat purchasing. The implications for theory and practice and suggestions for future research are also discussed.     

The effect of web advertising visual design on online purchase intention: An examination across gender

With web advertising growing to be a huge industry, it is important to understand the effectiveness of web advertisement. In this study we investigate the effects of web advertising visual design (WAVD) purchasing intention within the framework of an integrated model. Nine hypotheses were developed and tested on a dataset of 316 observations collected via a questionnaire survey. The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention. Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups. This study contributes to the understanding the role of visual dimensions in forming online purchase intentions.     

基于MIDAS的企业物资采购系统的设计与实现

分析了两层C／S结构系统存在的问题，阐述了多层分布式数据库技术MIDAS的基本原理，并将MIDAS技术应用到企业物资采购管理系统的开发中，介绍了系统的设计思想及MIDAS技术在系统中的具体实现方法。该项技术的应用，提高了系统的扩展性、稳定性和效率。     

The effect of pre- and post-service performance on consumer evaluation of online retailers

This study examines the effect of consumers' pre- and post-service encounter performance (SEP) on their satisfaction and repurchase intention in online markets. Specifically, we suggest that, in an online context, the different service performances: pre- and post-Service over time, affects consumer evaluation (i.e., overall satisfaction and repurchase intention) of a vendor. We introduce the experience-dissonance process in this research by integrating cognitive consistency theory as well as expectation-confirmation theory in order to investigate the consumer satisfaction formation processes in online transactions. Theoretical and practical implications are discussed.