Online stickiness: its antecedents and effect on purchasing intention

Website stickiness, the website's ability to retain online customers and prolong his/her duration of each stay, is one of the key factors to e-commerce success. However, how to make customers stick around is still unclear to online retailers. This paper examines the antecedents as well as effect of customer's intention to stick on a website. A model is developed and tested using a survey of 434 web users. The results confirm that the web user's willingness to stick to a website is a strong predictor of his/her intention to transact. Web managers thus need to put emphasis on the creation of the website stickiness. The results of this study also suggest that the formation of the stickiness is affected by web user attitude towards a website, trust in a website and the quality of website content. Implications of these findings are discussed for researchers and practitioners.     

Social interaction and continuance intention in online auctions: A social capital perspective

This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed.     

Online recruiting: The effects of organizational familiarity, website usability, and website attractiveness on viewers’ impressions of organizations

Previous research on Internet recruitment has made the implicit assumption that recruitment websites influence viewers’ opinions of recruiting organizations. This study tested this assumption using a pretest/posttest design. Findings revealed that participants’ organizational favorability, image as employer, and organizational attractiveness perceptions were affected by their viewing of organizational recruitment websites. Greater increases in favorable organizational evaluations from the pretest measures to the posttest measures occurred with organizations maintaining websites that were easy to navigate and/or that were appealing. Contrary to predictions made by signaling theory, recruitment websites had similar effects on the organizational impressions of all individuals, regardless of their familiarity with the organizations maintaining the recruitment websites that they viewed.     

Online purchase intentions: A multi-channel store image perspective

The advantages of the bricks-and-clicks retail format in the battle for the online customer has been widely discussed but empirical research on it has been limited. We applied a multi-channel store image perspective to assess its influence on online purchase intentions. Drawing on a sample of 630 customers of a large music retail store in the Netherlands, the results demonstrated that offline and online store perceptions directly influenced online purchase intention. In addition, our findings confirmed that offline store impressions were used as references for their online store counterparts. Synergy and reference effects are discussed.     

Examination of community identification and interpersonal trust on continuous use intention: Evidence from experienced online community members

Members’ continued intention to use a community service is rooted in social identity. Past research has examined social identity but ignored the development of interpersonal trust through community identification. Drawing on social identity theory, one can conclude that community identification is the foundation of a member’s continuous use intention through interpersonal trust. Data come from responses to a two-stage survey of experienced members of an online game-based community. The findings support the belief that the identity of the community will strengthen long-term relationships within it. The projection of community identification on continuous use intention is tied to interpersonal trust.     

Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.     

Online study tools: College student preference versus impact on achievement

Forty-eight college students participated in an ABAB analysis; the A condition was online study groups and the B condition was online practice tests. Students prepared for two in-class examinations under the A condition and two in-class examinations under the B condition. Based on Bloom’s taxonomy, all examinations contained items that assessed student mastery of course content in terms of: (1) knowledge, (2) comprehension, (3) application, and (4) synthesis. Ten questionnaire items established that participating students preferred online practice tests over online study groups. Such preference, however, was not significantly related to any measure of academic achievement. While small sample size renders generalization of findings tenuous, the results of the investigation suggest that various online study tools may have differential effectiveness for knowledge, comprehension, application, and synthesis instruction objectives. Although student preference is an important consideration, instructors should select online study tools on the basis of established learning benefits.     

浅谈国土资源网上交易系统

近年来,随着电子政务、电子商务等技术的发展和广泛应用,在土地使用权、矿业权交易有形市场的基础上通过互联网实现土地使用权、矿业权交易的全过程,建立网上土地使用权、矿业权交易虚拟市场已经成为趋势。     

Understanding of website usability: Specifying and measuring constructs and their relationships

Developing a usable website is pivotal for e-business success. Researchers have devoted effort to develop metrics, guidelines and theories of website usability, yet there still is a lack of consensus on the multifaceted dimensions of website usability and lack of investigation of the nomological networks among website usability constructs. This study first investigated the common dimensions of website usability by integrating the findings of previous studies and a focus group study with website usability experts. Instruments to measure the constructs were developed and empirically validated. Then nomological networks between website usability constructs and between those constructs and online purchase intention and purchase were examined. Three field studies including two questionnaire surveys and a causal mapping analysis were conducted. The research identified ten website usability constructs with strong psychometric properties. A number of nomological networks between usability constructs were discovered, contributing to identification of sources of variances of purchase intention and purchase behavior. Findings of this study are expected to provide useful insights for practitioners to develop more usable websites and for researchers to better assess the effect of website usability on online customer behavior.     

Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents

Customer loyalty or repeat purchasing is critical for the survival and success of any store. By focusing on online stores, this study investigates the moderating role of habit on the relationship between trust and repeat purchase intention. Prior research on online behavior continuance models perceives usefulness, trust, satisfaction, and perceived value as the major determinants of continued usage or loyalty, overlooking the important role of habit. We define habit in the context of online shopping as the extent to which buyers tend to shop online automatically without thinking. Building on recent research on the continued usage of IS and repeat purchasing, we develop a model suggesting that habit acts as a moderator between trust and repeat purchase intention, while familiarity, value and satisfaction are the three antecedents of habit. Data collected from 454 customers of the Yahoo!Kimo shopping mall provide strong support for the research model. The results indicate that a higher level of habit reduces the effect of trust on repeat purchase intention. The data also show that value, satisfaction, and familiarity are important to habit formation and thus relevant within the context of online repeat purchasing. The implications for theory and practice and suggestions for future research are also discussed.     

The effect of pre- and post-service performance on consumer evaluation of online retailers

This study examines the effect of consumers' pre- and post-service encounter performance (SEP) on their satisfaction and repurchase intention in online markets. Specifically, we suggest that, in an online context, the different service performances: pre- and post-Service over time, affects consumer evaluation (i.e., overall satisfaction and repurchase intention) of a vendor. We introduce the experience-dissonance process in this research by integrating cognitive consistency theory as well as expectation-confirmation theory in order to investigate the consumer satisfaction formation processes in online transactions. Theoretical and practical implications are discussed.     

Online community and the personal diary: Writing to connect at Open Diary

Open Diary was the first online diary service to be created, in existence from 1998 to 2014. An ethnographic case study was performed in 2006–2008 to explore community-creation on the site, using the theory of sense of virtual community (Blanchard & Markus, 2002, 2004) to analyse site practices and the member experience. The study describes a cohesive community based on a culture of support, empathy and open sharing of personal lives enabled by anonymity and privacy protections. The article discusses these results in terms of community-creation online and compares Open Diary to current forms of life writing online, blogging in particular, arguing that it was the members’ and designers’ understanding and experience of the traditional pen-and-paper diary that enabled the building of a unique community on the site, creating an experience that is perhaps no longer possible to replicate due to the social and cultural changes that have occurred on the web since 1998.     

The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations

By considering the problems that commercial saffron companies have faced in international markets, the aim of this study is to investigate the impact of website content, including informational and design dimensions, on the effectiveness of e-marketing and e-trust as mediator variables. These aspects are examined with reference to sales and marketing division managers in a sample of 100 commercial saffron corporations in the Khorasan province. The findings support the ideas that website content has an effect on e-marketing and e-trust and that e-trust plays a mediating role in the relationship between e-trust and e-marketing effectiveness.     

基于MIDAS的企业物资采购系统的设计与实现

分析了两层C／S结构系统存在的问题,阐述了多层分布式数据库技术MIDAS的基本原理,并将MIDAS技术应用到企业物资采购管理系统的开发中,介绍了系统的设计思想及MIDAS技术在系统中的具体实现方法。该项技术的应用,提高了系统的扩展性、稳定性和效率。     

The effect of positive mood on intention to use computerized decision aids

While psychology research has indicated that positive mood enhances cognition and behavior, MIS researchers have largely ignored such potential effects on user acceptance of new IT. Using two cognitive theories on mood and memory, positive mood theory and the affect infusion model (AIM), we developed hypotheses about the contribution of these mood conditions on user acceptance of new IT with two levels of uncertainty. These hypotheses were investigated via an experiment using a computerized decision making aid. We found that positive mood increased acceptance, under both levels of uncertainty. These results held for both induced and naturally occurring positive mood. The results were consistent with positive mood theory but not with the AIM.     

Examining the role of perceived value in virtual communities continuance: its antecedents and the influence of experience

Although perceived value has long been recognised as an influential means of affecting continuance intention in information systems (IS), little attention has been devoted to explore its antecedents, which constitutes an important research issue. This study, building on prior literature on continued usage in IS as well as the resource-based view, proposed a model to address this gap. Our model suggests that perceived value, a major driving force for members’ satisfaction and continuance intention, is affected by four kinds of resources embedded in virtual communities, which are relationship resources, technology infrastructure, knowledge resources and human resources. To provide additional insights on the pivotal role of perceived value, we also postulate that experience moderates the link between perceived value and its antecedents. Data collected from 235 members of a professional virtual community provide strong support for the research model. It was found that perceived value exerts a great effect on both satisfaction and continuance intention. In addition, when different levels of experience are taken into consideration, relationship resources, knowledge resources and human resources were found to be more salient to high-experience members, whereas technology infrastructure was found to be more salient to low-experience members. Finally, this study discusses the implications of these findings and offers direction for future research.     

疫情时期线上教学状况的调查研究

为了更好地在后疫情时代开展教学工作,需要对疫情时期的线上教学情况进行详细的调查与分析,理清优缺点,探索出未来更合理的教学模式和教学方法.本文对线上教学作学情调查分析.调查分析的结果显示,目前的线上教学存在教学过程单向性、教学评价不全面和课程开展不足的问题.针对以上问题,本文提出了线上线下融合式教学的模式.     

Knowledge stickiness in the buyer-supplier knowledge transfer process: The moderating effects of learning capability and social embeddedness

Increased outsourcing yields less vertically-integrated firms, suppliers have to rely on different buyers and interdisciplinary teams for acquired and utilized knowledge to improve performance. However, knowledge transfer from buyers to suppliers is not always successful. Studies pertaining to the knowledge stickiness between firms in the knowledge transfer process, such as between buyers and suppliers, have been minimal. Furthermore, while knowledge transfer processes are essentially context-specific in terms of who participates and how they participate in the process, it is very important to put knowledge transfer into context. The results provide support for a curvilinear inverted-U shape relationship between knowledge stickiness and manufacturing capability. In addition, the influence of knowledge stickiness on manufacturing capability would be enhanced by the moderating variables of social embeddedness and learning capability. The finding further suggests that supplier manufacturing capabilities impact supplier commitment and supplier performance.     

The effect of emotional feedback on behavioral intention to use computer based assessment

This study introduces emotional feedback as a construct in an acceptance model. It explores the effect of emotional feedback on behavioral intention to use Computer Based Assessment (CBA). A female Embodied Conversational Agent (ECA) with empathetic encouragement behavior was displayed as emotional feedback. More specifically, this research aims at investigating the effect of Emotional Feedback on Behavioral Intention to Use a CBA system, Perceived Playfulness, Perceived Usefulness, Perceived Ease of Use, Content and Facilitating Conditions. An appropriate survey questionnaire was completed by 134 students. Results demonstrate that Emotional Feedback has a direct effect on Behavioral Intention to Use a CBA system and on other crucial determinants of Behavioral Intention. Finally, the proposed acceptance model for computer based assessment extended with the Emotional Feedback variable explains approximately 52% of the variance of Behavioral Intention.     

When Online Dating Partners Meet Offline: The Effect of Modality Switching on Relational Communication Between Online Daters

Despite the popularity of online dating sites, little is known about what occurs when online dating partners choose to communicate offline. Drawing upon the modality switching perspective, the present study assessed a national sample of online daters to determine whether face‐to‐face (FtF) relational outcomes could be predicted by the amount of online communication prior to the initial FtF meeting. Results were consistent with the hypothesized curvilinear relationship between the amount of online communication and perceptions of relational messages (intimacy, composure, informality, social orientation), forecasts of the future of the relationship, and information seeking behavior when meeting their partner FtF. The results provide support for the modality switching perspective, and offer important insight for online daters.