基于用户体验的老年教育网站可用性测试与评价

在线教育有利于老年人的生理和心理的健康发展,通过在线教育和沟通,可以帮助老年保持学习行为和基本社交,甚至是帮助减少身体移动障碍的发生.用户体验是决定老年在线教育网站是否成功的决定性因素.本文以温州老年教育网为例,采用可用性测试研究老年在线教育网站的用户体验问题,发现目前网站存在的可用性问题,给出改进意见,提高温州老年教育网的用户体验。     

网站可用性测试的探索与研究

网站可用性直接影响着用户的使用体验感受,因此受到多领域的广泛关注,提高网站可用性得到了越来越多的重视。通过对可用性测试进行阐述,提出来网站可用性测试流程结构,希望能对我国网站可用性测试的研究提供参考依据。     

电子商务网站用户行为分析与网络营销优化措施

对用户行为运用正确的分析可提高电子商务网站的转化率和用户黏性,给网站带来巨大收益,同时也改善用户体验.本文在介绍用户行为分析一般方法的基础上,针对转化率较低、用户黏性较低、推送不精准等电子商务网站网络营销中出现的问题提出对应的优化措施,为网站制定运营策略提供理论支持和参考依据,并利用用户行为分析的数据推荐更具有个性化的服务.     

电子商务网站可用性测试设计

本文从概念、测试方法、实施流程以及关键因素等方面,对电子商务网站可用性测试进行了详细说明,体现了用户中心设计理念。文章为网站设计者提供了可用性测试通用方法及流程,对新建网站和改进网站性能有一定的借鉴作用。     

用户体验——电子商务未来的竞争焦点

自2008至今,中国电子商务的蓬勃发展有目共睹。访问量及交易量成爆发式增长,从而更是带动了广告,富媒体,搜索引擎、物流等行业的联动发展。市场占有率竞争,产品渠道竞争、价格竞争及物流竞争等愈发趋于同质化。面对各类商品需求,用户选择面更多,对网购经历的在线体验也更加在乎,如何改善电子商务网站的用户体验,提高用户转化率,成为技术团队乃至电商高管们的一个重要课题,也成为电子商务未来的竞争焦点。一、什么是改善电子商务网站用户体验的关键?电子商务网站用户体验,简单讲就是用户在整个网购的过程中能否得到极好的购物体验,并顺利完成购物的目的。具体涵盖网站的访问速度、信息的可读性、交互的便捷性等一系列因素的综合体验。其中最为关键的是网站的速度,是体现网站性能好坏的重要标准。通常从以下四个方面考量:     

以用户体验为中心的web设计

用户体验的核心是以用户为中心的设计。简单易用的网页界面和良好的用户体验是吸引和留住访客的关键。影响Web用户体验有四个因素,它们是品牌、内容、可用性和功能。那么对于网站设计人员来说,该如何提升web用户的体验?     

提高网站可用性6大原则

通常网站有3种类型,一种是没创意没设计,光靠内容出彩的,这类网站以1024和正方系统为代表。第二种是设计出彩,体验糟糕的,最后这类视觉功夫好,可用性也特别棒的网站,才能留住访客。今天分享6个提高网站可用性的基本原则,都是用户体验的基础知识,新手必备呦!通常,网站有3种类型：第一种网站有杰出的创意和设计。这样的网站会让你发出「Wow」的赞叹。但是,不幸的是,除了好设计,他们没有更多东西了。     

别让我思考

最近读了一本畅销书，名字叫做（Don’t Make Me Think），内容是网页设计的基本原则——注重用户体验，不要让用户思考，提高可用性。其实这些原则不但对网站建设和网页设计有指导意义，我想对所有的产品设计来说都有价值。     

SEO优化的4点新思路

正第一,提高用户体验首先要注重站内文章质量因素笔者认为无论是自己还是读者我们在互联网寻找信息的过程中,都是希望找到能帮助到自己的内容上网搜索出来的结果越是接近我们的需求,则我们的满意度就越高这一点是毋庸置疑的。笔者认为做好用户体验首先给用户第一感觉必须是我进入这个网站之后网站主题定位是什么,内容是否足     

中国网站用户体验排行榜

网站运营商提高网站用户体验满意度的九条黄金定律中的第四条是：深入了解你的网站用户。 网站的每个访问者之间都是存在差异的。以电子商务网站为例,有支付能力的网站访问者只是全部访问者的一部分,而在有支付能力的用户中最终成功交易的客户数量会更少。     

Evaluation of e-commerce websites accessibility and usability: an e-commerce platform analysis with the inclusion of blind users

Considering the importance associated with e-commerce website accessibility and usability, a study on one of the most relevant Portuguese e-commerce websites has been performed using both automatic and manual assessment procedures. In an initial stage, we evaluated the chosen website with a Web accessibility and usability automatic tool called SortSite; after that, we performed a manual evaluation to verify each previously detected error and present possible solutions to overcome those faults. In a third phase, three usability specialists have been used to perform a heuristic evaluation of the chosen website. Finally, user tests with blind people were carried out in order to fully assess the compliance with accessibility and usability guidelines and standards. The results showed that the platform had a good score regarding the automatic evaluation; however, when the heuristic and manual evaluations were performed, some accessibility and usability problems were discovered. Moreover, the user test results showed bad marks regarding efficiency, effectiveness, and satisfaction by the group of participants. As a conclusion, we highlight user interaction problems and propose seven recommendations focused on enhancing accessibility and usability of not only the evaluated e-commerce website, but also of other similar ones.     

Analyzing compliance and application of usability guidelines and recommendations by web developers

There are many guidelines and recommendations for improving the user experience in websites. Web developers can follow these recommendations to improve the usability of the website and the user experience. Although guidelines and recommendations could not be the final solution to get the optimum usability level, they are useful and fast to apply, in comparison to other kind of usability improvements may involve many time and resources. Currently we can find many websites which contain big usability problems, some of these problems could be solved applying usability guidelines and recommendations. In this research work we analyse the degree of compliance of usability recommendations by web developers. We did an extensive compilation of usability recommendations designed to focus the user attention in the important parts of the website and reduce noise generated by unimportant parts. We analyse the behaviour of 20 web developers to obtain the degree of application of usability recommendations, before they received a specific course on usability, and after it. The purpose of the research is to analyse the degree of compliance with the usability recommendations focused on reducing noise. The two main objectives are (1) Determine which recommendations are the most forgotten by web developers without training in usability. (2) Determine which recommendations are most important according to web developers’ thinking. In the conclusions we determine which are the most important recommendations. What are the most applied recommendations and their degree of compliance. Reflections are also extracted about the relationship of the results obtained.     

Website success comparison in the context of e-recruitment: An analytic network process (ANP) approach

This study investigates relative importance of website success factors in selecting the most preferred website. To identify relative importance of website success factors and to rank alternative websites with respect to success factors, Updated Delone and McLean Information System Success Model is extended through applying an analytic network process (ANP) approach. A field study with 383 academic internet users was performed. Relative importance of each website success factor with respect to their influence on using the e-recruitment website, and user satisfaction are identified. Furthermore relative significance of using the e-recruitment website and user satisfaction in achieving positive benefits are discovered. This study also found the relative preference of each website with respect to different success variable.Results indicate that ANP is an effective tool to provide an accurate solution for interdependencies that are able to affect the decision to be made for network like models. The findings of this study provide decision makers of e-commerce companies with useful insights to compare the preference of their website with others with respect to different success variables. Moreover, relative significance of different success variables in websites can be compared.     

An empirical study of factors affecting the perceived usability of websites for student Internet users

This study analysed Student Internet Users’ (SIUs’) perception of Web usability. Adopting a user testing method, seven Web Usability Factors (WUFs) were tested for their significance in affecting the ease of use of website. Several elements in websites were also tested for their significance in affecting the WUFs. Result shows the most significant WUF is related to the aesthetic appeal of a website, i.e., Use of Colour and Font. However, it was found that most Web developers are not focusing on this important WUF. Elements such as site map, site search, product image catalogue and others were also found to positively affect SIUs’ perception of the WUFs. The results presented in this paper can be used as guidelines for designing usable websites for SIUs.     

The role played by perceived usability,satisfaction and consumer trust on website loyalty

We performed a study to determine the influence that perceived usability has on the user's loyalty to websites that they visit. The results of the empirical analysis confirmed that the trust of the user increases when the user perceived that the system was usable and that there was a consequent increase in the degree of website loyalty. In the same way, greater usability was found to have a positive influence on user satisfaction, and this also generated greater website loyalty. Finally, it was found that user trust was partially dependent on the degree of consumer website satisfaction.     

C2C网络购物平台的用户体验设计研究

C2C是基于互联网的一种重要网络购物模式,文章通过对C2C网络购物平台的深入研究,以用户体验设计研究为中心,从C2C网络购物平台的五个用户体验要素进行深入剖析,对C2C网络购物平台的用户体验设计做出整体系统的概念性分析。     

Cultural differences in online beer marketing: findings from automated attention analysis

The impact of culture on consumer behaviour has been an important research area for decades. The rise of e-commerce prompted the importance of culturally bound differences between websites. Web designers are compelled to adjust website development to the cultural characteristics of the target audience and to reflect local perspectives. The actual target users are often invited to provide valuable feedback on e-commerce applications. However, user tests are extremely costly and time consuming. Tools for automated web design assessment have only recently been introduced and have provoked debate regarding their ability to simulate human interaction. In this article, 40 leading beer-brand-related websites from four different groups (countries) are analysed. The aim of this study is to discover if automated tools predicting user eye activity are able to distinguish between websites from different cultures. The findings indicate that automated tools provide quick and inexpensive results for initial assessment of the website interface, clearly differentiating between websites from different cultural backgrounds, resonating with the current literature.     

The effects of usability and web design attributes on user preference for e-commerce web sites

This study examines the relationships among perceived usability before actual use, task completion time, and preference, and the effects of design attributes on user preference for e-commerce web sites. Nine online bookstore web sites were used by ten participants. Results indicate: (1) pre-use usability and task completion time were correlated; (2) the relationship between pre-use usability and preference was greater than that of task completion time and preference; (3) design attribute assessments after actual use were highly intercorrelated; and (4) organizational structure and layout had a greater effect on user preference than aesthetic aspects, such as color and typography. These findings can be used to construct a conceptual framework for understanding user preferences and to develop design guidelines to yield more highly preferred e-commerce web sites. Also, the methodology in this study can be applied to other computerized-applications.     

A framework for improving e-commerce websites usability using a hybrid genetic algorithm and neural network system

An ever-increasing use of Internet has greatly been affecting the importance of e-commerce websites. As such, analyzing those websites and discovering customers’ purchasing power, the present study tends to propose a framework and an appropriate structure to make the websites more flexible and highly functional. Such an efficient and effective framework facilitates customers’ purchasing capacities. In this framework, different techniques and methods including the genetic algorithm, neural networks, and collaborative filtering are utilized. The pre- and post-execution data show that the proposed framework changes the website structure based on the two criteria, i.e., sales conversion rate and average pre-purchase page views and finally leading to improved website usability.     

基于协同过滤的在线拍卖商品推荐

随着电子商务的发展，基于C2C环境的在线拍卖也迅速发展起来，用户数和拍卖商品数的急剧增加，使得信息过载和如何提高客户忠诚度这一问题凸现出来。而推荐系统则成了解决这一问题的手段之一。但是C2C和B2C环境存在很大的不同，对推荐系统的应用提出了一定的挑战。该文对用户在拍卖网站的行为进行了分析，在此基础上建立了用户的偏好模型，利用协同过滤技术进行拍卖商品的推荐。