Perceptual and attentional effects on drivers' speed selection at curves

This paper describes an experiment comparing the relative effectiveness of various types of warnings on drivers' speed selection at curves. The experiment compared three types of curve warnings across three different curve types in a driving simulator. All of the warnings worked reasonably well for severe curves (45 km/h), regardless of demands from a secondary (cell phone) task. For less demanding curves, only those warnings with a strong perceptual component (i.e., implicit cues) were effective in reducing drivers' curve speeds in the presence of the cell phone task. The design implications of these data appear straightforward; curve warnings that contain perceptual components or emphasise the physical features of the curve work best, particularly in cognitively demanding situations. The cell phone task added to driver workload and drivers became less responsive to primary task demands (i.e., speeds were elevated and reaction times were longer).     

Overt vs. covert speed cameras in combination with delayed vs. immediate feedback to the offender

Speeding is a major problem in road safety because it increases both the probability of accidents and the severity of injuries if an accident occurs. Speed cameras are one of the most common speed enforcement tools. Most of the speed cameras around the world are overt, but there is evidence that this can cause a “kangaroo effect” in driving patterns. One suggested alternative to prevent this kangaroo effect is the use of covert cameras. Another issue relevant to the effect of enforcement countermeasures on speeding is the timing of the fine. There is general agreement on the importance of the immediacy of the punishment, however, in the context of speed limit enforcement, implementing such immediate punishment is difficult. An immediate feedback that mediates the delay between the speed violation and getting a ticket is one possible solution. This study examines combinations of concealment and the timing of the fine in operating speed cameras in order to evaluate the most effective one in terms of enforcing speed limits. Using a driving simulator, the driving performance of the following four experimental groups was tested: (1) overt cameras with delayed feedback, (2) overt cameras with immediate feedback, (3) covert cameras with delayed feedback, and (4) covert cameras with immediate feedback. Each of the 58 participants drove in the same scenario on three different days. The results showed that both median speed and speed variance were higher with overt than with covert cameras. Moreover, implementing a covert camera system along with immediate feedback was more conducive to drivers maintaining steady speeds at the permitted levels from the very beginning. Finally, both ‘overt cameras’ groups exhibit a kangaroo effect throughout the entire experiment. It can be concluded that an implementation strategy consisting of covert speed cameras combined with immediate feedback to the offender is potentially an optimal way to motivate drivers to maintain speeds at the speed limit.     

The effects of speed enforcement with mobile radar on speed and accidents. An evaluation study on rural roads in the Dutch province Friesland

In an evaluation study, the effects of targeted speed enforcement on speed and road accidents were assessed. Enforcement was predominantly carried out by means of mobile radar and focused on rural non-motorway roads. Information and publicity supported the enforcement activities. The evaluation covered a period of 5 years of enforcement. The speed data of these 5 years and the year preceding the enforcement project showed a significant decrease in mean speed and the percentage speed limit violators over time. The largest decrease was found in the first year of the enforcement project and in the fourth year of the project, when the enforcement effort was further intensified. There were similar decreases in speeding at both the enforced roads and at the nearby comparison roads that were not subjected to the targeted speed enforcement project, which may be explained by spillover effects. The best estimate for the safety effect of the enforcement project is a reduction of 21% in both the number of injury accidents and the number of serious casualties. This was based on comparison between the number of accidents/casualties during the enforcement project (5 years) and and the 8 preceding years on the enforced roads and at all other roads outside urban areas in the same region.     

The impacts of speed cameras on road accidents: An application of propensity score matching methods

This paper aims to evaluate the impacts of speed limit enforcement cameras on reducing road accidents in the UK by accounting for both confounding factors and the selection of proper reference groups. The propensity score matching (PSM) method is employed to do this. A naïve before and after approach and the empirical Bayes (EB) method are compared with the PSM method. A total of 771 sites and 4787 sites for the treatment and the potential reference groups respectively are observed for a period of 9 years in England. Both the PSM and the EB methods show similar results that there are significant reductions in the number of accidents of all severities at speed camera sites. It is suggested that the propensity score can be used as the criteria for selecting the reference group in before-after control studies. Speed cameras were found to be most effective in reducing accidents up to 200 meters from camera sites and no evidence of accident migration was found.     

Speed enforcement in China: National,provincial and city initiatives and their success

China is motorizing rapidly, with associated urban road development and extensive construction of motorways. Speeding accounts for about 10% of fatalities, which represents a large decrease from a peak of 17.2% in 2004. Speeding has been addressed at a national level through the introduction of laws and procedural requirements in 2004, in provinces either across all road types or on motorways, and at city level. Typically, documentation of speed enforcement programmes has taken place when new technology (i.e. speed cameras) is introduced, and it is likely that many programmes have not been documented or widely reported. In particular, the national legislation of 2004 and its implementation was associated with a large reduction in fatalities attributed to speeding. In Guangdong Province, after using speed detection equipment, motorway fatalities due to speeding in 2005 decreased by 32.5% comparing with 2004. In Beijing, the number of traffic monitoring units which were used to photograph illegal traffic activities such as traffic light violations, speeding and using bus lanes illegally increased to 1958 by April 1, 2009, and in the future such automated enforcement will become the main means of enforcement, expected to account for 60% of all traffic enforcement in Beijing. This paper provides a brief overview of the speeding enforcement programmes in China which have been documented and their successes.     

Effects of average speed enforcement on speed compliance and crashes: A review of the literature

Average speed enforcement is a relatively new approach gaining popularity throughout Europe and Australia. This paper reviews the evidence regarding the impact of this approach on vehicle speeds, crash rates and a number of additional road safety and public health outcomes. The economic and practical viability of the approach as a road safety countermeasure is also explored. A literature review, with an international scope, of both published and grey literature was conducted. There is a growing body of evidence to suggest a number of road safety benefits associated with average speed enforcement, including high rates of compliance with speed limits, reductions in average and 85th percentile speeds and reduced speed variability between vehicles. Moreover, the approach has been demonstrated to be particularly effective in reducing excessive speeding behaviour. Reductions in crash rates have also been reported in association with average speed enforcement, particularly in relation to fatal and serious injury crashes. In addition, the approach has been shown to improve traffic flow, reduce vehicle emissions and has also been associated with high levels of public acceptance. Average speed enforcement offers a greater network-wide approach to managing speeds that reduces the impact of time and distance halo effects associated with other automated speed enforcement approaches. Although comparatively expensive it represents a highly reliable approach to speed enforcement that produces considerable returns on investment through reduced social and economic costs associated with crashes.     

Relationships between interest in motor racing and driver attitudes and behaviour amongst mature drivers: an Australian case study

Interest in motor racing is investigated as a possible source of influence on driver attitudes toward speeding and driver behaviour. Previous studies have identified links between motor racing and road accidents on public roads. One study found that the level of interest in motor racing was positively correlated with risky driving behaviours of young male drivers. This paper outlines a conceptual framework for investigating the association between interest in motor racing and speeding violations on public roads. A sample survey of households in Queanbeyan, NSW, was used to examine the relationship between the level of interest in motor racing and attitudes to speeding and driving violations in a group of mature drivers. Results indicate that the level of interest in motor racing is significantly related to attitudes towards speeding, controlling for age, education level and sensation seeking propensity. Higher levels of interest in motor racing are associated with higher pro-speeding attitudes. Unlike the previous research on young male drivers, there was no significant relationship between interest in motor racing and speeding violations for this study of mature drivers. The implications of the study for road safety interventions are discussed.     

Relationships between young drivers' personality characteristics, risk perceptions, and driving behaviour

Research has shown that inexperienced drivers underestimate the risks associated with a range of driving situations. In addition, personality factors are an important influence on both risk perceptions and driving behaviour. The study investigated the strength of relationship between personality factors, risk perceptions, and driving behaviour among young, mainly inexperienced drivers. One-hundred and fifty-nine students aged between 17 and 20 completed an online questionnaire assessing five facets of personality, four components of risk perceptions, and one measure of driving behaviour. Using structural equation modeling as a means of assessing the overall fit of each model, 39% of the variance in young drivers' speeding was accounted for by Excitement-Seeking, Altruism, their Aversion to Risk Taking, and their own likelihood of having an accident, with Altruism and Aversion to Risk Taking both showing moderate negative relationships. Road safety interventions should examine whether they strengthen young drivers' appreciation of the impact of their actions on others through positive reinforcement of altruistic norms.     

Cross-cultural differences in drivers’ speed choice

The aim of the present study was to examine if there are any cross-cultural differences between Swedish and Turkish drivers’ rating of the variables in the theory of planned behaviour (TPB) with regard to complying with the speed limit. A sample of 219 Swedish and 252 Turkish drivers completed a questionnaire including questions based on the theory of planned behaviour (i.e. regarding attitude, subjective norm, perceived behavioural control, intention and behaviour). The results show that country differences in drivers’ intention to comply with the speed limit as well as their self-reported compliance could be explained by differences found in their attitude, subjective norm and perceived behavioural control. Furthermore, drivers who live in a country with fewer road traffic fatalities (i.e. Sweden), compared with drivers who live in a country with more road traffic fatalities (i.e. Turkey), reported a more positive attitude towards complying with the speed limit, a more positive subjective norm, a higher perceived behavioural control, a higher intention and a larger proportion of the time spent complying.     

Reducing traffic speed within roadwork sites using obtrusive perceptual countermeasures

Excessive speed is currently one of the primary contributory factors in traffic accidents within roadwork sites around the world. The present study evaluated two novel interventions designed to control traffic speed within an open road, roadwork site in New Zealand where drivers were required to decrease their speed from 100 to 50 km/h. Two different interventions were placed at the entrance to the work site and required drivers to pass between a 3.5 m wide passage of either evenly or decreasingly spaced cones. A multi-element baseline design was utilised. Both interventions were highly effective at reducing vehicle speed, with the greatest initial decrease in speed to 9.47 km/h below baseline for the uneven arrangement. Additionally, both arrangements more than halved the proportion of ‘dangerous’ speeders travelling faster than 20 km/h over the speed limit. The findings indicate that both arrangements of cones are effective, convenient, cost-effective strategies. It is concluded that, although both arrangements are highly effective, the use of unevenly-spaced cones is likely to most markedly reduce the number of speed-related accidents within open road roadwork zones. The findings are discussed in relation to the perceptual mechanisms by which transverse and peripheral stimuli influence speed perception and driver behaviour.     

Effects of Pay-As-You-Drive vehicle insurance on young drivers' speed choice: results of a Dutch field experiment

Speeding is an important cause for young drivers’ involvement in traffic accidents. A reduction in driving speeds of this group could result in fewer accidents. One way of reducing driving speed is offering explicit financial incentives. In collaboration with five Dutch car insurance companies, we tested the effects of a Pay-As-You-Drive insurance fee on driving speed. A group of young drivers could save money on their monthly insurance fee by keeping the speed limit. Driving speed was monitored through GPS technology during one year. Analyses showed that, relative to pre- and post-measurement, as well as a control group, the introduction of a Pay-As-You-Drive insurance fee significantly reduced speed violations of young drivers.     

An assessment of the safety effects of the French speed camera program

This article presents the results of an evaluation of the speed camera program implemented in France in November 2003. The effects of this program on traffic casualties were estimated using interrupted time-series analyses. Various parametizations were attempted in order to capture changes in the constant and the slope of our traffic injury series. Results of the study reveal significant decreases in both fatal and non-fatal traffic injuries on the whole road network following deployment of the speed camera program. The fatality rate per 100,000 vehicles fell by 21% whereas the decrease in non-fatal traffic injuries displayed a decay function: a 26.2% reduction was recorded in the first month but dropped to 0.8% for the last observation of the series.     

Simulator evaluation of drivers' speed, deceleration and lateral position at rural intersections in relation to different perceptual cues

Aim of the study was to investigate, by means of a driving simulator experiment, drivers’ behaviour in terms of speed, deceleration, and lateral position on major approaches of rural intersections in relation to different perceptual cues.In the experiment, ten different design conditions with and without speed-reducing treatments along the approach to the intersection were tested. Twenty-three drivers drove a test route two times and data from the second drive were used for comparison. The order of the ten design conditions was counterbalanced for all the drivers to minimize the presentation order effect. Three different data analysis techniques were used: (a) cluster analysis of speed and lateral position data, (b) statistical tests of speed and lateral position data, and (c) categorical analysis of deceleration behaviour patterns.The most effective treatments were the dragon teeth markings (based on the principle of optical road narrowing), the colored intersection area (based on the principle of intersection highlighting), and the raised median island (based on the principle of physical road narrowing). These measures, in comparison to the base intersection, produced: (1) a significant speed reduction starting from 250 m before the intersection in the range between 13 and 23 km/h, (2) a significant change in the deceleration behaviour with a reduction in the proportion of drivers which did not decelerate, and (3) a shift away from the intersection of the deceleration beginning. Given the significant effects on drivers’ behaviour, the dragon teeth markings, the colored intersection area, and the raised median island are strongly recommended for real world implementation.     

Use of speed profile as surrogate measure: Effect of traffic calming devices on crosstown road safety performance

Urban road safety management is usually characterized by the lack of sufficient, good quality crash data and low budgets to obtain it even though many traffic accidents occur there. For example, 54 percent of road crashes in Spain take place in urban areas, and 10 percent of urban fatal crashes occur on crosstown roads, which are rural roads that traverse small communities. Traffic calming measures (TCMs) are often implemented on these parts of rural roads that traverse small communities in order to reduce both the frequency and severity of crashes by lowering speeds, but evaluation of their effectiveness has been limited. The objective of this study was to develop a methodology using continuous speed profiles to evaluate the safety effectiveness of TCMs on crosstown roads as part of an integrated system in the absence of historical data. Given the strong relationship between speed and crash experience, safety performance can be related to speed. Consequently, speed can be used indirectly as a surrogate safety measure in the absence of crash and speed data.     

Changes in self-reported driving intentions and attitudes while learning to drive in Great Britain

Novice drivers are overrepresented in traffic collisions, especially in their first year of solo driving. It is widely accepted that some driving behaviours (such as speeding and thrill-seeking) increase risk in this group. Increasingly research is suggesting that attitudes and behavioural intentions held in the pre-driver and learning stage are important in determining later driver behaviour in solo driving. In this study we examine changes in several self-reported attitudes and behavioural intentions across the learning stage in a sample of learner drivers in Great Britain. A sample of 204 learner drivers completed a self-report questionnaire near the beginning of their learning, and then again shortly after they passed their practical driving test. Results showed that self-reported intentions regarding speed choice, perceptions regarding skill level, and intentions regarding thrill-seeking (through driving) became less safe over this time period, while self-reported intentions regarding following distance and overtaking tendency became safer. The results are discussed with reference to models of driver behaviour that focus on task difficulty; it is suggested that the manner in which behind-the-wheel experience relates to the risk measures of interest may be the key determining factor in how these change over the course of learning to drive.     

The perceptions of young rural drivers in NSW,Australia of speeding and associated risk: A mixed methods study

The study, using mixed methodology, examined perceptions of risk associated with speeding in young rural people. Focus groups discussions (age range 16–24) in which speeding was identified as often being an involuntary driving behaviour, informed the development of a survey instrument. The survey was conducted with two groups of young people, one rural (n = 217) and another semi-rural (n = 235). The results from both the focus groups and surveys indicate that young rural drivers had specific attitudes to speeding, when compared with other risk factors for crashing. Speeding behaviour was viewed as both acceptable and inevitable. Males and those from a rural area viewed speeding, and reducing trip time when compared to that of a peer, to be less risky than did females and those who lived in a semi-rural area. Speeding was considered to be less risky than drink driving. These perceptions of speeding may contribute to the crash rates on rural roads involving young, local drivers and need to be considered in interventions or educational programmes which aim to reduce the rural road crash rate.     

Can enforced behaviour change attitudes: Exploring the influence of Intelligent Speed Adaptation

The Theory of Planned Behaviour model (Ajzen, 1985) was used to determine whether long-term experience with Intelligent Speed Adaption (ISA) prompts a change in speed related cognitions. The study examines data collected as part of a project examining driver behaviour with an intervening but overridable ISA system. Data was collected in four six-month field trials. The trials followed an A-B-A design (28 days driving with no ISA, 112 days driving with ISA, 28 days driving without ISA) to monitor changes in speeding behaviour as a result of the ISA system and any carry-over effect of the system. Findings suggested that following experience with the system, drivers’ intention to speed significantly weakened, beyond the removal of ISA support. Drivers were also less likely to believe that exceeding the speed would ‘get them to their destination more quickly’ and less likely to believe that ‘being in a hurry’ would facilitate speeding. However, the positive change in intentions and beliefs failed to translate into behaviour. Experience with the ISA system significantly reduced the percentage of distance travelled whilst exceeding the speed limit but this effect was not evident when the ISA support was removed.     

Traffic violations in Guangdong Province of China: Speeding and drunk driving

The number of speeding- and drunk driving-related injuries in China surged in the years immediately preceding 2004 and then began to decline. However, the percent decrease in the number of speeding and drunk driving incidents (decrease by 22%) is not proportional to the corresponding percent decrease in number of automobile accident-related injuries (decrease by 47%) from the year 2004 to 2010 (Traffic Management Bureau, Ministry of Public Security, Annual Statistical Reports on Road Traffic Accidents). Earlier studies have established traffic violations as one of the major risks threatening road safety. In this study, we examine in greater detail two important types of traffic violation events, speeding and drunk driving, and attempt to identify significant risk factors associated with these types of traffic violations. Risk factors in several different dimensions, including driver, vehicle, road and environmental factors, are considered. We analyze the speeding (N = 11,055) and drunk driving (N = 10,035) data for the period 2006–2010 in Guangdong Province, China. These data, obtained from the Guangdong Provincial Security Department, are extracted from the Traffic Management Sector-Specific Incident Case Data Report and are the only comprehensive and official source of traffic accident data in China. Significant risk factors associating with speeding and drunk driving are identified. We find that several factors are associated with a significantly higher probability of both speeding and drunk driving, particularly male drivers, private vehicles, the lack of street lighting at night and poor visibility. The impact of other specific and unique risk factors for either speeding or drunk driving, such as hukou, road type/grades, commercial vehicles, compulsory third party insurance and vehicle safety status, also require particular attention. Legislative or regulatory measures targeting different vehicle types and/or driver groups with respect to the various driver, vehicle, road and environmental risk factors can subsequently be devised to reduce the speeding and drunk driving rates. As the country with the highest number of traffic accident fatalities in the world, applying these findings in workable legislation and enforcement to reduce speeding and drunk driving rates will save tens of thousands of lives.     

Effects of an active accelerator pedal on driver behaviour and traffic safety after long-term use in urban areas

The long-term effects of the active accelerator pedal (AAP) were evaluated in the city of Lund in 2000 and 2001. The system, installed in 284 vehicles, produced a counterforce in the accelerator pedal at the speed limit. It could, however be overridden by pressing the accelerator pedal harder. The results showed that test drivers' compliance with the speed limits improved considerably. Reduction in average speeds and less speed variation by the test vehicles indicate a great traffic-safety potential. Travel times were unaffected, while emission volumes decreased significantly.