中外企业形象战略比较与研究

从社会背景,民族特色及工业发展史等方面比较国内外CI的不同,从而正确认识及研究中国CI.提出中国型CI应该回归理性,回归系统化,应该是国际CI理论同中国企业的成功实践相结合的产物.     

Understanding Infrastructure Resiliency in Chennai,India Using Twitter’s Geotags and Texts: A Preliminary Study

Geotagging is the process of labeling data and information with geographical identification metadata, and text mining refers to the process of deriving information from text through data analytics. Geotagging and text mining are used to mine rich sources of social media data, such as video, website, text, and Quick Response (QR) code. They have been frequently used to model consumer behaviors and market trends. This study uses both techniques to understand the resilience of infrastructure in Chennai, India using data mined from the 2015 flood. This paper presents a conceptual study on the potential use of social media (Twitter in this case) to better understand infrastructure resiliency. Using feature-extraction techniques, the research team extracted Twitter data from tweets generated by the Chennai population during the flood. First, this study shows that these techniques are useful in identifying locations, defects, and failure intensities of infrastructure using the location metadata from geotags, words containing the locations, and the frequencies of tweets from each location. However, more efforts are needed to better utilize the texts generated from the tweets, including a better understanding of the cultural contexts of the words used in the tweets, the contexts of the words used to describe the incidents, and the least frequently used words.     

Gender stereotypes and superior conformity of the self in a sample of cyclists

In the field of driving, people tend to think they are more competent and more cautious than others. This is the superior conformity of the self (SCS). Our main hypothesis was that, among cyclists, women would show a higher SCS on cautiousness, though men would show a higher SCS concerning competence. 1799 cyclists provided a self-assessment of their own cautiousness and of other people's cautiousness. The same procedure was used for competence. Consistent with the hypothesis, the SCS was gender-specific: it was more prominent for women concerning cautiousness and more prominent for men concerning competence. These results could explain why people tend to ignore the safety campaigns. They also indicate the importance of adapting messages concerning safety measures to gender.     

Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level

Social media marketing is an essential and important tool for start-up firms, which can help start-up firms remedy the marketing limitations through ease and relatively low costs. Predicting start-up firms’ social media engagement level can allow them to gauge the effectiveness of their social media marketing efforts and can provide numerous benefits related to strategic marketing processes. This study focuses on developing a methodology involving data science processes and machine learning models to account for the ongoing advancement of business intelligence methodologies. This study gathered data of 8,434 start-up firms from Twitter, generated social media-based features, and created machine learning models to predict the social media engagement level of each firm. The results show that deep learning provides the best accuracy in predicting the engagement levels. The results also show that the number of tweets by the firms, the number of retweets received, and the number of likes received have the most significance in determining the effectiveness of social media marketing activities.     

Can public service broadcasting survive Silicon Valley? Synthesizing leadership perspectives at the BBC,PBS, NPR,CPB and local U.S. stations

Public Service Broadcasting (PSB) is generally characterized by a remit to provide high-quality news, educational content, cultural enrichment and entertainment as free public goods with as broad a public reach as possible while also filling critical gaps in the media ecosystem (a multifaceted principle called universality). However, in the current online environment, the ability to reach audiences is increasingly intermediated by online platforms managed by powerful technology companies who do not necessarily share the same objectives or values as PSBs. Interviews were conducted with PSB executives and managers working on digital products and strategy in the U.K. and U.S. to examine the challenges and tensions PSB entities face in the context of growing commercial platform power and the strategies emerging in response, such as investing in new platforms and digital infrastructures rooted in traditional public service values. The study also discusses differences in capacities to respond to platform power between the decentralized U.S. PSB system and centralized U.K. system. Finally, the study discusses some theoretical and practical implications, and suggests some ways PSB services might survive and thrive with robust fidelity to democratic needs.     

社会两难中责任感的动态研究及其对亲社会行为的影响

本研究通过公共物品两难的实验范式,探讨了个体因素和情境因素对责任感的影响以及责任感和亲社会行为的关系。结果发现:(1)道德身份中心度高的人在两种行为目的下都比道德身份中心度低的人责任感高;(2)经历他人合作的人在两种行为目的下都比经历他人不合作的人责任感高;(3)启动的效果则是在非经济目的下显著,在经济目的下不显著;(4)道德身份中心度和启动在两种框架下对责任感存在交互作用;道德身份中心度和他人行为则只在经济目的下对责任感存在交互作用;(5)人们在非经济目的下的责任感高要高于在经济目的下的责任感;(6)责任感和亲社会行为的相关显著。本研究显示了责任感不完全是静态的个体变量,而是和具体情境交互影响的。同时,责任感的唤起很可能是个体和情境因素影响亲社会行为的心理机制。