B2C电子商务存在的问题与对策

B2C电子商务是企业与消费者之间的电子商务模式,使用Intemet为技术支撑,为消费者提供服务.本文对B2C模式的电子商务类型进行了评述,分析了我国目前B2C电子商务存在的问题,同时为解决这些问题提出了相应的对策.     

移动电子商务认证中心安全设计探悉

对移动电子商务而言,电子商务交易过程中的安全是至关重要的,它是移动电子商务顺利实施的重要保证.本文对认证中心的设计与实现进行研究,实现移动电子商务交易过程的安全.     

基于协同过滤的电子商务智能推荐方法研究

为获得更加理想的电子商务推荐结果,提出一种基于协同过滤的电子商务智能推荐方法.该方法收集电子商务用户相关信息,并对信息进行预处理,计算电子商务用户对项目评分,构建电子商务用户评分矩阵,采用余弦算法根据用户评分矩阵计算用户之间的相性度,基于用户相似度进行电子商务智能推荐.为了与其他方法进行比较,开展仿真实验.实验结果表明...     

电子商务支付安全性研究

电子商务的出现对人们的生活与工作带来了巨大改变,网上支付在较大程度上代替了线下支付,成为了我国现阶段的主流消费模式.目前,我国正处于电子商务发展的黄金时期,淘宝、天猫、京东等网上购物平台的成交额节节攀升.网上支付是支撑电子商务的核心所在,因此,电子商务网上支付的安全问题是人们普遍关注的课题.基于此,本文主要就电子商务网上支付的安全性进行探讨.     

电子商务

随着信息技术的飞速发展,以因特网为基础的电子商务正在全球范围内兴起,与传统贸易方式相比,电子商务具有无纸化交易,成本低,快速,便捷等优点,本文对电子商务的内涵与分类进行了讨论,并分析了电子商务产生和发展的社会基础和技术基础以及对人类社会所产生的巨大变革.     

基于ebXML电子商务系统的应用研究

ebXML是新一代的电子商务平台标准,它的宗旨是要开发一个以开放的XML标准为基础的电子商务的基础结构,使任何规模的企业能在世界的任何地方通过Internet从事商务活动.文中对ebXML技术在电子商务系统中的应用进行了研究,并对ebXML与EDI技术进行了分析比较,通过这种分析可以看到ebXML是一种开放的结构良好的电子商务平台.最后根据ebXML的特点,给出一个应用ebXML进行典型电子商务活动的具体框架.     

浅谈云计算环境下的电子商务

电子商务具有透明化以及高效率的优势,并且随着互联网信息技术的快速发展,云计算手段已经逐渐被应用到了电子商务领域之中.本文对云计算背景下电子商务的特征以及架构进行了简单介绍,重点分析了当前云计算环境下电子商务的发展状况以及云计算对于电子商务的积极作用,旨在为关注这一领域的人士提供一些可行性较高的参考意见,提高我国电子商务和经济市场的繁荣与发展.     

电子商务与计算机安全技术相关性研究

电子商务的繁荣不仅给人民群众带来了方便,同时也吸引了犯罪分子的注意.电子商务交易的安全离不开计算机安全技术的保障.对电子商务和计算机安全技术的概念进行了介绍,指出了目前电子商务中存在的一些安全问题,并且介绍了目前电子商务中常用的计算机安全技术.     

B/S模式下电子商务教学系统模型的设计与实现

以电子商务教学为背景,针对目前电子商务课程教学中存在的问题,结合当今迅猛发展的网络技术,提出了构建基于B/S模式的电子商务教学系统模型,对其体系结构和实现技术进行了详细的阐述,通过与传统c/s模式进行比较,对其功能和特点进行具体的介绍.     

我国电子商务现状及未来发展趋势

本文对我国电子商务的现状进行了分析,提出未来电子商务的发展将会向着纵深化、个性化、专业化、区域化、国际化与融合化方向发展.     

基于实训教学的《网络营销》课程研究

随着我国互联网的高速发展,各行各业越来越专注于网络的销售与推广,作为培养人才的高等院校,就应该更加注意网络营销人才的培养。《网络营销》是电子商务专业的必修课程,改课程的教学内容与教学方式直接影响学生将来的就业状况,因此《网络营销》课程教学改革也是电子商务专业的重中之重。笔者总结多年的教学经验,结合我国网络营销现状,制定了《网络营销》课程的一系列改革,希望对其他高校有一定的借鉴作用。     

移动电子商务的商业模式和关键技术分析

近年来伴随着智能手机的普及和3G网络的提升,以手机为基本终端的移动电子商务日渐兴起,给电子商务的发展注入了新的活力。文中将分析对大众消费产生重大影响的新的商业模式和关键技术,详细阐述移动电子商务的四大商业模式和热点技术,着重探讨其在移动电子商务中发挥的作用以及与以往商业模式和技术应用的不同,并对同时存在的问题进行分析。最后对移动电子的发展做出了总结与展望,在未来几年内移动电子商务将会迎来一个快速发展时期。     

Big data analytics in E-commerce: a systematic review and agenda for future research

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This position paper explores BDA in e-commerce by drawing on a systematic review of the literature. The paper presents an interpretive framework that explores the definitional aspects, distinctive characteristics, types, business value and challenges of BDA in the e-commerce landscape. The paper also triggers broader discussions regarding future research challenges and opportunities in theory and practice. Overall, the findings of the study synthesize diverse BDA concepts (e.g., definition of big data, types, nature, business value and relevant theories) that provide deeper insights along the cross-cutting analytics applications in e-commerce.     

电子商务环境下消费者购买决策研究综述

20世纪90年代以来,电子商务的迅速发展引起企业界和理论界的广泛关注.其中关于电子商务条件下消费者购买决策的研究是当前研究的热点.对消费者购买决策的理论基础、网络消费者购买决策影响因素研究现状、网络消费者购买决策定量研究现状进行了综述,并总结了现有研究存在的问题以及今后研究的方向.     

计算机网络安全技术在电子商务中的应用探究

随着我国经济的飞速发展以及互联网技术在各行各业中的应用,电子商务已经成为我国商业模式中新的宠儿。但同时,由于电子商务主要是依托网络技术进行办公,网络安全与信息安全已经越来越引起人们的担忧。尤其是伴随着现代网络技术的进步,为电子商务的发展既带来了机遇同时又带来了挑战。电子商务交易过程的安全性成为制约该行业未来发展的瓶颈。本文对于网络安全技术在电子商务中的应用做了探讨,并就如何提高电子商务交易过程中的安全性,从而为该行业未来的发展提供有力的技术保障提出了一些建议和措施。     

The future of e-commerce: integrate and customize

Internet technology allows companies to overcome many of the physical constraints that often prevent them from doing business in distant markets, which means that an e-commerce market is fundamentally global. Despite the increasing market reach, however, certain emerging trends fragment the Internet-enabled marketplace into countless niche markets. As network and distributed computing technologies advance, killer applications for consumers will be those that allow mixing and matching of products and services on a personal basis and in real time. The author discusses integration and customization as the future of e-commerce     

计算机技术在企业中的应用

随着信息技术的广泛应用和不断发展,未来以电子商务、软件和通信技术为核心的计算机技术对企业经营和管理将起到很重要的作用。如何正确对待计算机技术对于企业管理的意义以及如何最大限度的发挥这些技术的优势来提高企业的管理水平也就显得尤为重要。     

A resource-based view of electronic commerce

A management theory known as the resource-based view of the firm states that resources foster organizational success. Our study of e-commerce retailers applied this theory to examine the effects of human, business, and e-commerce technology resources on firm competitiveness. An e-mail and Web-based survey used 458 responses from site managers. Business and e-commerce technology resources, as well as the individual business resource of process redesign, were found to predict e-commerce performance, whereas human resources did not. E-commerce performance, in turn, predicted firm performance. These findings partially support the resource-based view and coincide with differences between physical and e-commerce retailing.     

Determinants of the future level of use of electronic marketplaces: The case of Canadian firms

Based on the literature dealing with the diffusion of innovation and with information systems, and building on the emerging concepts in electronic commerce (e-commerce), this paper aims at assessing the influence of various factors on firms’ future level of use of electronic marketplaces (e-marketplaces). This theoretical model is tested on data collected from 1,200 senior managers in Canadian firms. Findings indicate that a firm’s past experience in e-commerce, as well as the factors relating to its business relationships ultimately affect its future use of e-marketplaces. Results of TOBIT regressions also show that the complexity of sophisticated e-commerce implementations is negatively correlated with the future level of use of e-marketplaces, and that consultants and other experts play an essential role in encouraging and facilitating the use of this new type of electronic platform. Finally, our survey data demonstrate that the relative influence of some determinants differs according to the firms’ size. Pierre Hadaya is an assistant professor of MIS at the Faculté d’administration of the Université de Sherbrooke (Canada). He holds a Ph.D. in Management of Technology from the école Polytechnique de Montréal. His research interests lie at the intersection of information technology management, business strategy and interorganizational design.     

Application framework issues when evolving business applications for electronic commerce

When an organization embarks on e-commerce it rarely has a chance to re-engineer its existing business applications. However, if these business applications were built using an application framework, then one might hope to reuse many of the existing legacy applications in the new e-commerce context. How much of the original application can be reused, and how much does the original application framework have to evolve in order to support this reuse? This paper describes our experience with evolving our framework for building engineered-product business applications so that these applications can be delivered over the Internet. We discuss the general issues created by migrating applications to e-commerce, and identify architectural concerns for application frameworks that must support e-commerce.