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1.
王村杏 《包装工程》2020,41(16):124-128
目的突出辽宁地域文化特色,研发富有地域文化辨识度的文化衍生品。方法以文化影响力深远的辽宁喜剧、小品、二人转为创意资源,提炼表情语言、装饰符号等典型设计元素,并应用到文化衍生品设计中;深入挖掘辽宁幽默文化的乡土审美特征,思考辽沈幽默文化给设计转化带来的深刻影响,探索可以凸显辽沈特色"幽默文化"的视觉设计转化途径,努力研发具有区域文化辨识特征的文化衍生品。结果在分众化的设计思路下,针对性调整设计的侧重点:以辽宁"原生态二人转"的审美判断为依据,追求对原生态乡土艺术的审美保护;另一方面,在设计中适当融入时尚元素,研发具有时代性的区域文化特色衍生品,满足青年消费群体的审美需求。结论辽沈特色幽默文化可为地域性文化衍生品的创新性设计提供新的思路。  相似文献   

2.
为了打造具有虎山长城地域特色的文化IP视觉形象,通过对虎山长城区域附近的地域文化的分析,拓展传统文化表达路径,将带给游客情感体验的文化IP形象与当地知名的旅游景区虎山长城深度结合,运用当地青山绿水和非遗文化的元素,使得设计作品传达出一种独特的文化魅力,促使形象设计更具民族性和文化性。文章概述了虎山长城的地域特色和文化IP的相关内容,设计了具有民族地域特色的IP“虎山小队”,通过此IP的形象设计和一系列延展设计促进了虎山长城相关文化创意产业开发和文创商品的衍生。地域文化IP形象与地域特色文化的碰撞可为地域性文化视觉形象的打造构建新的思路。  相似文献   

3.
林凯程  高博 《湖南包装》2023,(6):117-120
农产品的数字化转型是实现农产品品牌升级并获得消费者青睐的必由之路。作为一种地方特色品牌,霞浦头水紫菜产业在经营过程中存在品牌文化缺失、视觉设计定位不够精准、视觉符号选用不够美观以及后期品牌形象运营不足等问题。数字技术条件下对其进行IP视觉形象设计是提升其知名度的重要路径。通过确定IP受众人群、提高IP识别度、融入情感共鸣、拓宽IP延展方向等策略,进而以具体的IP形象进行多维度、多领域的延展设计,以达成其视觉形象的最佳化,方能更好地推动霞浦头水紫菜的品牌和产业向互联网化、数字化发展。  相似文献   

4.
张爱鹏 《包装工程》2020,41(10):294-299
目的探析和发掘天津地域文化特色资源,通过分析、比较,将其运用在品牌视觉形象塑造的实践中。方法通过分析天津城市品牌视觉形象的现状,选择典型的天津建筑、民俗等地域文化进行分析,运用归纳提取、元素重组、图文结合等创意设计方法,有效地构建出"水韵天津"城市品牌标志符号、城市建筑文化和方言文化的视觉符号及其延展应用形象,形成协调共生、个性鲜明的视觉效果,为当代城市文化品牌形象的传播与建设提供指导和借鉴作用。结论本文通过对天津地域文化元素合理有效的运用,建立符合大众审美的品牌符号,为城市品牌注入新的视觉体验,旨在不断继承和传播天津城市文化,进而提升天津城市品牌的影响力和创意经济的发展,增强城市文化软实力和影响力。  相似文献   

5.
“沈阳非遗”文化符号在旅游纪念品设计中的应用研究   总被引:2,自引:2,他引:2  
杨猛  王蒙 《包装工程》2012,33(4):140-142
从形态、色彩、特色材料与工艺、情感内涵的挖掘等角度分析提炼"沈阳非遗"资源的视觉化元素,以视觉符号凸显地域文化内涵、产品形态的时代语境转化、面向消费者创新设计载体等途径探讨"沈阳非遗"文化符号在地方旅游纪念品设计中的应用问题,为旅游纪念品的开发提供可借鉴的思路与方法。  相似文献   

6.
刘维尚  刘卓  秦嘉霖 《包装工程》2021,42(18):262-268
目的 探索地域文化与农业区域品牌形象IP设计中的融合应用.方法 在乡村振兴战略背景下,以满足受众情感需求的设计诉求表达,提升区域形象为出发点,探索农业区域品牌形象IP的实际价值,分析地域文化与农业区域品牌形象IP的融合要点,并结合当前农业区域品牌形象IP市场现状,总结其中存在的问题并进行分析,进而从视觉转化、精神传达、文化体验和图库建设4个方面,探究地域文化与农业区域品牌形象IP的融合策略.结论 农业区域品牌形象IP融入地域文化视觉层面、行为层面和精神层面的内容,进行文化可视化的延伸和再现,并形成系统性和持续性的图库建设及品质管理,使农业区域品牌形象IP具有自我更新的能力,形成品牌的人格化沟通,增强区域品牌影响力,提升区域品牌溢价能力.  相似文献   

7.
目的 在消费文化视域下,对农产品品牌IP视觉形象设计的规律与方法进行梳理,进而探讨农产品品牌IP视觉形象设计的创新思路和优化路径。方法 首先,从消费文化和视觉消费视角,通过消费符号化、消费感性化、消费体验化三个特征维度分析农产品品牌IP视觉形象设计主流形式及需求趋势;随后,通过文献分析与案例研究法对农产品IP视觉形象的设计规律与设计方法进行梳理,结合消费文化视域下农产品IP视觉形象设计的应用价值、创新思路、优化路径提出具体的设计策略;最后,通过“温氏天露”食品品牌的设计实践案例,从满足物质消费需求的设计定位,到满足文化消费需求的内容设计,再到满足精神消费需求的场景化构建三个维度的设计策略进行实例验证。结论 基于当前消费文化特征的农产品品牌IP视觉形象设计策略,能有效建立IP视觉形象与农产品、品牌、消费者之间的联系,有助于实现农产品品牌的精准定位、品牌理念的输出,以及消费体验的增强,为农产品品牌IP视觉形象设计提供新的研究视角与有益启示。  相似文献   

8.
随着大众消费理念和需求的多元化,IP形象在社会中的影响日益增加,在商业活动中的应用也愈加频繁。将地域文化符号运用于IP形象设计中,可以为IP形象注入源源不断的活力。概述了地域文化符号和IP形象的内涵,分析了地域文化符号在IP形象设计中的应用价值、应用原则和应用策略,旨在探索更加适用的设计原则和方法,为今后IP形象的设计研究提供参考。  相似文献   

9.
张广超  杨珞鳐 《上海包装》2023,(10):111-113
为了加大湖湘文化的推广力度,打造具有地域特色的博物馆知识产权(IP)形象,以情感需求和湖湘地域文化元素为切入点,利用问卷调查法、深度访谈法,从IP的客观层和主观层来分析用户情感需求,提炼出最终的设计元素。针对湖南省博物馆的现状,通过视觉层面、体验层面、文化层面构建出基于情感化需求的博物馆IP策略路径;并结合湖南省博物馆进行设计实践,检验该策略的可行性。研究成果有望对湖湘地域文化的传播与弘扬具有促进作用。  相似文献   

10.
分析信息化时代IP形象的多场景品牌文化传播能力,归纳在IP形象设计中需要考虑的决定性设计因素,总结在IP形象创意视觉化表达中的原则与方法,丰富IP形象的视觉传达设计理论基础。通过整理筛选信息化背景下品牌文化传播的IP形象案例,运用视觉传达设计原理对其进行解构,从实例中归纳出其核心价值、艺术表征、传播手段,并试图发现从设计方法到用户情感链接的逻辑关系。信息化背景下,高价值的IP形象具有视觉表征层面的美学基础,同时以其直接的形象特征被大众接受与认知。多平台跨媒介的信息化特质使其具备强大的品牌文化传播能力以及情感链接建立能力,优秀的视觉美学形式以及情感性设计表达是信息化时代IP形象产生高度价值的核心。  相似文献   

11.
In this paper, we present a new method for inserting several triangulated surfaces into an existing tetrahedral mesh generated by the meccano method. The result is a conformal mesh where each inserted surface is approximated by a set of faces of the final tetrahedral mesh. First, the tetrahedral mesh is refined around the inserted surfaces to capture their geometric features. Second, each immersed surface is approximated by a set of faces from the tetrahedral mesh. Third, following a novel approach, the nodes of the approximated surfaces are mapped to the corresponding immersed surface. Fourth, we untangle and smooth the mesh by optimizing a regularized shape distortion measure for tetrahedral elements in which we move all the nodes of the mesh, restricting the movement of the edge and surface nodes along the corresponding entity they belong to. The refining process allows approximating the immersed surface for any initial meccano tetrahedral mesh. Moreover, the proposed projection method avoids computational expensive geometric projections. Finally, the applied simultaneous untangling and smoothing process delivers a high‐quality mesh and ensures that the immersed surfaces are interpolated. Several examples are presented to assess the properties of the proposed method.  相似文献   

12.
Standards are the basis for production enterprises to organize production, ex-factory inspection, trade (delivery) and technical exchanges, product certification, quality arbitration and supervision.……  相似文献   

13.
14.
We associate a variety of innovations with the term "Industry 4.0". The pioneer of many 4.0 modifications forms the basisfor the trend towards the integrated di...  相似文献   

15.
A flow calorimeter for enthalpy increment measurements on condensed gases is presented. A better knowledge of the properties of the liquefied natural gas is needed, and therefore a liquid loop has been designed for our flow calorimeter. The fluid loop in the calorimeter is designed in order to avoid the two-phase region, since two phases would give compositional disturbances in the measurements. The avoidance of the two-phase region is made possible by increasing the pressure of the test fluid after the measurement section, then heating the fluid at super-critical pressure past the critical point. Finally, the fluid is throttled to the low-pressure gas state at the inlet condition of the compressor that circulates the fluid. To perform the pressure increase, a new cryogenic pump has been designed. To evaluate the new equipment, measurements were taken on liquid ethane over the temperature range 146–256 K at pressure between 0.9 and 5.1 MPa.  相似文献   

16.
On November 30, 2007, the China Association for Standardization (CAS) held a press conference at Beijing Diaoyutai State Guest House. Leaders from the China Household Electric Appliance Research Institute, the China Household Electric Appliance Association, and the China Consumers' Association attended and made speeches.……  相似文献   

17.
ABSTRACT

The production of ferrous metal increased during the Roman Late Republican period, Principate and Empire. The direct bloomery process was used to extract the metal from its ores using slag-tapping and slag-pit furnaces. The fuel was charcoal and an air blast was introduced by bellows-operated tuyères. Iron formed as a bloom, often as a spongy mass of metal, which contained impurities from the smelting process, including unreacted ore, fuel, slag and fragments from the furnace walls, while the metal was often inhomogeneous with varied carbon contents. Blooms were either smithed directly into bars or ingots or they were broken up, which also allowed the removal of gross impurities and a selection of pieces with similar properties to be made. These could then be forge-welded together and formed into characteristically shaped ingots. Making steel in the furnace seems to have been achieved: it depended on the ore and the furnace and conditions within it. Surface carburization was also carried out. Iron and steel were used extensively in construction and for tools and weapons. Fire welding was often used to add pieces of steel to make the edges of tools and weapons, which could be heat-treated by quenching to harden them.  相似文献   

18.
Zusammenfassung Bei der Gestaltung von Ernteprozessen — beispielsweise des Prozesses Mähdrusch, Körnertransport und -abnahme — als transportverbundene Fließarbeitsverfahren mit mindestens zwei verschiedenen Arbeitsmitteln gibt es einen großen Optimierungsspielraum. Solche Prozesse sind mehrstufige Bedienungsprozesse mit gemischter Anordnung der Bedienungseinrichtungen. Außerdem besitzen sie stark ausgeprägte räumliche Aspekte. Es wird vor allem gezeigt, welche Merkmale solcher Prozesse in Simulationsmodellen abgebildet sein müssen, welche Zielgrößen in Abhängigkeit von welchen Einflußgrößen unter Berücksichtigung welcher Prozeßbedingungen ermittelt werden sollten und wie der Bewertungsprozeß zur Ermittlung der gewünschten Informationen gestaltet werden muß.  相似文献   

19.
In the present study a high‐boron high speed steel (HSS) roll material was designed. Many expensive alloy elements have been substituted by cheap boron alloy, and high‐boron high speed steel roll has been manufactured by centrifugal casting method. The microstructures, mechanical properties and wear resistance of centrifugal casting high‐boron high speed steel roll have been investigated by optical microscopy (OM), scanning electron microscopy (SEM), and X‐ray diffraction (XRD) analysis, hardness test, impact test and wear test. The results indicated that the solidification microstructures of high‐boron high speed steel roll consisted of M2(B,C), (W,Mo)2(B,C), M3(B,C), M23(B,C)6 type borocarbides and martensite, a small amount of retained austenite. Borocarbides were continuously distributed over the grain boundary. After quenching from 1050 °C, local broken network appeared in partial borocarbides, and fine secondary borocarbide precipitated from the matrix. After tempering from 525 °C, the amount of precipitated borocarbide increased significantly. After heat treatment, the hardness of high‐boron high speed steel roll excelled 60 HRC, and its impact toughness excelled 8.0 J/cm2. The single groove steel rolling amount of high‐boron high speed steel rolls increases by 500% than that of bainite cast iron roll, when the rolls are used in K1 mill housing of bar mill.  相似文献   

20.
正Responding to ISO’s appeal for survey for the to-be-developed ISO Strategy Plan for 2016-2020,SAC hosted a special workshop over the needs and comments of various fi elds on June 8 in Beijing.The workshop was attended by ISO President-elect and Ansteel General Manager Zhang Xiaogang,SAC Vice-Administrator Yu Xinli,and 30 experts from  相似文献   

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