Long-term semantic memory versus contextual memory in unconscious number processing.

Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the "larger" response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Modulating the masked congruence priming effect with the hands and the mouth.

The authors report a series of experiments in which they use the masked congruence priming paradigm to investigate the processing of masked primes in the manual and verbal response modalities. In the manual response modality, they found that masked incongruent primes produced interference relative to both congruent and neutral primes. This finding, which replicates the standard finding in the masked congruence priming literature, is presumed to reflect the conflict that arises between two incompatible responses and, thus, to index the extent of processing of the masked prime. Somewhat surprisingly, when participants were asked to respond verbally in the same task, masked incongruent primes no longer produced interference, but masked congruent primes produced facilitation. These findings are surprising because they suggest that the processing of nonconsciously perceived primes extends to the response level in the manual, but not verbal, response modality. The authors propose that the modulation of the masked congruence priming effect by response modality is due to verbal, but not manual, responses being mediated by the lexical-phonological production system. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Repeated Masked Category Primes Interfere With Related Exemplars: New Evidence for Negative Semantic Priming.

In 4 experiments, the authors found evidence for negatively signed masked semantic priming effects (with category names as primes and exemplars as targets) using a new technique of presenting the masked primes. By rapidly interchanging prime and mask during the stimulus onset asynchrony, they increased the total prime exposure to a level comparable with that of a typical visible prime condition without increasing the number of participants having an awareness of the prime. The negative effect was observed for only low-dominance exemplars and not for high-dominance exemplars. The authors found it using lexical decision (Experiments 1 and 2), lexical decision with a response-window procedure (Experiment 3), and the pronunciation task (Experiment 4). The results are discussed with regard to different theories on semantic priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Unconscious priming of association judgments.

Participants judged whether pairs of target words were associated or not-associated in meaning (association judgment task). Target pairs were preceded by a brief (200 ms) related or unrelated (prime) word presented to the nondominant eye. Each participant performed 2 blocks of association judgment task trials: 1 with primes that were legible, and 1 with primes that were masked by a pattern simultaneously presented to the dominant eye. Across 2 experiments, significantly larger masked priming effects were observed for participants who could not detect priming words (low-d′ participants) than for participants who could partially see priming words (high-d′ participants). This result suggests that undetectable masked primes can activate word meaning and that conscious attempts to process masked primes may inhibit unconscious activation. Additionally, evidence is presented that supports claims that spreading activation is the crucial mechanism responsible for unconscious priming. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Imaging unconscious semantic priming

Visual words that are masked and presented so briefly that they cannot be seen may nevertheless facilitate the subsequent processing of related words, a phenomenon called masked priming. It has been debated whether masked primes can activate cognitive processes without gaining access to consciousness. Here we use a combination of behavioural and brain-imaging techniques to estimate the depth of processing of masked numerical primes. Our results indicate that masked stimuli have a measurable influence on electrical and haemodynamic measures of brain activity. When subjects engage in an overt semantic comparison task with a clearly visible target numeral, measures of covert motor activity indicate that they also unconsciously apply the task instructions to an unseen masked numeral. A stream of perceptual, semantic and motor processes can therefore occur without awareness.     

Masked repetition priming and proportion effects under cognitive load.

The authors used a cognitive load manipulation (rehearsing a string of digits during the trial) to test the automaticity of (a) masked repetition priming and (b) the masked repetition proportion (RP) effect (i.e., greater priming when the proportion of repetition-prime trials is higher) in the lexical decision task. The RP (.2 vs. .8) was varied across blocks. Masked priming was not reduced under load compared with a no-load group. Surprisingly, only the load group showed an RP effect in response latencies, although the no-load group showed an RP effect in the error rates. Our results show that masked priming is automatic, yet the influence of masked primes can nonetheless be adjusted at an unconscious level. Implications for accounts of masked priming are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The prime lexicality effect: form-priming as a function of prime awareness, lexical status, and discrimination difficulty

G. W. Humphreys, D. Besner, and P. T. Quinlan (1988) found that form-primes (e.g., contrast-CONTRACT) were effective only with masked primes. C. Veres (1986) obtained the same effect for word primes but found that nonword primes (e.g., controct) were effective regardless of masking. In a lexical-decision task, the present study failed to find any priming with word primes but only when the nonword distractors were very close to a particular word (e.g., UNIVORSE). With more distant nonword distractors (e.g., ANIVORSE), priming with word primes was restored in the masked condition. In terms of an entry-opening model of priming, this effect was interpreted as a blocking of priming by a postaccess checking operation. Alternatively, in an interactive activation model, this effect could be modeled either by decreasing the strength of lexical competition or by changing the decision criterion from local to global activation.     

Dynamic adaptation to history of trial difficulty explains the effect of congruency proportion on masked priming.

In reaction time research, there has been an increasing appreciation that response-initiation processes are sensitive to recent experience and, in particular, the difficulty of previous trials. From this perspective, the authors propose an explanation for a perplexing property of masked priming: Although primes are not consciously identified, facilitation of target processing by a related prime is magnified in a block containing a high proportion of related primes and a low proportion of unrelated primes relative to a block containing the opposite mix (Bodner & Masson, 2001). In the present study, this phenomenon is explored with a parity (even/odd) decision task in which a prime (e.g., 2) precedes a target that can be either congruent (e.g., 4) or incongruent (e.g., 3). It is shown that the effect of congruence proportion with masked primes cannot be explained in terms of the blockwise prime–target contingency. Specifically, with masked primes, there is no congruency disadvantage in a block containing a high proportion of incongruent primes, but there is a congruency advantage when the block contains an equal proportion of congruent and incongruent primes. In qualitative contrast, visible primes are sensitive to the blockwise prime–target contingency. The authors explain the relatedness proportion effect found with masked primes in terms of a model according to which response-initiation processes adapt to the statistical structure of the environment, specifically the difficulty of recent trials. This account is supported with an analysis at the level of individual trials using the linear mixed effects model. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Unconscious Primes Activate Motor Codes Through Semantics.

Today, it is generally accepted that unconscious stimuli can activate a response code, which leads to a response congruency effect (RCE) on a subsequent target. However, it is not yet clear whether this is due to the semantic processing of the primes or to the formation of direct stimulus-response (S-R) associations bypassing the semantic system. Recently, it was shown that even novel primes, for which no direct S-R links exist, can also evoke an RCE that is in line with the activation of response codes through semantics. In these experiments, the authors examined 3 alternatives for this RCE from novel primes and report a novel effect in unconscious priming. First, the authors show that this effect is not limited to a small set of numerical stimuli but also extends to letter stimuli (Experiments 1-3). Second, the authors show that the RCE is not a side effect of the prime-target distance effect, as has been reported before (Experiments 1-2). Third, the authors found that, for RCE to occur, overlap at the motor level but not at the semantic level was crucial (Experiments 2-3). Finally, in addition, the results showed a category match priming effect independent of RCE. This last result is evidence that novel unconscious primes activate their semantic category prior to the target and might be considered a good marker for semantic processing. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Masked priming effects with syllabic neighbors in a lexical decision task.

Four lexical decision experiments using a masked priming paradigm were conducted to analyze whether the previous presentation of a syllabic neighbor (a word sharing the same 1st syllable) influences recognition performance. The results showed an inhibitory effect of more frequent syllabic primes and some facilitation of nonword syllabic primes (Experiments 1-3). When monosyllabic pairs were used (Experiment 3), no priming effects of the 2 initial letters were found. Finally, when using only syllables as primes, latencies to words were shorter when preceded by primes that corresponded to the 1st syllable than by primes that contained 1 letter more or less than the lst syllable (Experiment 4). Results are interpreted using activation models that take into account a syllabic level of representation. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

The time for doing is not the time for change: Effects of general action and inaction goals on attitude retrieval and attitude change.

Implicit in many informal and formal principles of psychological change is the understudied assumption that change requires either an active approach or an inactive approach. This issue was systematically investigated by comparing the effects of general action goals and general inaction goals on attitude change. As prior attitudes facilitate preparation for an upcoming persuasive message, general action goals were hypothesized to facilitate conscious retrieval of prior attitudes and therefore hinder attitude change to a greater extent than general inaction goals. Experiment 1 demonstrated that action primes (e.g., “go,” “energy”) yielded faster attitude report than inaction primes (e.g., “rest,” “still”) among participants who were forewarned of an upcoming persuasive message. Experiment 2 showed that the faster attitude report identified in Experiment 1 was localized on attitudes toward a message topic participants were prepared to receive. Experiments 3, 4, and 5 showed that, compared with inaction primes, action primes produced less attitude change and less argument scrutiny in response to a counterattitudinal message on a previously forewarned topic. Experiment 6 confirmed that the effects of the primes on attitude change were due to differential attitude retrieval. That is, when attitude expression was induced immediately after the primes, action and inaction goals produced similar amounts of attitude change. In contrast, when no attitude expression was induced after the prime, action goals produced less attitude change than inaction goals. Finally, Experiment 7 validated the assumption that these goal effects can be reduced or reversed when the goals have already been satisfied by an intervening task. (PsycINFO Database Record (c) 2011 APA, all rights reserved)     

Congruity effects evoked by subliminally presented primes: Automaticity rather than semantic processing.

In a size judgment task on words denoting concrete objects, subliminally presented stimuli that preceded the targets influenced response times and were dependent on whether responses to the prime and the target were congruent or incongruent (Experiment 1). These findings, mirroring S. Dehaene et al. (1998), imply that primes are unconsciously categorized and processed to the response stage. However, the effect does not generalize to primes that are not in the response set (Experiment 2), and even exposure to primes not in the response set in an interleaved naming-size judgment task fails to induce it (Experiment 3). However, the effect generalizes from lowercase primes to the same set of uppercase targets (Experiment 4), suggesting an abstract level of operation. The findings suggest that rather than resulting from unconscious prime categorization, the congruity effect results from automatized stimulus–response mappings. Potential differences between the number and the word domain are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Why do non-color words interfere with color naming?

In the non-color-word Stroop task, university students' response latencies were longer for low-frequency than for higher frequency target words. Visual identity primes facilitated color naming in groups reading the prime silently or processing it semantically (Experiment 1) but did not when participants generated a rhyme of the prime (Experiment 3). With auditory identity primes, generating an associate or a rhyme of the prime produced interference (Experiments 2 and 3). Color-naming latencies were longer for nonwords than for words (Experiment 4). There was a small long-term repetition benefit in color naming for low-frequency words that had been presented in the lexical decision task (Experiment 5). Facilitation of word recognition speeds color naming except when phonological activation of the base word increases response competition. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Syllabic priming in lexical decision and naming tasks: The syllable congruency effect re-examined in French.

This study investigated the role of the syllable in visual recognition of French words. The syllable congruency procedure was combined with masked priming in the lexical-decision task (Experiments 1 and 3) and the naming task (Experiment 2). Target words were preceded by a nonword prime sharing the first three letters that either corresponded to the syllable (congruent condition), or not (incongruent condition). When primes were displayed for 67 ms, similar results were found in both the lexical decision and the naming tasks. Consonant-vowel targets such as BA.LANCE were recognised more rapidly in the congruent condition than in the incongruent and control conditions, while consonant-vowel-consonant targets such as BAL.CON were recognised more rapidly in the congruent and incongruent conditions than in the control condition. When a 43-ms SOA was used in the lexical-decision task, no significant priming effect was obtained. The results are discussed in an interactive-activation model incorporating syllable units. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Event perception and the word repetition effect.

Five experiments examined repetition effects on tachistoscopic word identification with masked and unmasked primes varying in lag (to the targets) and word frequency. Qualitative differences in lag effects were found between masked and unmasked primes, with only unmasked primes producing long-lasting repetition effects. Masked primes facilitated performance under conditions in which subjects did not discriminate the presence of prime letter strings; unmasked primes only facilitated target identification when there were visual cues segmenting primes from targets. These qualitative differences between masked and unmasked primes were attributed to effects occurring within a perceptual event (with masked primes) relative to those occurring across events (with unmasked primes). The relevance of the data for understanding both the word repetition effect and event perception in reading is discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Active masks and active inhibition: A comment on Lleras and Enns (2004) and on Verleger, Ja?kowski, Aydemir, van der Lubbe, and Groen (2004).

Verleger, Ja?kowski, Aydemir, van der Lubbe, and Groen (see record 2004-21166-002) and Lleras and Enns (see record 2004-21166-001) have argued that negative compatibility effects (NCEs) obtained with masked primes do not reflect self-inhibition processes in motor control. Instead, NCEs are assumed to reflect activation of the response opposite to the prime, triggered by the presence of prime/targetlike features in the mask. Thus, no NCEs should be elicited when masks do not contain such task-relevant features. In Experiments 1 and 3, the authors demonstrate that NCEs can be obtained when masks contain only irrelevant features. Experiment 2 demonstrates that positive compatibility effects (PCEs) will occur with such masks when masked primes are presented peripherally. These results are inconsistent with the mask-induced activation accounts but are in line with the self-inhibition hypothesis of the NCE. Although perceptual interactions and mask-induced motor activations may contribute to NCEs under certain conditions, they cannot provide a full explanation for these effects. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of repetition priming on recognition memory: Testing a perceptual fluency-disfluency model.

Five experiments explored the effects of immediate repetition priming on episodic recognition (the "Jacoby-Whitehouse effect") as measured with forced-choice testing. These experiments confirmed key predictions of a model adapted from D. E. Huber and R. C. O'Reilly's (2003) dynamic neural network of perception. In this model, short prime durations pre-activate primed items, enhancing perceptual fluency and familiarity, whereas long prime durations result in habituation, causing perceptual disfluency and less familiarity. Short duration primes produced a recognition preference for primed words (Experiments 1, 2, and 5), whereas long duration primes produced a preference against primed words (Experiments 3, 4, and 5). Experiment 2 found prime duration effects even when participants accurately identified short duration primes. A cued-recall task included in Experiments 3, 4, and 5 found priming effects only for recognition trials that were followed by cued-recall failure. These results suggest that priming can enhance as well as lower familiarity, without affecting recollection. Experiment 4 provided a manipulation check on this procedure through a delay manipulation that preferentially affected recognition followed by cued-recall success. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Incidental learning of S-R contingencies in the masked prime task.

Subliminal motor priming effects in the masked prime paradigm can only be obtained when primes are part of the task set. In 2 experiments, the authors investigated whether the relevant task set feature needs to be explicitly instructed or could be extracted automatically in an incidental learning paradigm. Primes and targets were symmetrical arrows, with target color, not shape, the response-relevant feature. Shape and color covaried for targets (e.g., always blue, >     

Motor activation without conscious discrimination in metacontrast masking.

Nine experiments investigated motor responses to geometric stimuli (a target and a distractor) preceded by masked primes. In congruent trials, the target was preceded by a smaller target-like shape and the distractor by a smaller distractor-like shape. In incongruent trials this arrangement was reversed. In neutral trials both primes were distractor-like shapes. Highly significant effects of these priming conditions on reaction time and error rate were found, although there was no conscious discrimination of primes, as assessed by a discrimination index (d′ or ds) not different from 0. This result subsisted under conditions of time pressure, feedback, practice, and financial incentive in the discrimination task. It remained unchanged under conditions in which the reaction time and discrimination tasks were blocked, alternated, randomly mixed, or combined on each trial. It is concluded that motor activation without conscious discrimination was demonstrated. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Automatic semantic priming: Effect of category exemplar level and word association level.

Evaluated semantic priming when the prime was masked below naming threshold and the target was named in 4 experiments with 263 undergraduates. Exp I showed that when word primes were masked and word targets were named, prior knowledge of the related pairs did not alter semantic priming. Semantic priming within categories occurred only when the prime stimulus was the 1st category exemplar. Findings of Exp II indicate that when masked pictures were used as primes, semantic priming for word targets was sensitive to the category exemplar level of the prime but not to the category exemplar level of the target. Word association norms collected in Exp III did not support the hypothesis that the effect of category exemplar level was mediated by the strength of word association. Exp IV revealed significant semantic priming for masked picture primes and within-category word targets, regardless of the level of word association between prime and target. Exp IV also demonstrated semantic priming for high word association targets that were not members of the same semantic category. For all experiments, Ss with the longest average reaction times (RTs) also showed the largest semantic priming effect for naming word targets. It is suggested that viewing one of the highest ranking category exemplars activates the memory representation of the category, perhaps because such prototypic exemplars are contained within the category concept itself. (22 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)