Gender preference in hedonic ratings for espresso and espresso-milk coffees

Espresso, cappuccino and latte are new coffee products entering the daily lives of many consumers. There is increasing consumption of such speciality coffees but no sensory basis for new product development. This study was designed to meet this need. Preference in 100 consumers was studied using six espresso blends of coffee beans. Blends were specifically developed to match key European and North American styles. Products prepared were both espresso and espresso-milk coffees. It was observed that females and males had different preferences for espresso coffee but that this effect was reduced on addition of milk. Gender of target consumer, and end use of espresso, should be thus considered in developing coffee blends. In this way acceptability in specific or target groups of consumers can be maximised. In addition individuals may experience a development of appreciation of coffee character reflected in a change in preference.     

Cup colour influences consumers’ expectations and experience on tasting specialty coffee

The present study was designed to investigate the effect of the colour of the cup on sensory and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took part in one of three experiments. Crossmodal correspondences between the colour of the cup (i.e., an extrinsic cue) and the taste profile of the coffee served (i.e., the contents) were manipulated. Congruent and incongruent colour × taste pairings were created by using four cup colours (white, pink, yellow, and green) and two coffee profiles (sweet Brazilian and acidic Kenyan) to assess whether these manipulations would affect pre-and/or post-tasting ratings. Participants first rated their expectations of sweetness and acidity, and subsequently, their experience of those attributes on tasting the coffees, as well as rating their liking. The results revealed that the colour of the cup exerted a significant influence on both pre- and post-tasting ratings for all attributes measured. Liking ratings significantly decreased in incongruent pairing conditions – which also increased the unexpected acidity of the Kenyan coffee when tasted from the pink cup. Taken together, these results demonstrate for the first time that the colour of the cup significantly impacts sensory and hedonic judgements of specialty coffee. Our results also show that the contrast between expected and actual experience can result in a negative hedonic response and the enhancement of the unexpected sensory attribute. Implications for the development of coffee cups that can enhance the drinking experience are highlighted.     

Taste matters most: Effects of package design on the dynamics of implicit and explicit product evaluations over repeated in-home consumption

Package design influences consumers’ expectations of a product’s sensory properties and expected healthiness and/or tastiness, and potentially also changes actual product perception during consumption. The robustness of these effects is far from clear, however. This study investigated the influence of package cues signalling either hedonic or healthy product properties on expectations and subsequent product evaluation over repeated consumption.In a between-subjects design, 92 participants evaluated product expectations and taste perceptions of a chocolate-sesame flavoured biscuit with a package emphasizing either its healthy (n = 44) or hedonic (n = 48) aspects, both at a central location (CLT) and during six home use tests (HUT), using both explicit (questionnaires) and implicit (IAT) measures.Package design significantly affected (p < 0.05) consumers’ expectations of the product. They expected the biscuit to be tastier, less attractive and less healthy in the hedonic package condition, and less tasty, more attractive and healthier in the healthy package condition. However, these effects did not transfer to actual product evaluations upon tasting, either blind or tasting in combination with viewing the package during the HUTs. Implicit attitudes did change as a result of repeated exposures, depending on the package consumers were provided with, indicating product-package interactions over time (p < 0.05).In conclusion, package design influences product expectations and associations with its healthiness and attractiveness, which is of relevance in product choice and purchase settings. However, at the stage of (repeated) consumption, intrinsic (sensory) properties become the dominant drivers of products’ sensory and hedonic evaluations, and the impact of package cues seems less potent.     

Colour and shape of design elements of the packaging labels influence consumer expectations and hedonic judgments of specialty coffee

Packaging plays an important role on attracting the consumers’ attention and creating hedonic and sensory expectations, which may affect actual product experience. The present study aimed at investigating whether the colour and/or shape of design elements of packaging labels would influence sensory and hedonic judgments of specialty coffee by amateur consumers. Participants (n = 174) first evaluated their expectations of coffee acidity and sweetness by looking at the coffee package, and subsequently, their experience of the same attributes when tasting a cup of coffee, in addition to rating their liking and purchase intent. The experiment followed a 2 × 2, between-subject design for label type (green or pink, round or angular), and the same coffee was served to all participants. Multivariate analysis of variance was conducted in order to assess main effects of colour and shape of the design elements of the packaging labels as well as interactions on sensory and hedonic ratings. Both colour and shape significantly affected consumers’ sensory expectations (pre-tasting ratings) regarding the specialty coffee, but they had no significant effect on post-tasting (actual perception) sensory ratings. Interactions between colour × shape were found to affect the hedonic measures. The coffee associated with the congruent labels (i.e., angular/green or the round/pink) received higher liking and purchase intent ratings than the one associated with the incongruent labels (i.e., angular/pink and the round/green). The implications of these results for the design of coffee packaging that convey some functional benefit as well as possible directions for future research are discussed.     

Tasting atmospherics: Taste associations with colour parameters of coffee shop interiors

Coffee is one of the world’s most frequently consumed beverages, and coffee culture is an increasingly popular phenomenon across the world. Atmospheric elements are especially important for the design of coffee shops. However, it is still unclear how the visual atmospherics (e.g., colour scheme, lightness) of coffee shop interiors influence the consumer’s evaluations of coffee shops and their expectations concerning the coffee beverages they serve. The present research was designed to understand the role of one aspect of the visual atmosphere, namely the colour parameters of the interiors of coffee shop, on the consumer evaluation of the coffee shops themselves and on the expected sensory properties of the coffees served there. Ratings of taste expectations, likelihood of visiting, and emotions were evaluated for each of 50 coffee shop images and averaged across 65 participants. The color parameters (L*, a*, b*, saturation) of the coffee shop interior were calculated using digital image analysis. The results demonstrate that more reddish and lighter coloured coffee shop images were associated with the expectation that the coffee shop would serve a sweeter coffee, while more greenish and darker coloured coffee shop images were associated with more sour/bitter/tastier coffee expectations as well as a higher likelihood of visiting. Moreover, emotions, specifically feelings of calmness, mediated the relation between color parameters and taste expectations/likelihood of visiting. Taken together, these results provide evidence on the role of visual atmospherics of coffee shops on consumer evaluations and provide a number of practical implications for the coffee outlets/cafes.     

Dark vs. light drinks: The influence of visual appearance on the consumer’s experience of beer

We report evidence concerning how the visual appearance of a drink (dark vs. light pale/amber beer) can influence the consumer’s tasting experience. Two experiments were designed to study the effect of visual appearance on people’s hedonic and sensory judgments of beer. Importantly, the beers were indistinguishable in terms of their flavor when tasted in the absence of visual cues.Participants rated the same beer (pale or dark, depending in which group they were assigned) under blind conditions as having more body than when tasted under sighted condition (regardless of whether it was pale or dark; see Experiment 1).When the participants evaluated the expectations and tasting experience of the two different beers under sighted conditions (pale vs. dark), after tasting, those who preferred pale beers, rated the darker beer as tasting sweeter than those who usually prefer other types of beers, such as dark ones (see Experiment 2). Prior tasting, when asked which beer they thought was the most expensive, the majority of the participants chose the darker beer. Furthermore, after tasting both beers, participants reported being willing to pay up to 6% more on average for the darker beer as compared to the pale one.     

The use of immersive technologies to improve consumer testing: The role of ecological validity,context and engagement in evaluating coffee

Traditionally, sensory consumer testing is completed in isolated sensory booths where the influence of non-product (e.g., environmental) attributes is controlled. However, these highly controlled environments strip away meaningful contextual (visual, auditory and olfactory) information important in forming consumer perceptions, liking and behaviors. Moreover, boredom and lack of panelist engagement associated with typical testing paradigms can result in uninformative or misleading consumer data. We utilized an immersive environment depicting a virtual coffeehouse, replete with visual, auditory and olfactory cues found regularly in this setting, and compared liking scores for five coffees to those obtained from the same individuals in a traditional testing environment in which contextual information was absent. We found significant differences in preference order and liking for coffees evaluated by the same people in the two settings and showed hedonic data collected in the virtual coffeehouse to be more discriminating and a more reliable predictor of future coffee liking unlike data collected in traditional sensory booths. Additionally, we found consumers to be more engaged in the testing when evaluating coffees in the virtual coffeehouse, an outcome that likely also contributed to improved data quality. These results suggest that during product evaluations, extrinsic contextual information is processed simultaneously with the intrinsic product attributes to influence hedonic assessments and shape reward outcomes. Further, these results suggest that methodological changes to current testing strategies have the potential to improve the reliability of consumer data providing food and consumer product companies significant savings on product development costs and failed launches.     

Acceptability of partially dealcoholized wines – Measuring the impact of sensory and information cues on overall liking in real-life settings

In this study, the effect of partial alcohol reduction in wine on consumer expectation and overall liking was investigated in real-life settings (by a Home-Use-Test). By varying the wine in the bottle and by manipulating the information on the label, it was possible to assess the relative impact of sensory properties and information cues on overall liking.Standard Chardonnay and Syrah wines were partially dealcoholized from about 13.5% to about 9.5%. After bottling, these dealcoholized wines were presented once with information about real alcohol content (9.5%) and once with false information about alcohol content (13.5%). A third bottle with standard wine inside was also presented with real information about alcohol content (13.5%). A group of 194 French wine consumers rated the three wines at home for liking before and after tasting on continuous hedonic scales. Another group of 90 French wine consumers evaluated the wines at the laboratory.The same order of preference was obtained in both laboratory and home conditions but wines generally attained significantly higher hedonic scores in Home-Use-Tests. A strong segmentation of consumers highlighted specific consumer behaviors regarding expectation and overall liking of wines. Results emphasized the importance of both sensory and information cues in the development of overall liking by consumers.     

Influence of coffee/water ratio on the final quality of espresso coffee

Espresso coffee is a polyphasic beverage in which the physico‐chemical and sensory characteristics obviously depend on both the selection of ground roasted coffee and the technical conditions of the percolation process. The aim of this work was to evaluate the influence of the coffee/water ratio on the physico‐chemical and sensory quality of espresso coffee. Furthermore, the influence of botanical varieties (Arabica and Robusta) and the type of roast (conventional and torrefacto) on the selection of coffee/water ratio was studied. The relationship between pH and the perception of acidity intensity is discussed in relation to the influence of the coffee/water ratio, type of coffee and roast. The optimisation of other technical parameters in previous studies seemed to minimise the influence of an increase in the coffee/water ratio on the extraction of soluble and solid compounds. In fact, only some sensory attributes, such as bitterness, astringency and burnt, acrid and earthy/musty flavours were proposed as relevant to the selection of 6.5 g 40 mL^?1 or 7.5 g 40 mL^?1 in conventional roasted coffees (Arabica 100% and Robusta blend), and 6.5 g 40 mL^?1 in torrefacto roasted coffees. On the other hand, the addition of sugar during the roasting process in torrefacto roast coffees seemed to contribute to a higher generation of acids, melanoidins and other compounds by the Maillard reaction or caramelisation, which led us to select the lowest coffee/water ratio. Copyright © 2006 Society of Chemical Industry     

Comparison of nine common coffee extraction methods: instrumental and sensory analysis

The preparation of a cup of coffee may vary between countries, cultures and individuals. Here, an analysis of nine different extraction methods is presented regarding analytical and sensory aspects for four espressi and five lunghi. This comprised espresso and lungo from a semi-automatic coffee machine, espresso and lungo from a fully automatic coffee machine, espresso from a single-serve capsule system, mocha made with a percolator, lungo prepared with French Press extraction, filter coffee and lungo extracted with a Bayreuth coffee machine. Analytical measurements included headspace analysis with HS SPME GC/MS, acidity (pH), titratable acidity, content of fatty acids, total solids, refractive indices (expressed in °Brix), caffeine and chlorogenic acids content with HPLC. Sensory analysis included visual, aroma, flavor and textural attributes as well as aftersensation. The technical differences in the extraction methods led to a higher concentration of the respective quantities in the espressi than in the lunghi. Regarding the contents per cup of coffee, the lunghi generally had a higher content than the espressi. The extraction efficiency of the respective compounds was mainly driven by their solubility in water. A higher amount of water, as in the extraction of a lungo, generally led to higher extraction efficiency. Comparing analytical data with sensory profiles, the following positive correlations were found total solids ? texture/body, headspace intensity ? aroma intensity, concentrations of caffeine/chlorogenic acids ? bitterness and astringency.     

Consumers’ expectation and liking for cheese: Can familiarity effects resulting from regional differences be highlighted within a country?

Consumers’ food choices are affected by various factors whose study is of interest for food industry. This paper aims to investigate the influence of familiarity on the expectation and liking of Maroilles cheese among consumers familiar and unfamiliar with the product in France. It specifically focuses on two elements of the familiarity: consumption frequency and knowledge and studies their interactions. A hedonic test on Maroilles cheeses was carried out with 305 consumers from Lille city (familiar with Maroilles cheese) and from Angers city (unfamiliar). The test included three conditions: blind (tasting without any information), expected (no tasting, presentation of the photo of the packaging) and informed conditions (tasting + presentation of the photo of the packaging). A questionnaire was also administrated to assess their socio-demographic information, theoretical knowledge and consumption habits related to Maroilles cheeses. Results show that, as expected, Lille consumers eat more Maroilles and show higher liking scores for this cheese than Angers consumers do. Lille consumers outperform Angers consumers on their knowledge score and an interaction between the levels of knowledge and exposure is observed: Lille consumers with the higher level of knowledge have higher expectations of Maroilles cheese than Lille consumers with the lower level of knowledge. This effect is not observed with Angers consumers. Moreover, consumers familiar with Maroilles based their hedonic judgment mainly on intrinsic cues (tasting) whereas consumers unfamiliar with Maroilles are more influenced by extrinsic cues (packaging). Familiarity affects how consumers use available information to form product quality judgement.     

Espresso coffees, caffeine and chlorogenic acid intake: potential health implications

HPLC analysis of 20 commercial espresso coffees revealed 6-fold differences in caffeine levels, a 17-fold range of caffeoylquinic acid contents, and 4-fold differences in the caffeoylquinic acid?:?caffeine ratio. These variations reflect differences in batch-to-batch bean composition, possible blending of arabica with robusta beans, as well as roasting and grinding procedures, but the predominant factor is likely to be the amount of beans used in the coffee-making/barista processes. The most caffeine in a single espresso was 322 mg and a further three contained >200 mg, exceeding the 200 mg day(-1) upper limit recommended during pregnancy by the UK Food Standards Agency. This snap-shot of high-street expresso coffees suggests the published assumption that a cup of strong coffee contains 50 mg caffeine may be misleading. Consumers at risk of toxicity, including pregnant women, children and those with liver disease, may unknowingly ingest excessive caffeine from a single cup of espresso coffee. As many coffee houses prepare larger volume coffees, such as Latte and Cappuccino, by dilution of a single or double shot of expresso, further study on these products is warranted. New data are needed to provide informative labelling, with attention to bean variety, preparation, and barista methods.     

Relating consumer preferences to sensory attributes of instant coffee

The sensory profiles of 11 instant coffees including pure coffees (PC), coffee blends (CB) and a chicory instant drink (CID), commercially available in South Africa, were described and quantified. These were then related to consumer preferences (n=199) for the instant coffees using preference mapping. Based on consumer preferences, four consumer groups were identified, “pure coffee lovers” (23%), “coffee blend drinkers” (30%), “general coffee drinkers” (37%) and “not serious coffee drinkers” (10%). The “pure coffee lovers” prefer the more astringent, bitter, roasted, nutty and full-bodied flavour of the pure coffee samples. The less intense coffee flavour character, but higher sweetness and root flavour, typical of chicory blended instant coffee, were attributes that were preferred by the “coffee blend lovers”. The “general coffee drinkers” seem to consume coffee out of habit and are less concerned about the specific sensory properties of the coffee.     

Increasing espresso coffee brew antioxidant capacity using phenolic extract recovered from hazelnut skin waste

The simultaneous consumption of different classes of phytochemical antioxidants in the diet can result in more beneficial effects than when consumed alone. In the present study, the in vitro and in vivo antioxidative effects of espresso coffee brew (EC) (rich in chlorogenic acids) with added crude hazelnut skin phenolic extract (HSPE) from hazelnut skin waste (rich in flavonoids) were studied. Both post-brewing and pre-brewing phenolic-enriched espresso coffees (PE-ECs) were analysed for total phenols and screened for their in vitro antiradical ability. Moreover, the in vivo biological effect on the antioxidant potential of plasma in rats was evaluated. The PE-ECs showed increased both in vitro and in vivo antiradical activity proportional to the added HSPE. The in vivo experiments suggested that HSPE was much more antioxidant active than the phenolic fraction naturally contained in EC. Moreover, evidence of possible synergic effects of EC and HSPE phenolics was observed in vivo.