Enhancing Product Recommender Systems on Sparse Binary Data

Commercial recommender systems use various data mining techniques to make appropriate recommendations to users during online, real-time sessions. Published algorithms focus more on the discrete user ratings instead of binary results, which hampers their predictive capabilities when usage data is sparse. The system proposed in this paper, e-VZpro, is an association mining-based recommender tool designed to overcome these problems through a two-phase approach. In the first phase, batches of customer historical data are analyzed through association mining in order to determine the association rules for the second phase. During the second phase, a scoring algorithm is used to rank the recommendations online for the customer. The second phase differs from the traditional approach and an empirical comparison between the methods used in e-VZpro and other collaborative filtering methods including dependency networks, item-based, and association mining is provided in this paper. This comparison evaluates the algorithms used in each of the above methods using two internal customer datasets and a benchmark dataset. The results of this comparison clearly show that e-VZpro performs well compared to dependency networks and association mining. In general, item-based algorithms with cosine similarity measures have the best performance.     

基于Web Mining的推荐系统

推荐系统(Recommender System)被电子商务站点用来向顾客提供信息以帮助顾客选择产品,其基本思想是以统计结果或者顾客以前的行为记录为依据,推测顾客未来可能的行为并给出相应的推荐。本文对基于传统技术和Web mining技术的推荐系统进行了简要综述,同时描述了基于Web mining技术的推荐系统的工作流程,重点分析了应用于推荐系统的各种具体Web mining技术及其算法比较。     

Typicality‐based collaborative filtering for book recommendation

Nowadays, personalized recommender system placed an important role to predict the customer needs, interest about particular product in various application domains, which is identified according to the product ratings. During this process, collaborative filtering (CF) has been utilized because it is one of familiar techniques in recommender systems. The conventional CF methods analyse historical interactions of user‐item pairs based on known ratings and then use these interactions to produce recommendations. The major challenge in CF is that it needs to calculate the similarity of each pair of users or items by observing the ratings of users on same item, whereas the typicality‐based CF determines the neighbours from user groups based on their typicality degree. Typicality‐based CF can predict the ratings of users with improved accuracy. However, to eliminate the cold start problem in the proposed recommender system, the demographic filtering method has been employed in addition to the typicality‐based CF. A weighted average scheme has been applied on the combined recommendation results of both typicality‐based CF and demographic‐based CF to produce the best recommendation result for the user. Thereby, the proposed system has been able to achieve a coverage ratio of more than 95%, which indicates that the system is able to provide better recommendation for the user from the available lot of products.     

Detection of the customer time-variant pattern for improving recommender systems

Due to the explosion of e-commerce, recommender systems are rapidly becoming a core tool to accelerate cross-selling and strengthen customer loyalty. There are two prevalent approaches for building recommender systems—content-based recommending and collaborative filtering. So far, collaborative filtering recommender systems have been very successful in both information filtering and e-commerce domains. However, the current research on recommendation has paid little attention to the use of time-related data in the recommendation process. Up to now there has not been any study on collaborative filtering to reflect changes in user interest.This paper suggests a methodology for detecting a user's time-variant pattern in order to improve the performance of collaborative filtering recommendations. The methodology consists of three phases of profiling, detecting changes, and recommendations. The proposed methodology detects changes in customer behavior using the customer data at different periods of time and improves the performance of recommendations using information on changes.     

Mass customization in the product life cycle

This study presents an introduction to mass customization in the product life cycle—the goal of mass customization, mass customization configurations, and new customer integration techniques, modular design techniques, flexible manufacturing systems (FMSs), and supply chain management methods. The study reviews three selected books and twenty-one selected papers—early papers that describe the goal of mass customization, early papers that describe mass customization configurations, and recent papers that describe new customer integration techniques, modular design techniques, FMSs, and supply chain management methods. The study shows that the goal of mass customization is to create individually customized products, with mass production volume, cost, and efficiency, that most companies use ‘assemble-to-order’ configurations to create standardized products, and that more work is needed on interactive customer integration techniques, collaborative modular design techniques, reconfigurable manufacturing systems, and integrated supply chain management methods to achieve the goal of mass customization.     

Integrating AHP and data mining for product recommendation based on customer lifetime value

Product recommendation is a business activity that is critical in attracting customers. Accordingly, improving the quality of a recommendation to fulfill customers’ needs is important in fiercely competitive environments. Although various recommender systems have been proposed, few have addressed the lifetime value of a customer to a firm. Generally, customer lifetime value (CLV) is evaluated in terms of recency, frequency, monetary (RFM) variables. However, the relative importance among them varies with the characteristics of the product and industry. We developed a novel product recommendation methodology that combined group decision-making and data mining techniques. The analytic hierarchy process (AHP) was applied to determine the relative weights of RFM variables in evaluating customer lifetime value or loyalty. Clustering techniques were then employed to group customers according to the weighted RFM value. Finally, an association rule mining approach was implemented to provide product recommendations to each customer group. The experimental results demonstrated that the approach outperformed one with equally weighted RFM and a typical collaborative filtering (CF) method.     

Collaborative user modeling with user-generated tags for social recommender systems

With the popularity of social media services, the sheer amount of content is increasing exponentially on the Social Web that leads to attract considerable attention to recommender systems. Recommender systems provide users with recommendations of items suited to their needs. To provide proper recommendations to users, recommender systems require an accurate user model that can reflect a user’s characteristics, preferences and needs. In this study, by leveraging user-generated tags as preference indicators, we propose a new collaborative approach to user modeling that can be exploited to recommender systems. Our approach first discovers relevant and irrelevant topics for users, and then enriches an individual user model with collaboration from other similar users. In order to evaluate the performance of our model, we compare experimental results with a user model based on collaborative filtering approaches and a vector space model. The experimental results have shown the proposed model provides a better representation in user interests and achieves better recommendation results in terms of accuracy and ranking.     

A hybrid recommendation approach for a tourism system

Many current e-commerce systems provide personalization when their content is shown to users. In this sense, recommender systems make personalized suggestions and provide information of items available in the system. Nowadays, there is a vast amount of methods, including data mining techniques that can be employed for personalization in recommender systems. However, these methods are still quite vulnerable to some limitations and shortcomings related to recommender environment. In order to deal with some of them, in this work we implement a recommendation methodology in a recommender system for tourism, where classification based on association is applied. Classification based on association methods, also named associative classification methods, consist of an alternative data mining technique, which combines concepts from classification and association in order to allow association rules to be employed in a prediction context. The proposed methodology was evaluated in some case studies, where we could verify that it is able to shorten limitations presented in recommender systems and to enhance recommendation quality.     

Using affective parameters in a content-based recommender system for images

There is an increasing amount of multimedia content available to end users. Recommender systems help these end users by selecting a small but relevant subset of items for each user based on her/his preferences. This paper investigates the influence of affective metadata (metadata that describe the user’s emotions) on the performance of a content-based recommender (CBR) system for images. The underlying assumption is that affective parameters are more closely related to the user’s experience than generic metadata (e.g. genre) and are thus more suitable for separating the relevant items from the non-relevant. We propose a novel affective modeling approach based on users’ emotive responses. We performed a user-interaction session and compared the performance of the recommender system with affective versus generic metadata. The results of the statistical analysis showed that the proposed affective parameters yield a significant improvement in the performance of the recommender system.     

社会化推荐系统的研究进展综述

对社会网络环境下构建个性化推荐系统的现有技术进行综述。介绍社会网络的基本概念,简述推荐系统的应用领域和目前面临的挑战,重点介绍社会化推荐的相关技术的研究现状,包括用户生成内容、社会化标签推荐、博客挖掘和基于信任的推荐,分析社会化推荐面临的主要问题。利用Web 2．0环境下的用户生成内容,为解决用户配置和冷启动问题提供一个研究方向。     

Affective and cognitive design for mass personalization: status and prospect

The prevailing practice of design for mass customization manifests itself through a configure-to-order paradigm, which means to satisfy explicit customer needs (CNs) and built upon legacy design. With pervasive connectivity and interactivity of the Internet and sensor networks, personalization has been witnessed in a number of industry sectors as a promising strategy that makes the market of one a reality. Mass personalization entails a strategy of producing goods and services to satisfy individual customer’s latent needs with values outperforming costs for both customers and producers. This review paper envisions an affective and cognitive design perspective to mass personalization. By exploiting implicit market demand information and revealing latent CNs, mass personalization aspires to assist customers in making better informed decisions, and to the largest extent, to anticipate customer satisfaction and adapt to customer delight. The key dimensions of mass personalization are identified and discussed. By capitalizing on user experience, affective and cognitive design for mass personalization is expected to address individual customer’s latent CNs. The decisions of affective and cognitive design, involving affective and cognitive needs elicitation, affective and cognitive analysis, and affective and cognitive fulfillment, are reviewed with a wide range of interests, including engineering design, human factors and ergonomics, engineering psychology, marketing, and human-computer interaction. Recent trends and future research directions are also speculated to inspire more meaningful research in this area.     

User‐centred design and educational data mining support during the recommendations elicitation process in social online learning environments

Social online learning environments provide new recommendation opportunities to meet users' needs. However, current educational recommender systems do not usually take advantage of these opportunities. To progress on this issue, we have proposed a knowledge engineering approach based on human–computer interaction (i.e. user‐centred design as defined by the standard ISO 9241‐210:2010) and artificial intelligence techniques (i.e. data mining) that involve educators in the process of eliciting educational oriented recommendations. To date, this approach differs from most recommenders in education in focusing on identifying relevant actions to be recommended on e‐learning services from a user‐centric perspective, thus widening the range of recommendation types. This approach has been used to identify 32 recommendations that consider several types of actions, which focus on promoting active participation of learners and on strengthening the sharing of experiences among peers through the usage of the social services provided by the learning environment. The paper describes where data mining techniques have been applied to complement the user‐centred design methods to produce social oriented recommendations in online learning environments.     

Intelligent agent-based systems for personalized recommendations in Internet commerce

The prosperity of electronic commerce has changed the traditional trading behaviors and more and more people are willing to conduct Internet shopping. However, the exponentially increasing information provided by the Internet enterprises causes the problem of overloaded information, and this inevitably reduces the customer's satisfaction and loyalty. One way to overcome such a problem is to build personalized recommender systems to retrieve product information that really interests the customers. For products that people may purchase relatively often, such as books and CDs, recommender systems can be built to reason about a customer's personal preferences from his purchasing history and then provide the most appropriate information services to meet his needs. On the other hand, for those commodities a general customer does not buy frequently, for example computers and home theater systems, more appropriate are the kinds of recommender systems able to retrieve optimal products based on the customer's current preferences obtained from the iterative system–customer interactions. This paper presents the above two kinds of recommender systems we have developed for supporting Internet commerce. Experimental results show the promise of our systems.     

多意象驱动下的产品造型个性化定制系统研究

构建了一种基于多意象驱动下的产品个性化定制系统,增加用户对个性化定制的体验度,从而实现智能的产品个性化定制设计。通过对当下三种产品个性化定制模式的比较研究和分析,提出了个性化定制系统的构架模型和系统流程。然后通过用户参与模式、感性意象挖掘、关联方法建立多意象驱动机制,并结合感性工学的相关研究方法、BP神经网络以及多目标粒子群算法构建了面向产品意象造型的智能设计模型,实现了多意象驱动下的产品造型个性化定制。最后以人形卡通文具的个性化定制进行了实例验证。结果表明多意象驱动的产品造型个性化定制系统更加丰富了消费者对产品造型意象风格的体验,满足了消费者日益迫切的个性化设计需求,符合智能时代对产品设计开发的需要。     

Personalised online sales using web usage data mining

Practically every major company with a retail operation has its own web site and online sales facilities. This paper describes a toolset that exploits web usage data mining techniques to identify customer Internet browsing patterns. These patterns are then used to underpin a personalised product recommendation system for online sales. Within the architecture, a Kohonen neural network or self-organizing map (SOM) has been trained for use both offline, to discover user group profiles, and in real-time to examine active user click stream data, make a match to a specific user group, and recommend a unique set of product browsing options appropriate to an individual user. Our work demonstrates that this approach can overcome the scalability problem that is common among these types of system. Our results also show that a personalised recommender system powered by the SOM predictive model is able to produce consistent recommendations.     

An agent-based recommender system for developing customized families of products

Electronic markets and web-based content have improved traditional product development processes by increasing the participation of customers and applying various recommender systems to satisfy individual customer needs. Agent-based systems based on agents’ roles and tasks can provide appropriate tools to solve product design problems by recommending design knowledge and information. This paper introduces an agent-based recommender system to support designing families of products based on customers’ preferences in dynamic electronic market environments. In the proposed system, a market-based learning mechanism is applied to determine the customers’ preferences for recommending appropriate products to customers of the product family. We demonstrate the implementation of the proposed recommender system using a multi-agent framework. Through simulated experiments, we illustrate that the proposed recommender system can help determine the preference values of products for customized recommendation and market segment design in various electronic market environments.     

Contextual music information retrieval and recommendation: State of the art and challenges

Increasing amount of online music content has opened new opportunities for implementing new effective information access services–commonly known as music recommender systems–that support music navigation, discovery, sharing, and formation of user communities. In the recent years a new research area of contextual (or situational) music recommendation and retrieval has emerged. The basic idea is to retrieve and suggest music depending on the user’s actual situation, for instance emotional state, or any other contextual conditions that might influence the user’s perception of music. Despite the high potential of such idea, the development of real-world applications that retrieve or recommend music depending on the user’s context is still in its early stages. This survey illustrates various tools and techniques that can be used for addressing the research challenges posed by context-aware music retrieval and recommendation. This survey covers a broad range of topics, starting from classical music information retrieval (MIR) and recommender system (RS) techniques, and then focusing on context-aware music applications as well as the newer trends of affective and social computing applied to the music domain.     

A literature review and classification of recommender systems research

Recommender systems have become an important research field since the emergence of the first paper on collaborative filtering in the mid-1990s. Although academic research on recommender systems has increased significantly over the past 10 years, there are deficiencies in the comprehensive literature review and classification of that research. For that reason, we reviewed 210 articles on recommender systems from 46 journals published between 2001 and 2010, and then classified those by the year of publication, the journals in which they appeared, their application fields, and their data mining techniques. The 210 articles are categorized into eight application fields (books, documents, images, movie, music, shopping, TV programs, and others) and eight data mining techniques (association rule, clustering, decision tree, k-nearest neighbor, link analysis, neural network, regression, and other heuristic methods). Our research provides information about trends in recommender systems research by examining the publication years of the articles, and provides practitioners and researchers with insight and future direction on recommender systems. We hope that this paper helps anyone who is interested in recommender systems research with insight for future research direction.     

Blockchain-based recommender systems: Applications,challenges and future opportunities

Recommender systems have been widely used in different application domains including energy-preservation, e-commerce, healthcare, social media, etc. Such applications require the analysis and mining of massive amounts of various types of user data, including demographics, preferences, social interactions, etc. in order to develop accurate and precise recommender systems. Such datasets often include sensitive information, yet most recommender systems are focusing on the models’ accuracy and ignore issues related to security and the users’ privacy. Despite the efforts to overcome these problems using different risk reduction techniques, none of them has been completely successful in ensuring cryptographic security and protection of the users’ private information. To bridge this gap, the blockchain technology is presented as a promising strategy to promote security and privacy preservation in recommender systems, not only because of its security and privacy salient features, but also due to its resilience, adaptability, fault tolerance and trust characteristics. This paper presents a holistic review of blockchain-based recommender systems covering challenges, open issues and solutions. Accordingly, a well-designed taxonomy is introduced to describe the security and privacy challenges, overview existing frameworks and discuss their applications and benefits when using blockchain before indicating opportunities for future research.