Search personalization through query and page topical analysis

Thousands of users issue keyword queries to the Web search engines to find information on a number of topics. Since the users may have diverse backgrounds and may have different expectations for a given query, some search engines try to personalize their results to better match the overall interests of an individual user. This task involves two great challenges. First the search engines need to be able to effectively identify the user interests and build a profile for every individual user. Second, once such a profile is available, the search engines need to rank the results in a way that matches the interests of a given user. In this article, we present our work towards a personalized Web search engine and we discuss how we addressed each of these challenges. Since users are typically not willing to provide information on their personal preferences, for the first challenge, we attempt to determine such preferences by examining the click history of each user. In particular, we leverage a topical ontology for estimating a user’s topic preferences based on her past searches, i.e. previously issued queries and pages visited for those queries. We then explore the semantic similarity between the user’s current query and the query-matching pages, in order to identify the user’s current topic preference. For the second challenge, we have developed a ranking function that uses the learned past and current topic preferences in order to rank the search results to better match the preferences of a given user. Our experimental evaluation on the Google query-stream of human subjects over a period of 1 month shows that user preferences can be learned accurately through the use of our topical ontology and that our ranking function which takes into account the learned user preferences yields significant improvements in the quality of the search results.     

Retrieving keyworded subgraphs with graph ranking score

Keyword queries have long been popular to search engines and to the information retrieval community and have recently gained momentum for its usage in the expert systems community. The conventional semantics for processing a user query is to find a set of top-k web pages such that each page contains all user keywords. Recently, this semantics has been extended to find a set of cohesively interconnected pages, each of which contains one of the query keywords scattered across these pages. The keyword query having the extended semantics (i.e., more than a list of keywords hyperlinked with each other) is referred to the graph query. In case of the graph query, all the query keywords may not be present on a single Web page. Thus, a set of Web pages with the corresponding hyperlinks need to be presented as the search result. The existing search systems reveal serious performance problem due to their failure to integrate information from multiple connected resources so that an efficient algorithm for keyword query over graph-structured data is proposed. It integrates information from multiple connected nodes of the graph and generates result trees with the occurrence of all the query keywords. We also investigate a ranking measure called graph ranking score (GRS) to evaluate the relevant graph results so that the score can generate a scalar value for keywords as well as for the topology.     

Using social networks to distort users’ profiles generated by web search engines

The Internet is one of the most important sources of knowledge in the present time. It offers a huge volume of information which grows dramatically every day. Web search engines (e.g. Google, Yahoo…) are widely used to find specific data among that information. However, these useful tools also represent a privacy threat for the users: the web search engines profile them by storing and analyzing all the searches that they have previously submitted. To address this privacy threat, current solutions propose new mechanisms that introduce a high cost in terms of computation and communication. In this paper, we propose a new scheme designed to protect the privacy of the users from a web search engine that tries to profile them. Our system uses social networks to provide a distorted user profile to the web search engine. The proposed protocol submits standard queries to the web search engine; thus it does not require any change in the server side. In addition to that, this scheme does not require the server to collaborate with the users. Our protocol improves the existing solutions in terms of query delay. Besides, the distorted profiles still allow the users to get a proper service from the web search engines.     

What users see - Structures in search engine results pages

This paper investigates the composition of search engine results pages. We define what elements the most popular web search engines use on their results pages (e.g., organic results, advertisements, shortcuts) and to which degree they are used for popular vs. rare queries. Therefore, we send 500 queries of both types to the major search engines Google, Yahoo, Live.com and Ask. We count how often the different elements are used by the individual engines. In total, our study is based on 42,758 elements. Findings include that search engines use quite different approaches to results pages composition and therefore, the user gets to see quite different results sets depending on the search engine and search query used. Organic results still play the major role in the results pages, but different shortcuts are of some importance, too. Regarding the frequency of certain host within the results sets, we find that all search engines show Wikipedia results quite often, while other hosts shown depend on the search engine used. Both Google and Yahoo prefer results from their own offerings (such as YouTube or Yahoo Answers). Since we used the .com interfaces of the search engines, results may not be valid for other country-specific interfaces.     

Mining Web search engines for query suggestion

Queries to Web search engines are usually short and ambiguous, which provides insufficient information needs of users for effectively retrieving relevant Web pages. To address this problem, query suggestion is implemented by most search engines. However, existing methods do not leverage the contradiction between accuracy and computation complexity appropriately (e.g. Google's ‘Search related to’ and Yahoo's ‘Also Try’). In this paper, the recommended words are extracted from the search results of the query, which guarantees the real time of query suggestion properly. A scheme for ranking words based on semantic similarity presents a list of words as the query suggestion results, which ensures the accuracy of query suggestion. Moreover, the experimental results show that the proposed method significantly improves the quality of query suggestion over some popular Web search engines (e.g. Google and Yahoo). Finally, an offline experiment that compares the accuracy of snippets in capturing the number of words in a document is performed, which increases the confidence of the method proposed by the paper. Copyright © 2010 John Wiley & Sons, Ltd.     

Regularized query classification using search click information

Hundreds of millions of users each day submit queries to the Web search engine. The user queries are typically very short which makes query understanding a challenging problem. In this paper, we propose a novel approach for query representation and classification. By submitting the query to a web search engine, the query can be represented as a set of terms found on the web pages returned by search engine. In this way, each query can be considered as a point in high-dimensional space and standard classification algorithms such as regression can be applied. However, traditional regression is too flexible in situations with large numbers of highly correlated predictor variables. It may suffer from the overfitting problem. By using search click information, the semantic relationship between queries can be incorporated into the learning system as a regularizer. Specifically, from all the functions which minimize the empirical loss on the labeled queries, we select the one which best preserves the semantic relationship between queries. We present experimental evidence suggesting that the regularized regression algorithm is able to use search click information effectively for query classification.     

MQSS: multimodal query suggestion and searching for video search

In this paper, we propose a multimodal query suggestion method for video search which can leverage multimodal processing to improve the quality of search results. When users type general or ambiguous textual queries, our system MQSS provides keyword suggestions and representative image examples in an easy-to-use dropdown manner which can help users specify their search intent more precisely and effortlessly. It is a powerful complement to initial queries. After the queries are formulated as multimodal query (i.e., text, image), the new queries are input to individual search models, such as text-based, concept-based and visual example-based search model. Then we apply multimodal fusion method to aggregate the above-mentioned several search results. The effectiveness of MQSS is demonstrated by evaluations over a web video data set.     

Keyword query with structure: towards semantic scoring of XML search results

Keyword search is an effective paradigm for information discovery and has been introduced recently to query XML documents. Scoring of XML search results is an important issue in XML keyword search. Traditional “bag-of-words” model cannot differentiate the roles of keywords as well as the relationship between keywords, thus is not proper for XML keyword queries. In this paper, we present a new scoring method based on a novel query model, called keyword query with structure (QWS), which is specially designed for XML keyword query. The method is based on a totally new view taken by the QWS model on a keyword query that, a keyword query is a composition of several query units, each representing a query condition. We believe that this method captures the semantic relevance of the search results. The paper first introduces an algorithm reformulating a keyword query to a QWS. Then, a scoring method is presented which measures the relevance of search results according to how many and how well the query conditions are matched. The scoring method is also extended to clusters of search results. Experimental results verify the effectiveness of our methods.     

一种个性化查询扩展方法

针对当前主流web搜索引擎存在信息检索个性化效果差和信息检索的精确率低等缺点, 通过对已有方法的技术改进, 介绍了一种基于用户历史兴趣网页和历史查询词相结合的个性化查询扩展方法。当用户在搜索引擎上输入查询词时,能根据学习到的当前用户兴趣模型动态判定用户潜在兴趣和计算词间相关度,并将恰当的扩展查询词组提交给搜索引擎,从而实现不同用户输入同一查询词能返回不同检索结果的目的。实验验证了算法的有效性,检索精确率也比原方法有明显提高。     

Top-<Emphasis Type="Italic">k</Emphasis> coupled keyword recommendation for relational keyword queries

Providing top-k typical relevant keyword queries would benefit the users who cannot formulate appropriate queries to express their imprecise query intentions. By extracting the semantic relationships both between keywords and keyword queries, this paper proposes a new keyword query suggestion approach which can provide typical and semantically related queries to the given query. Firstly, a keyword coupling relationship measure, which considers both intra- and inter-couplings between each pair of keywords, is proposed. Then, the semantic similarity of different keyword queries can be measured by using a semantic matrix, in which the coupling relationships between keywords in queries are reserved. Based on the query semantic similarities, we next propose an approximation algorithm to find the most typical queries from query history by using the probability density estimation method. Lastly, a threshold-based top-k query selection method is proposed to expeditiously evaluate the top-k typical relevant queries. We demonstrate that our keyword coupling relationship and query semantic similarity measures can capture the coupling relationships between keywords and semantic similarities between keyword queries accurately. The efficiency of query typicality analysis and top-k query selection algorithm is also demonstrated.     

智能语义搜索引擎的探究

现有搜索引擎系统在响应用户搜索请求的过程中,往往根据分词后的查询关键词在文档中出现的次数来匹配文档内容,这种仅仅根据词频来确定关键词和文档之间相关度的方法往往缺乏一定的准确性,常常导致搜索引擎的网页结果列表并不是用户真正想要的内容,这给用户的检索过程带来极大不便,也是搜索引擎"查准率"得不到彻底改善的主要原因。该文通过构建对象语义库来存储和管理各种对象集,从而实现用户基于对象的检索过程,以提高搜索引擎查询的准确率。     

Towards a new approach to query search engines: the Search Tree visual language

In this paper, we describe theit Search Tree visual language. It is a novel methodology able to support users to build up complex queries to be run on given search engines. For using this visual language, neither parentheses nor precedence rules are needed, nor the specific ability to perform advanced search tasks. The language is proven to have the same expressive power as the expressions in Sum Of Product form. In order to prove the appropriateness of our proposal, we measured the usability of the proposed querying approach against the traditional Yahoo ^TM web search query language. Results show that, even if both the approaches fully support users in terms of efficacy, the Search Tree visual language significantly improves task efficiency, both in terms of the number of actions performed and the time requested with respect to the advanced search interface. Copyright © 2010 John Wiley & Sons, Ltd.     

Visualizing Expanded Query Results

When performing queries in web search engines, users often face difficulties choosing appropriate query terms. Search engines therefore usually suggest a list of expanded versions of the user query to disambiguate it or to resolve potential term mismatches. However, it has been shown that users find it difficult to choose an expanded query from such a list. In this paper, we describe the adoption of set‐based text visualization techniques to visualize how query expansions enrich the result space of a given user query and how the result sets relate to each other. Our system uses a linguistic approach to expand queries and topic modeling to extract the most informative terms from the results of these queries. In a user study, we compare a common text list of query expansion suggestions to three set‐based text visualization techniques adopted for visualizing expanded query results – namely, Compact Euler Diagrams, Parallel Tag Clouds, and a List View – to resolve ambiguous queries using interactive query expansion. Our results show that text visualization techniques do not increase retrieval efficiency, precision, or recall. Overall, users rate Parallel Tag Clouds visualizing key terms of the expanded query space lowest. Based on the results, we derive recommendations for visualizations of query expansion results, text visualization techniques in general, and discuss alternative use cases of set‐based text visualization techniques in the context of web search.     

Graph based Ranked Answers for Keyword Graph Structure

Keyword query processing over graph structured data is beneficial across various real world applications. The basic unit, of search and retrieval, in keyword search over graph, is a structure (interconnection of nodes) that connects all the query keywords. This new answering paradigm, in contrast to single web page results given by search engines, brings forth new challenges for ranking. In this paper, we propose a simple but effective Fuzzy set theory based Ranking measure, called FRank. Fuzzy sets acknowledge the contribution of each individual query keyword, discretely, to enumerate node relevance. A novel aggregation operator is defined, to combine the content relevance based fuzzy sets and, compute query dependent edge weights. The final rank, of an answer, is computed by non-monotonic addition of edge weights, as per their relevance to keyword query. FRank evaluates each answer based on the distribution of query keywords and structural connectivity between those keywords. An extensive empirical analysis shows superior performance by our proposed ranking measure as compared to the ranking measures adopted by current approaches in the literature.     

A query refinement framework for xml keyword search

Existing work of XML keyword search focus on how to find relevant and meaningful data fragments for a query, assuming each keyword is intended as part of it. However, in XML keyword search, user queries usually contain irrelevant or mismatched terms, typos etc, which may easily lead to empty or meaningless results. In this paper, we introduce the problem of content-aware XML keyword query refinement, where the search engine should judiciously decide whether a user query Q needs to be refined during the processing of Q, and find a list of promising refined query candidates which guarantee to have meaningful matching results over the XML data, without any user interaction or a second try. To achieve this goal, we build a novel content-aware XML keyword query refinement framework consisting of two core parts: (1) we build a query ranking model to evaluate the quality of a refined query RQ, which captures the morphological/semantical similarity between Q and RQ and the dependency of keywords of RQ over the XML data; (2) we integrate the exploration of RQ candidates and the generation of their matching results as a single problem, which is fulfilled within a one-time scan of the related keyword inverted lists optimally. Finally, an extensive empirical study verifies the efficiency and effectiveness of our framework.     

基于用户意图识别的查询推荐研究

信息检索的效果很大程度上取决于用户能否输入恰当的查询来描述自身信息需求。很多查询通常简短而模糊,甚至包含噪音。查询推荐技术可以帮助用户提炼查询、准确描述信息需求。为了获得高质量的查询推荐,在大规模“查询-链接”二部图上采用随机漫步方法产生候选集合。利用摘要点击信息对候选列表进行重排序,使得体现用户意图的查询排在比较高的位置。最终采用基于学习的算法对推荐查询中可能存在的噪声进行过滤。基于真实用户行为数据的实验表明该方法取得了较好的效果。     

基于知识的网页检索工具

随着因特网在全球范围的广泛使用,越来越多的人们借助于因特网从事科研和商务活动,而网页检索工具成了人们必不可少的软件工具．然而,目前流行的检索工具大多基于关键字查询,常常出现信息过载或有用信息丢失等现象．造成这一原因主要有两方面：用户提交的查询不能很好地表达他的目的;查询的结果没有建立有效的索引机制,引导人们快速找到有用信息。为此我们提出一种基于知识的网页检索工具（ＫＷＳＥ）,它是在已有的检索工具的     

Fraudulent and malicious sites on the web

Fraudulent and malicious web sites pose a significant threat to desktop security, integrity, and privacy. This paper examines the threat from different perspectives. We harvested URLs linking to web sites from different sources and corpora, and conducted a study to examine these URLs in-depth. For each URL, we extract its domain name, determine its frequency, IP address and geographic location, and check if the web site is accessible. Using 3 search engines (Google, Yahoo!, and Windows Live), we check if the domain name appears in the search results; and using McAfee SiteAdvisor, we determine the domain name’s safety rating. Our study shows that users can encounter URLs pointing to fraudulent and malicious web sites not only in spam and phishing messages but in legitimate email messages and the top search results returned by search engines. To provide better countermeasures against these threats, we present a proxy-based approach to dynamically block access to fraudulent and malicious web sites based on the safety ratings set by McAfee SiteAdvisor.     

Strategy for mining association rules for web pages based on formal concept analysis

To avoid returning irrelevant web pages for search engine results, technologies that match user queries to web pages have been widely developed. In this study, web pages for search engine results are classified as low-adjacence (each web page includes all query keywords) or high-adjacence (each web page includes some of the query keywords) sets. To match user queries with web pages using formal concept analysis (FCA), a concept lattice of the low-adjacence set is defined and the non-redundancy association rules defined by Zaki for the concept lattice are extended. OR- and AND-RULEs between non-query and query keywords are proposed and an algorithm and mining method for these rules are proposed for the concept lattice. The time complexity of the algorithm is polynomial. An example illustrates the basic steps of the algorithm. Experimental and real application results demonstrate that the algorithm is effective.     

Mining search engine query logs for social filtering-based query recommendation

This paper presents a simple and intuitive method for mining search engine query logs for fast social filtering, where searchers are provided with dynamic query recommendations on a large-scale industrial-strength search engine. We adopt a dynamic approach that is able to absorb new and recent trends in web usage trends on search engines, while forgetting outdated trends, thus adapting to dynamic changes in web user’s interests. In order to get well-rounded recommendations, we combine two methods: first, we model search engine users’ sequential search behavior, and interpret this consecutive search behavior as client-side query refinement, that should form the basis for the search engine’s own query refinement process. This query refinement process is exploited to learn useful information that helps generate related queries. Second, we combine this method with a traditional text or content based similarity method to compensate for the shortness of query sessions and sparsity of real query log data.