Dimensions of self-efficacy in the study of smart phone acceptance

This study focuses on smart phone acceptance in a major delivery service company in Taiwan. Technology Acceptance Model (TAM) was tested in two different forms, the original and with self-efficacy added. A two-dimensional improvement to the theory of self-efficacy was investigated in this research. Only assisted self-efficacy was related to both perceived ease of use and perceived usefulness, but Individual Self-efficacy was only a predictor of perceived ease of use. This result offers new evidence to the debate of the role of self-efficacy on TAM constructs. Interesting findings including a strong influence of perceived ease of use on perceived usefulness and behavioral intention were compared to prior studies to add additional insights for future research.     

Adoption of e-book among college students: The perspective of an integrated TAM

This study explored factors that affect consumer acceptance of e-book use by applying a model that incorporates the Technology Acceptance Model (TAM) as the theoretical basis of the hypotheses. The model differentiated external factors—compatibility, relative advantage, self-efficacy, and subjective norms—from internal factors—perceived ease of use, perceived usefulness, satisfaction with e-book usage, and intention to continue using e-books. The study (n = 1030) found statistically significant support for the hypothesized model, indicating that the tested relationships between the revised TAM and user intention to continue using e-books were positive and statistically significant. The study’s findings provide potentially significant implications that can be used to develop guidelines and a framework for assessing e-book users’ behavior.     

Age differences in perceptions of online community participation among non-users: An extension of the Technology Acceptance Model

This study examined age differences in perceptions of online communities held by people who were not yet participating in these relatively new social spaces. Using the Technology Acceptance Model (TAM), we investigated the factors that affect future intention to participate in online communities. Our results supported the proposition that perceived usefulness positively affects behavioral intention, yet it was determined that perceived ease of use was not a significant predictor of perceived usefulness. The study also discovered negative relationships between age and Internet self-efficacy and the perceived quality of online community websites. However, the moderating role of age was not found. The findings suggest that the relationships among perceived ease of use, perceived usefulness, and intention to participate in online communities do not change with age. Theoretical and practical implications and limitations were discussed.     

Learner Acceptance of a Multimedia-Based Learning System

The present study applied the technology acceptance model to examine the determinants leading to learners’ behavioral intention to use a multimedia-based learning system. Four exogenous constructs—multimedia self-efficacy, perceived richness of multimedia presentation, perceived learner control, and perceived system responsiveness—were externally added to the framework to improve its predictive power for the specific behavioral context. In addition, the second-order construct of cognitive engagement was created based upon the dimensions of curiosity, attention focus, and interest and was subsequently incorporated into the framework. The hypothesized conceptual framework was validated using sample data collected from 286 respondents who completed an online survey instrument. Results from structural equation analysis revealed that (a) behavioral intention was jointly determined by attitude and perceived usefulness; (b) attitude was jointly determined by perceived usefulness and cognitive engagement; (c) multimedia self-efficacy, perceived richness of multimedia presentation, and cognitive engagement were immediate antecedents to perceived usefulness; and (d) cognitive engagement was a key intervening variable linking the four exogenous constructs with perceived usefulness.     

User acceptance of wireless technology in organizations: A comparison of alternative models

This paper compared two versions of technology acceptance model (TAM) in understanding the determinants of user intention to use wireless technology in the workplace. The first model is derived from original TAM that includes perceived usefulness, perceived ease of use, attitude and behavioral intention, while the alternative model is a parsimonious version in which the attitude was taken out. The results indicated that TAM, either original or parsimonious, is successful in explaining user intention to use wireless technology in organizations. In addition, the parsimonious model showed a better model fit than that of the original model.     

Effects of interface style on user perceptions and behavioral intention to use computer systems

This study examines the influence of two interface styles (menu- and command-based) on the perceived ease of use, perceived usefulness, and behavioral intention of the user to use the system. We have treated the system interface style as an external factor in the technology acceptance model (TAM) to examine its direct and indirect effects on behavioral intention to accept and use a system. The results showed that the interface style had direct effects on perceived ease of use and perceived usefulness which, in turn, demonstrated significant effects on behavioral intention to use the system. Further, the results showed that perceptions of the menu-based interface were more favorable than perceptions of the command-based interface. These results provide several theoretical and practical implications for designing an effective system.     

Delineating the effects of general and system-specific computer self-efficacy beliefs on IS acceptance

This paper discusses extensions to previous research on computer self-efficacy (CSE) and systems acceptance by examining the impact of multilevel CSE on IS acceptance. Based on the technology acceptance model (TAM), we examined the effects of general and system-specific CSE on perceived ease of use, perceived usefulness, and behavioral intention to use a system. The results of a field experiment indicated that system-specific CSE represented a stronger predictor of perceived usefulness and behavioral intention than general CSE. In contrast, general CSE had a stronger effect on perceived ease of use. The research and practical implications of these findings are discussed.     

Customers’ perceptions and intention to adopt Internet banking: the moderation effect of computer self-efficacy

In the past, the conventional concentration of Internet banking (IB) research has been on technology development, but this is now shifting to user-focused research. It has been suggested that potential users of IB services in Malaysia may not adopt the system even if they are available, due to their perceptions of this application and their level of confidence in using it to solve their banking needs. This study therefore employs the extended technology acceptance model as the theoretical framework for assessing the influences of perceived usefulness, perceived ease of use, perceived reliability, and computer self-efficacy on IB adoption in Malaysia. This study scrutinizes the moderation effect of computer self-efficacy on perceptions–intention relationships. Based on data from a sample of 133 Internet-using bank customers collected through a field survey, it was found that perceived usefulness and perceived ease of use were strong determinants of behavioral intention to adopt IB, while perceived reliability has no direct relationship with intention. Computer self-efficacy significantly moderates the relationship of perceived usefulness and perceived ease of use with intention.     

Investigating users’ perspectives on e-learning: An integration of TAM and IS success model

The purpose of this paper is to examine an integrated model of TAM and D&M to explore the effects of quality features, perceived ease of use, perceived usefulness on users’ intentions and satisfaction, alongside the mediating effect of usability towards use of e-learning in Iran. Based on the e-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “intention” and “user satisfaction” both had positive effects on actual use of e-learning. “System quality” and “information quality” were found to be the primary factors driving users’ intentions and satisfaction towards use of e-learning. At last, “perceived usefulness” mediated the relationship between ease of use and users’ intentions. The sample consisted of e-learning users of four public universities in Iran. Past studies have seldom examined an integrated model in the context of e-learning in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of e-learning.     

University Instructors' Acceptance of Electronic Courseware: An Application of the Technology Acceptance Model

This study examines the factors that influence instructors' adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced by Davis (1986) , in the context of e-learning practices in higher education. Using data from an online survey of a university's instructors ( N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on perceived usefulness as the TAM suggested. In addition, a direct effect of perceived usefulness on behavioral intention to use and an indirect effect of the variable on actual system use, both of which were proposed in the TAM, were also found. Further, motivation to use the system played a significant role in affecting perceived ease of use, perceived usefulness, evaluation of functions, current system use, and behavioral intention to keep using the system. This study suggests that integration of the TAM and the uses and gratification approach can be fruitful for future research on the diffusion of Internet-based technological systems.     

Promoting the integration of technology in teaching: An analysis of the factors that increase the intention to use technologies among Italian teachers

Background: The rapid spread of COVID-19 forced many countries to adopt severe containment measures, transferring all didactic activities into virtual environments. However, the integration of technology in teaching may present difficulties, especially in some countries, such as Italy. Objectives: The present study analyzed how the two main factors of the Technology Acceptance Model (TAM), namely perceived usefulness and perceived ease of use, combined with online teaching self-efficacy, were associated with the intention to use technology to teach. We posited a moderated moderation model in which perceived usefulness represented the main predictor, with self-efficacy and perceived ease of use as moderators of intention to use technology to teach. Method: The model was tested through multiple regressions, using the PROCESS macro on SPSS 26 with a sample of 178 upper secondary school teachers in Italy. Results and conclusions: Regressions showed that each variable significantly predicted the intention to use technology. In addition, a moderation effect of self-efficacy on the perceived usefulness of using technology was found for medium and high-level of perceived ease of use of technology. Implications: The present study provides targeted implications for distance education policy and practice to promote its adoption (or the blended modality) in Italian upper schools.     

The role of perceived resources in online learning adoption

This study examines perceptions of adequate resources that can facilitate or inhibit students’ adoption of an online learning system, through an extension of the technology acceptance model (TAM) to include the perspectives of intra- and extra-organizational resources. The novel contribution of this study is the inclusion of internal and external-organizational factors in the aspect of perceived resources. The results of the study confirm the original TAM findings that perceived usefulness and perceived ease of use are positively associated with behavioral intention. In addition, the results also partially support that perceived resources have impacts on online learning adoption: Perceived ease of use, internal computing support, internal computing training, and external computing support have positive effects on perceived usefulness. Furthermore, internal computing support, internal computing training, external computing support, external computing training, and external equipment accessibility have positive effects on perceived ease of use. Recommendations for promoting adoption of the online learning system are subsequently discussed, along with suggestions for improving overall system design.     

Exploring the relationship between technology acceptance model and usability test

In the past, most studies used the technology acceptance model (TAM) to survey the subjective perception of users in using information technology. The usability test was also used to assess the ease of use of user interfaces. This study introduces a conceptual framework to explore the relationship between user’s beliefs of TAM and usability testing attributes. Usability testing was conducted on an eCampus learning system with a mobile device. TAM data was collected from the participants for analyzing a possible relationship. The findings of this study reveal that TAM results contradict the usability test results in certain areas. The focus of our proposed research model is supported from the causality between perceived ease of use and usability; however, the correlation between perceived usefulness and usability remains unclear.     

A model of organizational employees’ e-learning systems acceptance

This study examines the factors that influence employees’ adoption and use of e-learning systems and tests the applicability of the technology acceptance model (TAM) in the organizational context. We examined the relationship of employees’ perceptions of their behavioral intention to use e-learning systems in terms of four determinants (individual, organizational, task characteristics, and subjective norm), to further explore the effects of management and organizational support on the subjective norm. Data were 357 valid questionnaires from four industries in Taiwan. The findings indicate that organizational support and management support significantly affected perceived usefulness and intention to use. Individuals’ experience with computers and computer self-efficacy had significantly positive effects on perceived ease of use. Task equivocality significantly influenced perceived usefulness. Organizational and management supports significantly impacted the subjective norm, perceived usefulness, perceived ease of use, and intention to use. Additionally, the results suggest that external variables that affect perceived usefulness, perceived ease of use, and intention to use, need to be considered as important factors in the process of designing, implementing, and operating e-learning systems. The results provided a more comprehensive insight of individual, organizational, and task characteristics in predicting e-learning acceptance behavior in the organizational contexts, rarely tested in previous studies. By considering these identified factors, practitioners can take corresponding measures to predict or promote organizational employees’ e-learning systems acceptance more effectively and efficiently. Furthermore, by explaining employees’ acceptance behavior, the findings of this research help to develop more user-friendly e-learning systems and provide insight into the best way to promote e-learning systems for employees.     

Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory

As with any other information system (IS), the success of online shopping depends largely on customer satisfaction and other factors that will eventually increase customers' loyalty intentions. This article integrates two major variables of technology acceptance model (TAM), trust, and fairness to construct a model for investigating the motivations behind customers' loyalty intentions towards online shopping. The hypothesised model is validated empirically using data collected from 311 customers of an online shopping store. The results indicated that distributive, procedural and interactional fairness were strong predictors of trust, which in turn influenced satisfaction. Distributive fairness and interactional fairness exhibited significant positive effects on satisfaction. Perceived usefulness and satisfaction influenced loyalty intention towards online shopping. Perceived ease of use acts indirectly on loyalty intention through the mediating effect of perceived usefulness. Implications for theory and practice and future research directions are discussed.     

Understanding determinants of information systems users’ behaviour: a comparison of two models in the context of integrated accounting and budgeting software

This study examines determinants that affect the behaviour of information systems (IS) users, and influence of the users’ decisions to continue using IS by two models: the technology acceptance model (TAM) and the expectation-confirmation model of IS continuance (ECM-IS). The behaviour of professionals who utilise complex software solutions for performing their working tasks has been in the focus of this research. Based on data gathered from questionnaires filled-out by users of the integrated accounting and budgeting software (IABS), the confirmatory factor analysis has shown that both models demonstrate good factor, convergence and discriminatory validity, respectively. The comparison of the obtained results has been performed, and it shows that ECM-IS has a larger explanatory power (R²) over TAM, explaining 49% of the dependent variable (IS continuance intention) in relation to 29%. The IS continuance intention is determined by the users’ satisfaction and perceived usefulness. The user satisfaction is influenced by perceived usefulness and confirmation. The confirmation of the user's expectations has had a positive influence on perceived usefulness. The perceived ease of use has not exerted a significant influence on the user's intention of IS continuance.     

Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model

Derived from the theory of reasoned action, the technology acceptance model (TAM) focuses on two specific salient beliefs—ease of use and usefulness. It has been applied in the study of user adoption of different technologies, and has emerged as a reliable and robust model. However, this has not discouraged researchers from incorporating additional constructs to the original model in their quest for increased predictive power. Here, an attempt is made in the context of explaining consumer intention to use on-line shopping. Besides ease of use and usefulness, compatibility, privacy, security, normative beliefs, and self- efficacy are included in an augmented TAM. A test of this model, with data collected from 281 consumers, show support for seven of nine research hypotheses. Specifically, compatibility, usefulness, ease of use, and security were found to be significant predictors of attitude towards on-line shopping, but privacy was not. Further, intention to use on-line shopping was strongly influenced by attitude toward on-line shopping, normative beliefs, and self-efficacy.     

An assessment of advanced mobile services acceptance: Contributions from TAM and diffusion theory models

Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of use and perceived usefulness, can be linked to diffusion-related variables, such as social influence and perceived benefits (flexibility and status).     

Mobile Technology in the Classroom: What Drives Student-Lecturer Interactions?

Online learning when combined with mobile technology transforms the traditional classrooms from teacher-centered to student-centered classrooms. Despite the widespread use of mobile technology among students and educators today, limited researches have been conducted to study the effects of using mobile technology to enhance student–lecturer interactions. In addition, existing theories of technology acceptances, chiefly Information System Success Model (ISSM), Motivational Model (MM), Social Cognitive Theory (SCT), Technology Acceptance Model (TAM), and Cultural Dimension Theory (CDT) are widely recognized for their predictive power in determining adoption intentions. In this study, determinants from all five theories were unified and examined, namely system quality and information quality from ISSM, enjoyment from MM, perceived usefulness and perceived ease of use from TAM, self-efficacy from SCT, and uncertainty avoidance from CDT as predictors of adoption intention in the context of predicting student–lecturer interactions. This empirical study was conducted using an online survey. Data collected from the samples (n = 328) were analyzed using PLS-SEM. Results obtained exhibited adequate explanatory power, where information quality, system quality, enjoyment, and uncertainty avoidance significantly predict adoption intention, while perceived usefulness, perceived ease of use, and self-efficacy were insignificant. Secondly, each theory was independently analyzed, and the predictive power and relevance of ISSM, MM, TAM, and UDT confirmed the importance and relevance of these theories. Results obtained provided a comprehensive understanding of the factors that significantly affect students’ intentions to use mobile technology to interact with their lecturers on academic matters. The discussions and implications of this study are crucial for researchers and practitioners of educational technologies in higher education.     

What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model

This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected users’ behavioral intent. Among them, the compatibility had the most significant influence. Furthermore, a striking, and somewhat puzzling finding was the positive influence of perceived risk on behavioral intention to use. The implication of this work to both researchers and practitioners is discussed.