Delineating the dimensions of social support on social networking sites and their effects: A comparative model

Social networking sites (SNSs) allow users to connect with each other by overcoming geographical and temporal boundaries and thus empower people to search for social support from online. Social support has been considered a key social value that online users can obtain from SNSs. However, few studies have systematically investigated social support in such a context. Motivated to address this gap, we have developed an advanced and theoretical framework to delineate social support on SNSs by clearly revealing the dimensions of online social support on SNSs and examining their effects on users' commitment and SNS continuance. Further, we introduce gender as a key moderator and explain in theory how differently men and women perceive the importance of the dimensions in evaluating online social support over SNSs. Our research results indicate that the identified three dimensions (informational support, emotional support, and network management) are important components of the online social support on SNSs, which is positively associated with commitment and continuance. In addition, the weight of each dimension in the evaluation of online social support varies by gender. This study is among the very first to explore online social support in the context of SNS and its effects, and has rich theoretical and practical implications.     

Even in virtual environments women shop and men build: A social role perspective on Second Life

The present study examined whether traditional gender role expectations (Eagly, 1987) influence behaviors in non-traditional contexts such as online virtual environments. Participants were 352 Second Life users who reported their activities and experiences in Second Life. Results indicated that men and women differed in the types of activities they engaged in a manner predicted by social role theory. Specifically, as compared to women, men were more likely to report building things (e.g. objects), to own and work on their own virtual property, and were less likely to change their avatar’s appearance. Women, as compared to men, were more likely to meet people, shop, regularly change their avatar’s appearance, and buy clothes/objects for their avatar. The present study adds to our understanding of how traditional gender role expectations may carry over to online virtual worlds and influence online behavior.     

Why people use social networking sites: An empirical study integrating network externalities and motivation theory

Fast-developing social networking sites (SNS) have become the major media by which people develop their personal network online in recent years. To explore factors affecting user’s joining SNS, this study applies network externalities and motivation theory to explain why people continue to join SNS. This study used an online questionnaire to conduct empirical research, and collected and analyzed data of 402 samples by structural equation modeling (SEM) approach. The findings show that enjoyment is the most influential factor in people’s continued use of SNS, followed by number of peers, and usefulness. The number of peers and perceived complementarity have stronger influence than the number of members on perceived benefits (usefulness and enjoyment). This work also ran clustering analysis by gender, which found notable difference in both number of peers and number of members between men and women. The number of peers is an important factor affecting the continued intention to use for women but not for men; the number of members has no significant effect on enjoyment for men. The findings suggest that gender difference also produces different influences. The implication of research and discussions provides reference for SNS operators in marketing and operation.     

Gender differences in mediated communication: Women connect more than do men

Past research in gender differences in the overall Internet use has been contradictory. Some asserted men used it more than women, while others asserted there were no gender difference. Both camps concluded that men and women differed in their motivation and utilization of time spent online. The purpose of the present research was to take a contemporary look at these gender differences. Using an online survey, we asked participants about their experiences with multiple forms of mediated communication: social networking sites, e-mail, video calls, instant messaging, texting, and phone calls. Our results indicated that women, compared to men, are generally more frequent mediated communication users. Compared to men, women prefer and more frequently use text messaging, social media, and online video calls. These results suggest that the nature of mediated social interaction is changing.     

Integrating functional,social, and psychological determinants to explain online social networking usage

People involved in business are increasingly aware of the online social phenomenon and its potential as a marketing tool. Building upon the marketing, social psychology, and information system literature, this study empirically examines a set of functional determinants derived from the technology acceptance model and socio-psychological determinants drawn from the theory of reasoned action and social cognitive theory that may be responsible for the motivations of participants in online social networks. We propose a model by integrating functional, social, and psychological factors in predicting attitude and online social network usage. The survey outcomes from a cross-sectional study among 387 Facebook users in Malaysia support the hypothesised model. This study contributes by extending the cognitive learning theories in predicting online social networking usage. Particularly, this research presents a different perspective on online social networking by exploring the mediating effect of attitude and the moderating role of individual characteristics. This study demonstrates that desirable changes in the perception of functional benefits, self-efficacy, and need for cognition as well as perceptions of social pressure from significant others might lead to corresponding changes in attitude towards online social networking. Results of the study support the model efficacy and predictive ability of the proposed integrative model which may serve as a theoretical foundation for future researchers interested in examining other virtual community engagements such as blogging, online advertising, and online public relations activities.     

Predictors of mobilizing online coping versus offline coping resources after negative life events

This exploratory study drew upon the social compensation/social enhancement hypotheses and weak tie network theory to predict what kind of people supplement offline coping resources with online coping resources more than others. Using a large, representative survey the authors found that low self-esteem, lonely, and socially isolated individuals add more online resources to their mix of preferred coping strategies than their counterparts. These groups benefit from the fact that online coping resources are not as strongly entangled with online social ties as are offline coping resources with offline ties, and from the fact that online coping resources can sometimes be mobilized without any social interactions. In contrast to offline coping, the researchers also found that men mobilize more online coping resources than women. The authors discuss the implications of these findings in terms of the social compensation hypothesis and online weak tie networks.     

Make new friends or keep the old: Gender and personality differences in social networking use

The present study examined the influence of gender and personality on individuals’ use of online social networking websites such as Facebook and MySpace. Participants were 238 undergraduate students who reported being members of Facebook, MySpace, or both. Based on prior research examining online behavior, we expected that gender and scores on the Big Five personality scale would moderate online social networking behavior. The results supported our predictions. Specifically, men reported using social networking sites for forming new relationships while women reported using them more for relationship maintenance. Furthermore, women low in agreeableness reported using instant messaging features of social networking sites more often than women high in agreeableness, whereas men low in openness reported playing more games on social networking sites compared to men high in openness. Overall, these results indicate the importance of examining individual differences in online behavior.     

The Discriminant Value of Personality,Motivation, and Online Relationship Quality in Predicting Attraction to Online Social Support on Facebook

This study investigates the relationship between personality traits, user motivations, relationship quality, and attraction to online social support in a sample of young adults (N = 278) in Greece who use Facebook. Self-report questionnaires on personality, motives, relationship quality, online social support, and sociodemographic factors were administered. According to the results, men in contrast to women were significantly more attracted to online social support. Predictors of online relationship quality were the existence of close relationships, entertainment, and conscientiousness. Motives, personality, relationship quality, and gender were good predictors of attraction to online social support. Implications for psychologists and future research are discussed.     

Alone or together? Exploring the role of desire for online group gaming in players’ social game addiction

Drawing on dual-system theory, this study examines the role of desire for online group gaming in online social game addiction. By conducting a longitudinal online survey, we show that attitude, anticipated enjoyment, group norm, and social identity contribute to the development of desire for online group gaming. Such desire facilitates habit and self-regulation deficiency, which, in turn, fosters online social game addiction. This study contributes to the literature by theorizing a nomological network of desire for online group gaming on online social game addiction and by offering implications for managing addictive gaming.     

Supporting children's online identity in international communities

Increasingly, adults and children socialise and communicate online. Children's safe and secure online communication with people from all over the world can increase their understanding of other cultures, which is an important goal in today's multicultural world. Our research studied such interactions between children from three countries, Hungary, Mexico, and the USA. The goals of our research were to study how children represent their identity online and what the implications are for the design of children's online communities. We used qualitative methods to derive a deep understanding of children's behaviours and motivations. Our results show that children exposed their true and complete identities online. They focused on sharing and learning about personal, ethnic, and gender identities via online media and largely ignored cultural identity. They learned about children from other countries and developed positive attitudes towards them. Based on our results we describe design guidelines for children's online identity tools.     

Why men and women continue to use social networking sites: The role of gender differences

Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender-sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self-enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.     

Gender differences and similarities in online courses: challenging stereotypical views of women

Abstract This paper considers gender differences in online contexts and examines current trends in women's performance, access and experience of online courses. It uses supportive case study examples and specific research into students' academic engagement, conceptions and perceptions of learning support in online environments. The analysis shows that women studying online are confident independent learners who may outperform their male counterparts. They do not have reduced computer and Internet access compared with men, nor are they disinclined to enrol on online courses. They attach greater value to the pastoral aspect of tutoring and have different interaction styles from men, which may have implications for online tutoring support. The gender debate needs to move on from access and performance to the differences and similarities in the degree of importance that men and women place on different interaction and tutoring styles online.     

Meeting ex-partners on Facebook: users' anxiety and severity of depression

The purpose of the present study was to explore participants' subsequent emotions and behaviour when they re-encountered their ex-partners on Facebook. A survey of 202 Facebook users aged 16–65 years was conducted using a 79-question online survey to examine users' emotion and behaviour (state anxiety, trait anxiety, and severity of depression) when their ex-partners reappeared on social networking sites (SNS), they received an invitation from an ex-partner to be friends on SNS, and when they saw pictures of ex-partners with current girlfriends or boyfriends. The results indicated that for people who accepted former partners' invitation to be Facebook friends, trait anxiety was more pronounced than for those who did not. Moreover, people who accepted former partners' invitations to become Facebook friends were much more depressed than those who did not. In addition, it is found that gender generates significant differences in the severity of depression. It is worth noting that when people met former partners on Facebook, men were much more depressed than women. However, the way in which participants broke up with ex-partners did not significantly affect their state anxiety, trait anxiety, or the severity of depression. Finally, the participants' cognition of and importance placed on their former relationship resulted in significant differences in trait anxiety. The current study adds to the growing body of literature investigating relationships among SNS users, becoming friends with ex-partners on Facebook, emotions, and behaviour.     

Sex role stereotyping is hard to kill: A field experiment measuring social responses to user characteristics and behavior in an online multiplayer first-person shooter game

Sex role stereotyping by players in first-person shooter games and other online gaming environments may encourage a social environment that marginalizes and alienates female players. Consistent with the social identity model of deindividuation effects (SIDE), the anonymity of online games may engender endorsement of group-consistent attitudes and amplification of social stereotyping, such as the adherence to gender norms predicted by expectations states theory. A 2 × 3 × 2 virtual field experiment (N = 520) in an online first-person shooter video game examined effects of a confederate players’ sex, communication style, and skill on players’ compliance with subsequent online friend requests. We found support for the hypothesis that, in general, women would gain more compliance with friend requests than men. We also found support for the hypothesis that women making positive utterances would gain more compliance with friend requests than women making negative utterances, whereas men making negative utterances would gain more compliance with friend requests than men making positive utterances. The hypothesis that player skill (i.e., game scores) would predict compliance with friend requests was not supported. Implications for male and female game players and computer-mediated communication in online gaming environments are discussed.     

Understanding online consumers’ purchase intentions: a contribution from social network theory

There is a dynamic and interconnected international setting shaped by the power of the Internet and social media. To gain more consumers, understand their behaviours and needs, and maintain closest relationships with them, businesses should understand how consumers behave in social media and how they vary in their purchase intentions. In the scope of the study, we integrate the social network theory and the theory of planned behaviour to analyse online consumers’ purchase intentions and to investigate their structural positions by analysing their friendships in social networks. We target Twitter users to conduct analysis due to Twitter's popularity in use, market penetration, and opportunity to work with open-source data. This study contributes to a better theoretical understanding of online consumers’ purchase intentions by integrating multiple theoretical perspectives. It expands the literature by considering both online consumers’ friendship network in Twitter and their individual online purchasing intentions. The study also guides e-marketers to design proper strategies for potential and current consumers and target the right sets of people in the social networks.     

在线聊天存在话语的性别差异

随着电脑的普及和因特网(Internet)的快速发展和运用,在我们的生活中,产生了一种新的重要的交流手段——网上在线聊天。现实中流传着"网络无性别"的观点。该文针对这一观点,对网上在线聊天语言进行了初步的分析,从而发现在网上依然存在性别话语差异。男女性不同的在线会话风格,是他们面对面交际会话性别差异的延伸。     

Knowledge contribution in virtual communities: accounting for multiple dimensions of social presence through social identity

Integrating social presence theory and social identity theory, this study brings system design and social influence aspects together to explain their joint effects on knowledge contribution in virtual communities (VCs). Different from most prior information systems (IS) research that adopts a uni-dimensional approach and restricts social presence to be the subjective nature of media, we developed and empirically tested a model explaining the effects of multi-dimensional social presence on social identification processes and knowledge contribution. An online survey was conducted with four different VCs of interest. The results showed the difference in relative contribution of social presence dimensions on social identity as well as knowledge contribution. Both practical and theoretical implications are discussed.     

The Effect of Network Characteristics on Online Identity Management Practices

As online social networking permeates all aspects of personal and professional lives, users of social networking sites (SNSs) are more motivated than ever to manage their online identities to project a favorable impression of themselves to online audiences. This research builds on the boundary management perspective to gain a better understanding of online identity management practices by examining the relationship between characteristics of the online social network, including cognitive homogeneity and social tie variety and the use of identity management practices such as segmentation and self-enhancement. The proposed research model is tested using survey data. The findings suggest cognitive homogeneity is positively related to the use of both identity management practices, segmentation and self-enhancement, whereas social tie variety is positively related to segmentation, but not self-enhancement practices. We conclude with implications of the study results for research and practice, as well as a discussion of directions for future research.     

The predictors of users’ satisfaction in an anonymous environment: the role of the negative true self

ABSTRACT

The anonymity of cyberspace enables people to express themselves more freely than in the physical world. Thus, when interacting with others online, some people choose to reconstruct a virtual identity that is partly or even totally different from their physical identity. Using the advanced self-discrepancy theory and the framework of psychological well-being, the current study theoretically modelled the expression of three domains of the self (the ought self, the ideal self and the negative true self) that affects the fulfilment of autonomy and self-acceptance, further influencing people’s overall satisfaction in an anonymous online environment. The data (n?=?837) were collected from QQ, an anonymous social networking platform from China. The results suggested that virtual identity reconstruction in the online world was significantly associated with the fulfilment of autonomy and self-acceptance. Additionally, autonomy and self-acceptance played important roles in shaping user satisfaction.     

Social capital expectation and usage of social media: the moderating role of social capital susceptibility

This study aims to identify the motivations of social media users who click ‘like’ to the post of their friends. We posit that this behaviour is not solely based on an instant feeling or reaction to a post, but a more complicated action that involves calculation and expectation of the future social media use. We first apply social capital theories to identify the types of expectations, and then differentiate these expectations based on the communication styles of social media where private and public relationships coexist. From these, we develop a social capital expectation matrix in the context of social media. In the research model, we discuss how these social capital expectations motivate people to use social media, including the moderating effects of social capital susceptibilities, based on expectancy theory of motivation. To validate our model, data collected from 291 social media users are analysed. This result confirms that people click likes to share their interests and display their network to others. Conversely, the relational dimensions of social capital including capital recompense and social inclusion exerted significant interaction effects only when they were considered along with capital susceptibilities.