论日用陶瓷企业如何加强品牌建设

品牌形象是企业竞争力的外在体现，随着国民经济转型发展，品牌建设对于企业发展发挥着愈发重要的作用。在日用陶瓷生产领域，品牌建设成为陶瓷企业增强竞争力、保持优势竞争地位的重要手段。对此，本文从我国日用陶瓷企业品牌建设的重要性出发，分析了我国日用陶瓷企业品牌建设现状，进而针对如何加强品牌建设、提升企业竞争力，并促进整个陶瓷行业健康发展提出相关对策，希望可以为我国日用陶瓷企业在品牌建设方面提供一定参考。     

如何进一步提升夹江陶瓷的竞争力

夹江陶瓷自1987年开始生产第一片瓷砖至今近20年，已经发展成为年产5亿平方米产量的新型建筑陶瓷生产基地，在发展过程中，夹江陶瓷的竞争力不断提升，特别是进入新世纪后，夹江陶瓷通过引进广东佛山的奥斯堡、新中源、广乐等品牌企业进入夹江，同时本地的新万兴、建辉、威尼和米兰诺等一批企业不断发展成熟，品牌竞争力逐步形成，夹江县被国家建材工业协会与国家建筑卫生陶瓷协会联合授予“中国西部瓷都”，使夹江陶瓷的竞争力得到了较大的提升，近几年来，夹江陶瓷高速发展，特别是2006年，夹江陶瓷全年产销两旺，并在这一年里获得12个国家免检产品品牌。进一步提升夹江陶瓷的竞争力，是夹江陶瓷下一步发展的关键所在，这里将在操作层面探讨如何进一步提升夹江陶瓷的竞争力。     

识别性标记的保护与一体化打造——以景德镇陶瓷企业为例

景德镇是中国陶瓷的重要生产基地,陶瓷产业是景德镇的支柱产业之一,随着市场竞争的加剧和品牌经济的崛起,企业之间为了博取顾客的青睐,有时会采用一些不正当的手段进行推销。为了维护市场秩序,国家出台了《中华人民共和国反不正当竞争法》,其中包括对识别性标记的保护,而识别性标识作为品牌的核心要素之一,对品牌的建设和保护具有重要意义。因此,研究景德镇陶瓷企业品牌建设中的识别性标识保护问题,对于提升景德镇陶瓷品牌的竞争力和保护景德镇陶瓷文化遗产具有重要意义。     

基于产业集群视角的淄博陶瓷企业品牌提升的实证研究

陶瓷企业品牌的提升是我国陶瓷产业转型升级的一个关键因素。构建基于产业集群的企业品牌提升模型，对淄博40多家典型的陶瓷企业进行调查，运用结构方程对模型进行拟合验证。淄博陶瓷产业集群集聚程度高、产品质量和技术水平高、获利能力强，但缺乏共同的集群文化以及集群内部合作和共享的机制，缺乏鲜明的品牌个性和消费者印象。陶瓷企业品牌提升的途径需从提高质量和服务、加强技术和创新、构建企业品牌文化和塑造独特的品牌形象这四个方面着手，由本地政府、行业协会、企业共同努力，完善当地产业集群，进而提升企业品牌。     

淄博国际陶瓷艺术与设计硅元论坛

工业设计是制造业与创意产业高度集成的智慧产业，强化工业设计对于延伸产业链、提升品牌产品附加值、加强自主品牌建设、提升工业核心竞争力意义十分重大。我们根据淄博国际陶瓷艺术与设计“硅元论坛”的录音，整理了部分精彩的观点，以飨读者。     

陶瓷企业质量竞争力的形成机制与建设

企业质量竞争力建设是不断提高企业核心竞争力的有效手段。笔者系统阐述了企业质量竞争力的概念、特征，我国陶瓷企业质量竞争力的构成要素、形成机制及建设陶瓷企业质量竞争力的途径。     

国内陶瓷企业品牌运营的误区及其对策研究

随着市场竞争的日趋激烈,企业间的竞争越发明显地体现为品牌的竞争,企业能否培育出自有的知名品牌,将直接决定一个企业在市场上的竞争力。本文从品牌运营的内涵出发,探讨了国内陶瓷企业品牌运营所存在的误区,并就陶瓷企业如何加强品牌运营,提升品牌运营的水准,从产品力的销售到品牌力和形象力的品牌运营方面给出了对策性建议。     

陶瓷企业文化建设

企业文化作为现代企业的管理理论和管理方法．越来越受到人们的重视。陶瓷企业要不断提升企业形象，培育企业核心竞争力．就必须重塑企业文化。本文从陶瓷企业文化建设的现状和存在的问题入手，提出了加强陶瓷企业文化建设的建议和对策。     

透析建筑陶瓷企业的竞争优势及战略定位

本文在分析我国建筑陶瓷企业竞争优势的基础上,认为科技进步、核心技术创新、战略联盟、产品升级和品牌经营是我国建筑陶瓷企业实施成本领先战略和差异化战略定位,提升市场竞争力的中坚元素。     

建筑陶瓷企业的竞争优势及战略定位分析

在分析我国建筑陶瓷企业竞争优势逻辑构成的基础上,探讨了建陶行业的竞争态势,指出了科技进步、核心技术创新、战略联盟、产品升级和品牌经营是我国建筑陶瓷企业实施成本领先战略和差异化战略定位,提升市场竞争力的中坚元素。     

Insect antifeedant properties of anthranoids from the genusVismia

Vismiones and ferruginins, representatives of a new class of lypophilic anthranoids from the genusVismia were found to inhibit feeding in larvae of species ofSpodoptera, Heliothis, and inLocusta migratoria.     

Direct observation of freeze-thaw instability of latex coatings via high pressure freezing and cryogenic SEM

Despite its industrial importance, the subject of freeze-thaw (F/T) stability of latex coatings has not been studied extensively. There is also a lack of fundamental understanding about the process and the mechanisms through which a coating becomes destabilized. High pressure (2100 bar) freezing fixes the state of water-suspended particles of polymer binder and inorganic pigments without the growth of ice crystals during freezing that produce artifacts in direct imaging scanning electron microscopy (SEM) of fracture surfaces of frozen coatings. We show that by incorporating copolymerizable functional monomers, it is possible to achieve F/T stability in polymer latexes and in low-VOC paints, as judged by the microstructures revealed by the cryogenic SEM technique. Particle coalescence as well as pigment segregation in F/T unstable systems are visualized. In order to achieve F/T stability in paints, latex particles must not flocculate and should provide protection to inorganic pigment and extender particles. Because of the unique capabilities of the cryogenic SEM, we are able to separate the effects of freezing and thawing, and study the influence of the rate of freezing and thawing on F/T stability. Destabilization can be caused by either freezing or thawing. A slow freezing process is more detrimental to F/T stability than a fast freezing process; the latter actually preserves suspension stability during freezing. Presented at the 82nd Annual Meeting of the Federation of Societies for Coatings Technology, October 27–29, 2004 in Chicago, IL. Tied for first place in The John A. Gordon Best Paper Competition.     

Ethanol and (−)-α-Pinene: Attractant Kairomones for Bark and Ambrosia Beetles in the Southeastern US

In 2002–2004, we examined the flight responses of 49 species of native and exotic bark and ambrosia beetles (Coleoptera: Scolytidae and Platypodidae) to traps baited with ethanol and/or (−)-α-pinene in the southeastern US. Eight field trials were conducted in mature pine stands in Alabama, Florida, Georgia, North Carolina, and South Carolina. Funnel traps baited with ethanol lures (release rate, about 0.6 g/day at 25–28°C) were attractive to ten species of ambrosia beetles (Ambrosiodmus tachygraphus, Anisandrus sayi, Dryoxylon onoharaensum, Monarthrum mali, Xyleborinus saxesenii, Xyleborus affinis, Xyleborus ferrugineus, Xylosandrus compactus, Xylosandrus crassiusculus, and Xylosandrus germanus) and two species of bark beetles (Cryptocarenus heveae and Hypothenemus sp.). Traps baited with (−)-α-pinene lures (release rate, 2–6 g/day at 25–28°C) were attractive to five bark beetle species (Dendroctonus terebrans, Hylastes porculus, Hylastes salebrosus, Hylastes tenuis, and Ips grandicollis) and one platypodid ambrosia beetle species (Myoplatypus flavicornis). Ethanol enhanced responses of some species (Xyleborus pubescens, H. porculus, H. salebrosus, H. tenuis, and Pityophthorus cariniceps) to traps baited with (−)-α-pinene in some locations. (−)-α-Pinene interrupted the response of some ambrosia beetle species to traps baited with ethanol, but only the response of D. onoharaensum was interrupted consistently at most locations. Of 23 species of ambrosia beetles captured in our field trials, nine were exotic and accounted for 70–97% of total catches of ambrosia beetles. Our results provide support for the continued use of separate traps baited with ethanol alone and ethanol with (−)-α-pinene to detect and monitor common bark and ambrosia beetles from the southeastern region of the US.     

Methyl 2,4,6-decatrienoates Attract Stink Bugs and Tachinid Parasitoids

Halyomorpha halys (Stål) (Pentatomidae), called the brown marmorated stink bug (BMSB), is a newly invasive species in the eastern USA that is rapidly spreading from the original point of establishment in Allentown, PA. In its native range, the BMSB is reportedly attracted to methyl (E,E,Z)-2,4,6-decatrienoate, the male-produced pheromone of another pentatomid common in eastern Asia, Plautia stali Scott. In North America, Thyanta spp. are the only pentatomids known to produce methyl 2,4,6-decatrienoate [the (E,Z,Z)-isomer] as part of their pheromones. Methyl 2,4,6-decatrienoates were field-tested in Maryland to monitor the spread of the BMSB and to explore the possibility that Thyanta spp. are an alternate host for parasitic tachinid flies that use stink bug pheromones as host-finding kairomones. Here we report the first captures of adult and nymph BMSBs in traps baited with methyl (E,E,Z)-2,4,6-decatrienoate in central Maryland and present data verifying that the tachinid, Euclytia flava (Townsend), exploits methyl (E,Z,Z)-2,4,6-decatrienoate as a kairomone. We also report the unexpected finding that various isomers of methyl 2,4,6-decatrienoate attract Acrosternum hilare (Say), although this bug apparently does not produce methyl decatrienoates. Other stink bugs and tachinids native to North America were also attracted to methyl 2,4,6-decatrienoates. These data indicate there are Heteroptera in North America in addition to Thyanta spp. that probably use methyl 2,4,6-decatrienoates as pheromones. The evidence that some pentatomids exploit the pheromones of other true bugs as kairomones to find food or to congregate as a passive defense against tachinid parasitism is discussed.     

2007～2008年世界塑料工业进展

收集了2007年7月～2008年6月世界塑料工业的相关资料,介绍了2007～2008年国外塑料工业的发展情况,提供了世界塑料产量、消费量及全球各类树脂的需求量及产能情况.按通用热塑性树脂(聚乙烯、聚丙烯、聚苯乙烯、聚氯乙烯、ABS树脂)、工程塑料(尼龙、聚碳酸酯、聚甲醛、热塑性聚酯、聚苯醚)、特种工程塑料(聚苯·硫醚、液晶聚合物、聚醚醚酮)、通用热固性树脂(酚醛、聚氨酯、不饱和聚酯树脂、环氧树脂)不同品种的顺序,对树脂的产量、消费量、供需状况及合成工艺、产品应用开发、树脂品种的延伸及应用的进一步扩展等技术作了详细介绍.     

2005～2006年国外塑料工业进展

收集了2005年7月～2006年6月国外塑料工业的相关资料,介绍了2005—2006年国外塑料工业的发展情况。提供了世界塑料产量、消费量及全球各类树脂生产量以及各国塑料制品的进出口情况。作为对比,介绍了中国塑料的生产情况。按通用热塑性树脂（聚乙烯、聚丙烯、聚苯乙烯、聚氯乙烯、ABS树脂）、工程塑料（聚酰胺、聚碳酸酯、聚甲醛、热塑性聚酯、聚苯醚）、通用热固性树脂（酚醛、聚氨酯、不饱和树脂、环氧树脂）、特种工程塑料（聚苯硫醚、液晶聚合物、聚醚醚酮）的品种顺序,对树脂的产量、消费量、供需状况及合成工艺、产品开发、树脂品种的延伸及应用的扩展作了详细的介绍。