Extending the theory of planned behavior: A study of lifestyles,contextual factors,mobile viewing habits,TV content interest,and intention to adopt mobile TV

This study applied the theory of planned behavior (TPB) to explain the intentions of Hong Kong consumers to adopt mobile TV and their interests in its content. Using a probability sample of 644 respondents, this study not only demonstrated the robustness of TPB in explaining consumer behavior but also showed that channel deficiency, mobile viewing habits (which were moderated by perceived behavioral control), and content interest could significantly influence consumers’ intentions to adopt mobile TV services. Although lifestyle types were not found a significant predictor of behavioral intention, it had strong effect on content interests in mobile TV. Limitations and practical implications are provided.     

Increasing inequalities in what we do online: A longitudinal cross sectional analysis of Internet activities among the Dutch population (2010 to 2013) over gender,age, education,and income

We investigate types of Internet activities among a representative sample of the Dutch population from 2010 to 2013. We examined usage patterns of seven types of Internet activities (i.e., information, news, personal development, commercial transaction, social interaction, leisure, and gaming) and related these patterns with gender, age, education, and income. Activities related to news, personal development, commercial transaction, and social interaction increased in popularity. For most capital enhancing activities, men, younger people, higher educated people, and people with higher than average incomes were prominent. These observations, however, are subject to change. The Internet seems to provide increasingly more capital-enhancing opportunities for those with higher education and income, which would accordingly reinforce their already strong positions in society.