Elucidating determinants of customer satisfaction with live-stream shopping: An extension of the information systems success model

Live-stream shopping has witnessed a leap in development since the coronavirus disease 2019 outbreak. However, research exploring the determinants of live-stream customer satisfaction remains limited. The current study integrated the information systems success model, argument quality, media richness theory, and the source credibility model to investigate the indicators of customer satisfaction with live-stream shopping. Structural equation modeling and AMOS24 were employed to analyze data collected from 237 Chinese consumers. The results indicate that consumers’ satisfaction with live-stream shopping was determined by the quality of information, services, and arguments. Both source expertise and media richness were significant antecedents of information, service, and argument quality. In addition, social presence mediated the relationships of media richness with information, service, and argument quality. Finally, the mediating roles of trustworthiness in the relationships of source expertise with information, service, and argument quality were confirmed.     

What drives purchase intention on Airbnb? Perspectives of consumer reviews,information quality,and media richness

The owners of idle assets and their potential users create economic benefits through providing or sharing idle assets or skills, and this process has been formalized and monetized at large scales by companies such as Uber, Airbnb, USpace and others. This research seeks to understand the factors affecting the purchase intention on Airbnb users in terms of five key factors: rating, rating volume, review, information quality, and media richness. ANOVA and path analysis are used to test the relationships of these factors with perceived value, satisfaction and purchase intention. Results indicate that perceived value and satisfaction are key determinants of intention to buy, while rating volume, review, information quality, and media richness are important precursors. In addition, gender and usage experiences with Airbnb are also used to classify the sample to assess the difference between each classification. The results of this study can provide a useful reference to researchers and firms and individuals working in the sharing economy.     

Relevant and rich interactivity under uncertainty: Guest reviews,host responses,and guest purchase intention on Airbnb

Online commerce, increasingly running on digital platforms, is subject to higher uncertainty and risk in transactions (e.g., fraud, opportunism) than offline commerce. To cope with this challenge, online commerce companies often use information systems to promote interactive communication between sellers and buyers. This study examines how such seller-buyer interactivity affects buyers’ purchase intention in an online commerce context of accommodation sharing. In particular, we use text mining techniques to analyze guest reviews and host responses on Airbnb. Our analysis suggests that not only the quantity but also the quality of the response messages matter: potential guests’ purchase intention increases with the relevance and richness of the host’s responses as well as their volume. Further, we find a notable nonlinearity in the quantity effect that the volume of host responses significantly affects guest purchase intention only when it is large enough. Making sufficient responses, the hosts could enjoy complementarity between the quantity and quality effects of their responses; otherwise, the relative richness of their responses becomes more important.     

Effects of branded e-stickers on purchase intentions: The perspective of social capital theory

This study investigates the impacts of branded e-stickers on brand attitudes and purchase intentions. Analysis of the survey data indicates that featured character-brand fit, intensity, self-disclosure, sociability, and referent ties indirectly influence purchase intentions through brand attitudes. Brand attitudes and majority ties directly influence the intentions. The findings demonstrate that social capital must be considered when applying social innovations for marketing. Theoretical contributions: The findings support the model for examining effects of branded e-stickers, indicating that the structural, relational, cognitive, and situational dimensions of social capital critically affecting purchase intentions. This study provides a notable contribution to the social capital theory, addressing several detailed dimensions and critical antecedents of the intentions. We propose to revise the social capital model by adding situational dimension to the original three dimension of social capital to enhance our practical and theoretical understanding of BES impacts. This study advances our knowledge of BES communication and their effectiveness. This study also elucidates gender differences.     

The effects of negative information-related incidents on social media discontinuance intention: Evidence from SEM and fsQCA

Social media have experienced a decline in their number of users. Understanding the antecedents of users’ discontinuance intention can help social media platforms in mitigating them. It is necessary to enrich the theoretical account of social media discontinuance intention from the aspect of negative information-related incidents. With this realization, underpinned by stimulus–organism–response (SOR) framework, the current study examined the interrelationships of negative information-related incidents, social media fatigue, perceived information overload, and social media discontinuance intention. The proposed hypotheses were verified by analyzing the responses of 328 Weibo users through structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). According to the SEM results, all negative-related information incidents can explain perceived information overload and social media fatigue, which in turn lead to discontinuance intention. The fsQCA findings also confirmed the significance of discontinuance intention determinants and provided the configurations that enhanced discontinuance intention. These findings can assist social media managers in developing unique strategies to address the specific needs of social media users.     

The interplay of online shopping motivations and experiential factors on personalized e-commerce: A complexity theory approach

The present study aims to examine purchase behavior in personalized online shopping by employing complexity theory, based on customers’ online shopping experience and online shopping motivations. To address its objectives, a conceptual model is proposed along with research propositions. The research propositions are validated through a survey on 401 customers’ experience with online shopping, by using the data analysis tool fsQCA (fuzzy-set Qualitative Comparative Analysis). The results, indicate nine configurations of online shopping experience and online shopping motivations that lead to high purchase intentions. This study takes a step further the literature of online shopping and the theoretical ground of how customers’ online shopping experience combines with their online shopping motivations in order to predict and explain increased intention to purchase. The findings offer implications for both researchers and online retailers, regarding the development of new theories in personalized e-commerce and the provision of personalized services.     

The effects of social networks on the assessment of virtual learning environments: A study for social sciences degrees

This paper deepens in the study of the appropriateness of virtual learning environments through the use and value of social networks by college students, considering the reliability, confidence and experience of the Internet. The study develop a comprehensive structural equation model conducted among 381college students of different Social Sciences degrees of the University of A Coruna (Spain). The results show that both topical social network and the Internet have a significant influence on college students’ virtual learning environment assessment, regardless the area of study. The analysis also discloses the potential utility of the above interactions on virtual learning environments in terms of downloading of material, improvement in learning efficiency and usefulness of contents, functions and supplement of other learning ICT tools. Findings reveal that the implementation of educational policies that allow adapting virtual learning environments to college students’ preferences are required.     

Social comparison as a double-edged sword on social media: The role of envy type and online social identity

Several studies have explored the psychological consequences of social comparison in SNS usage. This paper aims to explore the behavioral outcomes of social comparison through the underlying mechanisms of benign and malicious envy on Facebook. The paper also examines the role of online social identity in predicting benign and malicious envy. Based on multi-wave data collected from 469 Facebook users in Pakistan, we found that Facebook user's social comparison provoked benign and malicious envy; benign envy, in turn, triggered self-improvement intention, and malicious envy triggered negative gossiping. Moreover, user's online social identity moderated the social comparison-envy relationship such that the positive relationship of social comparison and benign envy was stronger, and the positive relationship of social comparison and malicious envy was weaker when the user's online social identity was high. The study contributes to social media literature by examining the behavioral outcomes of social comparison on social media and discusses empirical implications for policymakers, advertisers, SNS providers, SNS designers, educators, and users.     

Starring in your own Snapchat advertisement: Influence of self-brand congruity,self-referencing and perceived humor on brand attitude and purchase intention of advertised brands

Snapchat geofilter advertisements use augmented reality (AR) technology to place consumers in photographs embellished with branded content. This study examined the joint influence of self-brand congruity, self-referencing and perceived humor in these self-endorsed geofilter brand advertisements on consumers’ brand-related preferences. Results revealed that self-brand congruity, self-referencing and perceived humor exerted significant main effects on consumers’ post-use brand attitude and purchase intention. Self-brand congruity also significantly interacted with self-referencing and perceived humor to affect brand attitude and purchase intention, while self-referencing significantly interacted with perceived humor to affect purchase intention, but not brand attitude. Theoretical and managerial implications of the research are discussed.     

Online identities and social influence in social media gambling exposure: A four-country study on young people

Social media tends to gather users around social cliques consisting of similar-minded individuals and shared identities. These online group processes can have significant influence on user behavior, which is alarming when considering risky behaviors such as gambling. This study examined how online clique involvement predicts young people’s interest in gambling content and following observed group norms on social media. Survey respondents were 15–25-year-olds from Finland (n = 1200), the United States (n = 1212), South Korea (n = 1192) and Spain (n = 1212). A self-reported measure of online clique involvement and a gambling-related social media vignette experiment were utilized. The results show that online clique involvement was related to higher interest in gambling content. Content liked by a majority gathered more interest, indicating conformity to a group norm. This finding was especially true among participants with past involvement in online cliques, and the association was strongest in South Korea. The tendency to participate in online clique behavior creates a potentially risky setting when encountering online gambling content, because it may accentuate the effect of observed group norms. Interacting with gambling content increases the visibility of such content due to algorithmic filtering technologies, which can fuel gambling-related intentions and behaviors, and normalize gambling.     

Extending the theory of planned behavior: A study of lifestyles,contextual factors,mobile viewing habits,TV content interest,and intention to adopt mobile TV

This study applied the theory of planned behavior (TPB) to explain the intentions of Hong Kong consumers to adopt mobile TV and their interests in its content. Using a probability sample of 644 respondents, this study not only demonstrated the robustness of TPB in explaining consumer behavior but also showed that channel deficiency, mobile viewing habits (which were moderated by perceived behavioral control), and content interest could significantly influence consumers’ intentions to adopt mobile TV services. Although lifestyle types were not found a significant predictor of behavioral intention, it had strong effect on content interests in mobile TV. Limitations and practical implications are provided.     

Association between psychosocial well-being and problematic social media use among Finnish young adults: A cross-sectional study

The aim of the study was to identify associations between problematic social media use (PSMU), type of internet activity, various background factors, psychosocial factors (mood, fear of missing out, need to belong, social relationships) and the COVID-19-pandemic’s impacts on social media use among young adults in Finland. Data were collected from 381 young adults aged 18–35 (M = 26.01; SD = 4.55) in Finland through a web-based survey conducted during the autumn of 2020. PSMU was identified using the Bergen Social Media Addiction Scale. Nine types of social media platform used were considered. Information about health-related factors was assessed using Beck Depression Inventory scale and a further single question. Social factors were measured using the Fear of Missing Out scale, the Single Item Need to Belong scale, and social engagement scale. 9.8 % of participants were found to exhibit PSMU. Younger people and women were more prone to PSMU. Social networking sites were the most used platform and were more strongly related to PSMU. Social media engagement, depression, fear of missing out and the effects of the pandemic on social media use were all positively and significantly associated with PSMU. These results may facilitate the development of guidelines for healthy social media use, and early detection of PSMU.     

Young user’s attitudes toward icts: A comparative semantic differential study of the mobile telephone

We conducted a research project to determine how various information and communication technologies (icts) are perceived by young people. A major focus of this investigation was the mobile telephone, but we also looked at other personal technology such as email, television, postcards, wristwatches and portable entertainment technologies. We used a technique known as the semantic differential (sd) to collect our data, us college students were solicited for their responses to bipolar adjectives with the aim of gaining insight into their “folk views” of these technologies. For comparison purposes data were also gathered from a sample of South Korean students as well as from students in Namibia and Norway. Although the data are potentially subject to serious questions as to their validity and reliability, they appear to be preliminary evidence suggesting that there is a perhaps surprising convergence in young people’s views towards icts. This convergence may take place widely varying cultural and historical backgrounds of users and potential users.     

Reexamining the relationship between social media and happiness: The effects of various social media platforms on reconceptualized happiness

The current study reexamined the relationship between social media use and happiness by broadening the scope of social media and rethinking the conceptualization of happiness. Specifically, this study included platforms other than Facebook and tested differential effects of each platform. Because happiness is not entirely relative, it was hypothesized that social comparison would influence only relative happiness, which is only one part of overall happiness. A two-wave longitudinal survey among Korean females revealed that the use of blogs, Instagram, and LinkedIn is positively associated with social comparison at Wave 1 (W1), whereas Twitter is negatively associated. LinkedIn use was most strongly associated with social comparison. In turn, social comparison at W1 negatively predicted relative happiness at W2 (“I am happier than my friends”) but did not predict overall happiness at W2. Social media may lead us to believe that other people’s lives are better through social comparison. However, such comparison influences only part of overall happiness or life satisfaction. Without social comparison, social media have the potential to make us happier.     

The future of online social networks (OSN): A measurement analysis using social media tools and application

The explosion of online social networks (OSN) has created an interactive and communicative global phenomenon that has enabled billions of users to connect to other individuals on Facebook and Twitter but also with media sharing platforms such as Instagram and Pinterest. This study examines the current use of social media platforms and explores the factors that help define the long term implications of social media. The study employed a nationwide survey collected from 2012 to 2013 and is available from the PEW Internet research center of more than 2000 American citizens’ behaviour towards OSNs. The results revealed strong predictors of OSN that form the connections among users; and the core significant predictors: age, gender and access to mobile Internet that foster the adoption and usage of OSN in the future. Furthermore, online activities such as posting video content on social networks also highlighted the online usage patterns and trends of using social media to actively engage with other users more willingly than text. This is due to the viral nature of online media sharing on social media and as part of the video viewing and creating experience. An outline of practical implications of the findings and areas for future research is also discussed.     

Determinants of the intention to use non-medical insertable digital devices: The case of Chile and Colombia

In the past, thinking of carrying electronic devices inside our bodies was only posed by non-real scenarios. The emergence of insertable devices has changed this. Since this technology is still in its initial development stages, few studies have investigated factors that influence its acceptance. This paper analyzes the predictors of the intention to use non-medical insertable devices in two Latin American contexts. We used partial least squares structural equation modeling to examine whether six constructs predicted intention to use insertable devices. A questionnaire was administered to undergraduate students located in Colombia and Chile (n = 672). We also examined whether these predictors influenced intention differently for both of them. Four common constructs significantly and positively influenced both Chilean and Colombian respondents to use insertable devices (hedonic motivation, habit, performance expectancy, and social influence). Also, the habit has a complementary mediating effect on the relationship between social influence and behavioral intention. By contrast, effort expectations were a positive and significant predictor, but only among Chilean respondents. Findings suggest that when technologies are emerging, well-known predictors of intention (e.g., performance and effort expectations) are less influential than predictors related to self-efficacy (e.g., habit and hedonic motivation). The use of insertable devices has a significant impact on society. Thus, a better understanding of what motivates their use has implications for both academia and industry.     

A meta-analytic review of the relationship between social media use and employee outcomes

Employees’ social media use and its relationships with work-related outcomes have received significant research attention in recent years. Extant research, however, has provided neither consistent findings regarding the extent and direction of such relationships nor consensus on potential moderators involved. To provide robust conclusions about the association between social media use and employee outcomes which could inform research and practice, a systematic culmination of findings from 29 empirical works published in peer-reviewed journals from 2009 to 2018 was conducted. The meta-analytic review assessed the relationships between employees’ social media use and employee outcomes (job performance, job satisfaction, work engagement, emotional exhaustion, and work-life conflict) and their moderators (types of social media, purposes of use, and background variables). The results of the random-effects model suggest that social media use, in general, had significant, small, positive relationships with job performance, job satisfaction, work engagement, and work-life conflict. Its relationship with emotional exhaustion, however, was significant but negligible. The sub-group and meta-regression analyses further identified the moderators among the positive associations found: purpose of social media use moderated the relationships of social media use with job performance and job satisfaction while job position moderated the association between social media use and job satisfaction.     

Supportive communication on social networking sites: The impact of post valence and relational closeness on support provision

This project adopted a mixed-method approach to examine relational and contextual factors that influence people’s intention to provide support on SNSs. A pilot survey examined people’s use of SNSs for supportive exchange. Facebook was found to be the most used SNS for support seeking. People responded more often to a close friend’s support-seeking post than to an acquaintance’s post. Building on the findings in the pilot study, a main experiment was conducted to examine the impact of valence of a support seeker’s previous posts and relational closeness on viewers’ perceptions of the support seeker and their intention to provide support. Findings showed that valence of a support seeker’s previous posts affects viewers’ liking and perceived need for support in opposite directions, which in turn influences viewers’ intended support provision. In addition, relational closeness positively affects viewers’ liking of a support seeker and thus their intention to provide support.     

The effects of social media virality metrics,message framing,and perceived susceptibility on cancer screening intention: The mediating role of fear

Social media platforms are increasingly playing a vital role in the process of dissemination and sharing of health information. The present study investigated whether and how online health information and virality metrics associated with social media platforms jointly shape persuasive outcomes in the context of cancer screening promotion. One important area of research on cancer screening promotion concerns loss-versus-gain message framing, which has highlighted the persuasive advantage of loss framing relative to gain framing. Given this, we examined how social media virality metrics, loss-versus-gain message framing, and perceived susceptibility influence message-evoked fear and intention to perform colonoscopy in the context of colorectal cancer screening. Results from an online experiment showed that loss framing, relative to gain framing, led to greater message-evoked fear when the message was presented with high-virality metrics, and this pattern was particularly pronounced among those with low perceived susceptibility to colorectal cancer. Furthermore, a formal test of moderated mediation showed that the indirect effect of loss framing on colonoscopy intention through message-evoked fear was significantly moderated by perceived susceptibility to colorectal cancer when the message was presented with high-virality metrics. Theoretical and practical implications of these findings are discussed.