Consumer acceptability and purchase intent of probiotic yoghurt with added glucose oxidase using sensometrics,artificial neural networks and logistic regression

This research aimed to identify the drivers of acceptance and purchase intent of a probiotic (Bifidobacterium longum BL05) nonflavoured yoghurt supplemented with glucose oxidase, and to model the consumers’ acceptability using sensometrics and artificial neural networks (ANN). Consumers (n = 100) evaluated the degree of liking of yoghurt assays in respect of appearance, aroma, taste, texture and overall linking. Sensometric techniques – multiple linear regression (MLR), partial least squares regression (PLS), principal component regression (PCR) – and ANN were used to model the overall liking. Sensory drivers of global acceptance and purchase intent were also determined using logistic regression (LR). Hierarchical cluster analysis (HCA) identified three consumer segments that presented differences in all sensory attributes evaluated (P < 0.05). The ANN model showed the best performance to predict overall liking, followed by the MLR, PLS and PCR, indicating that taste and texture were the most significant attributes impacting the yoghurts overall liking. In accordance with the logistic models, overall acceptance and purchase intent could be predicted with 81.94 and 85.49% accuracy, respectively. The logistic regression indicated that taste was the attribute that contributed significantly (P < 0.0001) to higher scores for purchase intent and was considered the driver of acceptance.     

Acceptance and purchase intent of US consumers for nonwheat rice butter cakes

ABSTRACT:  This study evaluated consumer acceptance and purchase intent of nonwheat butter cake formulations prepared with Thai jasmine rice flour. Three nonwheat rice butter cakes were prepared with varying amounts of powdered emulsifier (propylene glycol ester:diacetyl tartaric acid ester of monoglyceride, 8:2) at 0% (product A), 7.5% (product B), and 15% (product C) of the margarine content (15%) in the cake formulation. A commercial wheat-based butter cake served as the control. Consumers ( n = 400) evaluated acceptability of 9 sensory attributes using a 9-point hedonic scale. Overall acceptance and purchase intent were determined with a binomial (yes/no) scale. At least 81% of consumers accepted products B and C, of which 42.1% and 47%, respectively, would purchase the products if commercially available. Product A was neither liked nor disliked with an overall liking score of 5.39. The butter cake products were differentiated by textural acceptability (overall texture, softness, and moistness) with a canonical correlation of 0.71 to 0.79. Overall liking and taste influenced overall acceptance and purchase intent. Odor influenced purchase intent ( P = 0.0014), but not overall acceptance. The odds ratio of overall liking was 3.462 for purchase intent, indicating the probability of the product being purchased is 3.462 times higher (than not being purchased, P < 0.0001) with every 1-unit increase of the overall liking score. Based on the logit model, overall acceptance and purchase intent could be predicted with 89.3% and 83.3% accuracy, respectively. The study demonstrated feasibility of completely substituting wheat flour with Thai jasmine rice flour for production of butter cake products acceptable to American consumers.     

Sensory Optimization of a Mayonnaise-Type Spread Made with Rice Bran Oil and Soy Protein

ABSTRACT:  The optimum formulation for mayonnaise-type spreads containing rice bran oil (RBO) and soy protein concentrate (SPC) was determined based on sensory acceptability. RBO and SPC were used due to their health benefit claims such as lowering risk of heart disease. The effects of the proportions of high-impact ingredients (RBO, SPC, and water) on sensory acceptability of the spreads were determined. The 10 spread formulations, prepared following a 3-component constrained simplex lattice mixture design, were subjected to a consumer acceptance test to identify sensory attributes driving consumer acceptance and purchase intent. Predictive regression models were used to plot mixture response surfaces of the critical sensory attributes (taste, mouthfeel, and overall liking) that influenced purchase intent. Areas within the contour plots of these critical sensory attributes, having acceptability scores ≥ 68 ("moderately like" on the 100-mm bidirectional labeled affective magnitude scale) were chosen and superimposed to obtain a predicted optimum formulation range (37% to 43% RBO, 4% to 7% SPC, and 52% to 57% water). The formulation containing 37% RBO, 6% SPC, and 57% water, which was located within the optimum region, was selected as a base for further developing flavored (sour cream & onion, cheddar & sour cream, or Monterrey Jack dried cheese) products. All flavored spreads were significantly more acceptable than the plain formulation. Purchase intent of all flavored products also significantly increased once consumers had been given the information about potential health benefits associated with RBO and SPC in the spreads.     

Influence of Added Soy Presscake and Soy Flour on Some Physical and Sensory Properties of Corn Tortillas

Corn tortillas fortified with soybean presscake (SP) and defatted soy flour (SF) were studied and compared. Texture, including firmness and cohesiveness, and color, using a CIE L^*a^*b^*, were determined instrumentally. Physical properties such as size, thickness, and rollability, were also investigated. A consumer acceptance test was conducted to evaluate the acceptance of tortillas at high levels of soy fortification (35% SF and 40% SP). Tortillas fortified with soy were found to be smaller and thicker with increased firmness and cohesiveness. Tortillas made with SF showed the poorest rollability, and were almost unrollable at high SF fortification levels (30% and 35%). Soy fortified tortillas were more red and yellow than control corn tortillas. In the consumer acceptance test, 40% SP and 35% SF had high overall acceptability scores (6 to 6.6 on a 9‐point scale) based on all participants (n = 76). In addition, overall flavor and texture of both soy fortified corn tortillas scored above 6. Thus, while fortification with SP and SF had significant effects on tortilla size, thickness, firmness, cohesiveness, rollability, and color, these changes were acceptable to consumers.     

Cross‐Cultural Consumer Acceptability and Purchase Intent of Forage‐Finished Rib‐Eye Steaks

Rib‐eye steaks, from 3 forage‐finished systems (S1, S2, and S3) and 1 commercial steak (C), either cooked by 1‐sided‐grilling or 2‐sided‐grilling, were evaluated for sensory acceptability [overall appearance (ORA) and overall appearance of fat (OAF) for raw steaks; overall appearance (OCA), overall beef aroma (OBA), overall beef flavor (OBF), juiciness, tenderness and overall liking (OL) for cooked steaks] and purchase intent by Hispanic, Asian and U.S. consumers. They also indicated preferred degree of doneness and cooking methods. Cross‐cultural differences in preferences and consumer acceptability of rib‐eye steaks were observed. Grilling was the most preferred cooking method. Hispanics and Asians preferred medium and/or medium well, while U.S. consumers preferred medium and/or medium rare. For cooked steaks, the population effect was significant for all sensory attributes; Asians generally scored lower than did Hispanics and U.S. consumers. C and S3 generally had higher scores for all sensory attributes across 3 populations. Purchase intent for all forage‐finished steaks was higher for Hispanics and U.S. consumers compared to Asians (50.0% to 77.8% compared with 43.2% to 65.9%). Attributes influencing purchase intent of forage‐finished steaks differed among populations: tenderness (odds ratio = 1.4) for Hispanics, OCA (odds ratio = 1.5) for Asians, and OBF (odds ratio = 1.3) for U.S. consumers. Overall, this study demonstrated that the type of forage‐finished system and ethnic differences influenced sensory acceptability and purchase intent of forage‐finished rib‐eye steaks.     

Effect of sourdough on quality and acceptability of wheat flour tortillas

As an alternative on the search for functional food products, this study evaluated the use of sourdough in the preparation of wheat flour tortillas. The sourdough was elaborated with Lactobacillus sanfranciscensis and the wheat flour tortillas were prepared with different concentrations of mother sponge (5%, 15%, and 25%) and fermentation times (1 and 3 h) at room temperature (25 ± 2 °C). Quality (diameter, height, color, pH, stretchability scores, and Kramer shear cell results) of wheat tortillas was evaluated after 24 h of preparation. The mother sponge concentration and fermentation time affected some quality parameters and acceptability properties (taste, aroma, color, opacity, and rollability). In addition, the sourdough tortillas had higher stretchability values than control tortillas. Since most of the prepared sourdough tortillas had acceptability values similar to those of tortilla controls, the introduction of sourdough is a viable means to incorporate additional nutritional and nutraceutical value into wheat tortillas.     

Influence of the Addition of Minced Fish on the Preparation of Fish Sausage: Effects on Sensory Properties

In this study, we evaluated the effect of minced fish (MF) inclusion on the acceptance of tilapia sausages. One hundred consumers participated in the sensory acceptance test in relation to the attributes appearance, color, aroma, flavor, texture, overall impression, and purchase intent. The tests were conducted using the same composition of ingredients, varying only the raw material (MF and fillet), resulting in 5 different formulations. To represent the results of the sensory attributes, we generated internal preference maps through principal component analysis and parallel factor analysis, as well as frequency histograms. The data showed greater acceptability for the sample produced with 50% MF, although all had shown satisfactory results. We conclude that inclusion of MF can be suitable in the preparation of fish sausage due to high consumer acceptance.     

Modeling preference of commercial toasted white corn tortilla chips using proportional odds models

Eleven commercial toasted white corn tortilla chip products from the United States were evaluated by a group of 80 consumers of age 18–35 and by a trained sensory panel. Proportional odds models in conjunction with principal components were used for internal and external preference modeling of tortilla chip consumer overall acceptance. The internal preference modeling showed that flavor was the most important attribute to consumer overall acceptance followed by the interaction of appearance by flavor and texture. The external preference modeling showed that one flavor attribute (salt aftertaste) and one texture attribute (crispness) contributed significantly to increase consumer overall acceptance, whereas one appearance attribute (instrumental color a¹) significantly lowered consumer overall acceptance. The information reported in this study is important to the tortilla chip industry to produce tortilla chips with greater consumer acceptability. This study implies that proportional odds model using principal components is an alternative tool for consumer preference modeling.     

ROLE OF OIL ON PHYSICAL PROPERTIES OF CORN MASA FLOURS AND SENSORY CHARACTERISTICS OF CORN TORTILLAS

This study was conducted to evaluate the effect of oil on physical properties of corn masa and sensory of tortillas. Oil from commercial and lab-made whole dry corn masa (DCM) was extracted with hexane. Both flours were reconstituted with 2, and 4% w/w of commercial corn oil, to have 50 and 100% oil reconstituted flours. These levels of reconstitution were to determine the impact of oil on dough properties and sensory characteristics of corn tortillas. The sensory analysis of both types of flours showed the same patterns. The absence of oil did not affect dough stickiness or tortilla reliability. But, low content of oil did adversely and significantly (p<0.05) affect the typical corn tortilla flavor. Presence of oil significantly improved tortilla firmness and chewiness.     

Cross‐cultural comparisons between Korean and U.S. adults with respect to texture perception and acceptance of cooked milled rice

This study aimed to determine whether texture perception and acceptance of cooked rice could differ with cultural background, especially between Korean and American participants. Participants evaluated eight cooked rice samples with respect to intensities of textural attributes such as visual stickiness, hardness, stickiness and chewiness. Participants also rated the acceptability of and familiarity with those samples. Results showed that Americans gave higher ratings to cooked rice samples with respect to visual stickiness, stickiness and chewiness, while Koreans gave higher ratings to hardness than their counterpart. For Americans, chewiness was considered as a negative driver; whereas for Koreans, visual stickiness and stickiness were identified as positive drivers of overall liking for cooked rice samples. Moreover, a familiarity level of cooked rice samples was a pronounced positive driver of liking for both American and Korean participants. In conclusion, our findings provide empirical evidence that cultural background influences texture perception and liking of cooked rice.     

The relative influence of packaging,labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness

The relative impact of several extrinsic attributes on informed hedonic liking and purchase intent for wine is measured by combining a blind hedonic test with an informed tasting of the same wine packaged in different product concepts. This study separated the relative effect of various attributes and also considers differences between consumers in their responsiveness to various product cues.Five-hundred and twenty-one regular wine consumers participated in a central location test in three German cities in 2005. Respondents first rated hedonic liking of a white wine in a blind condition, then evaluated elements of product concepts differing in four extrinsic attributes, region of origin, grape variety, brand and packaging style, before indicating their liking and purchase intent in an informed condition.Overall, label style and brand evaluation were the strongest drivers for informed liking followed by liking in the blind condition. Purchase intent was influenced directly only by informed liking and price evaluation; the effect of the extrinsic and intrinsic cues is mediated through informed liking. A latent class regression resulted in three consumer segments that differ in the responsiveness of their informed liking to the different product characteristics. Younger inexperienced consumers utilised a mix of various cues, wine experienced consumers based their evaluation mainly on grape variety and blind hedonic liking, and older frequent wine consumers were influenced most strongly by brand and packaging. These findings provide insights into the relative impact of product packaging, branding and labelling on overall product liking and indicate strong differences in how consumers respond to different product characteristics.     

云南牛干巴肉质特性与食用品质相关性分析

从思茅江城、昭通大关、大理巍山和昆明寻甸地区各取6 份牛干巴,研究各地不同制作工艺小黄牛 牛干巴的肉质特性与食用品质间的相关性。结果表明：牛干巴样品的pH值在5.41～5.88之间,氯化钠含量为 2.25%～3.47%,亚硝酸盐含量低于我国国家标准和地方标准;牛干巴的亮度值（L*）和嫩度、嗅闻香气、嚼碎 易度、肉腥味、食欲、滋味、总体可接受性均呈显著正相关（P＜0.05）;黄度值（b*）和色泽呈极显著正相关 （r=0.991,P＜0.01）;挥发性盐基氮含量和嫩度、嗅闻香气呈显著负相关（P＜0.05）,和食欲、总体可接受性呈 极显著负相关（P＜0.01）,相关系数分别为－0.994和－0.998;剪切力和嫩度、嗅闻香气、嚼碎易度、食欲、滋 味、总体可接受性呈显著负相关（P＜0.05）;脂肪含量和嚼碎易度、滋味呈显著正相关（P＜0.05）;pH值、水分 含量、粗蛋白含量、灰分含量、亚硝酸盐含量、氯化钠含量和食用品质的相关性不显著（P＞0.05）;巍山牛干巴 的L*、b*最低,挥发性盐基氮含量、剪切力最高,嚼碎易度、嫩度、咀嚼香气、滋味及总体可接受性最低;江城牛 干巴的L*、b*最高,挥发性盐基氮含量、剪切力最低,各项指标的感官评价最好。挥发性盐基氮含量、L*、b*、剪 切力及脂肪含量可以作为评价牛干巴食用品质的关键指标。     

Different Oils and Health Benefit Statements Affect Physicochemical Properties,Consumer Liking,Emotion, and Purchase Intent: A Case of Sponge Cake

Effects of different oils on physicochemical properties, consumer liking, emotion, and purchase intent of sponge cakes were evaluated. Three healthy oils (extra virgin coconut oil, EVCO; extra virgin olive oil, EVOO; rice bran oil, RBO) compared with butter (the control), were used at 20% (w/w, wheat flour basis) in sponge cake formulations. Five positive (calm, good, happy, pleased, satisfied) and 3 negative (guilty, unsafe, worried) emotion terms, selected from the EsSense Profile^® with slight modification using an online (N = 234) check‐all‐that‐apply questionnaire, were used for consumer testing. Consumers (N = 148) evaluated acceptability of 9 sensory attributes on a 9‐point hedonic scale, 8 emotion responses on a 5‐point rating scale, and purchase intent on a binomial scale. Overall liking, emotion, and purchase intent were evaluated before compared with after health benefit statement of oils had been given to consumers. Overall liking and positive emotion (except calm) scores of sponge cake made with EVCO were higher than those made with EVOO and RBO. Specific volume, expansion ratio, and moisture content of control, EVCO, and EVOO were not significantly different, but higher than RBO sponge cake. JAR results showed that sponge cake made with RBO had the least softness that was reflected by the highest hardness (6.61 to 9.69 compared with. 12.76N). Oil (EVCO/EVOO/RBO) health benefit statement provided to consumer significantly increased overall liking, positive emotion, and purchase intent scores while decreased negative emotion scores. Overall liking and pleased emotion were critical attributes influencing purchase intent (odds ratio = 2.06 to 3.75), whereas calm and happy became not critical after health benefit statement had been given.     

Effect of Thermal Treatment on Selected Cereals and Millets Flour Doughs and Their Baking Quality

Selected cereals (rice and sorghum) and millets (finger millet and pearl millet) were steamed for 20 min at ambient pressure. The rheological properties of doughs, made from these steamed as well raw grain flours, were characterized in addition to examining their baking quality. The two-cycle compression test was employed and instrumental values were correlated with sensory attributes (color, aroma, taste, stickiness, chewiness, tearing strength, cohesiveness, and rollability) using principal component analysis (PCA). Rice doughs made from both raw as well as thermally treated flour imparted maximum hardness (96.6–99.3 N) and least cohesiveness (0.05–0.09) with highest stickiness values (105–110°) among all the dough samples at the same moisture content. Pearl millet and raw sorghum flour doughs possessed the least instrumental hardness, adhesiveness, and stickiness and were the easiest to flatten. The PCA biplot showed that sensory and instrumental cohesiveness formed a cluster on the left side on the x axis while shear force, and sensory attributes like tearing strength, chewiness, stickiness, and rollability formed another cluster on the other side of the axis. Raw rice and finger millet doughs were associated with the high extent of instrumental and sensory stickiness. Thermally treated pearl millet and sorghum doughs were the best followed by treated rice and finger millet samples to give the desirable dough characteristics, and were quite close to wheat chapathi in texture.