建筑企业商业模式创新结合点探讨

通过对建筑企业的现状研究并结合企业实践,从营销模式、发展模式、建造模式、管理模式、盈利模式这五个方面进行创新分析,探讨建筑企业进行商业模式创新的结合点问题,同时也是对传统建筑产业进行转型升级的一种战略思考。     

Industry financial ratios—application of factor analysis in Turkish construction industry

Turkish economy has been hit by various economical crises between the years 1998 and 2001 and the economic stagnation still continues. Past experiences in various countries show that it is vitally important to encourage construction activities in order to get out of stagnation, as construction output directly affects about 200 other sectors and industry financial ratio analysis is a means to provide a basis for the governments to undertake corrective action. However, there are over 50 financial ratios that can be used during analysis and some are more important than the others for different industries. Previous research has shown that there are about 25 factors that are important for the construction companies. This, in turn, requires elimination of unrelated data. Factor analysis is a data reduction and classification technique, which can be applied in financial analysis. Factor analysis was thus applied to the financial data collected from Turkish construction companies for a 5-year period in order to determine the financial indicators that can be used to analyse the financial trend of the industry. Five independent factors, i.e. liquidity, capital structure and profitability, activity efficiency, profit margin and growth, and assets structure were identified to be sensitive to the economical changes in the country. The results of the factor-based analysis can be used both by the government to analyse the changes in the industry with respect to time and by the construction companies to analyse their financial state with respect to their rivals.     

Crisis management in Turkish construction industry

Various economical crises have affected Turkish economy during the last decade and construction industry has always been among the hardest hit; giving the idea that a comprehensive approach to crisis management is unavoidable. However, literature showed no findings related with crisis management applications by construction companies. Thus, a questionnaire survey was undertaken by the top management of 120 construction companies to investigate the degree of crisis management applications throughout the industry, mainly focusing on the outcomes during the economical crisis in 2001. Frequency analysis, Likert scale of comparison, Thurstone's paired comparisons, Pearson's chi-square test and Fisher's exact test were used to evaluate the results.     

Implementing environmental management systems in construction: lessons from quality systems

Quality has been a key issue in Singapore's construction industry since the late 1980s. ISO 9000 certification is now compulsory for large construction enterprises and is an important feature of the industry. Following the global trend, environmental issues are gaining prominence in the country. A few companies have been certified to the ISO 14000 standard. It is predicted that this standard will have an impact which is similar to that of ISO 9000. Organisations are being urged to implement integrated management systems (IMS).

A study was undertaken to assess the perceptions and expectations of contractors concerning ISO 9000 certification and the costs and benefits in practice. Contractors’ expectations of ISO 14000 certification were also ascertained, together with their environmental awareness, policies and current practices, and their views on measures which could promote its widespread adoption. The study was based on a postal survey. It was found that contractors had derived benefits from ISO 9000 but were driven by short-term cost-benefit considerations. Their attitude to ISO 14000 certification was generally similar. Suggestions for increasing the likelihood of a high uptake of ISO 14000, and IMS are made.     

VERDICT—An e-readiness assessment application for construction companies

In the recent years, the use of e-commerce tools in construction has been on the increase. The benefits of using these tools on construction projects have been well documented in research and industry publications. Studies have shown that the construction industry recognises the potential for the use of e-commerce. However, the use of these tools is still not common within the industry and the uptake of e-commerce technology in the UK construction industry has been relatively slow.Implementation of any new technology such as e-commerce for achieving business targets requires major changes in an organisation, its current practices, systems, processes and workflows. Taking this into account, construction companies who are currently using, and those who have yet to use e-commerce tools need to take measures to successfully adopt and use this technology. It is important for companies that seek to adopt e-commerce tools to analyse their businesses to ensure a productive and beneficial implementation of these tools (i.e. measure their ‘e-readiness’ for adopting e-commerce tools). To address this need an e-readiness assessment model and a prototype application were developed. This paper describes the development and implementation of VERDICT, an e-readiness assessment prototype application for construction companies. VERDICT assesses the e-readiness of construction companies in terms of their management, people, processes and technology, and presents the readiness results in both textual and graphical formats. It also provides companies with the potential to compare their e-readiness against that of the ‘best-of-breed’.     

Knowledge management perceptions in construction and design companies

Knowledge management (KM) has been studied extensively in recent years. Some consider knowledge to be the most strategically important resource for any company, but the fragmented, project-based and task-oriented nature of construction work makes it more difficult to implement KM in this sector.This paper presents a survey of perceptions of KM implementation in the Spanish construction sector and compares the results obtained from design and construction firms. Data were collected from the leading civil engineering companies in Spain.The survey found that the Spanish construction industry is aware of the benefits of KM but that systematic KM is not generally implemented. The findings clearly demonstrate that changes in organizational culture are critical to successful KM. The survey also revealed some distinctions between the KM perception of design firms and that of construction firms.     

Relationship marketing: a survey of QS firms in Singapore

In spite of the misperceptions of marketing in some quantity surveying (QS) firms, QS firms have generally embraced the general concepts of relationship marketing (RM) as part of their business strategy because relationships are considered to be important to a service-oriented business. However, this practice could be improved by adopting a more comprehensive approach to RM, such as the adoption of total relationship marketing (TRM) principles in their organizations. The focus of this study is to examine the perceptions and practices of RM of QS firms in the Singapore construction industry. Survey findings from 22 QS firms were examined in this study. The findings suggest that QS firms can focus on RM and TRM, with traditional marketing principles forming the basis of their marketing efforts.     

Forecasting the sales of precast concrete building products

Sales of precast concrete building products are influenced by the general demand for construction. This demand is subject to substantial fluctuations, caused by such diverse factors as capital spending by Government, the general strength of the economy, the demand for housing — which in turn reflects mortgage interest rates -and also by seasonal factors and weather. These are some of the difficulties associated with sales forecasting in the precast concrete industry. Sales forecasting is crucial managerial practice and its accuracy is vital for any company's business survival. A survey of the current forecasting and planning practices in the industry concluded that forecasting, especially for major product groups, is fairly basic and not reliable. Against this background, a forecasting model has been developed to analyse historical data and forecast demand for 12 months ahead. Two forecasting methods were applied to historical data of 12 groups of products of a major manufacturer. The results of the forecasting model were encouraging and more accurate than the manufacturer's existing forecasting system. The authors interviewed the firm's marketing and sales staff to identify the advantages and disadvantages of the forecasting system and identify the factors which affect sales and forecasting in general. Some tangible indication of the practical use of this work is the support given to this research project by staff of this company, at all levels. The work described in this paper is part of a more general computerized capacity planning system for the precast industry. This would be suitable for major companies, most of whom produce a large number of different products in a number of different manufacturing plants dispersed throughout the UK.     

Use of Personality Profile Assessments in the U.S. Commercial Construction Industry

Employee turnover is a continuing challenge in the construction industry with negative effects on construction companies. Other industries have begun using personality profile assessments as a tool for reducing employee turnover, and more specifically in their hiring, promoting, team building, and leadership development processes. However, it was unknown if this trend was effecting the construction industry. The purpose of this research was to determine if and how U.S. commercial construction companies utilize personality profiles in their employee retention processes. A survey was randomly sent to 235 of the top 400 commercial construction companies in the United States to determine if these companies were using assessments, and if it had any effect on the turnover within these companies. Interviews were conducted over the phone with human resources representatives from these companies, and responses were sorted into similar themes and ideas using qualitative pattern coding techniques. Of the 78 responding companies, one-third were using employee personality profiles within their business practices. This article reports the experiences and general attitudes for both the companies that do and do not utilize personality profiles. The results of this research provides strong evidence that using personality profile assessments can help construction companies reduce employee turnover.     

A comparison of inspection practices within the construction industry between the Danish and Swedish Work Environment Authorities

Denmark has a 39% higher rate of fatal occupational injuries within construction than Sweden. Although there are only minor differences in the work environment legislation between the countries, there may be differences in how the legislation is enforced. The aim of the study was to describe and compare the inspection practices, within the construction industry, between the Danish and Swedish Work Environment Authorities. A mixed-method approach was employed combining observations of inspections, interviews with inspectors and questionnaire responses from inspected workplaces. The primary role of both Danish and Swedish inspectors was as controllers. A minor role was as experts. A third role of being a sounding board was only identified in a few instances in Sweden. Autonomy-supportive tactics were employed more regularly in Sweden while coercive tactics were more widespread in Denmark. Negative behaviour on behalf of the inspected party was also more widespread in Denmark while positive behaviour was more widespread in Sweden. Questionnaire data revealed that the inspected Swedish companies had a significantly more positive perception of the inspectors and the benefits of the inspections. There were differences in the enforcement practices of the Danish and Swedish inspectors, which may lead to greater adherence to health and safety regulations in Sweden.     

Using PLS-SEM technique to model construction organizations' willingness to participate in e-bidding

The push for the use of e-bidding is on the increase. In many countries, e-bidding has become part of the public procurement reform. However, previous studies have reported the low uptake of e-bidding in the construction industry. This study develops a theoretical structural model representing the impact six latent variables on the willingness of construction organizations to participate in e-bidding. Data from a questionnaire survey of 64 respondents from clients, contractors, consultants, and suppliers organizations was used to analyze the model. The result of the data analysis suggests that perceived barriers, cost, the perceived benefits of e-bidding and security concerns are the factors influencing willingness participate in e-bidding with perceived barriers being the most significant influencing factor. The perception about the adequacy of the existing traditional paper-based tendering and the perception about the non-readiness of business partners are the underlying barriers that need to be addressed when introducing e-biding. This study also discovers that when the respondents concern about the cost of e-bidding is high, their reported willingness to participate in e-bidding is higher when the perceived benefits is high that when the perceived benefits is low. To enhance the participation of the industry in e-bidding, public sector and large private clients would need to take leadership by making bidder's capability for e-bidding and e-project management at all project phases a criteria in bid evaluation. E-bidding developers and promoters need to use test project cases to monitor, measure, and document the benefits of e-bidding. To disseminate the perceived benefits, promoters would need to work closely with industry professional associations to develop promotional programmes linked to continuous professional development (CPD) points. The analytical approach used in this study should assist other researchers who might wish to address a similar research problem under a similar data and model constraints.     

Charting corporate greening: environmental management trends in Sweden

In order to understand the long-term change processes, a longitudinal study of the Swedish construction industry is presented. This examines the long-term environmental attitudes and practices within this industry, particularly the trends and significant changes in corporate environmental management and performance. The results from three surveys undertaken in 2002, 2006 and 2010 indicate that environmental work is becoming institutionalized as a strategic part of the companies' business, environmental management activities and integrated within the companies' work practices. Also evident is a greater maturity and raised ambitions in companies' environmental actions. Legislative pressures have become a reduced driver; instead there is increased pressure from, and need for cooperation with, a larger variety of stakeholders and across disciplines. Environmental management systems have been widely adopted, meaning that practice relies on self-surveillance and voluntary actions. A consolidation of environmental management is observed within the companies, as well as an emerging business niche of environmental expert consultancy. The perceived effects on competitiveness and financial performance remain unclear, implying that there are other motivations for environmental change than financial and legal justifications.     

Organizational memory formation and its use in construction

As knowledge becomes a source of competitive advantage, knowledge-management activities have become critical for success. Construction firms can effectively use their organizational memory to enhance their decision-making abilities. A framework was constructed to model the organizational memory formation process in construction companies. Based on this model, an interview study was conducted to investigate both the organizational memory formation and the role of organizational memory in strategic decision-making within the construction industry. Eight Turkish contractors were assessed. The results suggest that construction companies make use of several knowledge sources and mechanisms to acquire knowledge. Although construction companies are successful at the collection and storage of knowledge, they are weak in the exploitation of organizational memory, especially at the strategic decision-making stage. In addition, they cannot increase their organizational learning competence due to some company- and industry-specific barriers.     

Essay competition: The individual and the intelligent facade

As knowledge becomes a source of competitive advantage, knowledge-management activities have become critical for success. Construction firms can effectively use their organizational memory to enhance their decision-making abilities. A framework was constructed to model the organizational memory formation process in construction companies. Based on this model, an interview study was conducted to investigate both the organizational memory formation and the role of organizational memory in strategic decision-making within the construction industry. Eight Turkish contractors were assessed. The results suggest that construction companies make use of several knowledge sources and mechanisms to acquire knowledge. Although construction companies are successful at the collection and storage of knowledge, they are weak in the exploitation of organizational memory, especially at the strategic decision-making stage. In addition, they cannot increase their organizational learning competence due to some company- and industry-specific barriers.     

Overcoming the problems associated with quality certification

Serendipitous findings are reported from an on-going research project that seeks to determine the effectiveness of quality assurance systems certified under the ISO 9000 series in Australian contracting organizations. In Australia, certification has become mandatory for all organizations wishing to do business with government agencies and major private companies. While certification was designed so that purchasers could have confidence in the quality of the vendor's product or service, not all organizations have been able to implement certification processes in a way that supports this original intent. Instead, most construction organizations have opted to go through the motions without an underlying sustainable continuous improvement philosophy. They simply wish to gain marketing benefits, while others have been overcome by the mass of paperwork required for achieving the quality ‘seal of approval’. This paper uses a case study to examine the experiences of a major building and engineering contractor threatened by the paperwork dilemma. However, by adopting a radical shift in the management of the certification programme the contractor was able to implement a quality system that reduced rework significantly and brought about marketing benefits. This case study is used to present a company's experiences in solving problems associated with the certification process, and offers a learning opportunity for other organizations facing similar difficulties.     

Environmental considerations in the Swedish building and construction industry: the role of costs,institutional setting,and information

Despite increasing evidence that being an environment-friendly company not only benefits the environment but also makes long-term economic sense, the transition to a more sustainable society is extremely slow. This is true of the building and construction industry as well. At a strategic level, environmental issues have received more attention with the establishment of roles such as environmental managers and implementation of advanced environmental management systems. However, adoption has been slow in the absence of a holistic approach to environmental challenges, partly reinforced by a perception that giving more than the legally required level of environmental consideration will only add to costs without corresponding financial benefits. This raises the following question that the study aims to answer: What is the most important factor influencing decision makers’ in adopting environmental considerations? To this end, it analysed questionnaire data collected from decision makers in the Swedish construction industry along with an in-depth case study of a specific building and construction company. The results show that decision makers perceive informational and institutional constraints on the adoption of environmental considerations. Lack of information is perceived as the biggest obstacle to environmental considerations. If information and knowledge about clients’ and end users’ financial benefits from adopting environmental considerations need to be exploited, they have to be supported by contractual forms that discard a short-term focus on the investment costs of a building in favour of a focus on long-term operational and maintenance costs and benefits.     

Work goal orientation of construction professionals in Turkey: comparison of architects and civil engineers

The construction industry is a significant part of the global economy, affected by and affecting all dynamics of global competition. However, there seems to have been a limited amount of research conducted on differences between countries through the construction industry's culture. Such comparisons are crucial to identify the cultural factors that are likely to influence the competitive advantage of the Turkish construction industry at both domestic and international levels. Cultural similarities and differences in work goal orientation are compared between selected groups of professionals in the Turkish construction industry. We aim to provide information on the work goals of both civil engineers and architects involved with the construction sector in terms of occupation, gender and age, respectively. Hofstede's VSM question form was used to establish cultural profiles of the participants. The cultural dimensions of architects and civil engineers provide a sample picture of Turkish construction industry.     

How do project management competencies change within the project management career model in large Chinese construction companies?

Due to the increasing complexity and flexibility of business activities, project-based organizations have become common. In such organizations, project management competencies, which refer to a collection of knowledge, personal attitudes, skills, and relevant experience, are core assets that must be taken seriously. Formalized project management career paths have been widely implemented in the construction industry. However, most recent studies treat project management competencies as static constructs and fail to consider their dynamic changes as a career path advances. To fill this gap in the literature, this study conducted an empirical examination of project management competencies integrated with a career model for the construction industry. First, key project management competencies are identified through a literature review. Then, a project management career model for large Chinese construction companies is developed based on an empirical investigation of six large Chinese construction companies from various sectors. Moreover, a quantitative analysis is performed to explore how these competencies dynamically change as position levels rise in the career model. The research findings indicate that significant differences in project management competencies exist at different levels of the career model. However, the distribution remains steady at different project management position levels for conceptual and organizational competencies, human competencies, and technical competencies.     

Perspectives on a BIM-integrated software platform for robotic construction through Contour Crafting

Robotic construction through concrete 3D printing is an in-progress revolution in construction industry. While significant progress is made on hardware related challenges, software and information related issues of such innovative system are less discussed. In this paper, a software platform is proposed for data retrieval and analysis from BIM models and utilizing it efficiently during various stages of the process. While the general idea of using BIM for automated construction has been mentioned before, the implementation details (the focus of this paper) were not previously discussed. To this aim, a framework is proposed to integrate BIM into an automated construction system. A Planning and Operations Control Software for Automated Construction (POCSAC) is developed as a major enabler for a seamless integration of BIM and Contour Crafting. The interoperation between different components of the construction system and BIM platform are designed to maximize the realized benefits through synergy of the two technologies.     

建筑施工企业营运模式探索

通过对现阶段我国建筑施工企业的调研发现,建筑施工行业是一个完全竞争性行业,加之建筑施工企业普遍存在着公司高、中管理层团队不稳定的威胁,使得建筑施工企业发展受到极度制约。本文通过对企业职业经理人团队利益捆绑机制和营销基金设立的研究,希望能有效促进我国建筑施工企业的稳定和可持续发展。