The acceptance and use of interactive whiteboards among teachers: Differences in UTAUT determinants between pre- and post-adopters

With the spread of new educational technology such as the interactive whiteboard (IWB) teachers, as potential users, need to adapt their teaching in order to successfully utilize it. Despite considerable efforts in motivating teachers to use new educational technology, there are mixed feelings about whether to accept and use this technology in the classroom or not. In this study we propose to extend the Unified Theory of Acceptance and Use of Technology (UTAUT) with a new moderator variable user type in order to investigate differences in the UTAUT determinants between pre- and post-adopters of IWBs. The results of the study showed significant differences in causal effect sizes between pre- and post-adopters for several paths of the proposed research model. When compared to post-adopters, we can see that for pre-adopters: 1) social influence has a bigger impact on behavioral intentions, 2) performance expectancy more strongly affects attitudes toward using IWBs, and 3) there is a difference in attitudes towards using IWB on users' potential use of IWBs. For post-adopters: 4) the facilitating conditions have a bigger impact on the actual use of IWBs, and 5) behavioral intention is a stronger predictor of the actual use of IWBs when compared with pre-adopters.     

Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries

Although e-commerce adoption and customers’ initial purchasing behavior have been well studied in the literature, repeat purchase intention and its antecedents remain understudied. This study proposes a model to understand the extent to which trust mediates the effects of vendor-specific factors on customers’ intention to repurchase from an online vendor. The model was tested and validated in two different country settings. We found that trust fully mediates the relationships between perceived reputation, perceived capability of order fulfillment, and repurchasing intention, and partially mediates the relationship between perceived website quality and repurchasing intention in both countries. Moreover, multi-group analysis reveals no significant between-country differences of the model with regards to the antecedents and outcomes of trust, except the effect of reputation on trust. Academic and practical implications and future research are discussed.     

Determinants of users’ intention to adopt wireless technology: An empirical study by integrating TTF with TAM

This paper reported the results of a survey study and provided evidences of empirically testing a model that integrates both technology acceptance model (TAM) and task-technology fit (TTF) model in understanding the determinants of users’ intention to use wireless technology in organizations. Questionnaires were distributed to organizations that bring mobile commerce into practice through the wireless handheld devices. The results indicated that both technology acceptance model and task-technology fit model are robust models by themselves. First, both perceived usefulness and ease of use significantly influence users’ behavior intention to utilize wireless technology. Perceived ease of use has significant effect on perceived usefulness. Second, characteristics of technology and task significantly predict the fit between these two constructs. Significant effect of characteristics of technology on perceived ease of use and usefulness were observed. Finally, significant relationships between TAM and TTF model were also observed. Task-technology fit is a significant direct predictor of technology adoption intention. Overall, users’ intention to adopt wireless technology in organizations was determined directly by fit between characteristics of task and technology as well as users’ perceived ease of use and usefulness.     

Threat or coping appraisal: determinants of SMB executives’ decision to adopt anti-malware software

This study presents an empirical investigation of factors affecting small- and medium-sized business (SMB) executives’ decision to adopt anti-malware software for their organizations. A research model was developed by adopting and expanding the protection motivation theory from health psychology, which has successfully been used to investigate the effect of threat and coping appraisal on protective actions. A questionnaire-based field survey with 239 U.S. SMB executives was conducted, and the data were analyzed using partial least squares (PLS). This study demonstrates that threat and coping appraisal successfully predict SMB executives’ anti-malware software adoption intention, leading to SMB adoption. In addition, considerable variance in adoption intention and actual SMB adoption is addressed by social influence from key stakeholders and situation-specific variables, such as IT budget and vendor support. Further, the generalizability of the model was tested using industry type and IS expertise. The adoption intention of IS experts and IT intensive industries was mainly affected by threat appraisal and social influence, while that of non-IS experts and non-IT intensive industries was significantly influenced by coping appraisal and IT budget. Vendor support was a key facilitator of the anti-malware adoption for IS experts and IT intensive industry groups, while IT budget was for non-IS expert and non-IT intensive industry groups. Key implications for theory and practice are discussed.     

Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Using a modified TAM as a conceptual framework and SEM for analysis, we determined the factors influencing the adoption of Internet Protocol Television by surveying 320 consumers. The modifications involved new constructs that incorporated user-perceived control and security in the model. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer-perceived security and intention. Also consumers regarded price as a main driver for switching TV services. We discuss the significance of this observation in the context of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies.     

潜在网络购物者与有经验者购买意愿比较研究*

感知风险和信任缺失被认为是阻碍网络购物发展的主要因素。以技术接受模型为理论基础,将感知风险和信任引入模型,把消费者分为潜在网络购物者和有经验网络购物者两大类,采用结构方程模型方法对影响我国消费者网络购物意愿的因素进行实证对比研究。实证结果表明：消费者感知网络购物有用性对其购买意愿的影响路径系数高于信任和风险因子对购买意愿的路径系数;感知风险对网络购买意愿有直接的负向影响;对于潜在消费者群体,信任显著影响其网络购物意愿,但对有购物经验的消费者群体信任却对网络购买意愿没有显著影响。     

Understanding users’ dynamic behavior in a free trial of IT services: A three-stage model

A free trial of an information technology service (ITS) provides users an opportunity to obtain direct usage experience without purchase commitment, which can significantly reduce their uncertainty about the utility and quality of the ITS and promote their intention of final purchasing. Previous studies of user behavior in a free trial of ITS have mainly focused on either the adoption intention in the pre-trial stage or purchase intention in the post-trial stage. There is a lack of study investigating the trial stage that facilitates the transition and connection between these two separately studied stages. In this study, we view free trial as a motivated learning process and propose a Three-Stage Model (TSM) based on the learning motivation theory and reference-dependent theory to investigate users’ free trial behavior dynamics in moving from motivation to trial, making efforts to gain trial experience, and finally making a further purchase decision after the trial. We collected 377 users’ free trial experience to test our TSM using partial least squares-based structural equation modeling. Our results indicate that the perceived trial benefit and social influence strongly motivate user’s willingness to trial and that the utility experience and flow experience gained through trial effort leads to a willingness to accept and ultimately affect user’s willingness to pay through the mediation effect of expected additional value and price justification. Our study contributes to the theory that explains the dynamics of user decision-making behavior in the context of a free trial of ITS.     

The role of experience and innovation characteristics in the adoption and continued use of e-learning websites

With the advent of e-learning technologies in the past decade, the accessibility of training, teaching, and learning has drastically increased. The challenge for the education enterprise now is how to attract learners to their e-learning services. In this study, a technology adoption model is developed to predict the users’ intention of adoption and their continued use behavior. The results show significant evidence in support of the hypothesis. The findings indicate that perceptions of relative advantage and compatibility are significantly related to users’ intention to use e-learning. Also, the intention is significantly related to their actual use of e-learning. Furthermore, the technology adoption of learners with prior e-learning experience is different from those without prior e-learning experience. These findings may contribute to deeper understanding of e-learning users’ perceptions in terms of adoption and continued use behavior.     

Technology adoption: A conjoint analysis of consumers׳ preference on future online banking services

The importance of service delivery technology and online service adoption and usage in the banking industry has received an increased discussion in the literature in recent years. Owing to the fact that Strong online banking services are important drivers for bank performance and customer service delivery; several studies have been carried out on online banking service adoption or acceptance where services are already deployed and on the factors that influence customers׳ adoption and use or intention to use those services. However, despite the increasing discussion in the literatures, no attempt has been made to look at consumers׳ preference in terms of future online banking service adoption. This study used conjoint analysis and stated preference methods with discrete choice model to analyze the technology adoption pattern regarding consumers׳ preference for potential future online banking services in the Nigerian banking industry. The result revealed that to increase efficiency and strengthen competitiveness, banks need to promote smart and practical branded services especially self-services at the same time promote a universal adoption of e-banking system services that add entertainment or extra convenience to customers such as ease of usage including digital wallet, real-time interaction (video banking), ATMs integrated with smart phones, website customization, biometric services, and digital currency. These services can contribute to an increasing adoption of online services.     

Exploring the determinants of IS developers’ behavioural intention to learn business skills

While previous research has emphasised the importance of business skills for information systems (IS) developers in the process of IS development, few studies have investigated the determinants of IS developers’ behavioural intention to learn business skills. The current study explores the factors affecting IS developers’ intention to learn business skills based on previous theories and research. Data collected from 258 valid respondents are tested against the research model using the partial least-squares approach. The results indicate that both job involvement and career insight have significant positive effects on extrinsic and intrinsic motivations for learning business skills. Additionally, learning self-efficacy is not only found to have a significant influence on learning intention, but is also found to have a moderating effect on the positive relationship between intrinsic motivation and learning intention. The findings of this study provide several important theoretical and practical implications for IS developers’ behaviour of learning business skills.     

The role of experience and innovation characteristics in the adoption and continued use of e-learning websites

With the advent of e-learning technologies in the past decade, the accessibility of training, teaching, and learning has drastically increased. The challenge for the education enterprise now is how to attract learners to their e-learning services. In this study, a technology adoption model is developed to predict the users’ intention of adoption and their continued use behavior. The results show significant evidence in support of the hypothesis. The findings indicate that perceptions of relative advantage and compatibility are significantly related to users’ intention to use e-learning. Also, the intention is significantly related to their actual use of e-learning. Furthermore, the technology adoption of learners with prior e-learning experience is different from those without prior e-learning experience. These findings may contribute to deeper understanding of e-learning users’ perceptions in terms of adoption and continued use behavior.     

How do internet surfers become online buyers? An integrative model of e-commerce acceptance

The present study attempts to analyse the factors that determine e-commerce adoption by final consumers. In particular, following Taylor and Todd's approach (Taylor, S. and Todd, PA., 1995 understanding information technology usage: a test of competing models. Information Systems Research, 6(2), 144–176), an overall adoption model of internet shopping is propounded, which includes the most relevant approaches in e-commerce adoption literature: the theory of planned behaviour and the technology acceptance model. The proposed theoretical model is applied on two different samples: one composed of internet users with no previous experience of virtual shopping, and another formed by subjects that have already made online transactions previously. The results obtained reveal that for both groups the attitude towards e-commerce, influence from a relevant third party and perceived usefulness in the system constitute the main direct determinants of the intention of virtual commerce adoption. Perceived behavioural control does not affect, on the contrary, the intention to shop on the internet in the future.     

Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost. Given that friends’ posts attract most attention, this research employs Uses and Gratifications theory to determine salient motivations for users’ intentions to share sponsored advertisements, framed in the tourism context. Survey data was collected (n?=?487) and analysis revealed altruism, entertainment, socialising, and information seeking to be significant positive drivers of intention to share tourism-related sponsored advertisements on Facebook. Notably, information sharing was found to have a negative effect, while self-expression had no significant effect. In addition, the motivations were not found to significantly differ between males and females. This study contributes to theoretical understanding of users’ intentions to share sponsored advertisements within the social media environment and provides practical recommendations to help tourism marketers maximise reach.     

Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention

Friendship plays a critical role in social commerce in contemporary societies. This study aims to theorize and examine how friendship quality impacts purchase intention. Product-related risk is introduced to gain insight into its moderating effects on intention to purchase from three different seller groups. Through empirical evidence, we confirm that friendship quality has positively effect on purchase intention. In particular, friends with high friendship quality (i.e., good friends) are more conducive to selling high-price high-risk products. However, friends with low friendship quality (i.e., simple friends) are not as attractive as strangers having good user reviews (i.e., reputable strangers). In other words, people are more willing to buy from reputable strangers than from simple friends. Theoretically, these results contribute to a better understanding of the effect of friendship quality on purchase intention. Finally, this research offers several practical implications for developing successful businesses in social commerce.     

Citizen Adoption of E-Government Services: Exploring Citizen Perceptions of Online Services in the United States and United Kingdom

This study presents a cross-national examination of e-government adoption in the United Kingdom and the United States. The results of partial least squares analysis indicate that disposition to trust is positively related to internet trust and government trust. Perceived ease of use and perceived usefulness have a significant impact on intention to use. Internet trust has a positive effect on intention to use. We conclude by highlighting cultural differences in e-government adoption.     

The roles of intrinsic motivators and extrinsic motivators in promoting e-learning in the workplace: A case from South Korea

Acceptance of e-learning by employees is critical to the successful implementation of e-learning in the workplace. To explain why employees might accept the e-learning technology, motivational factors must be considered. Although the Unified Theory of Acceptance and Use of Technology (UTAUT) has identified many variables to understand employees’ motivation to use e-learning, current literature cannot conclude the roles of extrinsic and intrinsic motivators in the technology adoption process. Consequently, organizations often overestimate the effects of extrinsic motivators in promoting e-learning while ignoring employees’ intrinsic motivation. To examine the effect difference between the two motivational factors, this study surveyed 261 employees in a food service company in South Korea with the UTAUT instrument. Upon analyzing 226 valid cases with LISREL, the findings revealed that intrinsic motivators (effort expectancy, attitudes, and anxiety) affected employees’ intention to use e-learning in the workplace more strongly than did the extrinsic motivators (performance expectancy, social influence, and facilitating conditions). Furthermore, the effects of intrinsic motivators mediated the effect of extrinsic motivators. Implications of this study are important for both researchers and practitioners.     

An information security knowledge sharing model in organizations

Knowledge sharing plays an important role in the domain of information security, due to its positive effect on employees' information security awareness. It is acknowledged that security awareness is the most important factor that mitigates the risk of information security breaches in organizations. In this research, a model has been presented that shows how information security knowledge sharing (ISKS) forms and decreases the risk of information security incidents. The Motivation Theory and Theory of Planned Behavior besides Triandis model were applied as the theoretical backbone of the conceptual framework. The results of the data analysis showed that earning a reputation, and gaining promotion as an extrinsic motivation and curiosity satisfaction as an intrinsic motivation have positive effects on employees' attitude toward ISKS. However, self-worth satisfaction does not influence ISKS attitude. In addition, the findings revealed that attitude, perceived behavioral control, and subjective norms have positive effects on ISKS intention and ISKS intention affects ISKS behavior. The outcomes also showed that organizational support influences ISKS behavior more than trust. The results of this research should be of interest to academics and practitioners in the domain of information security.     

The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran

One of the major issues banks are faced with in providing Internet Banking (IB) services is the adoption of these services by the customers. This study seeks answer to the question that whether bank customers’ awareness of the services and advantages of IB is effective in reducing the negative effect of customers’ perceived risk on their intention of IB adoption. To this end, the two constructs of the dimensions of the perceived risk and IB awareness are simultaneously considered. Besides, in the research model, the effect of IB awareness on each dimension of the perceived risk and the effect of these dimensions on intention of IB adoption by the customers are investigated. The results indicate that IB awareness acts as a factor reducing all dimensions of the perceived risk (including time, financial, performance, social, security, and privacy). In addition, it was found out that except for social risk, other dimensions of the perceived risk have significantly negative effect on the intention of IB adoption. Finally, proving the direct and positive effect of IB awareness on adoption intention, it was concluded that the dimensions of customers’ perceived risk plays a mediating role in the positive effect of IB awareness on IB adoption intention. In this respect, management approaches centered on the concept of IB awareness are offered for reducing the dimensions of customers’ perceived risk.     

Computer and Smartphone Continuance Intention: A Motivational Model

This paper develops and tests a motivational model to explain the overall continuance intention to use computers and smartphones. Based on survey data from 192 undergraduate students, structural equation modeling analysis is used to report: (1) the independent effect of intrinsic motivation on the continuance intention to use computers and smartphones; (2) the independent effect of extrinsic motivation on the continuance intention to use computers but not smartphones; (3) intrinsic motivation mediating the effect of extrinsic motivation on the continuance intention to use computers; (4) the independent effect of technology cognizance on the continuance intention to use computers but not smartphones; (5) intrinsic motivation positively influencing extrinsic motivation and technology cognizance, with respect to both devices. This research contributes to an improved understanding of the independent and interrelated effects of intrinsic and extrinsic motivations to use technological devices. The findings have important implications for theory and practice regarding the overall use of technology.     

Comparing technology acceptance of K-12 teachers with and without prior experience of learning management systems: A Covid-19 pandemic study

Covid-19 pandemic has caused a massive transformation in K-12 settings towards online education. It is important to explore the factors that facilitate online teaching technology adoption of teachers during the pandemic. The aim of this study was to compare Learning Management System (LMS) acceptance of Finnish K-12 teachers who have been using a specific LMS as part of their regular teaching before the Covid-19 pandemic (experienced group) and teachers who started using it for emergency remote teaching during the pandemic (inexperienced group). Based on the Unified Theory of Acceptance and Use of Technology framework, a self-report questionnaire was administered to 196 teachers (n_experienced = 127; n_{inexperienced} = 69). Our findings showed no difference between the two groups of teachers in terms of performance expectancy, effort expectancy, LMS self-efficacy and satisfaction. However, the experienced group had higher behavioural intention to use LMS in the future, reported receiving higher online teaching support and displayed higher online teaching self-efficacy in terms of student engagement, classroom management, instructional strategies and ICT skills. For the experienced group, the most significant predictor of satisfaction with LMS was performance expectancy whereas for the inexperienced group, it was the effort expectancy. In terms of behavioural intention to use LMS in the future, the most significant predictor was the performance expectancy for both groups. Further, support was also a significant predictor of behavioural intention for the inexperienced group. Overall, our findings indicate that teachers should not be regarded as a unified profile when managing technology adoption in schools.