Barriers and drivers in the adoption of current and future mobile services in Finland

Finland has long been seen as the most successful country in Europe in terms of the adoption and use of advanced mobile services. In this paper we discuss the importance of understanding the role of (physical, cognitive, security and economic) barriers and benefits (perceived entertainment value and perceived flexibility) of mobile services as well as the role that functional differences of mobile service bundles play in the process of actual and future use of these bundles. Based on a survey we test six models for mobile travel service bundle, GPRS bundle, mobile surveillance bundle, traditional and more advanced entertainment bundles and m-commerce service bundles. Our analysis shows that understanding the actual and future use is only possible when the subtleties of the specific bundles, i.e. the characteristics of the involved services, are taken into account. Differences in technology or service attributes based on technology cannot be treated as neutral.     

Consumer behaviour in the mobile telecommunications’ market: The individual’s adoption decision of innovative services

Research in the adoption of innovative services in mobile communications markets has not offered a comprehensive explanation of how the individual makes a choice. This article proposes a theoretical framework for the analysis of the adoption decision of innovative mobile services such as mobile TV. The decision to adopt the service can be viewed as a choice based on two cognitive processes of reasoning and referencing, as postulated in behavioural decision making. The framework has both theoretical and practical value. From a theoretical perspective, it illustrates the manner in which referencing and reasoning influence the individual’s decision to adopt innovative services in the mobile telecommunications market. From a practical perspective the framework offers a market analysis tool which can generate useful insights for the vendors.     

The effects of cultural dimension on ICT innovation: Empirical analysis of mobile phone services

ICT Innovation is one of the major forces for socioeconomic development. It is the key element to spur growth of the economy of a nation. Several studies have shown that culture is a crucial determinant of innovations. This study examines the effect of socio-cultural factors on ICT innovation with specific focus on the mobile banking services. Research was conducted on 220 respondents from sampled population in South Africa. The questionnaire used in this study was developed based on previous studies that have proven validity. The findings indicate that culture is an appropriate concept to describe how innovation in information and communication technology can be influenced by human behavior.     

Analysis of the essential factors for the adoption of mobile learning in higher education: A case study of students of the University of Technology

This paper analyzed the adoption of using mobile learning (m-learning) in higher education. Mobile Learning as a model of e-learning refers to the acquisition of knowledge, skills and attitudes by utilizing mobile technologies. With the increasing coverage of mobile networks, learning services can play the increasing and effective role in education at any time and place. Continuous access via mobile devices creates special facilities like sending and saving the learning content to learners etc, it is accompanied with continuous education. This paper, with a study of “what is the impact of the mobile phone usage in education?” provides approaches and theories of mobile learning in training. The paper aimed to evaluate the essential factors for the adoption and application of education information system that has been created by students. The survey was based on the history of technology adoption and covered students. Furthermore, a case study from students of K. N. Toosi University in Iran was presented to indicate the performance of this method in practice. The statistical society included 300 members from Information Technology students of Iran's K. N. Toosi University of Technology. The factors related to adoption of mobile learning in higher education was classified into seven main categories as: ease of use, trust, characters and personal qualities, context, perceived usefulness of using, behavioral intention, and culture of using a research model. From the results, mobile learning could be one of the promising educational technologies for development in educational environments and culture of using. The context of applications has a significant positive effect on the ease of use factor and usefulness and the ease of use has a positive effect on the usefulness factor. The trust factor has a positive and significant effect on the behavioral intention. The personal features and characters factor have a significant positive effect on the culture of using and the culture of using the application has a significant positive effect on the behavioral intention.     

圈子口碑如何助力电信产品营销

口碑营销具有成本低、信任度高、效果显著等优势,电信企业可以依据口碑营销"5T"模型,结合网络社区的圈子优势,进行口碑营销活动的策划、实施.     

An integrated adoption model for e-books in a mobile environment: Evidence from South Korea

This study examines what factors lead to the adoption of the mobile e-book in South Korea. For this purpose, this research integrated the diffusion of innovation theory and technology acceptance model with the model of innovation resistance and applied this integrated model to the context of mobile e-book adoption. An online survey was administrated, and the data collected were analyzed with the structural equation model (SEM). Research results showed that individual innovativeness has a significant influence on perceived usefulness and perceived ease of use. It also revealed that both of perceived usefulness and perceived ease of use affect not only intention to use but also the innovation resistance. The innovation resistance has significant negative influence on the intention to use. Perceived risk of mobile e-books increases innovation resistance in a positive way. The implications of these results are discussed.     

Word 2007的稿纸功能技术研究

Word2007的稿纸功能非常强大和实用,为了让更多的人学会并掌握其更多的使用方法和技巧,充分将其强大的功能发挥出来并应用于工作之中,解决在实际工作中遇到的问题,通过在实际工作中的研究,较详细地阐述了Word2007稿纸文档的建立方法、编辑设置方法和使用的一些技巧,相信能给广大的用户提供较大的帮助。     

Word排版在期刊数字出版中的应用研究

Microsoft Office Word是一款办公软件,功能丰富、操作简单是这款软件最大的特点,目前被广泛应用于电脑文档处理。在现代期刊数字出版中,对于文档的规范性主要是由人工进行排版和检查,但是在许多细节之处无法直接观察到有无不合格地方存在,需要花费大量的时间和精力进行检测,并且准确性很可能由于人工检测时间的延长而增加,导致期刊数字出版受到影响。因此,合理利用Word自动化排版与智能化检测能够有效提高工作效率,保障文档的排版质量。     

The adoption and use of mobile phone in rural China: A case study of Hubei,China

This paper examines the behavioral and psychological factors influencing the adoption and use of mobile phone in rural China. Based on the diffusion of innovations and perceived needs theory, this research, through a case study of Hubei, China, supports the theoretical model that both behavioral and psychological factors can predict Chinese rural residents’ adoption and use of mobile phone. Psychological factors, however, play a weaker role in rural residents’ adoption and use of mobile phone than do behavioral factors. Moreover, behavioral factors can significantly predict some of the psychological factors. By adding behavioral factors into the theoretical model, this study supplements the perceived needs theory and extends it from urban setting to rural setting. Implications of the findings have been discussed.     

A study of mobile number portability effects in the United States

Drawing on a sample of 684 mobile subscribers in the US, this study investigates the effect of mobile number portability (MNP) by focusing on subscribers’ perceptions and behaviors on MNP. The FCC mandated number portability to wireless carriers for customer benefits through increased competition in the industry. Statistical analyses in this study reveal, however, subscribers perceive switching barrier is still high, discouraging subscribers from switching carriers. Carriers develop new subscriber lock-in strategies that make subscribers stay with current carriers. In addition, there are other hidden costs despite MNP that subscribers should burden with number portaling. In all, MNP is upheld by subscribers’ burden not carriers and not regulators, which partly explains the low number of switching subscribers under MNP. The findings imply that MNP has more directly affected the industries to a greater extent than subscribers, which suggests implications for both regulators and industries; how to effectively enforce MNP to achieve the intended goals and how to achieve competitive advantage with MNP.     

行业安全手机探索研究

党政军、学校、企业等特殊行业主要移动互联网安全问题是接入设备安全、移动应用安全、用户接入认证安全等.本文将从操作系统安全、应用程序安全、设备管理安全、网络传输安全4个方面进行讨论,实行对手机的全面安全防护,为行业安全提供成套解决方案.     

移动互联网中的云计算研究

随着IT技术的高速发展,移动通信技术与互联网技术的融合发展带动了新兴的经济体--移动互联网。而随着云计算在移动设备中越来越广泛的应用,表明了IT领域正面临巨大变革。本文从当前移动互联网发展的背景分析了云计算在移动互联网上的应用、发展现状并指出了其发展过程中遇到的问题。     

Factors influencing the adoption of mobile commerce applications in Cameroon

As smartphone penetration continues to double in Sub-Saharan Africa, many businesses are looking into this channel for conducting their business activities. In Cameroon, all the top e-commerce giants have deployed smartphone applications to facilitate m-commerce activities. However, little is known about the factors that influence m-commerce adoption in the country. As such, this study had as objective to determine the key factors that influence consumer’s adoption of m-commerce applications in Cameroon. Using data from 372 respondents, a modified version of the extended unified theory of acceptance and use of technology (UTAUT2) was validated in the Cameroon context. The findings showed that social influence, facilitating conditions, hedonic motivations, perceived risk and perceived trust were significant predictors of the behavioural intention to adopt m-commerce applications. Also, the results showed that consumers who had a high intention to adopt m-commerce were more likely to recommend the technology to others. For researchers, the study depicts the relevance of extending existing technology acceptance models like the UTUAT2 with appropriate factors in different technological and geographical context. For practitioners, the study identifies customer-specific and environmental factors that m-commerce providers in Cameroon and other regions with similar characteristics could consider when designing and implementing strategies for attracting consumers to use their m-commerce applications.     

移动互联网的发展及商业运营模型探究

本文详细分析了移动互联网的发展状况,对当前移动互联网的前景进行了预测分析,同时对当前形势下的商业运营模式进行了研究,给出了一些符合当前发展的移动商业运营模式。     

Impact of node distance on selfish replica allocation in a mobile ad-hoc network

Many data replication techniques have been proposed to minimize performance degradation caused by network partitioning in a mobile ad-hoc network. Most of them assume that all mobile nodes collaborate fully in terms of sharing their memory space. However, in reality, some nodes may selfishly decide to only cooperate partially, or not at all, with other nodes. Recently, a new approach to selfish replica allocation has been proposed to handle node selfishness. However, there is still much room for improvement. We empirically observe that the previous selfish replica allocation strategy suffers from long query delay and poor data accessibility, because it utilizes only non-selfish nodes that may be faraway nodes. In this paper, we propose a novel replica allocation strategy in the presence of selfish nodes, that takes into account both selfish behavior and node distance. Moreover, through a novel node leveling technique, we utilize the memory space of all connected nodes, including selfish nodes. The conducted simulations demonstrate that the proposed strategy outperforms existing replica allocation techniques in terms of data accessibility, query delay, and communication cost.     

移动通信与互联网中的安全机制研究

随着网络信息技术的不断发展,人与人之间通过移动信息网络产生了新形式下的联系,移动通信使人与人之间的联系越来越密切,同时移动通信网的安全问题也越来越重要.在此,首先分析了移动通信网面临的安全问题,然后介绍了以第三代移动通信网络为代表的蜂窝移动网络和4G移动通信技术的安全机制,最后介绍一种移动通信用户身份保密的增强方法.     

Caching resource management of mobile edge network based on Stackelberg game

Mobile edge caching technology is gaining more and more attention because it can effectively improve the Quality of Experience (QoE) of users and reduce backhaul burden. This paper aims to improve the utility of mobile edge caching technology from the perspectie of caching resource management by examining a network composed of one operator, multiple users and Content Providers (CPs). The caching resource management model is constructed on the premise of fully considering the QoE of users and the servicing capability of the Base Station (BS). In order to create the best caching resource allocation scheme, the original problem is transformed into a multi-leader multi-follower Stackelberg game model through the analysis of the system model. The strategy combinations and the utility functions of players are analyzed. The existence and uniqueness of the Nash Equilibrium (NE) solution are also analyzed and proved. The optimal strategy combinations and the best responses are deduced in detail. Simulation results and analysis show that the proposed model and algorithm can achieve the optimal allocation of caching resource and improve the QoE of users.     

Me,myself and my mobile: A segmentation of youths based on their attitudes towards the mobile phone as a status instrument

The importance of the mobile phone in the life of adolescents has led observers to speak of a Mobile Youth Culture. One of the central characteristics of this youth culture is the use of the mobile phone as a means to display or enhance one’s status in the peer group. To date, however, little attention has gone out to the different uses adolescents may have for their mobile phones. Therefore, this study aims to further our understanding of the heterogeneity in adolescent mobile phone use by examining whether we can distinguish between different ‘mobile lifestyles’ within the Mobile Youth Culture. Drawing on a quantitative survey among 1943 Flemish adolescents (12–18 years), we differentiated three lifestyles based on their attitudes towards the mobile phone as a fashion article, as a display of one’s popularity and as a display of one’s time scarcity. A two-step cluster procedure based on respondents’ scores on these three mechanisms revealed three different segments: trendy users (N = 603), engaged users (N = 864) and thrifty users (N = 436). These segments showed significantly different profiles in terms of socio-demographics, their use of the mobile phone in the presentation of the Self and the mobile phone’s role in their friendship relationships.     

基于Android平台的移动机房管理系统的设计与实现

本文针对目前高校机房管理系统中存在的一些问题,基于Andorid移动开发技术,将机房管理系统客户端移植到移动平台,实现移动管理。