The relationship between passive and active non-political social media use and political expression on Facebook and Twitter

Departing from the conventional approach that emphasizes civic and political motives for political engagement, this study investigates how political social media behaviors—political expression—might emerge out of everyday, non-political use of the sites from an interpersonal communication perspective. Using two separate adult samples of Facebook (n = 727) and Twitter users (n = 663), this study examines how non-political, passive (NPP, consuming non-political content) and non-political, active (NPA, producing non-political content) social media use relate to expression of political voice on the sites. Findings show that only NPA use is positively associated with increased political expression, and this relationship is partially explained by political efficacy. The patterns of findings are consistent across Facebook and Twitter.     

“Facebocrastination”? Predictors of using Facebook for procrastination and its effects on students’ well-being

Procrastinating with popular online media such as Facebook has been suggested to impair users’ well-being, particularly among students. Building on recent procrastination, self-control, and communication literature, we conducted two studies (total N = 699) that examined the predictors of procrastination with Facebook as well as its effects on students’ academic and overall well-being. Results from both studies consistently indicate that low trait self-control, habitual Facebook checking, and high enjoyment of Facebook use predict almost 40 percent of the variance of using Facebook for procrastination. Moreover, results from Study 2 underline that using Facebook for the irrational delay of important tasks increases students’ academic stress levels and contributes to the negative well-being effects of Facebook use beyond the academic domain. The implications of investigating procrastination as a specific pattern of uncontrolled and dysfunctional media use are discussed with regard to research on the uses and effects of ubiquitous online media.     

Cultural differences,experience with social networks and the nature of “true commitment” in Facebook

Formed on an analysis of design practices, the behaviour chain model stipulates that social network designer’s ultimate aim is to encourage users to adopt the social network site by entering a phase of true commitment. During this phase, social network users are driven to connect to known or unknown others by engaging in instrumental uses that create value and content and involve others, while staying active and loyal by investing time in the site. This paper investigates how designer’s intentions, as captured by the behaviour chain model, materialise through users’ reported practices in the social network site Facebook. A total of 423 Facebook users from 5 countries answered a questionnaire that allowed us to examine how 2 user characteristics, experience with the site, and culture, shape the nature of true commitment. Our findings show that experience with the site and even more so, culture, have an effect on users’ motivations for using Facebook, as well as their instrumental uses and the time they invest on the site. This analysis reifies the behaviour chain model by allowing designers to understand how the features they design are embodied in users’ practices.     

Reactions to other-generated face threats on Facebook and their relational consequences

Impression management refers to an individual's deliberate efforts to cultivate a particular image. Sometimes impression management occurs in reaction to a face threat—an incident or behavior that could create an impression inconsistent with one's desired self-image. On social network sites (SNSs) such as Facebook, where content can be shared widely and is often persistent, studies have repeatedly shown that people are vulnerable to face threats resulting from other-generated content. While there has been much documentation of face threats occurring in the context of SNSs and how people react to them, we know very little about the relational consequences of carrying out a particular reaction. This paper reports on a survey (N = 150) of adult Facebook users examining how certain reactive strategies and the severity of the face threat affect perceived changes in closeness between the victim and offender.     

All the news that’s fit to post: A profile of news use on social networking sites

Facebook and other social networking sites (SNSs)¹ are altering the way individuals communicate. These online environments allow users to keep up with friends, network with colleagues, and share their personal views and observations with others. Previous work describes typical social networking site users as young, extroverted, and technologically savvy. Little research exists, however, on the emerging role of news in the social network environment. With over 500 million global Facebook users, both print and television based media outlets are making concerted efforts to become part of this important and increasingly ubiquitous virtual world. The present study uses a sample of students, faculty, and staff from a large university to investigate the factors that are related to news use on Facebook. Findings indicate that while news use is still a minor component of overall social network site activity, certain key variables, such as gender and life satisfaction, have a significant impact on how Facebook is used for news-related purposes. Future implications for news in the social networking world are presented and discussed.     

Late adolescent identity definition and intimate disclosure on Facebook

During the last decade, online social networks such as Facebook™ (Facebook) grew rapidly in popularity and this was due in no small measure to use of these media by adolescents. For many teenagers and young adults, Facebook represents a social institution that can be used by adolescents not only for sharing basic information and for connecting with others, but also as a platform for exploring and divulging information about their identities. To examine issues related to questions about the formation and disclosure of identity-related information by late adolescents, this study investigates the relationship between disclosures of intimate information by late adolescents through Facebook and their stage of psychosocial development. To examine disclosure behaviors of young college students on Facebook, we conducted focus groups in conjunction with a content analysis of Facebook profiles. Findings point to an extended adolescence period resting on the identity construction dilemma posed by digital social networks.     

Identification and characterisation of Facebook user profiles considering interaction aspects

ABSTRACT

The great number of social network users and the expansion of this kind of tool in the last years demand the storage of a great volume of information regarding user behaviour. In this article, we utilise interaction records from Facebook users and metrics from complex networks study, to identify different user behaviours using clustering techniques. We found three different user profiles regarding interactions performed in the social network: viewer, participant and content producer. Moreover, the groups we found were characterised by the C4.5 decision-tree algorithm. The 'viewer' mainly observes what happens in the network. The ‘participant’ interacts more often with the content, getting a higher value of closeness centrality. Therefore, users with a participant profile are responsible, for example, for the faster transmission of information in the virtual environment, a crucial function for the Facebook social network. We noted too that ‘content producer’ users had a greater quantity of publications in their pages, leading to a superior degree of input interactions than the other two profiles. Finally, we also verify that the profiles are not mutually exclusive, that is, the user of a profile can at determined moment perform the behaviour of another profile.     

Factors involved in associations between Facebook use and college adjustment: Social competence,perceived usefulness,and use patterns

Although previous research has investigated widespread use of social media, especially Facebook, by youth attending college, the conditions under which these media foster adjustment to college remain unclear. This study tested a model illuminating pathways linking social competence to college adjustment via students’ perceptions about the usefulness of Facebook and ways in which they used the medium. Self-report survey data from 321 college students (M age = 20.09; 58% female; 84% Caucasian) attending a major Midwestern university supported the proposed model, indicating that higher social competence could foster or impede college adjustment, depending upon how it was related to beliefs about the usefulness of different Facebook functions and how these perceptions, in turn, were associated with patterns of Facebook use. Findings underscore the importance of considering connections among personal attributes, perception of media effectiveness, and media behaviors in assessing the implications of social media for users’ psychosocial well-being.     

Ferguson on Facebook: Political persuasion in a new era of media effects

In 2014, media outlets deemed political satirist John Oliver's show the best of the year. Described as “the online water-cooler,” his show has become a talking point for many on social media. In this study, we tested the effects of such political comedy and the influence of social pressure in a simulated Facebook environment (N = 189). Participants in this experiment were asked to view a video clip from Oliver's show (high or low salience topic) and in two of the four conditions, a series of Facebook comments contradicting Oliver's views (as a form of social pressure) were provided. Results support a message-consistent persuasive effect of political comedy for both high and low salience issues but finds that message-incongruent commentary reduces this persuasive effect. Thus, the current study provides further insight regarding persuasive effects of sharing political information on social media and new opportunities for exposing entertainment seekers to politics.     

Social comparison on Facebook: Motivation,affective consequences,self-esteem,and Facebook fatigue

A growing body of research examines social comparison on Facebook, a social media environment where users can present optimized versions of themselves. To grasp the complexity of social comparison on Facebook, the researchers followed Helgeson and Mickelson’s (1995) functional approach, focusing on motives (i.e., self-enhancement, self-improvement, self-evaluation, and self-destruction) rather than fixed targets (i.e., downward, upward, and unilateral comparison) of social comparison. Social comparison motivations were explored in relation to self-esteem and affective consequences of comparison. A college-student sample (N = 267) reported engaging in social comparison frequently on Facebook and low-self-esteem (LSE) individuals were more likely than those with higher self-esteem (HSE) to compare themselves to others on Facebook for self-evaluation, self-enhancement, self-improvement, and self-destruction motives. Moreover, LSEs perceived increased levels of social comparison on Facebook, although the relationship between self-esteem and actual social comparison behavior proved non-significant. Significant moderating effects of self-esteem were observed in the relationship between motivation and affect. A self-improvement motive produced greater positive affect among HSEs compared to LSEs, while self-enhancement motives engendered positive affect more prominently among LSEs compared to HSEs. The paper also begins to distill a popular phenomenon, Facebook fatigue, in social comparison empirical work.     

A comparison study of user behavior on Facebook and Gmail

Email is one of the most important communication media to date, and millions of Internet users around the world spend the bulk of their time writing and reading electronic messages. The growing popularity of Social Network Sites (SNS) as a communication medium motivated us to explore the relationship between user behavior on SNS and email. In this paper, we collected objective, privacy-preserved behavior data from participants that were both active Facebook and Gmail users. We show that a large proportion of social interactions still occur through email messages, while participants tend to be more emotional on Facebook. We found that producing more content on Facebook does not necessarily decrease or increase the production of emails. By utilizing the quantitative analysis of usage data instead of surveys, we show that user behavior is likely consistent across SNS and email in some aspects, for example, users with more Facebook friends seem to email to more people, Facebook and Gmail share similar trend of “happiness”.     

The questionable promise of social media for education: connective learning and the commercial imperative

Facebook and other social media have been hailed as delivering the promise of new, socially engaged educational experiences for students in undergraduate, self‐directed, and other educational sectors. A theoretical and historical analysis of these media in the light of earlier media transformations, however, helps to situate and qualify this promise. Specifically, the analysis of dominant social media presented here questions whether social media platforms satisfy a crucial component of learning – fostering the capacity for debate and disagreement. By using the analytical frame of media theorist Raymond Williams, with its emphasis on the influence of advertising in the content and form of television, we weigh the conditions of dominant social networking sites as constraints for debate and therefore learning. Accordingly, we propose an update to Williams' erudite work that is in keeping with our findings. Williams' critique focuses on the structural characteristics of sequence, rhythm, and flow of television as a cultural form. Our critique proposes the terms information design, architecture, and above all algorithm, as structural characteristics that similarly apply to the related but contemporary cultural form of social networking services. Illustrating the ongoing salience of media theory and history for research in e‐learning, the article updates Williams' work while leveraging it in a critical discussion of the suitability of commercial social media for education.     

The uses and gratifications of using Facebook music listening applications

Despite rapid adoption of social media as a means of music listening, little is known about users’ motivations. This study applies the uses and gratifications approach to users’ motivations for using music listening applications on Facebook. Participants completed an online survey, and 153 out of 576 respondents indicated that they used a Facebook music listening application. A principal axis factor analysis identified three different motivations for this usage, namely entertainment, communication, and habitual diversion gratifications. The entertainment and communication gratifications replicate those found in prior uses and gratifications research concerning other social networking features, illustrating the strong similarity between uses of music and social media. However, the habitual diversion gratification may serve to distinguish listening applications from other features. Identifying and explaining these factors is relevant to social media users, musicians and application designers, as they explain what motivates a means of music listening that is gaining prominence.     

Exploring the relationships between self-presentation and self-esteem of mothers in social media in Russia

Majority of parents use social media platforms, with young mothers being the most active users. Academic research has only recently started addressing the impact of social media on mothers, although they are one of the most engaged online audiences. Instagram and Facebook perceived as positive types of social media, where users post positive content to increase encouraging response from their subscribers and thus enhance their self-esteem. This also relates to mothers portraying positive self-presentation online, therefore enhancing their parental self-esteem. This study provides in-depth analysis of 23 popular online profiles of mothers with more than thirty thousand followers on Instagram and 12 interviews with socially active mothers. This work focuses on mothers in Russia. Research findings show mothers with children of pre-school age are the most regular users of social media. This is due to time availability, as majority of these mothers are on maternity leave and due to little knowledge in child related aspects, which leads to lower self-esteem. They often look for assurance in online community. Mothers that are more confident have positive attitude towards social media communication. Mothers with initially lower self-esteem feel under pressure to maintain positive image to be in line with other mothers' presentation on social media. Mothers find Facebook more informative and supportive vehicle of communication than Instagram.     

College students and risk-taking behaviour on Twitter versus Facebook

The propensity of college students to post content that they know may be unacceptable to future employers or other authority figures has been well established. Yet research on this topic has tended to focus exclusively on Facebook, which is problematic for two reasons. First, many young social media users are shifting away from Facebook and towards Twitter and other services. Second, college students have changed their use of social media over time and may now be more cautious about what they post on Facebook. To address this issue, a survey-based field study was conducted to compare student comfort levels with authority figures viewing their Facebook and Twitter accounts. Specifically, undergraduate business students attending a large university in the midwest of the USA were surveyed about their Facebook and Twitter accounts. Findings indicate that college students are markedly less comfortable with authority figures viewing their Twitter accounts. Paradoxically, a great majority of the study respondents were found to have public Twitter accounts, while only a very small minority have public Facebook accounts. This finding suggests that students perceive less risk on Twitter versus Facebook or that they are writing to different imagined audiences on the two platforms. Implications include the need for further inquiry and an awareness of educators and human resources professionals about students’ current social media practices.     

The perspective of a revised TRAM on social capital building: The case of Facebook usage

The author explored the factors that affect user's acceptance of Facebook by analyzing data provided in a survey of Facebook users (n = 346) using hypotheses based on the Technology Readiness and Acceptance Model (TRAM). In addition, he investigated the role of a revised TRAM on social capital building.     

The role of social interaction on users motivation to exercise: A persuasive web framework to enhance the self-management of a healthy lifestyle

The current research guidelines of the European community suggest the importance of the development of systems that help users manage their health themselves. The increasing amount of communication technologies and devices from which users can access information, and the possibility to interact through social media channels, play an important role in this scenario. Based on these considerations, in this paper we present an innovative persuasive web application, designed both to exploit social networking sites and to cooperate with a mobile application that already operates in the e-health and motivational domains. In particular, the innovative aspects introduced by the web application are the possibility to access also from a web browser some features previously available only through a mobile application and a more direct and user-friendly integration of social network sites. Indeed, thanks to an extensive interaction with the Facebook social network, users are allowed to share their experience with the application. This generates a strong social influence effect, which inspires and motivates other users to improve their exercising activity. Experimental results put in evidence that our web application, also thanks to social interactions, is favoring an enhancement of users’ motivation to a more active lifestyle. This is mainly due to its capability to have an impact on the other users thanks to the posts generated on the Facebook social network.     

The strategic usage of Facebook by local governments: A structural topic modelling analysis

We examine the content of the official Facebook pages of 502 Italian municipalities over the period 2016–2018 to empirically infer the motivations of municipalities to use Facebook. Our inference is mostly based on the relationship between the main topics discussed by the municipalities on Facebook and the most related municipal expenses per capita, which are reported by function in municipal financial statements.Using a structural topic modelling analysis consisting of an unsupervised machine learning procedure, we find that Italian municipalities mostly post on five semantically different topics on their Facebook pages. More importantly, each topic's prevalence is positively associated with the most related municipal expenses per capita by function. Furthermore, additional covariates significantly influence each topic's prevalence. Within the framework of legitimacy theory, these results indicate the strategic usage of Facebook by Italian municipalities for self-promotion and political marketing aimed at enhancing their political legitimacy and consensus among citizens.Our findings contribute to the literature on voluntary e-disclosures of local governments and on interactions between local governments and their citizens through social media. Therefore, these findings may have practical implications for public regulators, managers, and other users of social media.     

News Recommendations from Social Media Opinion Leaders: Effects on Media Trust and Information Seeking

Polls show a strong decline in public trust of traditional news outlets; however, social media offers new avenues for receiving news content. This experiment used the Facebook API to manipulate whether a news story appeared to have been posted on Facebook by one of the respondent's real‐life Facebook friends. Results show that social media recommendations improve levels of media trust, and also make people want to follow more news from that particular media outlet in the future. Moreover, these effects are amplified when the real‐life friend sharing the story on social media is perceived as an opinion leader. Implications for democracy and the news business are discussed.     

Face-to-face or Facebook: Can social connectedness be derived online?

Previous research has identified the importance of social connectedness in facilitating a number of positive outcomes, however, investigation of connectedness in online contexts is relatively novel. This research aimed to investigate for the first time social connectedness derived from the use of Facebook. Study 1 investigated whether offline social connectedness and Facebook connectedness were separate constructs. Participants were Facebook users (N = 344) who completed measures of offline social connectedness and Facebook social connectedness. Factor analysis (Maximum Likelihood analysis with Oblimin rotation) revealed Facebook connectedness to be distinct from offline social connectedness. Study 2 examined the relationship between Facebook social connectedness and anxiety, depression, and subjective well-being in a second sample of Facebook users (N = 274) in a cross-sectional design. Results suggest that Facebook use may provide the opportunity to develop and maintain social connectedness in the online environment, and that Facebook connectedness is associated with lower depression and anxiety and greater satisfaction with life. Limitations and future directions are considered. It is concluded that Facebook may act as a separate social medium in which to develop and maintain relationships, providing an alternative social outlet associated with a range of positive psychological outcomes.