Exploring the impact of use context on mobile hedonic services adoption: An empirical study on mobile gaming in China

Unlike traditional technologies, the use of mobile technology is exposed to shifting use contexts. Use context has frequently been described as an important factor influencing the adoption of mobile innovations. However, empirical evidence about the impact of use context is limited. This paper investigated the effect of use context on the formation of users’ perceptions of mobile hedonic services by using mobile gaming as an example. Through the employment of structural equation modelling technology, an adoption model of mobile gaming is proposed and assessed based on results from 267 questionnaires. The results show that use context is the strongest predictor of mobile game adoption. It directly or indirectly affects all different perceptions of mobile gaming in significant ways, including perceived ease of use, perceived usefulness, perceived enjoyment, cognitive concentration, attitude and behavioral intention. Additionally, perceived usefulness, perceived enjoyment and cognitive concentration all have a positive influence on the attitudinal variables of mobile game acceptance. We concluded that the formation of people’s perceptions about mobile gaming is conditional and based on the special consideration of certain use contexts. Both theoretical and practical implications are discussed.     

The impact of use context on mobile services acceptance: The case of mobile ticketing

The most important factor in the decision to adopt mobile systems is user perception of their value. However, behavioral theory suggests that context affects user attitude and therefore influences acceptance. We therefore hypothesized that the benefits of mobile systems should be evaluated against users’ contextual needs and that reduced dependence on time and place required providing service at any time and place needed by the user. Mental costs or costs of learning to use the system, however, may not be evaluated in the same way, because system use and learning about it are acts with different contexts. Our findings advance knowledge of IT adoption and suggest that we should start to identify the contexts of both the benefits of use and in learning to use the system.     

User acceptance of wireless short messaging services: Deconstructing perceived value

Wireless value-added pay-per-use services, such as short messaging services (SMS), have attracted increased attention in recent years. Nevertheless, the extant literature has provided little insight into technology adoption of wireless pay-per-use services. Our study examined this adoption by combining marketing and IS perspectives through an empirical survey of 222 young–adult SMS users. It was hypothesized that perceived value would be a key multidimensional determinant of behavioral intentions. The paper therefore discusses a broadened conceptualization of technology adoption in which value tradeoffs (i.e., price, social, emotional and quality) are critical drivers in the adoption decision.     

Investigating mobile wireless technology adoption: An extension of the technology acceptance model

This research represents a theoretical extension of the Technology Acceptance Model (TAM), which IS researchers have used to explain technologies’ perceived usefulness and individuals intention to use it. The authors developed a model, referred to as the Mobile Wireless Technology Acceptance Model (MWTAM), to test the relationship between theoretical constructs spanning technological influence processes (Perceived Ubiquity, and Perceived Reachability) and cognitive influence processes (Job Relevance, Perceived Usefulness, and Perceived Ease of Use) and their impact on Behavioral Intention. MWTAM is assessed using data collected from an online survey and analyzed using AMOS 5.0. Results provide evidence to support MWTAM as both the technological and cognitive influence processes accounted for 58.7% of the variance explained in an individual’s Behavioral Intention toward using mobile wireless technology. Additionally, the path coefficients between constructs ranged from 0.241 to 0.572 providing further evidence to support the theoretical extension of TAM.

Determinants of adoption of mobile games under mobile broadband wireless access environment

Rapid advancements in technology and changes in cost have made the game industry a profitable area. Recently, Mobile Broadband Wireless Access technology-based (MBWA) games have been introduced into the marketplace. They are superior to current mobile games in terms of transmission speed and price and to older online games that have limited mobility. Since MBWA technologies, such as High Speed Downlink Packet Access (HSDPA), Wireless Broadband (WiBro), and Worldwide Interoperability for Microwave Access (WiMAX) have been developed, customers can enjoy games whenever and wherever they like. We decided to analyze the factors that influence potential users’ adoption of MBWA games using an extension of TAM. Most previous game-related studies lack a comprehensive approach to both technological and psychological aspects of game adoption and do not reflect a variety of consumer preferences. We therefore extended TAM to include an emotion variable and measured the moderating effects of gender, age, and prior experience on game adoption. Overall, the results revealed that the effect of perceived enjoyment was very important but that usefulness did not influence an individual's attitude. In addition, we also find that age can be key moderator of game acceptance.     

Antecedents of the adoption of the new mobile payment systems: The moderating effect of age

The purpose of this study was to propose and test an integrative theoretical model that allows one to determine the relative importance of certain factors (i.e. external influences, ease of use, attitude, usefulness, trust, risk) for the adoption of a new mobile payment system advertised on new electronic environments, as well as to analyze the eventual moderating effect of the age of the consumer in the use of this tool. The empirical results show that the proposed behavioral model was appropriately adjusted, thus proving that the age of the user introduces significant differences in the proposed relationships between influences from third parties and ease of use of the payment system, between the perceived trust in the system and its ease of use, as well as between trust and a favorable attitude towards its use.     

The role of perceived resources in online learning adoption

This study examines perceptions of adequate resources that can facilitate or inhibit students’ adoption of an online learning system, through an extension of the technology acceptance model (TAM) to include the perspectives of intra- and extra-organizational resources. The novel contribution of this study is the inclusion of internal and external-organizational factors in the aspect of perceived resources. The results of the study confirm the original TAM findings that perceived usefulness and perceived ease of use are positively associated with behavioral intention. In addition, the results also partially support that perceived resources have impacts on online learning adoption: Perceived ease of use, internal computing support, internal computing training, and external computing support have positive effects on perceived usefulness. Furthermore, internal computing support, internal computing training, external computing support, external computing training, and external equipment accessibility have positive effects on perceived ease of use. Recommendations for promoting adoption of the online learning system are subsequently discussed, along with suggestions for improving overall system design.     

User acceptance of context-aware services: self-efficacy, user innovativeness and perceived sensitivity on contextual pressure

The aim of this paper is to empirically examine how individual characteristics affect user acceptance of context-aware services such as GPS-based telematics systems and location-based commerce, which together have become highly promising fields for mobile or ubiquitous e-commerce. To examine these individual characteristics, we applied a technology acceptance model to construct an amended model that focuses on three individual differences: self-efficacy, personal innovativeness and perceived sensitivity on contextual pressure. As a result, we discovered that the perceived sensitivity on contextual pressure, which is newly adopted as a construct in this paper, affects behavioural intention in using context-aware services.     

Understanding the behavior of mobile data services consumers

Due to rapid advances in the Internet and wireless technologies, a ubiquitous computing world is becoming a reality in the form of mobile computing. At the center of this phenomenon is mobile data services which arise from the convergence of advanced mobile communication technologies with data services. Despite the rapid growth in mobile data services, research into consumers’ usage behavior is scarce. This study attempts to identify and empirically assess the factors that drive consumers’ acceptance of mobile data services. A research model based on the decomposed theory of planned behavior and incorporating factors that represent personal needs and motivations in using mobile data services is presented. The model is tested via an online survey of 811 consumers of four categories of mobile data services (i.e., communications, information content, entertainment, and commercial transactions) associated with different usage contexts. We found that attitude, social influence, media influence, perceived mobility, and perceived monetary value influence consumers’ intention to continue usage of mobile data services. In addition, perceived ease of use, perceived usefulness, and perceived enjoyment influence attitude toward continued usage of mobile data services. Finally, separate analysis of the different categories of mobile data services highlights the influence of individual usage context on consumers’ behavior.

User acceptance of context-aware services: self-efficacy,user innovativeness and perceived sensitivity on contextual pressure

The aim of this paper is to empirically examine how individual characteristics affect user acceptance of context-aware services such as GPS-based telematics systems and location-based commerce, which together have become highly promising fields for mobile or ubiquitous e-commerce. To examine these individual characteristics, we applied a technology acceptance model to construct an amended model that focuses on three individual differences: self-efficacy, personal innovativeness and perceived sensitivity on contextual pressure. As a result, we discovered that the perceived sensitivity on contextual pressure, which is newly adopted as a construct in this paper, affects behavioural intention in using context-aware services.     

The relationships among service quality,perceived value,customer satisfaction,and post-purchase intention in mobile value-added services

The purposes of this study are to construct an instrument to evaluate service quality of mobile value-added services and have a further discussion of the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention. Structural equation modeling and multiple regression analysis were used to analyze the data collected from college and graduate students of 15 major universities in Taiwan. The main findings are as follows: (1) service quality positively influences both perceived value and customer satisfaction; (2) perceived value positively influences on both customer satisfaction and post-purchase intention; (3) customer satisfaction positively influences post-purchase intention; (4) service quality has an indirect positive influence on post-purchase intention through customer satisfaction or perceived value; (5) among the dimensions of service quality, “customer service and system reliability” is most influential on perceived value and customer satisfaction, and the influence of “content quality” ranks second; (6) the proposed model is proven with the effectiveness in explaining the relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile added-value services.     

Reconsidering the actual and future use of mobile services

For a number of years, Finland was considered one of the most successful countries in Europe in terms of the adoption and use of mobile services. In this paper, we focus on trends in service adoption, by discussing the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of mobile services. Based on surveys from 2004, 2005 and 2006, in which the same concepts were measured, we test models in which concepts like innovativeness, flexibility, status and entertainment value are related to mobile travel service, traditional entertainment and mobile Internet services. Our analysis shows that we cannot understand the actual and future use unless we take the characteristics and user values of the specific mobile services into account.     

Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits

Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are critical for both service providers and investors to profit from such an innovation. The present study attempts to identify the determinants of pre-adoption of mobile payment services and explore the temporal evolution of these determinants across the pre-adoption and post-adoption stages from a holistic perspective including behavioral beliefs, social influences, and personal traits. A research model that reflects the characteristics and usage contexts of mobile payment services is developed and empirically tested by using structural equation modeling on datasets consisting of 483 potential adopters and 156 current users of a mobile payment service in China. Our findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages. Theoretical and practical implications of the findings are presented.     

A confidence-based framework for business to consumer (B2C) mobile commerce adoption

The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers’ behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors. Psychological factors include history-based confidence, institution-based confidence and personality-based confidence. Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.     

The adoption of mobile healthcare by hospital's professionals: An integrative perspective

The adoption rate of mobile healthcare is relatively low in the hospital. In practice, a study of how healthcare professionals adopt mobile services to support their work is imperative. An integration of TAM and TPB, concerning both technological and organizational aspects, is important for understanding the adoption of mobile healthcare. However, mobile healthcare is a wireless device which is often used in a voluntary motive. Service provisions for pervasive and timely usage and individual psychological states are critical in determining its use. Accordingly, perceived service availability (PSA) and personal innovativeness in IT (PIIT) may be the important drivers to be included in TAM and TPB. This study thus proposed such a research framework from a broader and integrative perspective. The empirical examination showed high predictive power for adoption intention and the influential role of these important variables.     

Determinants of behavioral intention to mobile banking

With the improvement of mobile technologies and devices, banking users are able to conduct banking services at anyplace and at anytime. Recently, many banks in the world have provided mobile access to financial information. The reason to understand what factors contribute to users’ intention to use mobile banking is important issue of research. The purpose of this research is to examine and validate determinants of users’ intention to mobile banking. This research used a structural equation modeling (SEM) to test the causalities in the proposed model.The results indicated strong support for the validity of proposed model with 72.2% of the variance in behavioral intention to mobile banking. This study found that self-efficiency was the strongest antecedent of perceived ease-of-use, which directly and indirectly affected behavioral intention through perceived usefulness in mobile banking. Structural assurances are the strongest antecedent of trust, which could increase behavioral intention of mobile banking. This research verified the effect of perceived usefulness, trust and perceived ease-of-use on behavioral intention in mobile banking. The results have several implications for mobile banking managers.     

Consumer adoption of mobile TV: Examining psychological flow and media content

Mobile TV service, which provides television-like content through a mobile device, holds a limelight as the next killer application of wireless technologies and also as a prospective hedonic information technology. However, in a world where other potential wireless technologies and services speedily emerge, vendors and service providers interested in mobile TV hope that it will be diffused over the gulf between early users to general ones prior to competing sprouts. At this point, an investigation of early consumers’ adoption of mobile TV may offer precious information for its survival. Based on the theoretical assumptions of the technology acceptance model (TAM), this study examines influences of cognitive concentration (or flow experience) and media content on consumers’ acceptance of mobile TV. The results are threefold. First, results suggest that cognitive concentration (or flow experience) and content have a significant role in consumers’ intention to use hedonic information technology. Second, results show that content has a critical impact on cognitive concentration. Finally, results support the use of the extended TAM as an explainer in the context of hedonic information technology.     

Determinants of accepting wireless mobile data services in China

Data services via wireless networks and mobile devices have experienced rapid growth worldwide. We investigated the factors influencing adoption of wireless mobile data services (WMDS) in China and tested our model for explaining adoption intentions there. We argued that individuals form their intention to adopt WMDS under the influence of wireless mobile technology, the social environment, personal innovativeness of IT, trust awareness, and the facilitating conditions. We examined the simultaneous effects of these five influences on beliefs in the context of wireless Internet data services via mobile phones. Survey data were collected from 1432 participants in several metro cities across China. The findings suggest that WMDS adoption intention in China is determined by consumers’ perceived usefulness and perceived ease of use of WMDS. Theoretical and practical implications are included in our paper.     

An analysis of the driving forces for Web services adoption

Web services are supported by major IT vendors and have been adopted by some enterprises in various applications. However, due to the hype surrounding Web services, information technology (IT) personnel and business managers often have difficulty assessing the potential uses, impacts, and benefits of Web services. Based on literature review and technical information, as well as field and Web-based case studies, we have developed a framework for analyzing the driving forces for Web services adoption. The framework and detailed benefits analysis model can be used by IT and business strategy planners to identify technical options and business opportunities, as well as to formulate Web services implementation strategies.     

Technology acceptance model for the use of information technology in universities

The problem described in this research is to identify which factors influence on engineering students about their acceptance of an academic administrative information system in private universities in Lima, Peru. The objective is to identify factors by proposing a Technology Acceptance Model of an Academic and Administrative Information System. University population is described, both private and public. The investigation is based on two private universities. The results show the relationship between the selected variables. Finally, recommendations are given to act on the variables that determine the acceptance of information technology.