Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption

Prior experience is an important determinant factor of individual behavior. This paper developed a theoretical model to predict the adoption intention of pre-adopters and post-adopters on social networking sites based on the theory of planned behavior. Using data from online surveys of netizens in China, the proposed model was tested in the context of pre-adoption and post-adoption by using the Partial Least Squares (PLS) technique. Then, multi-groups analysis was explored to compare the difference between the two groups. The results show that attitude, subjective norm and perceived behavior control have significant effect on the adoption intention of pre-adopters and post-adopters, and there is no significant difference between the two groups. In addition, information, meeting new people, and conformity motivations have the same significant effect on both groups. However, entertainment motivation has a significant effect on pre-adopters but connecting with old friends has none; in contrast, connecting with old friends has significant effect on post-adopters while entertainment motivation has no significant effect.     

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior

Over the past few years, a notable trend has emerged in social networking sites (SNSs). With the growing popularity of image-based SNSs such as Instagram, users increasingly communicate and present themselves by posting photographs they take of themselves (“selfies”). As the phenomenon of selfies becomes widespread across a range of SNSs as a unique means of self-presentation, an interesting question arises, what makes people post their selfies on SNSs. To delve into this rising issue, the present study investigates the antecedents of selfie-posting behavior on SNSs by applying and extending Ajzen's Theory of Planned Behavior (TPB). A conceptual model, which is primarily drawn from the TPB and incorporates narcissism as an additional antecedent, is proposed and empirically tested. Results show that attitude toward selfie-posting, subjective norm, perceived behavioral control, and narcissism are the significant determinants of an individual's intention to post selfies on SNSs. Further, one's selfie-posting behavior on SNSs is significantly predicted by his or her intention to post selfies. Implications of the findings are discussed with suggestions for future research.     

Predicting adolescents’ use of social networking sites from an extended theory of planned behaviour perspective

The popularity of social networking sites (SNSs) among adolescents has grown exponentially, with little accompanying research to understand the influences on adolescent engagement with this technology. The current study tested the validity of an extended theory of planned behaviour model (TPB), incorporating the additions of group norm and self-esteem influences, to predict frequent SNS use. Adolescents (N = 160) completed measures assessing the standard TPB constructs of attitude, subjective norm, perceived behavioural control (PBC), and intention, as well as group norm and self-esteem. One week later, participants reported their SNS use during the previous week. Support was found for the standard TPB variables of attitude and PBC, as well as group norm, in predicting intentions to use SNS frequently, with intention, in turn, predicting behaviour. These findings provide an understanding of the factors influencing frequent engagement in what is emerging as a primary tool for adolescent socialisation.     

College student cyberbullying on social networking sites: Conceptualization,prevalence, and perceived bystander responsibility

The majority of research on cyberbullying has been conducted with middle school and high school students and has not focused on specific technology platforms. The current study investigated college student experiences with cyberbullying on Social Networking Sites (SNS). College students (N = 196) from a northwestern university shared their conceptualizations of what cyberbullying looked like on SNS. Some college students (19%) reported that they had been bullied on SNS and 46% indicating that they had witnessed cyberbullying on SNS. The majority (61%) of college students who witnessed cyberbullying on SNS did nothing to intervene. College students were also asked about their perceived responsibility when they witnessed cyberbullying on SNS. Two diverging themes emerged that indicated some college students believed their responsibility to intervene was circumstantial, while others believed there is a constant clear level of responsibility for college student cyberbullying bystanders on SNS.     

Glancing up or down: Mood management and selective social comparisons on social networking sites

Social networking sites (SNS) provide opportunities for mood management through selective exposure. This study tested the prediction that negative mood fosters self-enhancing social comparisons to SNS profiles. Participants were induced into positive or negative moods and then browsed manipulated profiles on an experimental SNS. Profiles varied in a 2 × 2 within-subjects design along two dimensions, ratings of career success and attractiveness, allowing for upward comparisons (high ratings) and downward comparisons (low ratings). Selective exposure was measured in seconds spent viewing profiles. Negative mood led to less exposure to upward comparisons and more to downward comparisons than positive mood. The comparison dimension did not influence selective exposure. Thus, in a negative mood, SNS users prefer self-enhancing social comparisons to manage their mood.     

The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China

The long-term development of social networking sites (SNSs) relies on their users’ continuance of use. This paper tested the role of perceived social capital and flow experience in driving users to continue using SNSs based on the expectation–confirmation model of information systems continuance. Using data from online surveys of social networking sites users in China, the proposed model was tested by using the Partial Least Squares (PLSs) technique. The results show that perceived bridging and bonding social capital have different role in building users’ satisfaction and continuance intention: perceived bridging social capital has remarkable influence on users’ satisfaction and continuance intention, but perceived bonding social capital has none. Flow experience has influence on users’ satisfaction but none on continuance intention. In addition, gender has impact on users’ continuance intention.     

The dark side of social networking sites:Understanding phishing risks

LinkedIn, with over 1.5 million Groups, has become a popular place for business employees to create private groups to exchange information and communicate. Recent research on social networking sites (SNSs) has widely explored the phenomenon and its positive effects on firms. However, social networking's negative effects on information security were not adequately addressed. Supported by the credibility, persuasion and motivation theories, we conducted 1) a field experiment, demonstrating how sensitive organizational data can be exploited, followed by 2) a qualitative study of employees engaged in SNSs activities; and 3) interviews with Chief Information Security Officers (CISOs). Our research has resulted in four main findings: 1) employees are easily deceived and susceptible to victimization on SNSs where contextual elements provide psychological triggers to attackers; 2) organizations lack mechanisms to control SNS online security threats, 3) companies need to strengthen their information security policies related to SNSs, where stronger employee identification and authentication is needed, and 4) SNSs have become important security holes where, with the use of social engineering techniques, malicious attacks are easily facilitated.     

Unveiling the dark side of social networking sites: Personal and work-related consequences of social networking site addiction

Although previous research has explored the effects of social networking site (SNS) use in organizations, researchers have focused little on its negative consequences. This article attempts to fill this void by examining, through the lens of social cognitive theory, the extent SNS addiction impacts personal and work environments. The results, based on 276 questionnaires completed by employees in a large information technology corporation, show that addiction to SNSs has negative consequences on the personal and work environments. SNS addiction reduces positive emotions that augment performance and enhance health. SNS addiction fosters task distraction, which inhibits performance. Theoretical and practical implications are discussed.     

Self-reflection on privacy research in social networking sites

The increasing popularity of social networking sites has been a source of many privacy concerns. To mitigate these concerns and empower users, different forms of educational and technological solutions have been developed. Developing and evaluating such solutions, however, cannot be considered a neutral process. Instead, it is socially bound and interwoven with norms and values of the researchers. In this contribution, we aim to make the research process and development of privacy solutions more transparent by highlighting questions that should be considered. (1) Which actors are involved in formulating the privacy problem? (2) Is privacy perceived as a human right or as a property right on one’s data? (3) Is informing users of privacy dangers always a good thing? (4) Do we want to influence users’ attitudes and behaviours? (5) Who is the target audience? We argue that these questions can help researchers to better comprehend their own perspective on privacy, that of others, and the influence of the solutions they are developing. In the discussion, we propose a procedure called ‘tool clinics’ for further practical implementations.     

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

The current study reconceptualized self-construal as a social cognitive indicator of self-observation that individuals employ for developing and maintaining social relationship with others. From the social cognitive perspective, this study investigated how consumers’ self-construal can affect consumers’ electronic word of mouth (eWOM) behavior through two cognitive factors (online community engagement self-efficacy and social outcome expectations) in the context of a social networking site. This study conducted an online experiment that directed 160 participants to visit a newly created online community. The results demonstrated that consumers’ relational view became salient when the consumers’ self-construal was primed to be interdependent rather than independent. Further, the results showed that such interdependent self-construal positively influenced consumers’ eWOM behavioral intentions through their community engagement self-efficacy and their social outcome expectations.     

Barriers to the adoption of social networking sites in Saudi Arabia's higher education

ABSTRACT

Social networking sites are increasingly being repurposed as academic tools in higher education institutions. In this context, social networking sites are used to support a number of key academic functions, including the sharing of ideas between students and academic staff, the forming of dedicated study groups, the exchange of links and other academic objects and self-publication. While these tools are readily being adopted in mainstream Western contexts, little is currently known regarding whether – and how – social networking sites are used in other geo-cultural regions. This study sought to redress this research gap by investigating what might constitute barriers to the adoption of social networking in higher education in Saudi Arabia from the students’ perspective. The study was based on the analysis of results derived from focus group discussions with university students at four Saudi Arabian universities. The research found that Saudi Arabian students are aware of, and welcome, social networking sites and are starting to use them for academic purposes in the same way that university students do in more mainstream contexts. However, the study did identify a range of barriers to uptake as highlighted by focus group participants.     

Cyberbullying on social networking sites: A literature review and future research directions

Cyberbullying on social networking sites is an emerging societal issue that has drawn significant scholarly attention. The purpose of this study is to consolidate the existing knowledge through a literature review and analysis. We first discuss the nature, research patterns, and theoretical foundations. We then develop an integrative framework based on social cognitive theory to synthesize what is known and identify what remains to be learned, with a focus on the triadic reciprocal relationships between perpetrators, victims, and bystanders. We discuss the key findings and highlight opportunities for future research. We conclude this paper by noting research contributions and limitations.     

Information privacy concerns,antecedents and privacy measure use in social networking sites: Evidence from Malaysia

The research aims at gaining insights into information privacy concerns, its antecedents and privacy measure use in social networking sites. The Social Cognitive, Protection Motivation theories and gender factor were used as a basis to develop and confirm a research model. Using a cross-sectional survey design and cluster sampling technique, four-hundred thirteen questionnaires were distributed to undergraduates at a public Malaysian university; three-hundred forty were included in analyses. Data was analyzed using structural equation modeling technique. Results suggest that in order of importance only perceived severity, self-efficacy, perceived vulnerability, and gender are antecedents of information privacy concerns with social networking sites; response efficacy and rewards were not significant antecedents contrary to many past findings in the literature that used Social Cognitive and Protection Motivation Theory as a theoretical basis. Information privacy concerns explain privacy measure use in social networking sites. The implications of these results and study limitations are discussed.     

Determinants of users’ continuance of social networking sites: A self-regulation perspective

Social networking sites (SNS) have transformed how individuals interact, build and maintain social relationships. We proposed a research model on the determinants of user continuance using Bagozzi's framework of self-regulation as the theoretical foundation. Following the process of appraisal → emotional reactions → coping responses, we developed the model by leveraging findings from social presence and IS continuance research. Based on survey data from Facebook users, we found that appraisal factors (pleasure, awareness, connectedness, and system quality) were strong determinants of emotional reaction (user satisfaction and sense of belonging). User satisfaction and sense of belonging together positively influenced continuance intention.     

Internal and external influences on social networking site usage in Thailand

The purpose of the study is to investigate internal and external factors influencing the use of social networking sites (SNSs) in Thailand. Overall (N = 451) participated in this study. Survey research was employed to examine the interrelationships and differences among a set of variables. The results showed that both internal and external factors affecting the use of SNSs and SNS motivation. External factors, particularly media and significant others were more influential than internal factors to predicting time spent on SNSs. People who were influenced by media and significant others would be more likely to spend more time using SNSs and Facebook. SNS motivation led to different SNS use. In particular, those who were motivated to use SNS for relaxation would spend more time using Facebook. In addition, the findings indicated that females would spend more time using YouTube, Twitter, and Hi5 than males. Moreover, females tended more to use SNSs to maintain their friendship than did males.     

Community building among deaf and hard of hearing people by using written language on social networking sites

Since D/deaf and hard-of-hearing users of social networking sites (SNSs) may have communication specificities in comparison to hearing people, we proposed a model for understanding what factors affect building online communities. The model includes written language skills, the frequency of written communication, online Deaf and hearing identity, and the tendency for community building. One-hundred-and-sixty-two German D/deaf and hard-of-hearing users completed an online questionnaire in German sign and written language. Evaluation of the model with structural equation modelling revealed three main findings. Firstly, identification with the hearing online world has a positive effect on written language skills, the frequency of written communication on SNSs and indirectly on the tendency to build online communities. Secondly, the frequency of written communication has a positive effect on the tendency to build community. Thirdly, a positive effect of online Deaf identity on the frequency of written communication was found. Our findings may aid in understanding that, despite possible technological constraints, both D/deaf and hard-of-hearing people communicate on SNSs in written language more frequently due to their identification either with the Deaf or hearing online world which results in an increased tendency to build online communities.     

Delineating the dimensions of social support on social networking sites and their effects: A comparative model

Social networking sites (SNSs) allow users to connect with each other by overcoming geographical and temporal boundaries and thus empower people to search for social support from online. Social support has been considered a key social value that online users can obtain from SNSs. However, few studies have systematically investigated social support in such a context. Motivated to address this gap, we have developed an advanced and theoretical framework to delineate social support on SNSs by clearly revealing the dimensions of online social support on SNSs and examining their effects on users' commitment and SNS continuance. Further, we introduce gender as a key moderator and explain in theory how differently men and women perceive the importance of the dimensions in evaluating online social support over SNSs. Our research results indicate that the identified three dimensions (informational support, emotional support, and network management) are important components of the online social support on SNSs, which is positively associated with commitment and continuance. In addition, the weight of each dimension in the evaluation of online social support varies by gender. This study is among the very first to explore online social support in the context of SNS and its effects, and has rich theoretical and practical implications.     

Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites

This study extends the uses and gratification theory and examines SNS use in a specific context, namely product communication, among Hispanic and non-Hispanic whites, two important consumer segments in the U.S. market. It tests the relationships between motivations, attitudes, and usage outcomes that are unique to SNSs in an integrative model. Structural equation modeling analysis of the results obtained from an Internet-based survey (N = 595) demonstrates that the information motivation predicts favorable attitudes and various usage outcomes in both groups. However, the motivation to socialize positively predicts attitudes and usage outcomes among Hispanics only, while the entertainment motivation emerges as a determining factor for whites only. Results from this study provide theoretical and managerial implications for the development of effective marketing communication in the area of social networking sites.     

Persuasive social features that promote knowledge sharing among tertiary students on social networking sites: An empirical study

Persuasive system features have been widely adopted to encourage attitude and behaviour change. Recently, most social networking sites (SNS) adopt some form of persuasive system features that leverage social influence to deliberately induce prescribed behaviours in their users. However, studies on how these features can be used to promote knowledge sharing are inadequate; particularly, regarding how SNS that have been developed solely for academic purposes can adopt these features to promote knowledge sharing. To address this knowledge gap, this study integrates constructs from the social capital theory and persuasive systems design model to investigate the impact of persuasive social features on knowledge sharing among students of tertiary institutions on academic social networking sites. Data are quantitatively gathered from 218 respondents from tertiary institutions and statistically analyzed. The results suggest that perceived dialogue support and perceived social support have strong influences on knowledge sharing behaviour.