Facebook and political engagement: A study of online political group membership and offline political engagement

In what ways do online groups help to foster political engagement among citizens? We employ a multi-method design incorporating content analysis of online political group pages and original survey research of university undergraduates (n = 455) to assess the relationship between online political group membership and political engagement—measured through political knowledge and political participation surrounding the 2008 election. We find that participation in online political groups is strongly correlated with offline political participation, as a potential function of engaging members online. However, we fail to confirm that there is a corresponding positive relationship between participation in online political groups and political knowledge, likely due to low quality online group discussion.     

Social Media Use for News and Individuals' Social Capital,Civic Engagement and Political Participation

Recently, scholars tested how digital media use for informational purposes similarly contributes to foster democratic processes and the creation of social capital. Nevertheless, in the context of today's socially‐networked‐society and the rise of social media applications (i.e., Facebook) new perspectives need to be considered. Based on U.S. national data, results show that after controlling for demographic variables, traditional media use offline and online, political constructs (knowledge and efficacy), and frequency and size of political discussion networks, seeking information via social network sites is a positive and significant predictor of people's social capital and civic and political participatory behaviors, online and offline.     

Some of these things are not like the others: Examining motivations and political predispositions among political Facebook activity

Political engagement via social media has evolved, and web sites including Facebook continue to be a place for individuals, especially young ones, to engage politically. Because politics on social media is diverse, it makes sense that the reasons for participating in it vary. In addition, because current events information and political news is accessible via social media, the role of attention to traditional news sources in this type of political engagement is debatable. The study takes up the opportunity to address these questions by examining young people’s attention to television, print, and online news, their engagement with four Facebook political activities, and their psychological motivations for using the website politically just prior to the 2012 U.S. Presidential election. The results suggest that the primary motivations for using Facebook politically are not universal, and indeed vary by activity. They revolve around connecting with others socially, sharing information with others, and presenting oneself to others. In addition, attention to offline and online news largely do not matter. The study moves research forward by describing the variety of psychological predispositions some Facebook users bring to their political engagement with the web site, and how these predispositions vary across different Facebook political behavior.     

The Relationship Between Cyberbalkanization and Opinion Polarization: Time‐Series Analysis on Facebook Pages and Opinion Polls During the Hong Kong Occupy Movement and the Associated Debate on Political Reform

Online activity is often cyberbalkanized, but it remains unclear whether this phenomenon leads to polarization of public opinion or if the relationship works in the reverse direction. This study tested the temporal association between cyberbalkanization and opinion polarization during the debate on political reform in Hong Kong. Online communities were constructed by a post‐sharing network of 1,644 Facebook pages (101,410 shares); the differences between intra‐ and inter‐community shares were derived, and a cyberbalkanization index was computed. A time‐series analysis showed that the index temporally preceded the opinion polarization, i.e., most of the opinion poll's respondents gave extreme ratings to government leaders, but not vice versa. The index was particularly predictive of polarization among youth.     

Political mobilization through social network sites: The mobilizing power of political messages received from SNS friends

Recent political communication scholarship has examined whether social network sites (SNSs) contribute to political participation. Regarding SNSs’ mobilization effect, however, mixed results have been reported. This study, relying on representative survey data from the 2012 South Korean general election, investigates interplay between three factors influencing electoral participation: (1) type of SNS use (i.e., political versus nonpolitical use), (2) user characteristics (i.e., past voters versus nonvoters), and (3) directionality of SNS messages (i.e., messages received from versus those sent to SNS friends). Results indicate SNSs’ mobilization effect emerges when conditions are met. Voting intention is increased among past nonvoters who use SNSs through political messages received from their SNS friends. Theoretical and practical implications of SNSs’ mobilization effect are discussed.     

The effects of social media on students’ behaviors; Facebook as a case study

Social networks are one of the most used communication methods of today's world. Their use in different fields has been examined in several research studies. This study aims to examine the effects of social media on student's behaviors which will mainly focus on Facebook. Whether there is a positive relationship between confidence, social media participation and social media related behaviors will also be assed with regard to using Facebook. In order to collect the primary data, a general scanning model was used to observe attitudes of high school students. The participants chosen were 362 high school students from level 9 to 12. The findings highlight that Facebook is used for communication entertainment and sharing news, pictures and songs. In addition, their Facebook profile picture is alone and students were aware that swearing is considered a form of misconduct, which is a good sign. The study also indicates that students were aware of protecting their social identity as their Facebook shares are not public. Furthermore, they respect privacy as they do not use their friend's Facebook account.     

Habitual Facebook Use and its Impact on Getting Deceived on Social Media

There are a billion Facebook users worldwide with some individuals spending 8 hours each day on the platform. Limited research has, however, explored the consequences of such overuse. Even less research has examined the misuse of social media by criminals who are increasingly using social media to defraud individuals through phishing‐type attacks. The current study focuses on Facebook habits and its determinants and the extent to which they ultimately influence individual susceptibility to social media phishing attacks. The results suggest that habitual Facebook use, founded on the individual frequently using Facebook, maintaining a large social network, and being deficient in their ability to regulate such behaviors, is the single biggest predictor of individual victimization in social media attacks.     

When it comes to Facebook there may be more to bad memory than just multitasking

Previous research has shown that high levels of Facebook use are associated with lower grades in college students. Divided attention in the form of trying to use Facebook during class or while studying has been suggested as a possible explanation for this finding. In the current study, 44 participants were divided into high and low Facebook users and completed a memory test for 72 words. Participants were not allowed to use Facebook, or any other electronic device, during the study thereby eliminating divided attention between Facebook and the task at hand as a possible explanation for the results. High Facebook users (defined as spending more than one hour a day on Facebook) scored significantly lower on the free recall test than low Facebook users. Possible explanations for this finding are discussed.     

How demanding is social media: Understanding social media diets as a function of perceived costs and benefits – A rational actor perspective

Using the rational actor perspective as a guiding frame, this exploratory study examined individuals’ social media diet (i.e., amount, frequency, and duration of use) as a function of task load and expected goal attainment. Surveys were distributed (N = 337) focusing on Twitter and Facebook usage for informational and relational purposes, respectfully. Increased task load – conceptualized as a cognitive cost – directly negatively influenced Twitter use but only indirectly influenced Facebook use as a function of perceived benefits. Across conditions, perceived self-efficacy was negatively associated with perceived task load and positively associated with goal attainment, and goal attainment was a significant correlate of increased social media usage. Interpreted, we see that a transparent technology such as Facebook has no cognitive costs associated with its use, while an opaque technology such as Twitter seems to have a salient cognitive cost element. Further, we found that older users of Facebook were more likely to judge the channel as more cognitively demanding and themselves as having lower self-efficacy in using it. Finally, results indicated that for both Facebook and Twitter, males perceived both channels as more cognitively demanding than females. Theoretical and practical explanations and applications for these findings are presented.     

Internet,News, and Political Trust: The Difference Between Social Media and Online Media Outlets

What is the relationship between Internet usage and political trust? To answer this question, we performed a cross‐sectional analysis of Eurobarometer survey data related to 27 countries and a supervised sentiment analysis of online political information broadcast during the Italian debate on the reform of public funding of parties. The results disclose the differences between Web 1.0 websites and Web 2.0 social media, showing that consumption of news from information/news websites is positively associated with higher trust, while access to information available on social media is linked with lower trust. This has implications for the debate on social media as a public sphere and for the tension between professional and citizen journalism.     

The Janus face of Facebook: Positive and negative sides of social networking site use

There is an increasing awareness that social networking site (SNS) use includes a socio-psychologically positive and a negative side. However, research remains largely silent on which side dominates in driving SNS use. To address this gap and to better understand the nature of SNSs we examine the positive and negative drivers of SNS use in parallel. We draw on the uses and gratifications theory and place social enhancement and interpersonal connectivity as the socio-psychologically positive gratifications and exhibitionism and voyeurism as the adverse gratifications predicting SNS use. We further link these gratifications to two key psychological needs, namely self-presentation and the need to belong. We conceptualize our dependent variable, SNS use, as a multi-dimensional second-order construct that consists of content production, content consumption, amount of usage, and comprehensiveness of one's profile information. We use longitudinal data from Facebook users to test our research model. The results show that exhibitionism, voyeurism and interpersonal connectivity predict SNS use. Furthermore, the number of friends in the SNS decreases the effect of exhibitionism and increases the effect of social enhancement. Altogether, the role of exhibitionism and voyeurism in predicting SNS use underscores the need for increased awareness of the socio-psychologically dark side of SNSs.     

Political Expression and Action on Social Media: Exploring the Relationship Between Lower‐ and Higher‐Threshold Political Activities Among Twitter Users in Italy

Scholars and commentators have debated whether lower‐threshold forms of political engagement on social media should be treated as being conducive to higher‐threshold modes of political participation or a diversion from them. Drawing on an original survey of a representative sample of Italians who discussed the 2013 election on Twitter, we demonstrate that the more respondents acquire political information via social media and express themselves politically on these platforms, the more they are likely to contact politicians via e‐mail, campaign for parties and candidates using social media, and attend offline events to which they were invited online. These results suggest that lower‐threshold forms of political engagement on social media do not distract from higher‐threshold activities, but are strongly associated with them.     

Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites

On social network sites (e.g. Facebook), individuals self-present to multiple audiences simultaneously 24 h a day. Prior research has inferred this results in a lowest common denominator effect (LCDE) whereby people constrain their online presentation to the standards of their strictest audience. However, this existing work neglects to address differences in the ‘value’ (social/economic) of the audience. Through the lens of self-presentation theory, we argue that it is not the strictest audience that constrains behavior but the strongest (i.e. that which has the highest score for standards and value combined). We call this the strongest audience effect (SAE). The aim of this research is to examine and contrast the LCDE and SAE. A survey of young Facebook users (n = 379) provides support for the SAE when compared to LCDE, with the strength of the strongest audience predicting behavioral constraint and also social anxiety. Additional insights are generated into which audiences are perceived as the strongest. This study contributes a novel and more holistic lens to understand self-presentation in the presence of multiple audiences in social network sites.     

What's Her Face(book)? How many of their Facebook “friends” can college students actually identify?

An online game, titled What's Her Face(book), was created and students from an Ivy League campus (as well as adults from the general population) were invited to play as many times as they wished. Each game lasted around 90 s during which individual friends were randomly selected from the participant's Facebook page and their profile photo displayed alongside up to four additional tagged photos. The participant was prompted to either type in the friend's first name, last name or both names with single names allowing a Levenshtein distance of one letter and both names allowing a distance of up to three letters for accuracy (Levenshtein, 1966). Following a game, participants were shown the photos and names for those they correctly and incorrectly identified. More than 4000 participants played the game, with an aggregate 174,615 opportunities to name their Facebook friends. Playing the game an average (median) of 4 times, participants were able to name only 72.7% of their friends, with male participants naming male friends more accurately than their female friends and female participants naming their female friends more accurately than their male friends. Although playing the game more times resulted in higher accuracy, perhaps from correcting previous mistakes, the benefit was minimal with those in the top quartile of games played garnering only an additional 2% in accuracy on average. Results were discussed in terms of social capital theory alongside issues of privacy and security on social media sites.     

Social media at work: The roles of job satisfaction,employment status,and Facebook use with co-workers

Limited research has studied workplace satisfaction in a computer-mediated context, particularly with the use of social media. Based on an analysis of an online survey of working adults (N = 512) in various companies and organizations in a metropolitan area in Southern California, we tested the relationships among time spent on Facebook interacting with co-workers, employment status, and job satisfaction. Results show that an employee's satisfaction at work is positively associated with the amount of time they spend on Facebook interacting with co-workers. Contrary to our initial predictions, results to the second and third hypotheses revealed that part time employees reported having spent the highest amount of time on Facebook with their co-workers, and contract employees reported the highest degree of job satisfaction at work. Results have implications for Facebook as a strategic platform for promoting employee satisfaction at work, and Facebook a social network/ing platform for part time employees seeking further social integration and professional connection.     

“Do you dare to compare?” Associations between maternal social comparisons on social networking sites and parenting,mental health,and romantic relationship outcomes

Social comparisons on social networking sites can be problematic for some individuals. However, this has never been examined in a parenting context, where the pressure for mothers to portray themselves as “perfect parents” may be high. The aim of the current study was to examine associations between making social comparisons on social networking sites with mothers’ parenting, mental health, and romantic relationship outcomes. In the iMom Project, 721 mothers completed a number of questionnaires regarding their social media use, parenting behaviors, and health outcomes. Results revealed that making social comparisons on social networking sites was related to parenting outcomes (in the form of higher levels of parental role overload, and lower levels of parental competence and perceived social support), relationship outcomes (in the form of more conflict over social networking sites and perceiving less positive coparenting relationships) and higher levels of maternal depression. This study adds to a growing literature suggesting that making social comparisons online may be associated with a number of negative outcomes, and extends it to the context of mothering. This study has implications for the way that mothers use social media, specifically in the use of social comparisons.