电子商务信用保障措施研究

论文在明确我国电子商务信用内涵的基础上。分析了我国电子商务现有信用模式及存在的主要问题,如电子商务信用的先天不足、法律法规制度不健全、信用缺失的成本低、电子商务本身的安全性问题、税务问题、物流配送问题等,进而提出了相应的信用保障措施,以期促进电子商务信用体系的构建,促进我国电子商务的发展。     

电子商务信用保障措施研究

论文在明确我国电子商务信用内涵的基础上,分析了我国电子商务现有信用模式及存在的主要问题,如电子商务信用的先天不足、法律法规制度不健全、信用缺失的成本低、电子商务本身的安全性问题、税务问题、物流配送问题等,进而提出了相应的信用保障措施,以期促进电子商务信用体系的构建,促进我国电子商务的发展。     

我国电子商务信用问题研究及对策

信用是电子商务的灵魂没有信用的支持，电子商务不可能获得长足的发展。电子商务发展的最重要的瓶颈之一就是信用问题。本文分析了我国环境下的电子商务信用体系中突出存在的问题，以及对这些问题的解决对策。     

B2C电子商务信用问题的对策建议

随着电子商务的发展,信用问题逐渐暴露出来,并成为制约电子商务向前发展的一个严重的瓶颈,研究B2C电子商务中信用问题不仅能有效的解决这一问题,还能为以后电子商务的发展提供借鉴和思考。同时通过对B2C电子商务信用问题的研究还有利于良好市场环境的建立和保持。     

网上支付在旅游电子商务中的应用研究

网上支付和电子商务是密不可分的。目前我国旅游电子商务企业已经逐步采用了各种形式的网上支付手段,但是也出现了信用缺失问题。在我国社会信用体系不发达的情况下,旅游电子商务企业应积极探索发展网上支付信用工具,加强信用保障,实现网上支付的普及性,促进旅游电子商务市场的快速发展。     

易趣牵头电子商务谋求信用“突破”

2004年,中国电子商务的发展进入了重大的战略机遇期,网络信用问题成为电子商务做大做好的前提与关键。电子商务的信用问题不仅是网站如何在经济行为中遵循信用原则,更主要的是需要为电子商务的各方交易者建立必要的、适合电子商务特征的信用模式。在降低消费者网上购物的交易风     

诚信，中国电子商务的前途

从全球电子商务的发展来看,电子商务交易中的信用问题逐渐凸显,虚假交易、假冒等违法违规行为越来越多,诚信问题已经严重影响电子商务正常的发展。     

C2C电子商务模式下的信用评价研究

在C2C电子商务快速发展的同时,电子商务交易的信用问题逐渐显现出来,成为阻碍其发展的主要问题。对C2C电子商务应用中的信用评价体系进行分析,总结了目前存在的突出问题,并提出了相应的对策及建议。     

面向领域的电子商务平台交易信用研究

随着互联网技术的进步,电子商务作为一种商业手段应用日益广泛。但是面对尚未规范的市场环境,信用问题始终困扰着电子商务的发展。文章分析了国内外的信用管理模式例如eBay和淘宝,结合目前的技术发展趋势和铁路客运售票系统的特点,提出基于铁路客运电子商务平台的交易信用解决方案,从而提高其交易成功率,为我国铁路信息化建设的健康发展提供帮助。     

如何建设电子商务的信用体系

在电子商务全球化的发展趋势中,电子商务作为一种商业活动,信用同样是其存在和发展的基础.一方面,电子商务需要信用体系,而信用体系也很可能最先在电子商务领域取得广泛的应用并体现其价值.于是,整合电子商务与信用体系,或者建立电子商务的信用体系,就成为一种需求,一种目标,一项任务.     

我国铁路客票电子商务标准体系研究

文章借鉴国内外电子商务相关标准制定和体系设计的经验,设计出了一个符合我国实际的铁路客票电子商务标准体系。标准体系的设计采用了基于Web服务的分层架构,较好地支持了跨平台应用的互操作性。在此基础上,分析了我国铁路客票电子商务框架所涉及的干系人及其内在联系,并提出了我国铁路客票电子商务的发展趋势。     

基于领域和贝叶斯网络的P2P电子商务细粒度信任模型

针对现有P2P电子商务模型信任粒度比较粗糙,不能很好体现节点真实行为的问题.提出一种细粒度信任模型(FG-trust),可以计算一个节点在不同领域、不向方面的可信度.模型采用多代理结构,将网络划分为多个域,每个域内设一个代理,管理域内节点信息,整个网络中设置一个总代理管理域间消息传递.引入领域模型的概念,计算同一节点在...     

The dynamics of trust in B2C e-commerce: a research model and agenda

Trust is a key factor that determines the success of Business to Consumer (B2C) e-commerce transactions. Research has identified several critical factors that influence trust. These have been incorporated into the design of e-commerce web portals; however a vast majority of potential users are still wary of online business transactions. This points to the need for the development of more sophisticated and comprehensive models that can provide additional insights into the true role played by trust in the adoption of e-commerce portals. Here we do so by focusing on trust as it pertains to B2C e-commerce transactions. Pertinent issues addressed are: (1) Is trust the critical factor that makes all the difference between users accepting or rejecting a B2C portal? (2) Are there factors that could play a more critical role in user acceptance/rejection of such portals? (3) If so, what is the relevance of trust relative to these factors? The research model and agenda introduced here enable researchers to view trust in its proper perspective as part of the bigger picture of technology acceptance.     

P2P网络电子商务环境下信任的基本概念和相关理论分析

信任是人类社会的现象,在社会网络中信任关系是人际关系的核心,这种互相依赖的信任关系组成了一个所谓的信任网络。目前,研究信任现象和信任关系的领域很多,重点对P2P网络电子商务环境下信任的基本概念及相关理论进行全面、系统的分析和研究。     

Web assurance seal services,trust and consumers’ concerns: an investigation of e-commerce transaction intentions across two nations

Trust is considered as a critical enabler in reducing consumer concerns regarding e-commerce transactions. Another enabler that helps reduce consumers’ concerns is Web Assurance Seal Services (WASS). We suggest that both factors help in the reduction of a critical hindrance to e-commerce, namely consumer concerns, and foster e-commerce transactions. Prior research has focused on trust in e-commerce, and separately, on the effectiveness of WASS within certain nations or cultures. However, given that e-commerce is now a global phenomenon we contend that the national or cultural characteristics of consumers are important to understand. This comparative national research attempts to fill this gap. This study makes the following contributions: It identifies a hindrance (i.e., consumers’ concerns), and two enablers (i.e., effectiveness of WASS and trust) in e-commerce technologies as a shopping channel (i.e., trust in e-Channel). It proposes consumers’ concerns for e-commerce as a second-order three-dimensional construct (i.e., security, privacy, and business integrity concern) and compares the effects of trust in e-Channel and WASS on consumers’ e-commerce transaction intention in two different national/cultural contexts (i.e., the U.S.A. and South Korea). The results of the study indicate that the perceived effectiveness of WASS of the U.S. consumers has a strong positive impact on their transaction intention and has a strong negative influence on their concerns for e-commerce. In contrast, Korean consumers’ perceived effectiveness of WASS does not significantly influence their transaction intention and their concerns for e-commerce. The results of group comparison analysis confirm that the strength of perceived effectiveness of WASS of the U.S. consumers is significantly stronger than that of Korean consumers. Interpretations from a cross-national perspective, theoretical and practical implications as well as limitations are discussed.     

信任管理研究综述

随着网络和计算机技术的迅猛发展,信任管理已经成为支撑基于Internet的电子商务、分布式应用、系统安全的关键授权机制。本文从信任的定义、信任的分类、信任的性质、信任关系出发,介绍了信任管理出现的背景以及信任管理的概念和基本原理,对信任管理的研究进展进行了综述,最后分析了其存在的问题并指出其未来的发展方向。     

Trust and e-commerce: a study of consumer perceptions

Increasing use of the World Wide Web as a B2C commercial tool raises interest in understanding the key issues in building relationships with customers on the Internet. Trust is believed to be the key to these relationships. Given the differences between a virtual and a conventional marketplace, antecedents and consequences of trust merit re-examination. This research identifies a number of key factors related to trust in the B2C context and proposes a framework based on a series of underpinning relationships among these factors. The findings in this research suggest that people are more likely to purchase from the web if they perceive a higher degree of trust in e-commerce and have more experience in using the web. Customer’s trust levels are likely to be influenced by the level of perceived market orientation, site quality, technical trustworthiness, and user’s web experience. People with a higher level of perceived site quality seem to have a higher level of perceived market orientation and trustworthiness towards e-commerce. Furthermore, people with a higher level of trust in e-commerce are more likely to participate in e-commerce. Positive ‘word of mouth’, money back warranty and partnerships with well-known business partners, rank as the top three effective risk reduction tactics. These findings complement the previous findings on e-commerce and shed light on how to establish a trust relationship on the World Wide Web.     

B2C的信任影响因素研究

当前,B2C电子商务逐步受到人们的关注,由此信任问题也成为B2C电子商务接受的关键因素。而信息技术用户接受理论认为用户对信息技术能否有效地接受,决定了它真实的价值和影响。因此理解相关因素对预测和解释用户的B2C电子商务接受行为具有重要的现实和理论意义。该文提出了一个基于技术因素的信任接受模型;通过引入中介变量商业因素,感知易用性和有用性反映用户信任建立过程;最后还通过引入调控变量进一步阐述信任的形成。该文最后通过对当当网的定性分析来验证模型的准确性。