产品设计定位观

强调了设计定位在产品设计中的重要性,通过分析在商品流通过程中,产品、商品及消费品之间的概念转换,对设计定位在不同阶段的合理考虑进行了阐述,并提出了具体的设计定位方法。     

论包装设计与市场营销策略

分析了包装设计在现代产品营销中举足轻重的作用,认为好的包装设计是营销成功的关键。根据不同的市场需求,论述了一系列的包装设计行销战略:品牌定位行销战略、产品定位行销战略、消费者定位行销战略。进而分析了包装设计是以促销为终极目的,提出了包装设计应该与时俱进,针对不同的市场环境,把握消费者的心理策略,走出自己的独特道路。     

商品形象设计定位分析

从产品定位、品牌形象定位、消费者定位三方面来分析如何进行商品形象设计定位,以独特思维创造产品功能、以文化情调作为品牌风格个性设计定位、以人为本的设计思维在消费者中建立品牌形象。     

个性至而形象达

个性可以理解为设计的差异性，在准确市场定位的前提下营造个性的产品形象是设计师的重要任务，每个设计要求设计师都要很有创意这很难，但在众多设计产品中寻找形象的差异性是可能的。     

事理学在概念产品设计定位中的应用

目的强调进行目标系统外部因素的研究,从方法论层面有望突破传统主要考虑内部因素的局限性,对于概念产品创新设计有重要意义。方法将事理学引入概念产品设计定位,在"事"的结构基础上,提出概念产品设计定位研究框架;基于"事""理"之间的联系,对外部因素研究的有序组织的具体研究方法进行探讨;具体阐述事理学中外部因素在概念产品设计定位中的实际应用。结论以主要面向"95后"人群的概念汽车内饰设计项目为案例,提出部分具体的设计定位研究方法,经过整合分析后得出设计定位阐释,为概念产品创新提供研究思路。     

包装设计的创意定位策略

由于物质生活的日益丰富，人民的购买力不断提高，国际贸易的不断增加，同类产品的差异性减少，品牌之间使用价值的同质性增大，因此对产品的包装设计提出了更高要求，文中从以下5个方面对包装设计的定位进行了阐述。     

浅谈包装设计的定位

在人类历史发展的长河中,包装设计推动人类文明不断向前发展,时至今日,包装不仅仅停留在保护商品的层面上,它已给人类带来了艺术与科技完美结合的视觉愉悦以及超值的心理享受。作为新时代的包装设计师,要赋予包装新的设计理念,要了解社会、了解企业、了解商品、了解消费者,作出准确的设计定位。     

基于产品风格创新的机动轮椅车外观设计

分析了国内市场机动轮椅车的分类及特点,论述了在设计前期运用语意差异法进行产品风格分析的必要性,进而分析了现有市场的产品风格。结合上述分析与项目委托企业共同确定设计定位,通过设计定位的要求确定产品风格,提取相应风格特征产品的关键形态要素,并融入创新元素,形成具有创新风格的产品外观设计方案。在此基础上,提出了渐进式的产品风格创新,能够以较高的开发效率创造符合用户需求的产品风格,并降低企业的市场风险。     

产品色彩的设计研究

目的分析研究产品的色彩功能及色彩设计方法。方法从色彩的意义及影响色彩的3个因素出发,融入色彩心理学、文化人类学、人性化设计及产品设计的其他理论去分析色彩,重点研究色彩与环境因素,结合实际有效案例探讨产品色彩对产品功能及价值的意义。结论产品的色彩诠释功能有利于提高产品价值,产品的色彩确定应结合产品的功能属性与产品自身的定位标准,并利用科学的配色法来确定。     

论房地产企业产品定位和产品标准化

房地产企业的产品定位必须要经过市场调研,根据公司的状况和客户的要求推出几种大型的有长期生命力的产品,产品标准化对任何房地产企业有着决定意义：产品标准化后,在产品的整体定位上会比较清晰,对实现品牌战略具有很好的推动和促进作用。产品标准化则是对某一种产品进行标准化：设计标准化工作其实是一个统一的工作：标准化的缺失会带来十分严重后果。本文作者所提出观点和定论具有一定现实意义,值得重视。     

Design of Efficient LightPipes for Illumination by an Analytical Approach

We present the concept of principal sections of a lightpipe to analyze the propagation of light through the lightpipe by total internal reflection. Only the principal sections determine the acceptance angle and thus help in the identification of regions where the leakage occurs first. Use of principal sections for analysis leads to a significant reduction in the design effort. We present an analysis of several commonly used lightpipe configurations, e.g., straight and single circular bend, and different cross sections, e.g., elliptical and rectangular. This analysis leads to the maximization of throughput and transfer efficiency. The uniformity characteristics of elementary configurations and scaling factors for a lightpipe with a single circular bend are also discussed.     

Robustness Testing of a Tablet Formulation Using Multivariate Design

ABSTRACT

A total of 45 experiments were carried out to evaluate the robustness of two similar tablet formulations—a product of two strengths—with respect to normal batch-to-batch variation of the excipients and the active pharmaceutical ingredient. The formulations consist of 10 ingredients. Because of the differing amounts of active pharmaceutical ingredients, the two formulations also differ in the amounts of two of the diluents and one of the binders. The excipients and active pharmaceutical ingredient were characterized in terms of multiple variables, and principal properties were calculated with principal component analysis. A Plackett and Burman design was applied to the principal properties. The relationships between the design factors and two responses, mean disintegration time and mean crushing strength, were evaluated by using regression methods. Both formulations were found to be robust under controlled conditions.     

一种新型球面变胞铰链的设计与实现

针对传统球铰链存在的"一个铰链只能同时连接两个杆件进行运动"的固有缺陷,提出了一种新型的球面变胞铰链(HSMM)的设计.该铰链是被动关节,其主要组成部分是一偏置平行四边形机构与一对组合门铰,它可以同时连接多个杆件,并使这些杆件作球面运动,从而能增大旋转中心附近的关节空间,有利于作业任务的完成.在这种铰链的结构设计基础上,对由该铰链组成的球面六杆变胞机构进行了自由度分析,并描述了此铰链在变几何桁架机器人中的应用前景.     

基于意象尺度图的重型卡车造型设计

目的以意象尺度图为依据探索重型卡车造型设计方法。方法收集并筛选出典型样本与感性词汇后,运用语义差异法获取重型卡车的感性意象评价;采用主成分分析法建立重型卡车意象尺度图,提取感性因子;最后结合阶层类别分析明确重型卡车造型设计要素。结果通过设计实践,验证了基于意象尺度图的重型卡车造型设计方法的可行性。结论运用感性工学方法对重型卡车造型展开意象研究,明确其意象尺度分布特性,以辅助重型卡车的造型设计与开发。     

环境设计中的解释学美学与接受美学

解释学美学的"视界融合"原则使过去视界与现在视界相结合,因而当代环境设计可在可行范围内对历史文化建筑进行"活化"与"保育";据"效果历史"原理,艺术(包括建筑艺术)作品的生命是超越时间限制的,处于不同历史时空的人们解读作品可见仁见智;"合法的偏见"原理为个人意识乃至社会意识有力地影响人们对建筑的解读提供了一个美学视角,人们据此可改变和拓展历史建筑的功能。而在接受美学影响下,环境设计立足于接受者即环境使用者的真实需求,使设计更加人性化。     

胶印机输墨系统设计的计算机仿真研究

主要讨论利用计算机对胶印机输墨系统进行仿真设计，提出了一些初步的构想并进行了探讨。     

保质设计中的质量等价转换分析

围绕着产品质量展开的保质设计,首先要解决质量需求在各阶段的无误传递,即质量等价转换问题。本文探讨了质量等价转换原理和模型,并利用模糊集理论实例化了用户需求的分析、推理与转化过程。     

Design of a low-density wood-cement particleboard for interior wall finish

Gypsum boards form a very large part of the building walls and ceilings finishing market. However, they have poor screw-withdrawal resistance, low hardness and are highly sensitive to moisture. The objective of this study was to determine whether it is possible to make wood-cement particleboards of the same density as gypsum boards while avoiding these drawbacks.Wood-cement particleboards were made by pouring the wood-cement paste in a mould. This was made possible by adding a viscosity modifying mixture to the mixing water and a set accelerating mixture to improve wood/cement compatibility. The mechanical properties and surface quality of the wood-cement particleboards were improved by using, on the board surfaces, paper sheets that were the same as those used on gypsum boards.The average specific gravity of the wood-cement particleboards was the same as gypsum boards, at 0.7. The average bending modulus of rupture obtained for the wood-cement particleboards was 10 MPa in the finishing paper principal direction and 5 MPa in the other direction compared to 5.5 MPa and 1.6 MPa respectively for gypsum boards. The average screw-withdrawal resistance of wood-cement particleboards was 570 N, that is, 1.7 times higher than for gypsum boards.     

Decay of solutions in nonsimple thermoelastic bars

In this paper we investigate the asymptotic behavior of the semigroup associated to the solutions of the initial boundary value problem for a one-dimensional nonsimple thermoelastic solids. We show that the semigroup is exponentially stable but is not analytic. Moreover we show the impossibility of time localization of the solutions.     

Design of reinforced concrete panels subjected to combined tension and shear

Abstract

This paper presents an analytical solution applying the principle of principal stress to the reinforced concrete panel subjected to an in‐plane loading with a combined shear and tension. The results are compared with the design equations specified in the current ACI Code (318–83). It is found that the amount of shear reinforcement in vertical and horizontal directions is controlled by the angle of the principal plane θ ₁. Based on the results of this study, coefficients C_k and C_v, are developed for the calculation of shear reinforcement in horizontal and vertical directions.