Students' perceptions of Facebook for academic purposes

Facebook is the most popular Social Network Site (SNS) among college students. Despite the popularity and extensive use of Facebook by students, its use has not made significant inroads into classroom usage.In this study, we seek to examine why this is the case and whether it would be worthwhile for faculty to invest the time to integrate Facebook into their teaching. To this end, we decided to undertake a study with a sample of 214 undergraduate students at the University of Huelva (Spain). We applied the structural equation model specifically designed by Mazman and Usluel (2010) to identify the factors that may motivate these students to adopt and use social network tools, specifically Facebook, for educational purposes.According to our results, Social Influence is the most important factor in predicting the adoption of Facebook; students are influenced to adopt it to establish or maintain contact with other people with whom they share interests. Regarding the purposes of Facebook usage, Social Relations is perceived as the most important factor among all of the purposes collected. Our findings also revealed that the educational use of Facebook is explained directly by its purposes of usage and indirectly by its adoption.     

See you on Facebook: exploring influences on Facebook continuous usage

Facebook is a computer-mediated social network site (SNS) that has become a popular communication medium. Facebook permits individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, and view their list of connections within the system. This study examines influences on Facebook continuous usage in Taiwan. An online survey was performed on a sample of 409 Facebook users. Structural equation models are used to examine hypotheses within the theoretical framework. Analytical results indicate that personal innovativeness, attachment motivation, and subjective norm (SN) positively affect perceived enjoyment (PE) and user attitude (ATT) towards Facebook. PE is positively related to user ATT. Furthermore, users are willing to continuously use Facebook when SN, PE, and user ATT are high.     

Correlates of Facebook usage patterns: The relationship between passive Facebook use,social anxiety symptoms,and brooding

Facebook (FB)¹ is a popular platform for interacting with others to establish or maintain relationships. Compared to other interpersonal exchanges, FB does not require in-person interactions. Therefore, FB may represent an important social sphere for individuals with social anxiety disorder (SAD).² Examining the relationship between social anxiety symptoms and FB activity could inform future research on the benefits or consequences of FB use in SAD individuals. This study examined the relationship between social anxiety symptoms and different FB usage patterns. We also considered the role of brooding—a known risk factor for SAD. 75 nonclinical FB users completed questionnaires about psychological symptoms, FB usage, and brooding. Greater social anxiety symptoms were associated with spending more time on FB and passively using FB (i.e., viewing other’s profiles without interacting). Brooding mediated the relationship between passive FB use and social anxiety symptoms. An alternative model demonstrated that social anxiety symptoms mediated the association between passive FB use and brooding. This study was limited by its cross-sectional, self-report design. Future research should assess FB use with objective, real-time data and use experimental designs. Results have implications for the cognitive–behavioral model of SAD.     

Exploring college students' generational differences in Facebook usage

In recent years the usage of social networks among students has become the subject of numerous studies. In this study we were interested in differences in patterns of online behaviour and the use of Facebook (FB) among the second and third generation of students. The results showed that 66% of the second year students had a FB account, while in the third generation all of the respondents had a FB account. One third of the second year students avoid any involvement in FB. Lack of interest was one of the main reasons the respondents indicated for not being engaged in FB, as well as their unwillingness to put personal information online. Currently, most of them are satisfied using FB, and do not plan to turn off their profile. The newer generations of students use FB mainly for overcoming boredom. Based on the results of the study, it can be concluded that the time spent online increases, as well as the number of FB users, and also the number of virtual friends increases in order to exchange information.     

Facebook: Social uses and anxiety

Research has shown inconsistent relationships between social anxiety and time spent on Facebook, possibly because Facebook’s many activities vary in degree of social interactivity. We examined the relationships between social anxiety, anxiety on Facebook, and social Facebook use. A multiple regression predicting social Facebook use revealed an interaction. Participants with high anxiety on Facebook and high social anxiety reported more frequent social Facebook use than those with high anxiety on Facebook and low social anxiety. A second multiple regression predicting social anxiety showed a suppression effect, indicating that social Facebook use predicts social anxiety only once anxiety on Facebook has been accounted for. These findings suggest that anxiety on Facebook clarifies the relationship between social anxiety and social Facebook use.     

A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users’ personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage.     

Attachment style,social skills,and Facebook use amongst adults

Research suggests that online communication may benefit those high in social anxiety. The current study examined Facebook use from the perspective of adult attachment theory, exploring relationships between attachment anxiety and avoidance and Facebook use. Social skills have been found to be related to attachment style and internet use thus we also examined the role of these skills. A diverse sample of adult participants (N = 617; 50.1% female) completed a self report questionnaire measuring attachment dimensions, social skills, and Facebook use and experience. In line with predictions grounded in attachment theory, we found that individuals with high attachment anxiety used Facebook more frequently, were more likely to use it when feeling negative emotions and were more concerned about how others perceived them on Facebook. High attachment avoidance was related to less Facebook use, less openness and less positive attitudes towards Facebook. These relationships remained when social skills were controlled. These results suggest that Facebook may serve attachment functions and provide a basis for understanding how online communication may be related to attachment styles.     

Correlation between Facebook use for educational purposes and academic performance of students

In this paper a research on the application of Facebook in education is presented. A total of 139 students of the Faculty of Education in Sombor (Serbia) participated in the research. The results establish a positive correlation between the academic performance of students and the frequency of use of Facebook for educational purposes. The factor of perceived usefulness greatly affected the decision of students to use Facebook as a learning aid. No significant difference in the frequency of use of Facebook for general purposes has been reported between the groups of students divided by the academic performance.     

The perspective of a revised TRAM on social capital building: The case of Facebook usage

The author explored the factors that affect user's acceptance of Facebook by analyzing data provided in a survey of Facebook users (n = 346) using hypotheses based on the Technology Readiness and Acceptance Model (TRAM). In addition, he investigated the role of a revised TRAM on social capital building.     

Self-disclosure and student satisfaction with Facebook

The purpose of the current study was to extend existing research examining the specific motives for creating and maintaining Facebook, and to connect these motives to users’ levels of self-disclosure and satisfaction with Facebook. Undergraduate students identified their reasons for using Facebook, privacy and self-disclosure settings, and satisfaction with Facebook’s ability to meet these motivational needs. Results indicated that the most common motives for using Facebook were relationship maintenance, passing time, and entertainment, although gender differences in motives for creating a Facebook page were observed. Males and females also differed in the overall level of self-disclosure as well as the type of information presented on their Facebook pages. Levels of self-disclosure, but not privacy levels, were associated with greater levels of satisfaction with Facebook to meet certain motivational goals.     

Individuals’ personal network characteristics and patterns of Facebook use: A social network approach

Using the theoretical framework of ego-centric networks, this study examines the associations between the characteristics of both Facebook-specific and pre-existing personal networks and patterns of Facebook use. With data from an ego-network survey of college students, the study discovered that various dimensions of Facebook-specific network characteristics, such as multiplexity, proximity, density, and heterogeneity in race, were positively associated with usage patterns, including time spent on Facebook, posting messages, posting photos, and lurking. In contrast, network characteristics of pre-existing relationships, such as density and heterogeneity in race, were negatively associated with Facebook usage patterns. Theoretical implications and limitations were discussed.     

Social comparison on Facebook: Motivation,affective consequences,self-esteem,and Facebook fatigue

A growing body of research examines social comparison on Facebook, a social media environment where users can present optimized versions of themselves. To grasp the complexity of social comparison on Facebook, the researchers followed Helgeson and Mickelson’s (1995) functional approach, focusing on motives (i.e., self-enhancement, self-improvement, self-evaluation, and self-destruction) rather than fixed targets (i.e., downward, upward, and unilateral comparison) of social comparison. Social comparison motivations were explored in relation to self-esteem and affective consequences of comparison. A college-student sample (N = 267) reported engaging in social comparison frequently on Facebook and low-self-esteem (LSE) individuals were more likely than those with higher self-esteem (HSE) to compare themselves to others on Facebook for self-evaluation, self-enhancement, self-improvement, and self-destruction motives. Moreover, LSEs perceived increased levels of social comparison on Facebook, although the relationship between self-esteem and actual social comparison behavior proved non-significant. Significant moderating effects of self-esteem were observed in the relationship between motivation and affect. A self-improvement motive produced greater positive affect among HSEs compared to LSEs, while self-enhancement motives engendered positive affect more prominently among LSEs compared to HSEs. The paper also begins to distill a popular phenomenon, Facebook fatigue, in social comparison empirical work.     

Twitter versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms

The amount of research on social networking sites (SNS) and narcissism is accumulating quickly requiring greater levels of variable specification and more fine-tuned hypothesis testing to clearly determine the relationships among key variables. The current investigation examines two of the most popular SNS, Facebook and Twitter, formulating hypotheses around the specific features of each site within college and adult samples. Unlike previous research that has focused almost exclusively on SNS usage, we focused on active usage (i.e., SNS content generation) as opposed to passive usage (i.e., SNS consumption) and included reasons for usage as a potential black box in the narcissism to SNS usage relationship. Results suggest that the features of Twitter make tweeting the preferred means of active usage among narcissists in the college sample, but not the adult sample, who prefer Facebook. In fact, we found no significant direct or indirect relationship with active usage on Facebook for the college sample, calling into question popular press articles linking Millennial narcissism with Facebook use. Additionally platform differences (i.e., microblogging versus profile-based) may explain the importance of active usage on Twitter relative to Facebook. That is, with Twitter, narcissistic motives for usage all manifest through tweeting while Facebook provides other mechanisms to achieve narcissistic motives.     

Reactions to other-generated face threats on Facebook and their relational consequences

Impression management refers to an individual's deliberate efforts to cultivate a particular image. Sometimes impression management occurs in reaction to a face threat—an incident or behavior that could create an impression inconsistent with one's desired self-image. On social network sites (SNSs) such as Facebook, where content can be shared widely and is often persistent, studies have repeatedly shown that people are vulnerable to face threats resulting from other-generated content. While there has been much documentation of face threats occurring in the context of SNSs and how people react to them, we know very little about the relational consequences of carrying out a particular reaction. This paper reports on a survey (N = 150) of adult Facebook users examining how certain reactive strategies and the severity of the face threat affect perceived changes in closeness between the victim and offender.     

Control your Facebook: An analysis of online privacy literacy

For an effective and responsible communication on social network sites (SNSs) users must decide between withholding and disclosing personal information. For this so-called privacy regulation, users need to have the respective skills—in other words, they need to have online privacy literacy. In this study, we discuss factors that potentially contribute to and result from online privacy literacy. In an online questionnaire with 630 Facebook users, we found that people who spend more time on Facebook and who have changed their privacy settings more frequently reported to have more online privacy literacy. People with more online privacy literacy, in turn, felt more secure on Facebook and implemented more social privacy settings. A mediation analysis showed that time spend on Facebook and experience with privacy regulation did not per se increase safety and privacy behavior directly, stressing the importance of online privacy literacy as a mediator to a safe and privacy-enhancing online behavior. We conclude that Internet experience leads to more online privacy literacy, which fosters a more cautious privacy behavior on SNSs.     

Sex differences in jealousy over Facebook activity

Forty heterosexual undergraduate students (24 females, 16 males) who were currently in a romantic relationship filled out a modified version of The Facebook Jealousy questionnaire (Muise, Christofides, & Desmarais, 2009). The questionnaire was filled out twice, once with the participant’s own personal responses, and a second time with what each participant imagined that his/her romantic partner’s responses would be like. The data indicated that females were more prone to Facebook-evoked feelings of jealousy and to jealousy-motivated behavior than males. Males accurately predicted these sex differences in response to the jealousy scale, but females seemed unaware that their male partners would be less jealous than themselves.     

Cultural differences in social comparison on Facebook

Delving into motivations for and the impact of social comparison among students in the U.S. and South Korea, the present study examined cross-cultural differences in social comparison on Facebook. Following Helgeson and Mickelson [1995. “Motives for social comparison.” Personality and Social Psychology Bulletin 21 (11): 1200–1209. doi:10.1177/01461672952111008.]’s framework, social comparison was studied both offline and online based on a range of motivations rather than targets of social comparison. Results suggested an insignificant effect of culture on orientation toward social comparison. However, significant cultural differences were observed in motivations for social comparison. The U.S. participants, compared to their South Korean counterparts, demonstrated a greater propensity both offline and online to engage in social comparison motivations of self-enhancement and altruism. On Facebook, South Korean participants’ social comparison motivations for self-improvement, common bond, and self-destruction were higher than those of the U.S. participants. The U.S. participants generally felt more positive and less fatigued after making comparisons on Facebook. Factors influencing post-comparison affect were also investigated between the two countries.     

Facebook as a toolkit: A uses and gratification approach to unbundling feature use

Research on social network sites (SNSs) typically employ measures that treat SNS use as homogenous although the user-base, user practices, and feature sets of these tools are increasingly diverse. Using a uses and gratifications approach, we address this problem by reconceptualizing SNSs as collections of features. Survey data collected from undergraduate students at a large Midwestern university (n = 267) revealed that users’ motivations for using Facebook predict their use of different features, such as status updates and Wall posts, but features that share similar capabilities do not necessarily share underlying motivations for use. When these results are contrasted against models employing a more unidimensional measure of Facebook use, we find differences between motivations for both general Facebook use and use of specific features of the site. This suggests that unidimensional measures of SNS use obfuscate motivations for using specific features. Theoretical and methodological implications of these findings and this approach are discussed.     

Association between Facebook addiction,self-esteem and life satisfaction: A cross-sectional study

In recent years, many research efforts have been focused on investigation of potential connection between social networking and mental health issues. Particularly important and controversial remains the association between Facebook use, self-esteem and life satisfaction. In our cross-sectional study, on a sample of 381 Facebook users, we tested the existence and strength of this relationship using Bergen Facebook Addiction Scale (BFAS), Facebook Intensity Scale (FBI), Rosenberg's Self-Esteem Scale (SES), and Satisfaction With Life Scale (SWLS). With k-means cluster analysis, we divided the sample into 3 groups: ordinary, intensive, and addicted Facebook users. The results of our study show that ordinary Facebook users differ statistically in self-esteem and life satisfaction from both addicted and intensive users. Facebook addiction was in relation with lower self-esteem. Facebook addiction was also negatively related to life satisfaction. These results are in accordance with the previously published findings of other authors in the fields of social networking psychology and psychiatry.     

An experimental investigation of the influence of agentic and communal Facebook use on grandiose narcissism

Does activity on a social networking site (e.g., Facebook) increase grandiose narcissism? It was hypothesized that the type of activity (agentic vs. communal) might make a difference. In the first experiment, 88 males were randomly assigned to one of three computer activity conditions (agentic Facebook activity, communal Facebook activity, control computer activity). In the second experiment a larger and more diverse sample (N = 218) engaged in agentic, communal, or control activities either on a computer or not, in order to assess the impact of medium as well as thinking type. In both experiments, self-reported daily Facebook activity was correlated with narcissism. However, the experimental manipulation of agentic vs. communal Facebook use did not significantly increase state narcissism, as indicated by synthesizing the findings of the two experiments. The findings cast doubt on the notion that social networking site use promotes narcissism, though additional research on the topic is warranted.