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20多年前的日本,人们一到傍晚就在有电视机的家庭,或聚集在街头观看电视内播放的摔交比赛。后来由于技术革新和高度发展,电视机迅速普及,成了人们日常生活不可缺少的必需品。今日日本国内电视机已达3,500万台,正趋于一户一台,一室一台,估计每年需要300—500万台。电视机普及如此迅速,其包装又经历了 相似文献
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日本迈向资源循环式社会 总被引:1,自引:0,他引:1
日本现代生活用品大都在超市里销售,精美的包装成为生产厂商促销的重要手段,但是这种每件物品必需包装不仅耗费了大量的资源,也让消费者家庭垃圾量大增。日本厚生省作的一项社会调查结果表明:包装废弃物要占家庭垃圾重量的30%,体积的60%,这对于人多地少的日本岛国来说,如何处理日益增多的包装废弃物是件棘手而严峻的问题。日本人的求新,求变的消费心理,使消费品更迭速度之快成为世界之最,据日本经济企划厅1995年9月完成的一项“消费动向调查”结果后声称:“经济高速增长使日本人平均每6年换一部新车,每10年换一台冰箱,电视机… 相似文献
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包装设计中的视觉表象来识别商品的属性,与抽象的概念说服相比较,前者更易识别易记。包装设计要解决的中心问题是引导消费者理解新的生活方式,让购买者的行为及心理认识得到提升,并根据人类各阶层的心理需求来制定包装销售战略,这是企业制定商品消费策略的一个重要组成部分。如何正确地选择目标市场,迎合消费者心理需求,是设计师首先要做的重要工作。消费者的购买行为既包括他们的生理和物质需求,也要满足其精神层面的需求,如购买菜、奶粉、服装、鞋帽等物品,基本上是为了满足温饱、营养等生理需求,而购买书籍、杂志、电视机、DVD等则是为了满足精神上的需求。 相似文献
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A fundamental problem for regulatory networks is to understand the relation between form and function: to uncover the underlying design principles of the network. Circadian clocks present a particularly interesting instance, as recent work has shown that they have complex structures involving multiple interconnected feedback loops with both positive and negative feedback. While several authors have speculated on the reasons for this, a convincing explanation is still lacking.We analyse both the flexibility of clock networks and the relationships between various desirable properties such as robust entrainment, temperature compensation, and stability to environmental variations and parameter fluctuations. We use this to argue that the complexity provides the flexibility necessary to simultaneously attain multiple key properties of circadian clocks. As part of our analysis we show how to quantify the key evolutionary aims using infinitesimal response curves, a tool that we believe will be of general utility in the analysis of regulatory networks. Our results suggest that regulatory and signalling networks might be much less flexible and of lower dimension than their apparent complexity would suggest. 相似文献
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平面广告是传递广告信息的一种方式,随着社会经济的发展,它已成为日常生活中随处可见的一种广告形式。如何在乱花渐欲迷人眼的广告群体中脱颖而出,打动或感染目标受众,从而达到广告的目的,一直是广告主与广告设计者的共同追求。本文从受众对平面广告的体验性角度出发,探究平面广告设计创意的新思路与新方法。 相似文献
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Thalhammer R Wachutka G 《Journal of the Optical Society of America. A, Optics, image science, and vision》2003,20(4):707-713
In Part I of this study [J. Opt. Soc. Am. A 20, 698 (2003)], we presented a physically rigorous model for simulating optical probing techniques. We now introduce the concept of virtual experiments as the fundamental strategy for analyzing the measurement techniques and for supporting the design of the experiments. Thus a theoretical study of parasitic effects, the accuracy of the experiment, and the optimum probing conditions becomes possible. In our first example of application, free-carrier absorption measurements are discussed. We present quantitative results for the optimum sample geometry and the optimum optical setup. In addition, we demonstrate that backside laser probing, a typical representative of interferometric techniques, provides excellent spatial resolution and constitutes a powerful method to detect hot spots in the investigated sample. 相似文献
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秦伟设计成立于2002年,创业初期经历短暂的摸索后.意识到追求专业的重要性.这不仅是市场细分的需求,也是一个设计师、一个设计团队在有限的时间和精力里,能够进行持续提升的需求。我们将主营业务锁定在策略型的包装设计.认为专业设计公不司应依赖产品的广告宣传,也不能仅仅停留于画面表现,应该基于广泛的消费者及市场研究. 相似文献