企业知识管理中提高知识共享程度的对策研究

本文从知识管理的概念入手，指出了知识共享在知识管理中的重要性和特殊地位，进而从企业的信息基础建设、内部的组织结构、企业文化以及对人员的激励机制四个方面，深入探讨了如何提高企业知识共享程度，加强企业竞争力。     

Incidental Exposure,Selective Exposure,and Political Information Sharing: Integrating Online Exposure Patterns and Expression on Social Media

Political information sharing in social media offers citizens opportunities to engage with news and express their political views, but how do different patterns of online political information exposure, including both incidental and selective exposure, affect sharing? Using two‐wave panel survey data collected in the United States, we examine the relationship between incidental and selective exposure and their consequent links to political information sharing, across different levels of strength of political party affiliation. Our results demonstrate that incidental exposure to counter‐attitudinal information drives stronger partisans to more actively seek out like‐minded political content, which subsequently encourages political information sharing on social media. The results highlight the need to consider both types of political information exposure when modeling citizens' political behavior online.     

Online Conversation and Corporate Reputation: A Two‐Wave Longitudinal Study on the Effects of Exposure to the Social Media Activities of a Highly Interactive Company

In this paper, we investigate whether and to what extent exposure to a company's social media activities over time is beneficial for corporate reputation, and whether conversational human voice mediates this relation. In a two‐wave longitudinal survey among 1969 respondents, we assessed consumers' exposure to an international airline's social media activities, perceived level of conversational human voice and perception of corporate reputation. The results show that consumers' level of exposure to company social media activities precedes perceptions of corporate reputation. Also, conversational human voice mediates the relation between consumers' level of exposure to company social media activities and perceptions of corporate reputation. We discuss the implications of the results for the presence of organizations in social media.