A social marketing mix for renewable energy in Europe based on consumer stated preference surveys

Regardless their high potential, renewable energy resources are insufficiently exploited in Europe. This paper examines the potential of social marketing for renewable energy sources. It uses acceptability and willingness to pay results from existing surveys on renewable energy sources and generates a marketing mix for the state, organizations, businesses and consumers. These surveys typically claim to produce results that will be useful for policy making or marketing purposes. However, after they distinguish the parameters that affect acceptability or choice and willingness to pay, they do not go deeper to demonstrate the ways for the exploitation of the results. Therefore, this paper gauges the gap between the results from consumer stated preference studies and the insights generated for social marketing.     

Potential application of renewable energy for rural electrification in Malaysia

Energy poverty and lack of electricity in rural areas exacerbate the poverty of the developing countries. In Malaysia, 3.8% of the population lives below the poverty line and most of them are settled in rural areas. The electricity coverage in poor states is about 79% in comparison with 99.62% in Peninsular Malaysia. The renewable energy sources can be considered the best alternative to reduce the energy poverty of the rural areas where the grid extension through a difficult terrain and thick jungle is not possible or economic. In this study, the potential for applying renewable sources – solar, wind and hydropower – for rural electrification is investigated, especially in the poorest States. A comparative study on rural electrification policies, in order to have community approval, appropriate siting and financial benefits for the rural community, while considering the three categories of social, institutional and economic issues, is also examined. Finally, the Malaysian policies of rural electrification by applying renewable sources are explained. It is found that in Malaysia, with a maximum solar radiation of about 6.027 kWh/m² per day in Sabah and 5.303 kWh/m² per day in Sarawak, the potential for applying solar energy for electrification is too high. However, the potential for micro-hydropower in Sabah and Sarawak is found to be 3182 kW and 6317 kW through 18 and 22 sites, respectively.     

Social acceptance of renewable energy innovations: The role of technology cooperation in urban Mexico

Much discussion of technology transfer and the adoption of renewable energy innovations overlooks the importance of social acceptance. Using mainly qualitative analytical techniques, empirical evidence was obtained from the experiences of those involved in solar water heaters in Mexico City (e.g. technicians, industry representatives, local government officials, community representatives/end users) in order to explain social acceptance of these renewable energy innovations. In particular, this paper evaluates Rogers’ [2005. Diffusion of Innovations. Free Press, New York.] technology adoption model (using an “active” definition of social acceptance), which claims that adoption comes about through a decision-making process occurring in stages—knowledge, persuasion, implementation and confirmation and can be traced to a number of factors such as relative advantage, complexity, and triability. This paper argues that while Rogers’ technology adoption model is a useful tool to explain social acceptance, this approach needs to be revised to adequately reflect the effects of technology cooperation, an integral part of technology adoption. Furthermore, this paper asserts that those forms of technology cooperation in which active participants are from various sectors and interact continuously throughout the process is most effective in eliciting social acceptance of renewable energy innovations.     

The potential of renewable energy technologies for rural development in Lesotho

The potential and utilization of renewable energy technologies (RETs), and energy analysis in Lesotho with emphasis on the contribution of solar energy technologies (SETs) is presented. The heavy reliance of the country on imported fossil fuel coupled with the growing demand for electricity and declining wood fuel supplies call for alternative sources of energy. Taking the average global solar radiation that ranges from 15 to 20 MJ/m² and cognizant of the short falls of other renewable energy sources in Lesotho, this paper focuses on the application of solar energy and associated developmental issues. The paper provides a statistical analysis of the energy demand and identifies areas of further growth for SETs. Various application areas of solar energy and their contribution to development in Lesotho together with future prospects for use of solar energy are also discussed. An analysis of the relative merits of using photovoltaic (PV) devices over other renewable energy sources in Lesotho is presented. It is argued that with proper economic support and utilization of efficient RETs, developing countries like Lesotho can meet their basic energy demands and alleviate the problems of energy shortages.     

Interactions between renewable energy policy and renewable energy industrial policy: A critical analysis of China's policy approach to renewable energies

This paper analyzes China's policy approach to renewable energies and assesses how effectively China has met the ideal of appropriate interactions between renewable energy policy and renewable energy industrial policy. First we briefly discuss the interactions between these two policies. Then we outline China's key renewable energy and renewable industrial policies and find that China's government has well recognized the need for this policy interaction. After that, we study the achievements and problems in China's wind and solar PV sector during 2005–2012 and argue that China's policy approach to renewable energies has placed priority first on developing a renewable energy manufacturing industry and only second on renewable energy itself, and it has not effectively met the ideal of appropriate interactions between renewable energy policy and renewable energy industrial policy. Lastly, we make an in-depth analysis of the three ideas underlying this policy approach, that is, the green development idea, the low-carbon leadership idea and indigenous innovation idea. We conclude that Chinas' policy approach to renewable energies needs to enhance the interactions between renewable energy policy and renewable energy industrial policy. The paper contributes to a deeper understanding of China's policy strategy toward renewable energies.     

Decision support system for exploiting local renewable energy sources: A case study of the Chigu area of southwestern Taiwan

The topic of climate and energy policy has drawn new attention since the Kyoto Protocol has now come into force. It is hoped that strengthened use of renewable energy sources can meet new international environmental requirements and provide self-sufficient domestic energy supplies. The decision support system established in this study integrates potential evaluations, cost analyses, legal incentives, and analysis of returns on investments with the aid of a geographic information system (GIS). This system can provide insights for policymakers into where and the extent of the potentials, for lawmakers into whether the current legal incentives are sufficient to encourage private investment, and for investors into whether investments in exploiting local renewable energy sources are economically feasible. Under the current incentive framework in Taiwan, the amortization periods of investment on renewable energy are generally longer than the period over which the investment is to be recovered. This presents an unfavorable condition for attracting investments to and for developing renewable energy. An increase in remuneration through legal revisions is needed before domestic investment in renewable energy will actively expand.     

Top down strategy for renewable energy investment: Conceptual framework and implementation

Electricity market is undergoing a tremendous transformation throughout the world. A drastic reduction of carbon emission cannot be realized if renewable energy resources are not increased in share of generation mix. Currently, most of the traditional mechanisms, including regulatory policies, fiscal incentives and public financing, are initiated from and heavily relied on policymakers and governments. However, not only these schemes do not necessarily align with business interests of investors, but also the motivations for renewable energy developments are always initiated by governments. In order to realize the full potential of renewable energy investment, an innovative approach is necessary to motivate investors and lessen government expenditures.In this paper, we present a top down strategy for renewable energy investment. The proposed approach is a three-step framework. By applying the approach, renewable energy global market leaders and trends will be identified and analyzed that included: (1) economics and renewable energy policy, (2) specific renewable energy sectors that presents the most attractive investment opportunity, (3) and finally the most promising renewable energy investment vehicles for investors. Other stakeholders can also use the developed framework, such as consumers and policymakers, to make socio-economic decisions and assess renewable energy investments.     

Successful renewable energy development in a competitive electricity market: A Texas case study

The development of renewable energy in markets with competition at wholesale and retail levels poses challenges not present in areas served by vertically-integrated utilities. The intermittent nature of some renewable energy resources impact reliability, operations, and market prices, in turn affecting all market participants. Meeting renewable energy goals may require coordination among many market players.     

UK renewable energy strategy The need for longer-term support

The UK renewable energy R&D programme is currently being cut back. The ‘near market’ technologies that it has identified are expected to be taken over by the private sector, with the support of the NFFO cross-subsidy. This paper explores the implication of this strategy for the more novel, less developed, renewables, which are unlikely to benefit from the NFFO. It argues that, as longer-term environmental costings are factored into the assessment, the currently less economically attractive technologies could become strategically important. In this situation, it is suggested, the cut backs in research would seem unwise.     

Assessing the potential of renewable energy sources in Turkey

To meet Turkey’s growing energy demand, the installed electric power capacity of 27.8 GW in 2001 has to be doubled by 2010 and increased fourfold by 2020. The difference between Turkey’s total primary energy supply (TPES) of from its own sources and total final consumption (TFC) is projected grow from 1 quad (1.06–2.06) in 1999 to 5.71 quads (2.79–8.5) in 2020 (1 QUAD=293.071 TWh). Turkey’s limited amount of fossil fuels has a present average ratio of proved reserves of 97.38 quads to production rate of 3.2 quads yr⁻¹ of about 30 years. Turkey’s reliance on fossil fuel-based energy systems to meet the growing demand is most likely to exacerbate the issues of energy insecurity, national environmental degradation, and global climate change in increasing proportions. Economically-feasible renewable energy potential in Turkey is estimated at a total of ca. 1.69 quads yr⁻¹ (495.4 TWh yr⁻¹) with the potential for 0.67 quads yr⁻¹ (196.7 TWh yr⁻¹) of biomass energy, 0.42 quads yr⁻¹ (124 TWh yr⁻¹) of hydropower, 0.35 quads yr⁻¹ (102.3 TWh yr⁻¹) of solar energy, 0.17 quads yr⁻¹ (50 TWh yr⁻¹) of wind energy, and 0.08 quads yr⁻¹ (22.4 TWh yr⁻¹) of geothermal energy. Pursuit and implementation of sustainability-based energy policy could provide about 90 and 35% of Turkey’s total energy supply and consumption projected in 2010, respectively. Utilization of renewable energy technologies for electricity generation would necessitate about 23.2 Mha (29.8%) of Turkey’s land resources.     

A review of renewable energy activities in Yemen

Republic of Yemen is a developing country depending on oil for the energy needs. A look at the availability of renewable energy resources shows that the country is endowed with considerable solar, wind, bio-gas energy resources. This paper presents a review of activities in the field of renewable energy applications in Yemen and future trends, some suggestions and recommendations for using this renewable energy resources are also drawn.     

Public attitudes towards renewable energy technologies in Norway. The role of party preferences

Transition to a sustainable society requires large-scale conversion of the energy system to new, renewable, non-fossil sources of energy. This presupposes public support for new technologies, which means the public must deal with challenges in terms of placement, area requirements, ecological degradation and price developments. This paper discusses how citizens view renewable energy technologies. It analyses responses to representative surveys of the Norwegian population on the desirability of various energy technologies such as hydroelectric dams, onshore and offshore wind energy, bioenergy plants and, for contrast, gas plants with and without carbon capture and storage. Our main focus is on the influence of party political preference on views of renewable energy. We find that the sometimes lukewarm enthusiasm for renewable energy technologies cannot be fully explained by existing theories and that political party preference has a larger impact on energy technology attitudes than previously believed.     

Bond financing for renewable energy in Asia

Addressing the financing gap for renewable energy (RE) projects in Asia is critical to ensure that the rapidly increasing energy needs could be met sustainably. This paper explores the cause of the financing gap in Asia and proposes the use of bond financing to address the financing gap. Specifically, three fixed income instruments, namely local currency denominated (LCY) corporate bonds, asset backed project bonds and financial green bonds, will be assessed. Whilst the potential for these three instruments to mobilize large flows of private sector financing is great, key supportive policies aimed at reducing the capital market bias for conventional power generation technologies and supportive RE policies are required. Another key aspect would be the necessary deepening of local and regional fixed income markets before such capital market instruments are able to play a big role.     

A survey of China's renewable energy economy

This paper surveys China's renewable energy economy, focusing particularly on renewable energy laws and programs, the lessons that can be learnt from the current literature, and the implications of that literature. Gaps in the literature on China's renewable energy economy include the need for more comprehensive econometric studies. The literature may also benefit from more collaboration between renewable energy economists and agricultural economists.     

GIS-based evaluation of multifarious local renewable energy sources: a case study of the Chigu area of southwestern Taiwan

The issue of regulating greenhouse gas emissions of developing countries is one of the main reasons for the US's retreat from ratifying the Kyoto Protocal, and this deserves particular attention in order to ensure that a robust international climate policy exists in the future. Enabling developing countries to move toward low-carbon energy systems would enhance the feasibility for their participation in mitigating greenhouse gas emissions. This study evaluates wind, solar, and biomass energy sources in a rural area of Chigu in southwestern Taiwan by means of analyzing technical, economic, environmental, and political implications in order to establish an evaluation model for developing local renewable energy sources. The adopted approach evaluates local potentials of renewable energy sources with the aid of a geographic information system according to actual local conditions, and allows the assessment to consider local potentials and restrictions such as climate conditions, land uses, and ecological environments, thus enabling a more-accurate assessment than is possible with evaluations on an approximate basis. These results may help build a developmental vision for sustainable energy systems based on locally available natural resources, and facilitate a transition of national energy and environmental policies towards sustainability.     

Management of natural gas resources and search for alternative renewable energy resources: A case study of Pakistan

Energy usage in Pakistan has increased rapidly in past few years due to increase in economic growth. Inadequate and inconsistent supply of energy has created pressure on the industrial and commercial sectors of Pakistan and has also affected environment. Demand has already exceeded supply and load shedding has become common phenomenon. Due to excessive consumption of energy resources it would become difficult to meet future energy demands. This necessitates proper management of existing and exploration of new energy resources. Energy resource management is highly dependent on the supply and demand pattern. This paper highlights the future demands, production and supply of energy produced from natural gas based on economic and environmental constraints in Pakistan with special emphasis on management of natural gas. An attempt has been made by proposing a suitable course of action to meet the rising gas demand. A mechanism has been proposed to evaluate Pakistan's future gas demand through quantitative analysis of base, worst and best/chosen option. CO₂ emission for all cases has also been evaluated. The potential, constraints and possible solutions to develop alternative renewable energy resources in the country have also been discussed. This work will be fruitful for the decision makers responsible for energy planning of the country. This work is not only helpful for Pakistan but is equally important to other developing countries to manage their energy resources.     

Technological learning and renewable energy costs: implications for US renewable energy policy

This paper analyzes the relationship between current renewable energy technology costs and cumulative production, research, development and demonstration expenditures, and other institutional influences. Combining the theoretical framework of ‘learning by doing’ and developments in ‘learning by searching’ with the fields of organizational learning and institutional economics offers a complete methodological framework to examine the underlying capital cost trajectory when developing electricity cost estimates used in energy policy planning models. Sensitivities of the learning rates for global wind and solar photovoltaic technologies to changes in the model parameters are tested. The implications of the results indicate that institutional policy instruments play an important role for these technologies to achieve cost reductions and further market adoption.     

Explaining the diversity of motivations behind community renewable energy

Community-based renewable energy initiatives may be important actors in the transition toward low-carbon energy systems. In turn, stimulating investments in renewable energy production at the community level requires a better understanding of investors' motives. This paper aims to study the heterogeneity of motivations that drive individuals to participate in community renewable energy projects and the underlying explanatory factors behind this, as well as the implications for their level of engagement in initiatives. Based on quantitative data from an original survey conducted with two renewable energy cooperatives in Flanders, the statistical analysis shows that cooperative members should not be considered as one homogeneous group. Several categories of members with different motives and levels of engagement can be distinguished. This heterogeneity is explained by contrasts in terms of institutional settings, spatial patterns and attitudes to the diffusion of institutional innovations. Regarding policy implications, the findings suggest that this heterogeneity should be taken into account in designing more effective supporting policies to stimulate investments at the community level. The activation of social norms is also shown to be a promising mechanism for triggering investment decisions, although the implications of its interplay with economic incentives should be further explored.     

An analysis of feed-in tariff remuneration models: Implications for renewable energy investment

Recent experience from around the world suggests that feed-in tariffs (FITs) are the most effective policy to encourage the rapid and sustained deployment of renewable energy. There are several different ways to structure a FIT policy, each with its own strengths and weaknesses. This paper presents an overview of seven different ways to structure the remuneration of a FIT policy, divided into two broad categories: those in which remuneration is dependent on the electricity price, and those that remain independent from it. This paper examines the advantages and disadvantages of these different FIT models, and concludes with an analysis of these design options, with a focus on their implications both for investors and for society.     

Role of renewable energy technologies in rural communities' adaptation to climate change in Nepal

The aim of this paper is to analyze the role of renewable energy technologies (RETs) such as biogas, improved cooking stoves (ICSs), micro hydro (MH) and solar power (SP) in helping rural communities in Nepal to adapt to climate change. The analysis considers the energy efficiency of different RETs as well as their socio-economic and environmental impacts. The efficient use of biomass in new technology, such as biogas and ICSs for cooking, has increased energy security and reduced the negative effects of traditional biomass usage. MH and SP systems are replacing candles and kerosene lamps, and are the most promising RET models for electricity generation in rural Nepal. The improved illumination from these technologies also produces better education, health, environments, and social harmony in rural communities. This study uses the Long-range Energy Alternatives Planning model (LEAP) model to develop a plan for long-term RETs use in Nepal, and specifically focuses on household energy use in rural areas. It assesses the role of biogas and ICSs in rural communities and climate change adaptation in Nepal, along with the potential role of MH and SP technologies. According to the LEAP analysis, the planned implementation of MH for 20-year long-term will result in the reduction of 2.553 million tons of CO₂ emissions. Similarly SP, biogas, and ICSs will result in a reduction in CO₂ emissions of 5.214 million tons, 35.880 million tons, and 7.452 million tons, respectively.