Effect of presenting a message in written form on young children's ability to evaluate its communication adequacy.

Conducted 2 experiments to test the hypothesis that a total of 90 1st-grade beginning readers could evaluate the referential-communicative adequacy of simple, 2-word messages better if they saw them written out while hearing them spoken than if they only heard them spoken. Oral-plus-written messages did prove significantly easier for the Ss to evaluate than did oral-only ones. They were also easier to evaluate than control oral-plus-written messages, in which the words were written as 2 illegible scribbles rather than printed clearly. This facilitation effect was equally strong whether the legible written message remained visible during message evaluation or was erased almost immediately after being written. Reading the message apparently did not improve message evaluation by improving message recall: Message evaluation and message recall were uncorrelated. The results seem consistent with D. R. Olson's (1981) theory that learning to read and write helps children attend to and analyze the literal meaning of a message. (10 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dispositional Motivations and Message Framing: A Test of the Congruency Hypothesis in College Students.

The authors examined the congruency hypothesis that health messages framed to be concordant with dispositional motivations will be most effective in promoting health behaviors. Undergraduate students (N=63) completed a measure of approach/avoidance orientation (behavioral activation/inhibition system) and read a gain- or loss-framed message promoting flossing. Results support the congruency hypothesis: When given a loss-framed message, avoidance-oriented people reported flossing more than approach-oriented people, and when given a gain-framed message, approach-oriented people reported flossing more than avoidance-oriented people. Discussion centers on implications for health interventions and the route by which dispositional motivations affect health behaviors through message framing. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Children's responses to ambiguous messages and their understanding of ambiguity.

Conducted 4 experiments to investigate whether a total of 212 young children (aged 4 yrs 6 mo to 7 yrs 3 mo) could respond differently to ambiguous and unambiguous messages if they were prevented from pointing at the potential referents. The exact nature of the bias that was operating was examined in the final 2 experiments, which investigated whether the differential responding to ambiguous and unambiguous messages was based on an understanding of ambiguity or on an awareness of certainty and uncertainty about the interpretation of ambiguous and unambiguous messages. It was found that Ss were more likely to respond differently to ambiguous and unambiguous messages if they were prevented from pointing at the potential referents. It was also found that the improvement in differential responding was not accompanied by an improvement in verbal judgments of message quality, and the differential responses were closely related to judgments of certainty and uncertainty about the interpretation of the message. Ss who did not know that verbal messages could be ambiguous could nevertheless respond differently to ambiguous and unambiguous messages by attending to their own certainty or uncertainty about the interpretation of those messages. They were more likely to do that when they were prevented from pointing at the potential references. (19 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Discerning the Role of Optimism in Persuasion: The Valence-Enhancement Hypothesis.

The valence-enhancement hypothesis argues that because of their active coping strategies, optimists are especially likely to elaborate on valenced information that is of high personal relevance. The hypothesis predicts that as a result, optimists will be more persuaded by personally relevant positive messages and less persuaded by personally relevant negative messages than pessimists. It also predicts that when the message is not personally relevant, optimism and persuasion will not be related in this manner. The results of 3 studies support these predictions and supply evidence against several alternative hypotheses. The possibility that the observed effects are not due to optimism but to the confounding influence of 7 additional variables is also addressed and ruled out. Implications are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Source entitativity and the elaboration of persuasive messages: The roles of perceived efficacy and message discrepancy.

Compared with nonentitative groups, entitative targets are considered to elicit more elaborative processing because of the singularity or unity they represent. However, when groups serve as sources of persuasive messages, other dynamics may operate. The current research suggests that entitativity is intrinsically linked to perceptions of a group’s efficacy related to the advocacy, and this efficacy combines with the position of the appeal to determine message elaboration. When messages are counterattitudinal, entitative (efficacious) sources should elicit greater processing than nonentitative groups because of concern that the entitative sources may be more likely to bring about the negative outcomes proposed. However, when appeals are proattitudinal, sources low in entitativity (nonefficacious) should initiate more elaboration due to concern that they may be unlikely to facilitate the positive outcomes proposed. These hypotheses were supported in a series of studies. Preliminary studies established the entitativity–efficacy relation (Studies 1A and 1B). Primary persuasion studies showed that manipulations of source entitativity (Studies 2 and 3) and source efficacy (Studies 4A and 4B) have opposite effects on processing as a function of message discrepancy. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Catharsis, aggression, and persuasive influence: Self-fulfilling or self-defeating prophecies?

Does media endorsement for catharsis produce a self-fulfilling or a self-defeating prophecy? In Study 1, participants who read a procatharsis message (claiming that aggressive action is a good way to relax and reduce anger) subsequently expressed a greater desire to hit a punching bag than did participants who read an anticatharsis message. In Study 2, participants read the same messages and then actually did hit a punching bag. This exercise was followed by an opportunity to engage in laboratory aggression. Contrary to the catharsis hypothesis and to the self-fulfilling prophecy prediction, people who read the procatharsis message and then hit the punching bag were subsequently more aggressive than were people who read the anticatharsis message. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Comments on the Grusec and Goodnow (1994) model of the role of discipline in moral internalization.

J. E. Grusec and J. J. Goodnow (see record 1994-25033-001) provided a compelling framework for organizing parameters of disciplinary encounters found to affect moral internalization. However, their central hypothesis (that cognitions of accurate perception and acceptance of the message mediate the impact of specific tactics on internalization) remains untested. Before embarking on research programs designed to reveal the determinants of acceptance of parental messages in the hope that such research will inform our understanding of internalization, researchers would be well advised to devise conceptually sound measures of message acceptance and to show that message acceptance does indeed mediate internalization. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Two experiments with 96 undergraduates tested the hypothesis that high issue involvement enhances thinking about the content of a persuasive communication. Exp I varied involvement and the direction of a message (pro- or counterattitudinal). Increasing involvement enhanced persuasion for the proattitudinal but reduced persuasion for the counterattitudinal advocacy. Exp II again varied involvement, but both messages took a counterattitudinal position. One message employed compelling arguments and elicited primarily favorable thoughts, whereas the other employed weak arguments and elicited primarily counterarguments. Increasing involvement enhanced persuasion for the strong message but reduced persuasion for the weak one. Together the experiments provide support for the view that high involvement with an issue enhances message processing and therefore can result in either increased or decreased acceptance. (43 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Processing of persuasive in-group messages.

Two studies investigated the processes mediating the persuasive impact of messages representing in-group opinions. In the 1st study, Ss read either a strong or a weak message attributed to either an in-group member or to another group. Ss were more persuaded by a strong message from the in-group than a weak one, suggesting content-focused processing of the in-group message. Ss were equally unpersuaded by either a strong or a weak message from the other group, and showed little sign of message processing. In the 2nd study, Ss listened to in-group or other-group messages about issues that varied in their relevance to in-group membership. When the issue was relevant to the in-group, Ss were persuaded by a strong message from the in-group, unpersuaded by a weak message from the in-group, and equally unimpressed by strong and weak messages from the other group. When the issue was irrelevant to the in-group, Ss accepted the position advocated by the in-group regardless of message quality, and again ignored messages from the other group. These results suggest that increased message processing, and not merely the impact of source persuasion cues, can underlie in-group-mediated attitude change. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Vividness can undermine the persuasiveness of messages.

Research that presented messages on 2 social issues tested the idea that vividness effects are most likely when message recipients are not constrained to pay attention to the information. When a low level of attentional constraint was established by presenting a message to Ss in a seemingly incidental manner, vivid messages were less memorable and less persuasive than pallid messages. Process data suggested that the vivid elements in a message (i.e., colorful language, picturesque examples, and provacative metaphors) interfered with Ss' reception of its essential meaning and thereby reduced its memorability and persuasiveness. In contrast, when Ss' attention was constrained by instructing them to attend to a message, its vividness had no impact on their memory for its contents or on it persuasiveness. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Persuasiveness of in-group and out-group political messages: The case of negative political campaigning.

Two experiments investigated the processes underlying evaluation of in-group and out-group political messages from candidates involved in a negative political campaign. The effectiveness of different types of attack messages depended on (a) the political affiliation with the source and target of an attack message and (b) the justification provided for the attack. Experiment 1 demonstrated that the content of the attack messages affected evaluations of an in-group candidate but not of an out-group candidate. Experiment 2 indicated that the use of "apparent justification" for attack messages resulted in more positive evaluations of an out-group source but diminished preference for an in-group source. The results indicate that although participants were sensitive to message content from both in-group and out-group sources, less stringent criteria were used when evaluating out-group political messages that when evaluating in-group political messages. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Bartlett effect and the persistence of induced opinion change.

As a result of more rapid forgetting of qualifications inconsistent with the body of a message (see 7: 3691), it was hypothesized that the persuasive impact of a qualified message would decline less with time relative to that of an unqualified message. Opinions following qualified and unqualified written messages were obtained from 155 undergraduate Ss at 4 different time intervals up to 41 days. Qualifications were forgotten more rapidly than message main points. The unqualified messages had consistently greater persuasive impact than the qualified. Thus the Bartlett effect for retention was confirmed but received little, if any, support for opinion change. 1 reason for the latter is the partial independence of content recall from opinion change. (23 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Young editors: Preschoolers' evaluation and production of ambiguous messages.

Two experiments were conducted on 56 4–5 yr old preschoolers' metacognitive message evaluation skills and the relation of these skills to message production. Exp I showed that perceptual context facilitated detection of referential ambiguities in text. Better message evaluators also produced messages with more informative and fewer uninformative cues. Exp II used 2 types of overt verbal self-regulation training (question asking and question-asking?+?message evaluation) to specify the sufficient conditions for inducing discriminative questioning of ambiguous messages. Training in a question-asking verbal rule over 3 brief sessions proved sufficient to induce appropriate questioning, which was maintained over 2 wks and generalized to a new task. It is suggested that Ss were already capable of evaluating message ambiguity. Message evaluation training did benefit message production performance, suggesting that similar metacognitive skills underlie listening and production. (28 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Should I believe you, or what you say? Children's belief of children's statements.

Two experiments with 4–11 yr olds examined the determinants of Ss' belief or disbelief of statements made to them by other Ss. The relative age and social dominance of the S transmitting the message were varied against message type and against the age of the S receiving the message. In Exp I, conducted with 320 Ss, messages were solutions to a practical problem and varied only in plausibility; belief was assessed in terms of solution adoption. In Exp II, messages were personal statements about the transmitter, truth/falsity and objectivity/subjectivity of messages were additionally varied, and belief was assessed by requesting a judgment from the S receiving the message. Data show that in the older Ss (7 and 9 yrs), complex inferences from transmitter characteristics to truth were flexibly deployed as a supplement to a greater capacity to discriminate between message types. Differential responses in the 2 studies and on the objectivity/subjectivity dimension are interpreted as supporting Piaget's claim that younger children do not assess statements in terms of the speaker's intentions. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Majority and minority influence: Source-position imbalance as a determinant of message scrutiny.

Two experiments addressed the issue of whether endorsement of a position by a numerical majority or a minority leads to greater scrutiny of the information presented in a persuasive message. In Exp 1, a counterattitudinal position was endorsed by a majority or a minority and was supported by strong or weak arguments. Argument quality had a larger impact on attitudes with majority than with minority endorsement. In Exp 2, a proattitudinal or a counterattitudinal message was endorsed by a majority or a minority and was supported by strong or weak arguments. When the source and message position were unexpected (i.e., majority-counter and minority-pro messages), argument quality had a larger impact on attitudes than when the source and message position were expected (i.e., majority-pro and minority-counter messages). Thus, either majority or minority endorsement can enhance message scrutiny if the source-position pairing is surprising. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Effects of culturally specific cessation messages on theoretical antecedents of behavior among low-income african american smokers.

Previous research has highlighted the importance of cultural relevance in health risk communications, including tobacco interventions. However, few studies have examined the active components of smoking cessation messages targeting low-income African American smokers. This study tested the influence of message content and culturally specific framing in a sample of adult smokers. In a 2 × 2 factorial experiment, 243 African American smokers (M = 19 cigarettes/day) recruited from the community (55% women; mean age = 43 years) were randomly assigned to 1 of 4 conditions: culturally specific smoking messages, standard smoking messages, culturally specific exercise/weight messages, or standard exercise/weight messages. The primary outcome measures were theoretical antecedents to behavior change, including risk perceptions (general, personal, and culturally specific), readiness to quit smoking, and smoking-related knowledge. The results showed that the smoking messages produced greater culturally specific risk perceptions, readiness to quit smoking, and smoking-related knowledge. The culturally specific messages produced greater personal risk perceptions and intentions to quit. Culturally specific risk perceptions were most affected by culturally specific smoking messages. Findings support the roles of message content and culturally specific framing in the efficacy of brief written interventions for smoking cessation in this population. Future research is needed to examine the influence of these constructs on behavior change. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Using message framing to promote acceptance of the human papillomavirus vaccine.

Objective: Use of message framing for encouraging vaccination, an increasingly common preventive health behavior, has received little empirical investigation. The authors examined the relative effectiveness of gain-versus loss-framed messages in promoting acceptance of a vaccine against human papillomavirus (HPV)-a virus responsible for virtually all cases of cervical cancer. Design: Undergraduate women (N = 121) were randomly assigned to read a booklet describing the benefits of receiving (gain-framed message) or the costs of not receiving (loss-framed message) a prophylactic HPV vaccine. After reading the booklet, participants indicated their intent to obtain the HPV vaccine. Main Outcome Measure: A 5-item composite representing intentions to obtain the HPV vaccine. Results: The effect of message framing on HPV vaccine acceptance was moderated by risky sexual behavior and approach avoidance motivation. A loss-framed message led to greater HPV vaccination intentions than a gain framed message but only among participants who had multiple sexual partners and participants who infrequently used condoms. The loss-frame advantage was also observed among participants high in avoidance motivation. Conclusion: Findings highlight characteristics of the message recipient that may affect the success of framed messages promoting vaccine acceptance. This study has practical implications for the development of health communications promoting vaccination. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Overcoming adolescents' resistance to anti-inhalant appeals.

This research was concerned with factors that affect adolescents' evaluations of persuasive anti-inhalant messages and the association of these evaluations with usage intentions. Sixth and 7th graders (N=894) received anti-inhalant messages that varied as a result of the factorial combination of message source (doctor or peer), suggested harm (social or physical), and target (message was addressed directly or indirectly to receivers). Manipulated variables were crossed with inhalant-user status (resolute nonuser, vulnerable nonuser, and user). Significant (p     

Relative effectiveness of four combinations of oral and written presentations of job related information to disadvantaged trainees.

Hypothesized that conditions in which an oral presentation was given before a written presentation of information would be more effective than if a written presentation preceded an oral one. Ss were 73 trainees in a program for the disadvantaged (mean age, 22.3 yrs). 4 different combinations of oral and written messages were administered to each of 4 groups. The criterion of effectiveness was a multiple choice test which measured Ss' knowledge of the information in the message. 8 a priori comparisons based on the hypothesis were in the expected direction, but only 3 were significant (p