Investigating mobile wireless technology adoption: An extension of the technology acceptance model

This research represents a theoretical extension of the Technology Acceptance Model (TAM), which IS researchers have used to explain technologies’ perceived usefulness and individuals intention to use it. The authors developed a model, referred to as the Mobile Wireless Technology Acceptance Model (MWTAM), to test the relationship between theoretical constructs spanning technological influence processes (Perceived Ubiquity, and Perceived Reachability) and cognitive influence processes (Job Relevance, Perceived Usefulness, and Perceived Ease of Use) and their impact on Behavioral Intention. MWTAM is assessed using data collected from an online survey and analyzed using AMOS 5.0. Results provide evidence to support MWTAM as both the technological and cognitive influence processes accounted for 58.7% of the variance explained in an individual’s Behavioral Intention toward using mobile wireless technology. Additionally, the path coefficients between constructs ranged from 0.241 to 0.572 providing further evidence to support the theoretical extension of TAM.

The effects of perceived risk and technology type on users’ acceptance of technologies

Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables – perceived risk, technology type, user experience, and gender – in users’ technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.     

Need fulfillment and experiences on social media: A case on Facebook and WhatsApp

With an increasing inflow and outflow of users from social media, understanding the factors the drive their adoption becomes even more pressing. This paper reports on a study with 494 users of Facebook and WhatsApp. Different from traditional uses & gratifications studies that probe into typical uses of social media, we sampled users' single recent, outstanding (either satisfying or unsatisfying) experiences, based on a contemporary theoretical and methodological framework of 10 universal human needs. Using quantitative and qualitative analyses, we found WhatsApp to unlock new opportunities for intimate communications, Facebook to be characterized by primarily non-social uses, and both media to be powerful lifelogging tools. Unsatisfying experiences were primarily rooted in the tools' breach of offline social norms, as well in content fatigue and exposure to undesirable content in the case of Facebook. We discuss the implications of the findings for the design of social media.     

A longitudinal experimental study on the interaction effects of persuasion quality, user training, and first-hand use on user perceptions of new information technology

While prior research has investigated the main effects of external factors on user perceptions of a new IT, little work has been into the interaction effect of external factors on user perceptions. In a longitudinal experimental study, we examined the effect of the quality of persuasive argument, user training, and first-hand use on user perceptions of the new technology over time. We found that the effect of argument quality on users’ perceived ease of use was greater when users had no training. However, we did not find the same effect occurred due to perceived usefulness. We also found that first-hand use changed users’ perceived usefulness more over time when users received high quality arguments or when they had no training. While we found that first-hand use changed users’ perceived ease of use more when users received high quality arguments, first-hand use did not change users’ perceived ease of use differently whether they had or had not received prior training.     

An empirical test of three mediation models for the relationship between personal innovativeness and user acceptance of technology

Understanding the drivers of technology adoption remains an important organizational problem. Our research focused on a personality trait that is relevant to the adoption of technological innovation: personal innovativeness in IT (PIIT). We examined the causal pathways by which this trait affects behavioral intention by testing three alternative models based on innovation diffusion theory, the theory of planned behavior, and an integrative perspective that combines them. Data were collected from 196 hospital administrators in South Korea. The target innovation was an e-commerce purchasing system. Testing across all three models resulted in complete mediation, indicating that PIIT is a strong predictor of intended use of IT but it exerts its influence by altering the mediators. Our integrative perspective provides a more complete account of the causal mechanisms underlying the relationships as well as unique insights that cannot be obtained with a single theory driven model.     

Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomes

Wearable fitness technologies (WFT) track physical activity, such as steps taken, calories burned and workout intensity, through a device that is typically worn at all times. While the market for WFT devices continues to grow, current theoretical understanding of adoption is lacking. Thus, in an attempt to extend the Technology Acceptance Model (TAM), the current study employs a structural equation model to increase current understanding of wearable technology use. Further, to better understand the outcome of WFT use, the current study examines the relationship among health related outcomes of WFT use such as overall exercise behavior and perceptions of health. Results support the TAM and WFT use was significantly related to perceived health outcomes.     

An integrated model of interaction experience for information retrieval in a Web-based encyclopaedia

An experiment, using two versions of a Web site varying in usability, tested three models of user experience: an interaction experience model, a technology acceptance model and an integrated experience-acceptance model. We found that the perceptions of three product attributes (Pragmatic Quality, Hedonic Quality-stimulation and Hedonic Quality-identification) and technology acceptance variables (the beliefs of Perceived Ease of Use, Perceived Enjoyment and Perceived Usefulness, and Intention to Use) are separate underlying psychological dimensions. A positive effect of usability on task performance, interaction experience and acceptance was found. In the interaction experience model, the evaluation of Goodness (overall interaction quality) was less stable and influenced by both Pragmatic Quality and Hedonic Quality, but the evaluation of Beauty was more stable and only influenced by Hedonic Quality. In the technology acceptance model, Perceived Ease of Use was a determinant of Perceived Enjoyment and Perceived Usefulness, and the latter two were independent determinants of Intention to Use. In the integrated model, perceptions of product attributes were independent determinants of beliefs, but evaluations were not independent determinants of Intention to Use. Future modelling work should address a range of interactive systems, information architecture and individual differences.     

Integrating TTF and UTAUT to explain mobile banking user adoption

Due to its advantages such as ubiquity and immediacy, mobile banking has attracted traditional banks’ interests. However, a survey report showed that user adoption of mobile banking was much lower than that of other mobile services. The extant research focuses on explaining user adoption from technology perceptions such as perceived usefulness, perceived ease of use, interactivity, and relative advantage. However, users’ adoption is determined not only by their perception of the technology but also by the task technology fit. In other words, even though a technology may be perceived as being advanced, if it does not fit users’ task requirements, they may not adopt it. By integrating the task technology fit (TTF) model and the unified theory of acceptance and usage of technology (UTAUT), this research proposes a mobile banking user adoption model. We found that performance expectancy, task technology fit, social influence, and facilitating conditions have significant effects on user adoption. In addition, we also found a significant effect of task technology fit on performance expectancy.     

Information technology (IT) in Saudi Arabia: Culture and the acceptance and use of IT

The unified theory of acceptance and use of technology (UTAUT), a model of the user acceptance of IT, synthesizes elements from several prevailing user acceptance models. It has been credited with explaining a larger proportion of the variance of ‘intention to use’ and ‘usage behavior’ than do preceding models. However, it has not been validated in non-Western cultures. Using a survey sample collected from 722 knowledge workers using desktop computer applications on a voluntary basis in Saudi Arabia, we examined the relative power of a modified version of UTAUT in determining ‘intention to use’ and ‘usage behavior’. We found that the model explained 39.1% of intention to use variance, and 42.1% of usage variance. In addition, drawing on the theory of cultural dimensions, we hypothesized and tested the similarities and differences between the North American and Saudi validations of UTAUT in terms of cultural differences that affected the organizational acceptance of IT in the two societies.     

The acceptance and diffusion of the innovative smart phone use: A case study of a delivery service company in logistics

Technology adoption has been the topic of several theories. We empirically assessed and integrated four models to help in predicting smart phone adoption. The varying factors were combined and a survey was conducted in five sales branches of a delivery service company. Results of the analysis of the collected data show that the relationships amongst constructs were similar. Self-efficacy was a strong predictor of behavioral intention through attitude; after innovation, diffusion theory was added. Attitude towards smart phone adoption was found to be affected mainly by testability and organizational and environmental factors. We decided that an iterative approach to implementing smart phone adoption was effective. Managerial implications are discussed.     

Perceived usefulness,user involvement and behavioral intention: an empirical study of ERP implementation

Many firms have implemented enterprise resource planning (ERP) systems in the past few years. The expensive nature of these systems requires that effective usage of these systems be attained in order for an organization to derive the expected benefits from the technology. This study looks at the influence that perceived usefulness, user involvement, argument for change, prior usage and ease of use have on the behavioral intention to use an ERP system. A mail survey was used to collect data in an organization that was implementing an ERP system. A total of 571 responses were obtained. The results indicate that users perception of the perceived usefulness, ease of use of the technology, and the users’ level of intrinsic involvement all affect their intention to use the technology. The results seem to suggest that managerial efforts aimed at increasing the users’ perceptions of the usefulness and personal relevance of the technology will contribute to implementation success, where success is defined as effectual usage of the technology. The paper ends with possible extensions to this study.     

Attuning speech-enabled interfaces to user and context for inclusive design: technology, methodology and practice

This paper presents a methodology to apply speech technology for compensating sensory, motor, cognitive and affective usage difficulties. It distinguishes (1) an analysis of accessibility and technological issues for the identification of context-dependent user needs and corresponding opportunities to include speech in multimodal user interfaces, and (2) an iterative generate-and-test process to refine the interface prototype and its design rationale. Best practices show that such inclusion of speech technology, although still imperfect in itself, can enhance both the functional and affective information and communication technology-experiences of specific user groups, such as persons with reading difficulties, hearing-impaired, intellectually disabled, children and older adults.

Early user involvement in the development of information technology-related products for older people

The UTOPIA project (Usable Technology for Older People—Inclusive and Appropriate) is focused on developing effective methods for the early involvement of older people in the development of information technology-related products for people aged 60 and over, and on providing industry with tools to assist in the development of information technology products for such older people. An essential part of this methodology is building a diverse user base, forming a long-lasting partnership with older people, and developing approaches for effective interaction with this target user group. Our experiences with eliciting information from groups of older people about technology is described, together with a report on seminars for Scottish industry designed to raise an awareness of these issues.     

Understanding age differences in PDA acceptance and performance

The present study addresses two basic determinants of technology utilization: the attitude towards a certain technology and the performance when using it. According to the technology acceptance model (TAM), perceived ease of use and usefulness are assumed to be strong determinants of the actual and successful utilization of technology. However, the relationship between the acceptance of technical devices and their successful utilization (i.e. performance) is not completely understood. In this study, users’ attitudes towards technology and their performance when interacting with a computer simulated PDA device were examined. Moreover, the moderating role of individual variables like age, gender, subjective technical confidence, and computer expertise in the relationship between technical performance and acceptance was analyzed. The results showed significant associations between performance and TAM factors. However, this interrelation was much stronger for the older group, especially between performance and the ease of use. The factors computer expertise and technical self-confidence played a minor role. Gender effects on technical self-confidence and TAM factors were identified, although they did not affect performance. Future research should focus on training formats for the older age group, which facilitate a successful interaction with technical devices.     

Gender differences in adoption of information systems: New findings from China

The paper explores regional gender differences in information systems adoption based on a sample of 496 Chinese individuals from four universities and one firm, by a lens of theory of planned behavior. It enriches the literature by explaining and examining the moderating effects of gender on the relationships between antecedents and behavioral intention of using information systems for Chinese users. Contrary to prior findings in the US-based research, Chinese women were found to be more strongly influenced by their computer attitudes whereas Chinese men were found to be more strongly affected by their subject norms. Perceived behavior control was important for both sexes without significant difference. The results were robust across prior experience, ages, educational levels, as well as academic disciplines and job occupations. Meanwhile, the paper uncovers under what conditions perceived behavior control and subject norms will be salient determinants of Chinese user acceptance of information systems. Practical implications about gender sensitivity in information systems adoption are discussed.     

Exploring the wiki user experience: The effects of training spaces on novice user usability and anxiety towards wiki editing

With the advent of Web 2.0, the number of IT systems used in university courses is growing. Yet research consistently shows that a significant proportion of students are anxious about computer use. The quality of first experience with computers has been consistently mentioned as a significant contributor to anxiety onset. However the effect of users’ first experience on system related anxiety has not to the authors’ knowledge been researched using controlled experiments. Indeed little experiment based research has been conducted on the wiki user experience, specifically users’ evaluations and emotional reactions towards editing. This research uses usability engineering principles to engineer four different wiki experiences for novice wiki users and measures the effect each has on usability, anxiety during editing and on anxiety about future wiki editing. Each experience varied in the type of training spaces available before completing six live wiki editing tasks. We found that anxiety experienced by users was not related to computer anxiety but was wiki specific. Users in the in-built tutorial conditions also rated the usability of the editing interface higher than users in the non-tutorial conditions. The tutorial conditions also led to a significant reduction in wiki anxiety during interaction but did not significantly affect future editing anxiety. The findings suggest that the use of an in-built tutorial reduces emotional and technological barriers to wiki editing and that controlled experiments can help in discovering how aspects of the system experience can be designed to affect usability and anxiety towards editing wikis.     

Motivating and achievement-eliciting pop-ups in online environments: A user experience perspective

The aim of the present research was to develop pop-up windows that motivate users and evoke a positive user experience. Several variants of achievement eliciting pop-ups were designed and tested on a real business-website. A pre-test examined the effectiveness of 24 combinations of pictures and words in eliciting achievement motivation. The strongest effects on user experience were found for pop-ups containing a congruent achievement-related picture and word. The three pop-up variants with the most positive ratings were employed in a subsequent experiment.The main experiment tested the effects of a sequence of three pop-ups that were presented on a website. We had three conditions with different display times of the sequence of pop-ups. They were presented to 78 website-users for either 1, 2 or 3 s, and compared to a control group on subsequent motivation-related ratings. The results demonstrated that the website was stronger associated with achievement motivation if pop-ups were presented for only 1 or 2 s, compared with 3 s or the control group. This indicates that short presentations of pop-ups could activate achievement motivation in users of learning and business websites. It could be an important design guideline to flash shorter pop-ups that make online environments more appealing to users.     

Predicting user response to sponsored advertising on social media via the technology acceptance model

Sponsored advertising has generated strong advertising revenues for Facebook in recent years. As sponsored ads are built on an interactive platform that could be seen as invasive to user privacy, the growth of this advertising platform has important implications for consumers, and advertisers alike. As little research is available on consumer response to sponsored advertising as an interactive technology innovation, the current study assesses the effects of user perceptions of privacy risk, intrusiveness concerns and utilities of sponsored advertising on consumer attitudes and purchase intent. Testing a model derived form the technology acceptance model (TAM), the study found that privacy and intrusiveness concerns are both valid antecedent variables to perceived usefulness but not perceived ease of use of sponsored advertising. While both antecedent variables also influence consumer attitudes toward sponsored advertising, only privacy concerns have an impact product purchase intentions. The hypothesized relations between perceived usefulness, ease of use, attitudes and purchase intentions were also validated.     

Technology acceptance model for the use of information technology in universities

The problem described in this research is to identify which factors influence on engineering students about their acceptance of an academic administrative information system in private universities in Lima, Peru. The objective is to identify factors by proposing a Technology Acceptance Model of an Academic and Administrative Information System. University population is described, both private and public. The investigation is based on two private universities. The results show the relationship between the selected variables. Finally, recommendations are given to act on the variables that determine the acceptance of information technology.