Teens’ concern for privacy when using social networking sites: An analysis of socialization agents and relationships with privacy-protecting behaviors

U.S. teens are spending substantial time on social networking sites (SNSs). Yet, only a few studies have documented teens’ privacy-protecting behaviors on SNSs. Using data of Facebook teen users and their parents in the U.S. from the Pew Internet’s Teens & Privacy Management Survey (N = 622), this study investigated the socialization agents of teens’ level of online privacy concern, and the relationship between teens’ level of online privacy concern and their privacy-protecting behaviors on SNSs. Based on path analysis results, this study identified parents and SNS use as the two significant socialization agents. In particular, this study revealed the role of parents’ privacy concern and the role of SNS use in motivating teens to increase online privacy concern, which, in turn, drives teens to adopt various privacy-setting strategies on SNSs and to set their Facebook profiles to private. Implications for policymakers and educators were discussed.     

Social network site use,mobile personal talk and social capital among teenagers

Social network sites (SNSs) and mobile phones are becoming increasingly important in teenagers’ lives. Using data collected from a nationally representative survey (N = 800), this study explores the variation of social capital by SNS adoption, different SNS activities, and mobile personal talk among teenagers. The results indicate that SNS adoption and mobile personal talk can not only enhance teenagers’ close ties with friends, but also jointly promote teenagers’ civic engagement. Among SNS users, mobile personal talk also increase teens’ network capital. Different SNS activities such as commenting on friend’s Facebook pictures and joining Facebook groups have different relationships with social capital, and such relationships are moderated by mobile personal talk.     

Factors involved in associations between Facebook use and college adjustment: Social competence,perceived usefulness,and use patterns

Although previous research has investigated widespread use of social media, especially Facebook, by youth attending college, the conditions under which these media foster adjustment to college remain unclear. This study tested a model illuminating pathways linking social competence to college adjustment via students’ perceptions about the usefulness of Facebook and ways in which they used the medium. Self-report survey data from 321 college students (M age = 20.09; 58% female; 84% Caucasian) attending a major Midwestern university supported the proposed model, indicating that higher social competence could foster or impede college adjustment, depending upon how it was related to beliefs about the usefulness of different Facebook functions and how these perceptions, in turn, were associated with patterns of Facebook use. Findings underscore the importance of considering connections among personal attributes, perception of media effectiveness, and media behaviors in assessing the implications of social media for users’ psychosocial well-being.     

Who puts the best “face” forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness,actual-to-total Friends ratio,and culture

The present research investigated how individual, interpersonal, and cultural variables influence positive self-presentation in online social networking. In particular, we examined the role of self-consciousness, actual-to-total Friends ratio, and culture in positive self-presentation on Facebook. A cross-sectional survey was conducted with college-age participants in the United States (n = 183) and South Korea (n = 137). Results showed that self-consciousness (public vs. private) and actual-to-total Friends ratio were not significantly associated with positive self-presentation on Facebook; however, culture showed a statistically significant association with positive self-presentation on Facebook, with the U.S. participants engaging in positive self-presentation on Facebook to a greater extent than the South Korean participants. More interestingly, culture significantly moderated the relationship between public self-consciousness and positive self-presentation as well as the relationship between actual-to-total Friends ratio and positive self-presentation. Specifically, positive self-presentation showed a significant positive association with public self-consciousness and a significant negative association with actual-to-total Friends ratio only among the South Korean participants and not among the U.S. participants. Theoretical and practical implications for understanding cross-cultural differences in self-presentation behaviors on social network sites were discussed.     

The impact of daily stress on adolescents’ depressed mood: The role of social support seeking through Facebook

This study examined relationships among daily stress (i.e., school- and family-related stress), social support seeking through Facebook, perceived social support through Facebook, and depressed mood among adolescents (N = 910). Structural equation modeling showed that daily stress positively predicted adolescents’ seeking of social support through Facebook. In addition, when social support was sought on Facebook and subsequently perceived, social support seeking through Facebook decreased adolescents’ depressed mood. However, when social support was sought on Facebook, but not perceived, social support seeking through Facebook increased adolescents’ depressed mood. When comparing these relationships with similar relationships in a traditional social support context, results showed that the exacerbating impact of social support seeking on depressed mood exclusively transpires in a social networking site context. The discussion focuses on the understanding and explanation of these findings, and directions for future research.     

Posting,commenting, and tagging: Effects of sharing news stories on Facebook

Social networking sites such as Facebook provide new ways of sharing news stories that allow users to act as opinion leaders in their networks, encourage discussion, and potentially increase their involvement in current events. This study identifies the particular features of Facebook that facilitate the discussion of news and tests their effects on involvement and feelings of influence. Participants (N = 265) in a 3 (Broadcast level: news feed vs. wall post vs. direct message) × 3 (Elaboration: opinion vs. question vs. no comment) × 2 (Involving-friends: tag vs. no tag) between-subjects factorial experiment were randomly assigned to share a story from a news website on Facebook. Results show that user involvement in the news content depends on the social affordances of the site, particularly those that allow for audience customization and those that drive network feedback. Asking the network’s opinions and targeting specific friends led to greater involvement in the news content. Discussion through comments led to a greater sense of influence and greater involvement for those sharing the news story. These findings highlight the importance of encouraging individuals to act as sources of information in their networks to drive engagement in current events in the changing news landscape.     

Facebook use and academic performance among college students: A mixed-methods study with a multi-ethnic sample

This paper uses a mixed-methods approach to examine the relation between online academic disclosure and academic performance. A multi-ethnic sample of college students (N = 261; male = 66; female = 195; M age ≈ 22 years) responded to open-ended questions about their Facebook use. Thematic analysis revealed that over 14% of the Facebook wall posts/status updates (N = 714) contained academic themes; positive states were more frequent than negative and neutral states and students with lower GPAs expressed negative states more often. A path analysis suggested that academic performance may determine college students’ Facebook use, rather than the reverse. Implications for student support services are discussed.     

Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust

Building online trust and understanding its relationship to online customer purchase decision making is important to e-commerce companies. We decided to investigate the moderating role of uncertainty avoidance on the relationship between subjective norms and online trust (integrity, ability, and benevolence) as well as purchase intention on a model we had developed. We generated a questionnaire and first pilot tested it (n = 116), and then modified it before performing the main test of our model (n = 209). Specifically, trust (cognition and affect based) was adapted to better understand social and cultural factors in online customer behavior. Uncertainty avoidance was found to moderate the relationships between subjective norms and two dimensions of cognition-based trust, (integrity and ability). Benevolence, however, was not found to have any relationship to cultural values or purchase intention. Normative influence on ability belief about the website was significant only when the online consumer had a high sense of uncertainty avoidance. Theoretical and practical implications of these findings are discussed.     

Facebook or Renren? A comparative study of social networking site use and social capital among Chinese international students in the United States

Social networking sites (SNSs) are important tools for college students to maintain and develop social capital. Yet, few studies on the social implications of using SNSs have focused on international students and their use of different social media platforms for social capital. This study aims to fill this gap by examining the implications of using host country and home country SNSs for social capital among Chinese international students in the United States. A survey of Chinese international students at a large public university (N = 210) reveals that both Facebook and Renren use are positively associated with bridging social capital but not with bonding social capital. Facebook use has a stronger relationship with bridging social capital than does Renren use. Yet, only Renren use has a significant and positive relationship with maintaining home country social capital. These results have practical implications for international students to develop different types of social capital through different social media platforms.     

An experimental investigation of the influence of agentic and communal Facebook use on grandiose narcissism

Does activity on a social networking site (e.g., Facebook) increase grandiose narcissism? It was hypothesized that the type of activity (agentic vs. communal) might make a difference. In the first experiment, 88 males were randomly assigned to one of three computer activity conditions (agentic Facebook activity, communal Facebook activity, control computer activity). In the second experiment a larger and more diverse sample (N = 218) engaged in agentic, communal, or control activities either on a computer or not, in order to assess the impact of medium as well as thinking type. In both experiments, self-reported daily Facebook activity was correlated with narcissism. However, the experimental manipulation of agentic vs. communal Facebook use did not significantly increase state narcissism, as indicated by synthesizing the findings of the two experiments. The findings cast doubt on the notion that social networking site use promotes narcissism, though additional research on the topic is warranted.     

Misery rarely gets company: The influence of emotional bandwidth on supportive communication on Facebook

This study introduces the concept of emotional bandwidth to describe a communicator’s ability to use technological features to disclose personal affect online. Strategic use of emotional bandwidth was expected to correspond with interpersonal rewards, specifically the willingness of others to provide social support. Participants (N = 84) viewed hypothetical Facebook profiles that contained manipulated levels of emotional bandwidth and were asked how much support they would provide to the person in the profile. Participants who viewed profiles portraying high emotional bandwidth were less willing to provide social support; however, this finding was qualified by personal qualities. Females, people who perceived a sense of community, and people who had a preference for online social interaction indicated a greater willingness to provide support in the high emotional bandwidth condition. Implications for designing affective affordances in technologies and their psychological effects are discussed.     

Benefits of a Negative Post: Effects of Computer-Mediated Venting on Relationship Maintenance

Despite abundant literature on the benefits of using social networking sites to map user behavior patterns, limited research exists regarding the effects of negative expression via these sites. Responding to this need, the purpose of this study is to address gaps, in both the relationship maintenance and the catharsis theory literature, by examining the connections among Facebook use, disclosure of negative feelings on Facebook (venting), and relationship maintenance behaviors. A survey study with college students from a university located in southeast United States (N = 341) was conducted, and the results from logistic regression analyses indicate that Facebook usage and level of perceived stress are significant predictors for individual’s venting behaviors. Further, the results indicated that venting negative feelings on Facebook mediates the effect of an individual’s perceived stress on his/her online relationship maintenance behaviors.     

Avatar creation in virtual worlds: Behaviors and motivations

Avatar creation has become common for people to participate and interact in virtual worlds. Using an online survey (N = 244), we investigated both the behavioral characteristics and major motivations for avatar creation in virtual worlds. Our results suggest that a majority of the participants had multiple avatars; these avatars’ appearance did not merely resemble the human players; and their personality did not necessarily mirror the player’s real personality. Furthermore, participants on average spent over 20 h per week and often interacting with others in the virtual worlds. Our exploratory factor analysis yielded four major motivations: virtual exploration, social navigation, contextual adaptation, and identity representation.     

Sex role stereotyping is hard to kill: A field experiment measuring social responses to user characteristics and behavior in an online multiplayer first-person shooter game

Sex role stereotyping by players in first-person shooter games and other online gaming environments may encourage a social environment that marginalizes and alienates female players. Consistent with the social identity model of deindividuation effects (SIDE), the anonymity of online games may engender endorsement of group-consistent attitudes and amplification of social stereotyping, such as the adherence to gender norms predicted by expectations states theory. A 2 × 3 × 2 virtual field experiment (N = 520) in an online first-person shooter video game examined effects of a confederate players’ sex, communication style, and skill on players’ compliance with subsequent online friend requests. We found support for the hypothesis that, in general, women would gain more compliance with friend requests than men. We also found support for the hypothesis that women making positive utterances would gain more compliance with friend requests than women making negative utterances, whereas men making negative utterances would gain more compliance with friend requests than men making positive utterances. The hypothesis that player skill (i.e., game scores) would predict compliance with friend requests was not supported. Implications for male and female game players and computer-mediated communication in online gaming environments are discussed.     

Perpetuating online sexism offline: Anonymity,interactivity, and the effects of sexist hashtags on social media

Sexism and sexual harassment are not uncommon in online environments such as social networking sites, forums, and video games. This experiment investigated whether users’ anonymity and level of interactivity with sexist content on social media influenced sexist attitudes and offline behavior. Participants (N = 172) used a Twitter account that was anonymous or had personally identifying details. They were asked to share (i.e., retweet) or write posts incorporating a sexist hashtag. After exposure, participants completed two purportedly unrelated tasks, a survey and a job hiring simulation in which they evaluated male and female candidates’ resumés. Anonymous participants reported greater hostile sexism after tweeting than nonanonymous participants. Participants who composed sexist tweets reported greater hostile sexism and ranked female job candidates as less competent than those who retweeted, although this did not significantly affect their likelihood to hire.     

Knowledge sharing and social media: Altruism,perceived online attachment motivation,and perceived online relationship commitment

Social media, such as Facebook and Twitter, have become extremely popular. Facebook, for example, has more than a billion registered users and thousands of millions of units of information are shared every day, including short phrases, articles, photos, and audio and video clips. However, only a tiny proportion of these sharing units trigger any type of knowledge exchange that is ultimately beneficial to the users. This study draws on the theory of belonging and the intrinsic motivation of altruism to explore the factors contributing to knowledge sharing behavior. Using a survey of 299 high school students applying for university after the release of the public examination results, we find that perceived online attachment motivation (β = 0.31, p < 0.001) and perceived online relationship commitment (β = 0.49, p < 0.001) have positive, direct, and significant effects on online knowledge sharing (R² 0.568). Moreover, when introduced into the model, altruism has a direct and significant effect on online knowledge sharing (β = 0.46, p < 0.001) and the total variance explained by the extended model increases to 64.9%. The implications of the findings are discussed.     

Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites

This study extends the uses and gratification theory and examines SNS use in a specific context, namely product communication, among Hispanic and non-Hispanic whites, two important consumer segments in the U.S. market. It tests the relationships between motivations, attitudes, and usage outcomes that are unique to SNSs in an integrative model. Structural equation modeling analysis of the results obtained from an Internet-based survey (N = 595) demonstrates that the information motivation predicts favorable attitudes and various usage outcomes in both groups. However, the motivation to socialize positively predicts attitudes and usage outcomes among Hispanics only, while the entertainment motivation emerges as a determining factor for whites only. Results from this study provide theoretical and managerial implications for the development of effective marketing communication in the area of social networking sites.     

Trust and distrust on the web: User experiences and website characteristics

The aim of this research is to study the content of trustful and distrustful user experiences on the web to identify website characteristics that enhance trust or cause distrust. We collected users’ reports about critical incidents and quantitative questionnaire data by means of an online survey. Results from N = 221 participants suggest that distrust is mostly an effect of graphical (e.g., complex layout) and structural (e.g., pop-ups) design issues of a website, whereas trust is based on social factors such as reviews or recommendations by friends. The content of a website affects both trust and distrust: privacy issues had an effect on distrust and security signs enhanced trust. Furthermore, we show how trustful and distrustful user experiences differ in terms of perceived honesty, competence, and benevolence. High honesty and competence characterize a trustful experience, whereas a distrustful experience is associated with missing honesty and missing benevolence. We discuss how different website characteristics help to enhance trust or to prevent distrust and how this impacts the allocation of design resources.     

Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type,product type,and brand awareness

Sponsored recommendation blog posts, a form of online consumer review, are blog articles written by bloggers who receive benefits from sponsoring marketers to review and promote products on their personal blog. Because national regulations require that marketer sponsorship must be revealed in the blog post, sponsored recommendation posts can no longer conceal their marketing intent. Consumer’s attitudes toward sponsored recommendation posts are thus a vital issue in assessing the effectiveness of the advertisement. This study uses a 2(sponsorship type) × 2(product type) × 2(brand awareness) experimental design and a total of 613 valid samples to examine consumer attitudes toward sponsored recommendation posts and purchase intention. The results show that when products recommended in blog posts are search goods or have high brand awareness, consumers have highly positive attitudes toward sponsored recommendation posts, which improves purchase intention. The directly-monetary/indirect-monetary benefits received by the bloggers have no significant effect on readership attitudes. Using these features in blog writings appears to improve online readers’ trust toward and the credibility of sponsored recommendation posts and thus can be a vital online marketing tool for marketers.     

Well-being and problematic Facebook use

Social networking sites are getting more widespread online communication forms all over the world. Especially adolescents and emerging adults use these sites to make connection, and share something. Although, Facebook is one of the most popular sites, research is still in nascent phase on the excessive use of Facebook. Hence, it is fundamental to determine potential predictors of overuse of Facebook. The present study investigated the relationship between well-being and problematic Facebook use. Participants were 311 university students [179_(58%) female, 132_(42%) male, M_age = 20.86 years, SD = 1.61] who completed the questionnaire packet including the Bergen Facebook Addiction Scale (Andreassen, Torsheim, Brunborg, & Pallesen, 2012), the Satisfaction with Life Scale (Diener, Emmons, Larsen, & Griffin, 1985), the Subjective Vitality Scale (Ryan & Frederick, 1997), the Flourishing Scale (Diener et al., 2010), and the Subjective Happiness Scale (Lyubomirsky & Lepper, 1999). A stepwise regression analyses was used with four independent variables (life satisfaction, subjective vitality, flourishing, and subjective happiness) to explain variance in problematic Facebook use. The results showed that life satisfaction, subjective vitality, flourishing, and subjective happiness were significant negative predictors of problematic Facebook use. The significance and limitations of the results are discussed.