How do people compare themselves with others on social network sites?: The case of Facebook

The social comparison theory and its subsequent studies say that comparing with others can influence an individual in several ways (e.g., evaluation of oneself, influence on self-esteem/self-confidence, and efficient decision making) and people compare with others when they are confronted with information of others. With the popularity of social network sites, many people acquire or are exposed to information of others on social network sites, which implies that people are likely to frequently engage in social comparison behavior on social network sites. The present paper examines social comparison behavior on social network sites (especially on Facebook) using a college students sample. We find that an individual’s personality characteristics (i.e., social comparison orientation, self-esteem, self-uncertainty, and self-consciousness) influence the person’s social comparison frequency on Facebook. A positive relationship between Facebook use intensity and social comparison frequency on Facebook is found. In addition, we find a positive association between social comparison frequency on Facebook and the frequency of having a negative feeling from comparison. Other findings are also reported in the paper.     

Does social capital affect SNS usage? A look at the roles of subjective well-being and social identity

This study views social capital as a precursor of SNS (Social Network Service) use, which departs from the previous thoughts that considered social capital as the outcome of SNS activities. Drawing upon the theoretical premises regarding network-based social capital, this study examines the roles of subjective well-being and social identity in terms of their moderating as well as mediating influences on SNS use. This study sought to sub-categorize social capital and SNS use with a view to providing more refined theoretical and practical implications. The study’s main objectives are three-fold: First, the study verifies whether social capital, categorized into bridging and bonding capital, influences one’s SNS use as measured by qualitative use and quantitative use. Second, the study aims to confirm whether subjective well-being mediates between social capital and SNS use. Third, it examines whether social identity moderates the relationship between social capital and SNS use.The study result indicates that bridging capital only had a significant impact on qualitative use. However, subjective well-being did not mediate the relationship between social capital and SNS use. Finally, the cognitive identity caused significant difference in the effect of social capital on quantitative SNS use, whereas cognitive and affective identities caused significant differences in regards to the effects of bridging capital on qualitative SNS use.     

Social capital expectation and usage of social media: the moderating role of social capital susceptibility

This study aims to identify the motivations of social media users who click ‘like’ to the post of their friends. We posit that this behaviour is not solely based on an instant feeling or reaction to a post, but a more complicated action that involves calculation and expectation of the future social media use. We first apply social capital theories to identify the types of expectations, and then differentiate these expectations based on the communication styles of social media where private and public relationships coexist. From these, we develop a social capital expectation matrix in the context of social media. In the research model, we discuss how these social capital expectations motivate people to use social media, including the moderating effects of social capital susceptibilities, based on expectancy theory of motivation. To validate our model, data collected from 291 social media users are analysed. This result confirms that people click likes to share their interests and display their network to others. Conversely, the relational dimensions of social capital including capital recompense and social inclusion exerted significant interaction effects only when they were considered along with capital susceptibilities.     

A defence scheme against Identity Theft Attack based on multiple social networks

Recently, on-line social networking sites become more and more popular. People like to share their personal information such as their name, birthday and photos on these public sites. However, personal information could be misused by attackers. One kind of attacks called Identity Theft Attack is addressed in on-line social networking sites. After collecting the personal information of a victim, the attacker can create a fake identity to impersonate this victim and cheat the victim’s friends in order to destroy the trust relationships on the on-line social networking sites. In this paper, we propose a scheme to protect users from Identity Theft Attacks. In our work, users’ personal information can be still kept public. It means that this scheme does not violate the nature of the social networks. Compared with previous works, the proposed scheme incurs less overhead for users. Experimental results also demonstrate the practicality of the proposed scheme.     

The mechanism through which members with reconstructed identities become satisfied with a social network community: A contingency model

This study investigates members’ satisfaction with interest-based social network communities from an identity-reconstruction perspective. Drawing upon the self-discrepancy theory and the regulatory focus theory, we theoretically modeled the factors (relating to identity reconstruction) that influence members’ satisfaction with social network communities and further investigated whether these influences on satisfaction are contingent upon how much the virtual identity is reconstructed. Data (n = 1063) were collected from six interest-based social network communities. Results support most main effects and further support two moderating effects. The effect of bridging social capital on satisfaction and the effect of privacy concern on satisfaction are contingent upon identity reconstruction.     

How behaviors on social network sites and online social capital influence social commerce intentions

Following the fast growth of social network sites (SNSs) such as Twitter, LinkedIn, and Facebook in the cyber world, social commerce has become an important emerging issue in these SNS. The study aims to comprehend the antecedents for SNS users’ social commerce intentions (SCI). This study applied SNS behavior and social capital theory to investigate how these factors influence SCI. Each of the three constructs was further decomposed into two first-order constructs, participating and browsing for SNS behavior, bonding and bridging social capital for social capital, and giving and receiving for SCI. The results, which were based on 970 effective samples of Facebook users, supported several findings. Both SNS behavior and social capital affect SCI, while the relationship between SNS behavior and SCI is partially mediated by the bonding and bridging social capital. In addition, browsing and participating behaviors have significantly positive relationships with bonding and bridging social capitals, respectively. All of the relationships between first-order constructs tested significant, with the single exception that browsing of SNS behavior did not lead to the giving of SCI. This study also applied post hoc analysis for better understanding SCI on SNSs. The results showed that browsing of SNS behavior has a stronger impact than participating of SNS behavior on either bonding or bridging social capital. In addition, bridging social capital has a stronger influence than bonding social capital on the giving intention of social commerce. Theoretical contributions and managerial implications are also discussed to provide several future research directions and suggestions for scholars and SNS operators, respectively.     

Social network site use,mobile personal talk and social capital among teenagers

Social network sites (SNSs) and mobile phones are becoming increasingly important in teenagers’ lives. Using data collected from a nationally representative survey (N = 800), this study explores the variation of social capital by SNS adoption, different SNS activities, and mobile personal talk among teenagers. The results indicate that SNS adoption and mobile personal talk can not only enhance teenagers’ close ties with friends, but also jointly promote teenagers’ civic engagement. Among SNS users, mobile personal talk also increase teens’ network capital. Different SNS activities such as commenting on friend’s Facebook pictures and joining Facebook groups have different relationships with social capital, and such relationships are moderated by mobile personal talk.     

Gaming the system: The effects of social capital as a resource for virtual team members

Increasingly individuals interact with one another through information and communication technologies in virtual teams. Leveraging the resource-based view of the firm and social capital theory, we examine how a team member’s social capital (a resource) affects the team member’s perception of the quality of knowledge shared within the team (a capability) and the benefits to the individual team member (an outcome). Using the context of massively multiplayer online role-playing games, we find that within virtual teams, relational and cognitive social capital contribute to knowledge quality, which in turn positively benefits the outcomes of individual team members.     

Queer identity online: Informal learning and teaching experiences of LGBTQ individuals on social media

In this study, we explored how social media, particularly social networking sites, serve as informal learning environments for lesbian, gay, bisexual, transgender, questioning, and otherwise-identified (LGBTQ) individuals during formative stages of their evolving LGBTQ identity. We conducted semi-structured interviews (N = 33) probing LGBTQ individuals’ use of social media and identified three educational uses tied to online information seeking: traditional learning (e.g., information seeking about LGBTQ-related issues), social learning (e.g., observing role models or other LGBTQ individuals’ behavior and experiences), and experiential learning (e.g., experimenting with online dating sites and dating apps). These experiences were especially common during the coming out process. Participants also reported a fourth educational function, teaching (e.g., sharing information with others about their experiences as an LGBTQ individual). Teaching was more common among individuals who were out and those with less common identities (e.g., asexual and transgender). Several affordances of social media, including visibility, association, persistence, anonymity, and interactivity enabled these learning experiences.     

Examining online citizenship behaviours in social network sites: a social capital perspective

As users have flocked to social network sites (SNSs), these sites have gained tremendous scale and concomitant social influence. This growth has come at the cost of social disruption caused by the posting of abusive comments and rumours that turn out to be false. To combat these negative phenomena, this study proposes SNS citizenship behaviour and examines it from the perspective of social capital theory. This study further examines how the key characteristics of SNS in terms of the concept of customer value affect social capital development in an SNS context. The test results explain that the structural, relational, and cognitive dimensions of social capital have significant direct and indirect effects on the SNS citizenship behaviour. These findings also explain that four key characteristics (exploration, communication support, playfulness, and responsiveness) of SNS affect the three dimensions of social capital. This study contributes to the literature in its establishment of the concept of SNS citizenship behaviour and examines it from the social capital theory perspective. Its findings have practical implications through its guidance on how to develop SNS features and manage these sites for the citizenship behaviour of their users, which are achievements for the harmonious and effective functioning of SNS.     

A tool for help or harm? How associations between social networking use,social support,and mental health differ for sexual minority and heterosexual youth

Although use of social networking sites has been linked to both positive and negative changes in young people's mental health, it is likely that these contributions may vary based on users' motivations and social status. For sexual minority youth, for example, the sites could provide means for social support and connections with like-minded others. Accordingly, our study sought to examine the relations between sexual minority youth's social networking site use and their social support, sexual identity strength, and mental health. We conducted an online survey, sampling 146 sexual minority youth respondents (M = 21 years; SD = 2.87 years) and 477 heterosexual youth respondents (M = 20 years; SD = 2.76 years). Results indicated that although both sexual minority and heterosexual youth use social networking sites at equal rates, sexual minority youth indicated that they use sites more for identity development and social communication. Moreover, using sites for general identity expression or exploration predicted negative mental health outcomes, whereas using sites specifically for sexual identity development predicted positive mental health outcomes. These results provide greater insight into how social networking sites may impact the mental health of marginalized groups, and provide a framework for understanding differences in social networking site use by sexuality.     

Brand interactions and social media: Enhancing user loyalty through social networking sites

This paper aims to investigate how user loyalty can be achieved and maintained through social networking sites. More specifically, we intend to test the relationships between brands, user loyalty and social media. The research thus provides insights into user-brand relationships through social media and argues how loyal customers can be through social networking websites. Although there are considerable numbers of studies about loyalty; there exists very limited work studying user loyalty through social networking websites. This research presents clearly the reasons for engaging with brands online and examines user behaviors and loyalty. Research provided strong evidence that majority of the social network users follow brand fan pages via social media, even though they have different reasons to do so. The study also measures users’ behavioral and attitudinal loyalty behaviors. Their level of trust to the information they obtained about brands through social media is also established. The hypotheses tested show that brands and customer satisfaction are both positively related to users’ behavioral loyalty.     

Development of computer-supported collaborative social networks in a distributed learning community

This study examines the formation and change of collaborative learning social networks in a distributed learning community. A social network perspective is employed to understand how collaborative networks evolved over time when 31 distributed learners collaborated on a design project using a computer-mediated communication system during two semesters. Special attention was paid to how pre-existing friendship networks influenced the formation of macro-level collaborative learning networks and individual level social capital. We discovered that pre-existing friendship networks significantly influenced the formation of collaborative learning networks, but the effect was dependent on the developmental phase of community. Also, pre-existing networks generally acted as a social liability that constrained learners' ability to enhance their social networks and build social capital when they participated in a new learning environment. The results suggest that, in order to fully understand how to build effective collaborative learning and work environments, participants' social network structures need to be considered.     

An empirical study of the factors affecting social network service use

Social network services are emerging as a promising IT-based business, with some services already being provided commercially such as Facebook, Cyworld and Xiaonei. However, it is not yet clear which potential audience groups will be key social network service participants. Moreover, the process showing how an individual actually decides to start using a social network service may be somewhat different from current web-based community services. Hence, the aims of this paper are twofold. First, we empirically examine how individual characteristics affect actual user acceptance of social network services. To examine these individual characteristics, we apply a Technology Acceptance Model (TAM) to construct an amended model that focuses on three individual differences: social identity, altruism and telepresence, and one perceived construct: the perceived encouragement, imported from psychology-based research. Next, we examine if the users’ perception to see a target social network service as human relationship-oriented service or as a task-oriented service could be a moderator between perceived constructs and actual use. As a result, we discover that the perceived encouragement and perceived orientation are significant constructs that affect actual use of social network services.     

Developing social capital through professionally oriented social network sites

To date, research on social network sites (SNSs) has primarily focused on Facebook. Professionally oriented social network sites (P-SNSs), such as LinkedIn, have been under-researched in the information systems discipline. Additionally, little is known about the effects of important elements of SNSs (such as one's profile) on social capital formation. As such, the main objective of this research is to propose and validate a model that explains the process by which individuals develop and accrue social capital through P-SNS use. This model draws upon social capital theory and social network analysis and is validated through a survey of 377 LinkedIn users. Our results find that (1) P-SNS users’ actions (perceived profile disclosure, active participation, and passive consumption) have significant positive effects on perceived social connectedness; (2) perceived social connectedness on P-SNSs has a significant positive effect on perceived networking value on these sites; (3) perceived profile disclosure and passive consumption have significant positive effects on network size; (4) active participation does not have any effect on network size, and (5) network size does not have a significant effect on perceived networking value. Overall, this investigation advances our understanding of how social capital is formed in P-SNSs. Additionally, this is the first study in the P-SNS context that investigates the role of the user profile in the social capital formation process, along with user actions of active participation and passive consumption. From a practical perspective, this study has implications for different audiences, such as job seekers, recruiters, and P-SNS providers, assisting them in playing a more effective role in the social capital formation process on P-SNSs.     

Fraping,social norms and online representations of self

This paper reports on qualitative insights generated from 46 semi-structured interviews with adults ranging in age from 18 to 70. It focuses on an online social behaviour, ‘fraping’, which involves the unauthorised alteration of content on a person’s social networking site (SNS) profile by a third party. Our exploratory research elucidates what constitutes a frape, who is involved in it, and what the social norms surrounding the activity are. We provide insights into how frape contributes to online sociality and the co-construction of online identity, and identify opportunities for further work in understanding the interplay between online social identities, social groups and social norms.     

Factors mediating disclosure in social network sites

In this paper, we explore how privacy settings and privacy policy consumption (reading the privacy policy) affect the relationship between privacy attitudes and disclosure behaviors. We present results from a survey completed by 122 users of Facebook regarding their information disclosure practices and their attitudes about privacy. Based on our data, we develop and evaluate a model for understanding factors that affect how privacy attitudes influence disclosure and discuss implications for social network sites. Our analysis shows that the relationship between privacy attitudes and certain types of disclosures (those furthering contact) are controlled by privacy policy consumption and privacy behaviors. This provides evidence that social network sites could help mitigate concerns about disclosure by providing transparent privacy policies and privacy controls.     

Social relationships and information dissemination in virtual social network systems: An attachment theory perspective

Web-based communication via social networking sites has become an integral method of communication, raising the question of whether the well-established Attachment Theory remains applicable to modern relationships. This communication shift is also likely to affect the information dissemination dynamic; i.e., how internal attachment working models relate to virtual modes of communication. Three studies (354 participants in total, median age 27) examined the applicability of Attachment Theory to web-based social network communications. Using self- report measures (Study 1) and an experimental simulation (Study 2), the results indicate that attachment security level predicts an individual’s number of social ties and willingness to initiate web-based relationships. Secure individuals emerged as best situated to become social hubs. Study 3 reveals that a decrease in avoidance scores predicts an increased willingness to deliver information to others. Anxious participants exhibited less willingness to deliver highly threatening information but more willingness to deliver neutral information to others.These findings support the applicability of attachment internal working models to predicting web-based social network communication, and suggest that Attachment Theory can be a predictor of the dynamics of web-based dissemination of information.     

When ‘friends’ collide: Social heterogeneity and user vulnerability on social network sites

The present study examines how the use of social network sites (SNS) increases the potential of experiencing psychological, reputational and physical vulnerability online. From our theoretical perspective, concerns over the use of social network sites and online vulnerability stem from the ease with which users can amass large and diverse sets of online social connections and the associated maintenance costs. To date most studies of online vulnerability have relied on self-report measures, rarely combining such information with user's validated digital characteristics. Here, for a stratified sample of 177 UK-based Facebook users aged 13 to 77, digitally derived network data, coded for content and subjected to structural analysis, were integrated with self-report measures of social network heterogeneity and user vulnerability. Findings indicated a positive association between Facebook network size and online vulnerability mediated by both social diversity and structural features of the network. In particular, network clustering and the number of non-person contacts were predictive of vulnerability. Our findings support the notion that connecting to large networks of online ‘friends’ can lead to increasingly complex online socialising that is no longer controllable at a desirable level.