Web-based information service adoption: A comparison of the motivational model and the uses and gratifications theory

This study compares two user acceptance theories: the motivational model (MM), and the uses and gratifications (U&G) theory. While MM arises from the field of information systems and the U&G theory was developed in the field of communication, both are focused on explaining user acceptance of information technologies using intrinsic and extrinsic motivations. We discuss the theoretical roots of the two theories, and use partial least squares (PLS) analysis to test each in an empirical setting. A comprehensive comparison of the results is also presented, including a discussion about the relative strengths and weaknesses of each model under both theoretical/research and practical contexts.     

Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory

This study investigates factors that influence adoption and use of smartphones among Koreans and seeks to integrate two theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications (U&G) approach. To that end, the study used data from a self-reported survey of 491 Korean adults who use Apple’s iPhone. A structural equation model employed in the current study demonstrates that Koreans’ smartphone use is affected more by motivations based on instrumental and goal-oriented use than by ritualized and less-goal oriented use. The findings suggest that to spread information system with innovative and active features, developers should pay attention to users’ intrinsic motivations as well as to their extrinsic perceptions.     

Investigating mobile wireless technology adoption: An extension of the technology acceptance model

This research represents a theoretical extension of the Technology Acceptance Model (TAM), which IS researchers have used to explain technologies’ perceived usefulness and individuals intention to use it. The authors developed a model, referred to as the Mobile Wireless Technology Acceptance Model (MWTAM), to test the relationship between theoretical constructs spanning technological influence processes (Perceived Ubiquity, and Perceived Reachability) and cognitive influence processes (Job Relevance, Perceived Usefulness, and Perceived Ease of Use) and their impact on Behavioral Intention. MWTAM is assessed using data collected from an online survey and analyzed using AMOS 5.0. Results provide evidence to support MWTAM as both the technological and cognitive influence processes accounted for 58.7% of the variance explained in an individual’s Behavioral Intention toward using mobile wireless technology. Additionally, the path coefficients between constructs ranged from 0.241 to 0.572 providing further evidence to support the theoretical extension of TAM.

Consumer acceptance of service bundles: An empirical investigation in the context of broadband triple play

Although offering bundled services promises firms potential synergies in supply and increased revenues, the realized benefits of such a strategy are highly contingent on consumer acceptance of the bundles. Borrowing from TAM, Information Integration Theory, and the customer value concept, we developed a comprehensive model for consumer acceptance of service bundles, which is divided into four general construct types: service characteristics, usefulness/ease of use, attitude, and behavioral intention. Twelve hypotheses were derived and empirically tested in the context of broadband triple play, the bundled offering of broadband Internet access, Internet telephony, and Internet TV. Based on questionnaire responses from 214 study participants and using PLS for analysis, we found overall support for our research model. We concluded by discussing the academic and managerial value of our research, both in terms of advanced knowledge of service bundle acceptance and the adoption of triple play.     

Why people use Yelp.com: An exploration of uses and gratifications

This study examines why individuals use the website Yelp.com from a uses and gratifications perspective. Male and female Yelp.com users who were 18 and over completed an online survey. The results of the study indicate that individuals overwhelmingly use Yelp.com for information-seeking purposes, followed by entertainment, convenience, interpersonal utility, and pass time. Further, there was an overall higher usage of each need for the readers and writers of restaurant reviews compared with readers only, suggesting more involvement for the reader and writer group. Frequency of Yelp.com usage and perceived influence of Yelp.com restaurant reviews were also positively related to the majority of motives. Theoretical and practical implications of these findings are discussed, as well as suggestions for future research.     

Internet uses and gratifications: A survey in the Indian context

Uses and gratifications (U&G) theory, aids in the assessment of peoples’ motivations for media usage, access and to understand their attitude towards a particular medium. In this paper this theory has been applied to derive the Internet gratification structure of Internet users in the Indian context. This study proceeds in four stages. First, six gratifications for Internet use namely self development, wide exposure, user friendly, relaxation, career opportunities, and global exchange were identified using the exploratory factor analysis. Then the factors were subjected to confirmatory factor analysis. Next with the use of t-tests the study identified the gratifications on which males and females differ significantly. Finally, with the use of discriminant analysis it has been shown that the light and heavy users of Internet differ on some of the gratification factors obtained in the study.     

The impact of use context on mobile services acceptance: The case of mobile ticketing

The most important factor in the decision to adopt mobile systems is user perception of their value. However, behavioral theory suggests that context affects user attitude and therefore influences acceptance. We therefore hypothesized that the benefits of mobile systems should be evaluated against users’ contextual needs and that reduced dependence on time and place required providing service at any time and place needed by the user. Mental costs or costs of learning to use the system, however, may not be evaluated in the same way, because system use and learning about it are acts with different contexts. Our findings advance knowledge of IT adoption and suggest that we should start to identify the contexts of both the benefits of use and in learning to use the system.     

An empirical examination of application frameworks success based on technology acceptance model

Framework-based development is currently regarded as one of the most promising software development approaches when it comes to improvements in lead time, productivity and quality. However, many frameworks and projects based on frameworks still report failures, which indicate that there are problems related to both frameworks technology and frameworks usage. The objective of our research was to examine the major drivers that have an impact on a framework’s acceptance and a framework’s success. We used the technology acceptance model (TAM) and Seddon’s information systems success model as our underlying theory. Data collected from an online survey of 389 active framework users was used to test hypothesized models. Data analysis was performed via structural equation modeling. Our findings support the post-adoption version of TAM and the relationship between continuous use and the successful use of systems, where more use also means more net benefits. We found that the successful use of frameworks is mainly dependent on two factors: continuous framework usage intention and the perceived usefulness of the framework. Several practical and theoretical implications can be foreseen including advances in framework development guidelines and insight into the relationship between the acceptance and success of frameworks.     

An integrated model of interaction experience for information retrieval in a Web-based encyclopaedia

An experiment, using two versions of a Web site varying in usability, tested three models of user experience: an interaction experience model, a technology acceptance model and an integrated experience-acceptance model. We found that the perceptions of three product attributes (Pragmatic Quality, Hedonic Quality-stimulation and Hedonic Quality-identification) and technology acceptance variables (the beliefs of Perceived Ease of Use, Perceived Enjoyment and Perceived Usefulness, and Intention to Use) are separate underlying psychological dimensions. A positive effect of usability on task performance, interaction experience and acceptance was found. In the interaction experience model, the evaluation of Goodness (overall interaction quality) was less stable and influenced by both Pragmatic Quality and Hedonic Quality, but the evaluation of Beauty was more stable and only influenced by Hedonic Quality. In the technology acceptance model, Perceived Ease of Use was a determinant of Perceived Enjoyment and Perceived Usefulness, and the latter two were independent determinants of Intention to Use. In the integrated model, perceptions of product attributes were independent determinants of beliefs, but evaluations were not independent determinants of Intention to Use. Future modelling work should address a range of interactive systems, information architecture and individual differences.     

Determinants of customer acceptance of multi-service network: An implication for IP-based technologies

Using a modified TAM as a conceptual framework and SEM for analysis, we determined the factors influencing the adoption of Internet Protocol Television by surveying 320 consumers. The modifications involved new constructs that incorporated user-perceived control and security in the model. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect on both extrinsic and intrinsic motivation. A significant relationship was also found between consumer-perceived security and intention. Also consumers regarded price as a main driver for switching TV services. We discuss the significance of this observation in the context of the emerging trend of technology convergence and importance in acquiring customer preference and other strategies.     

Real-time Internet news browsing: Information vs. experience-related gratifications and behaviors

This study utilized lab observations with 49 subjects to observe what users encounter and how users behave in real-time Internet news browsing. We analyzed users’ selection of news platform, exposure to different topics of news content, and usage of different presentation elements by coding the screen videos. In addition, survey data with the subjects allow us to explore the links between gratifications and Internet news browsing behaviors. Our analyses suggest that users exert their control through actively and selectively interacting with the news services at the platform, content and presentation level to fulfill their different gratifications. In specific, gratifications based on information utility and those based on usage experience show different relations with different kinds of news browsing behaviors. Both the theoretical and methodological contributions are discussed at the end of this paper.     

Technology acceptance model for the use of information technology in universities

The problem described in this research is to identify which factors influence on engineering students about their acceptance of an academic administrative information system in private universities in Lima, Peru. The objective is to identify factors by proposing a Technology Acceptance Model of an Academic and Administrative Information System. University population is described, both private and public. The investigation is based on two private universities. The results show the relationship between the selected variables. Finally, recommendations are given to act on the variables that determine the acceptance of information technology.     

Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games

It has long been a challenge for online game providers that online game players frequently switch to alternative games without much hesitation. Current IS continuance theories are mainly developed to interpret user continuance of general utilitarian IS and are ineffective in interpreting user continuance of hedonic IS. In this study based on the uses and gratifications theory, a hedonic IS continuance model is developed by incorporating three types of gratification: hedonic gratification (enjoyment, fantasy and escapism); social gratification (social interaction and social presence); and utilitarian gratification (achievement and self-presentation). Age and gender are the moderating factors in the model. The research model is empirically assessed based on 3919 validated responses from the users of a social network game in China. In this study we found that three types of gratification affect an individual’s continuance intention to use a social network game: hedonic gratification (enjoyment, fantasy and escapism), utilitarian gratification (achievement) and social gratification (social interaction and social presence). The results provide weak support for the moderating effect of gender on the relationship between each antecedent and continuance intention, but offer strong support for the moderating effect of age on the relationships.     

Factors influencing smartphone use and dependency in South Korea

This study examined the factors affecting the South Korean people’s use of smartphones within the framework of the technology acceptance model (TAM). Using an in-person survey (N = 852), the study confirmed the propositions of the TAM. The study also included individuals’ psychological antecedents, such as motivations for social inclusion and instrumental use of smartphones, innovativeness, behavioral activation system (BAS), and locus of control. While the motivations and innovativeness verified previous studies’ findings, BAS and locus of control demonstrated their unique contributions to explaining smartphone use. Smartphone dependency was also affected by the antecedents in the use of smartphones.     

Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries

This paper describes the rationale and findings from a multinational study of online uses and gratifications conducted in the United States, Korea, and the Netherlands in spring 2003. Survey questions developed in three languages by native speaking researchers was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently. Patricia Grace-Farfaglia is a doctoral student at Rensselaer Polytechnic Institute, Lally School of Management & Technology. Her area of concentration is in socioeconomic impacts of emerging technology, particularly how the consumer relates to new media innovation. Her dissertation explores how consumer risk segmentation affects marketing strategy. She has also lectured on new media technology, organizational, and marketing communications at the University of Connecticut and Rensselaer Polytechnic Institute. As a registered dietitian and adjunct lecturer at the University of Connecticut, she offers courses on nutrition and culture. She is also reviewer for the Journal of the American Dietetic Association. Raised in Elmira, New York, Patricia lives with her husband and two children in Newtown, Connecticut. Ad C. Dekkers (Ir., 1983) University of Wageningen, Netherlands) was from 1998–2005 research coordinator on Fontys University, Department of Communications. He developed educational material for new media (didacdisc, e-business basis material, CRM-cases library) and worked on ICT awareness and dissemination projects for economic and communication institutes. Ad Dekkers participated in research projects and publications with the University of Connecticut (New Media and the Communication Profession) and the Renselaer Polytechnic Institute (Uses and Gratification of Web Use). An article about the implementation of ICT-experiences in higher education has appeared in the Dutch magazine Thema (November 2004). As projectleader from the Digital University, Ad Dekkers co-produced a toolbox for developing and supporting Communities of Practice (ProCoP, 2005). The Digital University (De Digitale Universiteit) is a consortium of ten universities in the Netherlands. It focuses on the development and application of digital educational products and knowledge for higher education. At this moment Ad Dekkers is quality and educational consultant for Fontys University in the Netherlands. Binod Sundararajan is a fourth-year doctoral student in Communication & Rhetoric in the Department of Language, Literature and Communication at Rensselaer Polytechnic Institute (RPI), Troy NY. He also has a Master of Science degree in Electrical Engineering from RPI. His research interests include educational and organizational communication, social network analysis and computer-mediated communication. Specifically, he has been investigating the role of electronic communication and social dynamics factors like respect and influence in classroom projects in computer-supported collaborative learning and work environments. He is also involved in projects that have investigated multinational web use, eye movement data for PDA use and the study of the development and use of online social networks. Lois Peters is currently a principal investigator in the Nanotechnology Center at Rensselaer Polytechnic Institute and the NSF sponsored Nanoscale Engineering Research Center at Rensselaer Polytechnic Institute. Professor Peters current areas of interest lie in identifying key practices, core resources, and characteristics of socio-economic dynamics shaping business decisions regarding investment in, and commercialization of, emerging technologies. She continues to be an active member of the Radical Innovation Program which began in 1995 and is now in its second phase. She is co-author of Radical Innovation: How Mature Companies Can Outsmart Upstarts (Harvard Business Press).     

Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others

Twitter is an Internet social-network and micro-blogging platform with both mass and interpersonal communication features for sharing 140-character messages, called tweets, with other people, called followers. Hierarchical OLS regression of survey results from 317 Twitter users found that the more months a person is active on Twitter and the more hours per week the person spends on Twitter, the more the person gratifies a need for an informal sense of camaraderie, called connection, with other users. Controlling for demographic variables does not diminish this positive relationship. Additionally, frequency of tweeting and number of @replies, public messages between Twitter users, mediate the relationship between active Twitter use and gratifying a need for connection. Results are discussed in light of uses and gratifications theory.     

Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomes

Wearable fitness technologies (WFT) track physical activity, such as steps taken, calories burned and workout intensity, through a device that is typically worn at all times. While the market for WFT devices continues to grow, current theoretical understanding of adoption is lacking. Thus, in an attempt to extend the Technology Acceptance Model (TAM), the current study employs a structural equation model to increase current understanding of wearable technology use. Further, to better understand the outcome of WFT use, the current study examines the relationship among health related outcomes of WFT use such as overall exercise behavior and perceptions of health. Results support the TAM and WFT use was significantly related to perceived health outcomes.     

The uses and gratifications of using Facebook music listening applications

Despite rapid adoption of social media as a means of music listening, little is known about users’ motivations. This study applies the uses and gratifications approach to users’ motivations for using music listening applications on Facebook. Participants completed an online survey, and 153 out of 576 respondents indicated that they used a Facebook music listening application. A principal axis factor analysis identified three different motivations for this usage, namely entertainment, communication, and habitual diversion gratifications. The entertainment and communication gratifications replicate those found in prior uses and gratifications research concerning other social networking features, illustrating the strong similarity between uses of music and social media. However, the habitual diversion gratification may serve to distinguish listening applications from other features. Identifying and explaining these factors is relevant to social media users, musicians and application designers, as they explain what motivates a means of music listening that is gaining prominence.     

An analysis of the driving forces for Web services adoption

Web services are supported by major IT vendors and have been adopted by some enterprises in various applications. However, due to the hype surrounding Web services, information technology (IT) personnel and business managers often have difficulty assessing the potential uses, impacts, and benefits of Web services. Based on literature review and technical information, as well as field and Web-based case studies, we have developed a framework for analyzing the driving forces for Web services adoption. The framework and detailed benefits analysis model can be used by IT and business strategy planners to identify technical options and business opportunities, as well as to formulate Web services implementation strategies.     

A theoretical acceptance model for computer-based communication media: Nine field studies

This research study develops and tests a theoretical acceptance model to explain users’ acceptance of computer-based communication media. The model, which is referred to as TAM_CCM, originated from the Technology Acceptance Model (TAM) and conforms to the context of Computer-based Communication Media (CCM). It explains perceived usefulness and actual system use in terms of system characteristics (information process support and facilitating conditions), social influence (subjective norm and rules on media use), and user characteristics (experience and computer self efficacy). The model was tested using empirical data collected at nine organizations (N = 425), of which four had media rules and five had no similar rules. The TAM_CCM model was strongly supported accounting for 74% of the variance in usefulness perceptions and up to 74% of the variance in behavior intention to use. System characteristics (information process support), social influence (subjective norm and rules on media use), and user experience significantly influenced user acceptance of computer-based communication media. These advanced theory findings on computer-based communication media adoption and the research approach contribute to future research aimed at incorporating the TAM into specific contexts.