Effects of hue,saturation, and brightness on color preference in social networks: Gender‐based color preference on the social networking site Twitter

Account information for over 1 million Twitter users was downloaded and analyzed to determine color preference. Blues were found to be the most preferred color, whereas greens were least preferred. Distinct gender‐specific differences were found. Males preferred blues to a greater extent than females, whereas females preferred magentas to a much greater extent than males. Males preferred darker colors to a greater extent than women. Density plots within hue, saturation, and brightness space summarize the distribution of color choices and illustrate color preferences for both males and females. © 2011 Wiley Periodicals, Inc. Col Res Appl, 38, 196–202, 2013.     

The dependence of color constancy and brightness constancy on saturation

Color constancy and brightness constancy are not independent, as often assumed, since increasing sample saturation decreases the demand on color constancy mechanisms and increases the demand on brightness constancy mechanisms made by changes in illuminant color temperature. Re‐analyzed published data illustrates these tendencies for low saturations, but comprehensive measurements will be needed to pin down the postulated relationships over the full range.     

Comparative studies on color preference in Japan and other Asian regions,with special emphasis on the preference for white

The results of three surveys are presented. The first survey was carried out in four large cities in Japan, and the findings were analyzed by factor analysis and cluster analysis. The second survey was carried out in Seoul, Korea and Tokyo, Japan to determine color preference in the two countries, focusing on the preference for white. The last survey compared color preference in Taipei and Tokyo, also with emphasis on the preference for white. In these successive studies on color preference in Japan and other Asian cities, the subjects were mainly asked to choose from a color chart the three colors they liked most and the three they liked least, and to state the reasons for their choices. The results of Survey 1 showed that color preference could be influenced by differences in age, sex, and geographical region. Also factor analysis and cluster analysis indicated some relation between color preference and the subjects' life styles. Dual scaling analysis of the results of Surveys 2 and 3 indicated that each Asian area has unique color preference tendencies and that there are statistically significant differences in the frequency of selection of colors of certain hues and tones. However, a high preference for white was common to all areas, along with preferences for some other colors. These results thus demonstrated a common strong preference for white in three neighboring Asian areas. The reasons given for the choices suggested that besides the factors of age and sex, associative images based on environmental and cultural aspects may be an important factor influencing color preference. © 1996 John Wiley & Sons, Inc.     

Hue,saturation, lightness,and building exterior preference: An empirical study in Turkey comparing architects' and nonarchitects' evaluative and cognitive judgments

This study investigated architects' and nonarchitects' evaluative and cognitive judgments of color on building exteriors. Thirty architects and 30 high school teachers living in Izmir, Turkey participated in the study. The experiment had two phases. First, participants viewed eight images, in which the color of a building exterior was manipulated with hues selected from HSB (hue, saturation, and brightness) color space. Participants were then asked to rate each image on 7‐point semantic differential scales measuring preference (like–dislike), arousal (arousing–sleepy), naturalness (natural–artificial), and relaxation (relaxing–distressing). Second, participants viewed the same building in nine saturation and lightness levels for each hue and picked the most preferred lightness and saturation level for each hue. Findings showed that for a building exterior: (1) yellow and blue were the most liked colors, (2) some hues were rated as more arousing, more natural, and more relaxing over the others, (3) gender had an effect on color preference and semantic ratings of naturalness and relaxation, (4) architects and nonarchitects differed in their color preference and semantic ratings of arousal and naturalness, and (5) full bright and moderate to low saturated colors and full saturated and moderate to high bright colors were preferred more. The results have practical implications for architects and urban designers. A successful coloration of a building exterior may increase its use frequency and economical value. © 2008 Wiley Periodicals, Inc. Col Res Appl, 33, 395–405, 2008     

Variability estimation of hue and saturation components in the HSV space

When dealing with hue‐saturation‐value (HSV) components, one must be very careful about nonlinearity and singularities of the HSV space, which can amplify considerably the sampling errors of the original components, namely, red‐green‐blue (RGB) channels. Contradictorily, almost all research in computerized image analysis or processing based on HSV (or other nonlinear color space) neglect to account for such inhomogeneous variability. In this article, we present two approaches for estimating the degree of variability of hue and saturation in the HSV space, intended to assist any color image processing or analysis based on such components. Both approaches end up with new estimators of the hue and saturation standard deviation for a pixel distribution of any color sample. The first approach consists in applying error‐propagation analysis on the RGB‐to‐HSV formulation and the second one is based on heuristic rules inferred from geometrical relations between HSV values of pixel distributions. Experiments show that introduced estimators provide very accurate predictions of true H‐S deviations obtained from a broad subset of 183 NCS® color samples. © 2011 Wiley Periodicals, Inc. Col Res Appl, 2011     

Changes in hue and saturation of chromatic lights presented in the peripheral visual field

The perception of ten different colors on a CRT display presented across the horizontal meridian of the visual field were measured to determine the range of relevant test stimuli for color zone map measurement. Hue and saturation judgments were used based on the opponent‐colors theory. The changes of the unique hue components for eccentric displays of red, yellow, green, and blue fall within the distribution range of previous results obtained using monochromatic lights. Chromatic displays of nearly unique hues with high saturation would be significant as test colors for measurement for a color zone map. © 2003 Wiley Periodicals, Inc. Col Res Appl, 28, 413–424, 2003; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.10194     

Color preference affected by mode of color appearance

Most color preference research focuses on colors in an object color mode. In our daily life, however, colors are perceived not only as an object color mode but also as other modes, such as unnatural object color and light source color modes. To explore the effect of the color appearance mode on color preference, we examined the relationship between color preference and the mode of color appearance. Thirty‐three color chips were chosen from the Munsell notation varying in hues and chromas. The color chips were presented in different color appearance modes by changing the subject's room illuminance and the color chip room illuminance. The experimental results showed that the brightest and most saturated colors were preferred. It was found that the subject preferred color in a light source color mode and unnatural object color mode to color in an object color mode. Moreover, we found that hue had a small effect on color preference in the light source color mode. We also investigated the relationship between color preference and the perceived color attributes (perceived chromaticness, whiteness, and blackness). In a supplementary experiment, elementary color naming was conducted. The results showed that the perceived chromaticness, perceived whiteness, and perceived blackness play a role for the determination of color preference for different color appearance modes. We, consequently, suggest that color preference is dominated not only by color attributes but also by the mode of color appearance. © 2009 Wiley Periodicals, Inc. Col Res Appl, 2010     

Colour preference for Taiwanese floral pattern fabrics

A psychophysical experiment was carried out to investigate factors affecting colour preference for Taiwanese floral pattern fabrics, as a case study of object colour preference. A total of 175 test images of Taiwanese fabrics were used as the stimuli presented on a calibrated computer display. The images were generated on the basis of 5 existing Taiwanese fabrics, each manipulated into 35 images by changing the fabric colour. The 35 colours were selected to cover the most frequently used colours for existing Taiwanese fabrics. The 175 test images were assessed by 76 Taiwanese observers in terms of 9 semantic scales, including Taiwanese style/non‐Taiwanese style, Japanese style/non‐Japanese style, splendid/plain, traditional/modern, active/passive, warm/cool, heavy/light, like/dislike and harmonious/disharmonious. The experimental results reveal two underlying factors: “Splendidness” and “Harmony.” The like/dislike response was found to highly correlate with harmonious/disharmonious, but have poor correlation with Taiwanese style/non‐Taiwanese style. The study also reveals several factors affecting colour preference for Taiwanese fabrics, including the interaction effect of colour and pattern, observer's general liking for the object, and the effect of user experience. These findings can help develop a more robust, comprehensive theory of object colour preference. © 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 43–55, 2016     

Color preference of aged observers compared to young observers

In modern society, elderly people tend to become enthusiastic users of displays. These displays are optimized for the visual properties of young adults ignoring the specific attributes of the vision of the elderly though the existence of differences is evident. It is true, however, that most of the investigations follow a bottom‐up paradigm (changes of optical density, neural changes, etc.), and their results are too ambiguous to be taken into account directly in display optimization for the elderly, partly because there is a long‐term adaptation, which apparently recompensates for some of the changes in the human visual system. Preference is a high‐level psychological factor having a very important impact on the acceptability of color displays. The present article follows a top–down methodology to investigate these age‐related differences directly. The first part concentrates on functionalities of the human visual system: white point preference, chroma perception, unique, and preferred hues. Results confirm the long‐term compensation theory for the elderly observers along with the chromatic content decrease of perceived colors. The second part investigates preference differences in case of photorealistic images in terms of global and local contrast, white point, average chroma, and the effect of several image color manipulation techniques. Results indicate significant differences between young and aged observers' color image preference, some of which can be explained with neuro‐physiological changes, others may be attributed to cultural implications. © 2008 Wiley Periodicals, Inc. Col Res Appl, 33, 381–394, 2008     

Experimental determination of the laws of color harmony. Part 4: Color preference and the color harmony content

In 1956, we decided at the Budapest University of Technology and Economics to start a large‐scale experiment on color harmony. The experiments and the processing of the experimental results have been completed in 2006. These experiments, described in this article, form a study of how much are people, participating in the experiment, influenced by their own personal color preference in judging the harmony content of a composition. These experiments have utilized the results of former (1958–1969) color preference experiments and the system of color preference indexes, which were developed by the generalization of those results. Within the framework of these experiments, conducted between 1998 and 2006 there were 24 compositions, shown to the participants, at first one by one, then in pairs and at last in groups of six. They had to assess the harmony content of the compositions and award a score on a scale between 0 and 10. Each composition possessed a specific amount of harmony content according to the rules of color space, based on the Coloroid harmony threshold and verified by former experiments. In these experiments the number of elementary observations were 135 568. The people participating in the experiment were approximately equal number of men and women, from the age group between 10 and 70 years. During processing, by using the color preference numerical indexing system, we compared the results of those experiments with the color preference of a similar age group, by using color compositions, identical to the ones used in the present experiment. We have found that the sensation of the color harmony and its intensity have a strong relation to how the observers relate to colors and also their color preferences. The sensation of color harmony is also influenced by the gender and the age of the observer. © 2009 Wiley Periodicals, Inc. Col Res Appl, 34, 210–224, 2009     

A systematic approach of predicting color preference on the basis of gray relational grade

During the color design process, it is critical to create diversified color schemes for various consumer groups. It is also important to allow members in a design team to brainstorm for creative ideas. A theory of inspecting natural color elements was proposed in this study based on the CIE 1976 (L*,a*,b*) (CIE 1976) color space and the fuzzy c‐means clustering method. A calculation model was built to determine people's preference for colors based on a serialized system. To determine which factors affect the prediction of consumers' preference for a series of products, a gray relational color preference system was used in combination with gray relational grade so that a designer can obtain reasonable prediction results. The proposed system recommends not only the optimal colors for a product but also the optimal color scheme for a series of products.     

The impact of color preference on adolescent children's choice of furniture

It is widely believed that children will choose furniture that has the same color as their preferred color. Furthermore, for different categories of furniture, the color they preferred for furniture is consistent. A study of 508 adolescent Chinese children between the ages of 12 and 16 has been carried out to explore whether color preference influences their choice of furniture when they are provided with various color options (16 chromatic and five achromatic colors). This work tested six items of furniture in two functional spaces (study and bedroom space). Findings indicate that adolescent children's color preferences did indeed affect their furniture choice, but the extent varies with the categories of furniture. Furthermore, this study reveals that children's preference for furniture in different functional spaces is slightly different. Some effects of gender and age were also explored. This work discusses the implications of adolescent color preference and color choice for children's furniture color design.     

Complementary colors: The structure of wavelength discrimination,uniform hue,spectral sensitivity,saturation, chromatic adaptation,and chromatic induction

Complementary colors have long been thought important to color vision due to their ability (as admixed pairs) to extinguish all chromaticity, and to adapt automatically (i.e., wavelength pairs and radiant power ratios) to illuminant. Their role in color mixture and chromatic induction is well documented but other roles have not been demonstrated. This article studies the structure of complementary colors in the wavelength and radiance dimensions over the hue cycle (the nonspectrals are represented by a nominal‐wavelength metric). In the wavelength dimension, the basic structure of complementary colors is the complementary intervals ratio (ratio of a wavelength interval to its complementary interval of 1 nm). The ratio has RGB peaks, complementary CMY troughs, and provides models of chromatic induction, wavelength discrimination, and uniform hue difference in good agreement with data. Novel analyses of six color order/UCS hue circles indicate essential characteristics of a uniform hue scale. In the radiance dimension, basic structure is the complementary powers ratio (power of a stimulus required to neutralize its complementary of 1 Watt). The inverse structure has RGB peaks, complementary CMY troughs, and provides models of saturation, spectral sensitivity, and chromatic adaptation to illuminant. The RGB peaks demonstrate spectral sharpening, implying a postreceptoral location in the physiology. The models indicate that complementary colors have a significant role in color appearance besides their well known role in color mixture. © 2009 Wiley Periodicals, Inc. Col Res Appl, 34, 233–252, 2009     

Effects of correlated color temperature on spatial brightness perception

The relationship between lamp color characteristics and brightness perception is not well known. In this study, nine lighting environment with correlated color temperature (3000 K, 5000 K, and 8000 K) and illuminance (1000 lx, 300 lx, and 100 lx) were created. Both the side by side visual matching and spatial brightness scaling experiments are designed to verify the effects of correlated color temperature on spatial brightness perception. The results of the study show that lighting with high correlated color temperature will have stronger spatial brightness perception than lower ones. © 2011 Wiley Periodicals, Inc. Col Res Appl, 2011     

Hue,chroma, and lightness preference in Chinese adults: Age and gender differences

Recent studies have shown cultural differences in color preference. However, the color preference of people in China, which was found to have its own pattern, was yet to be studied in depth. The current study investigated color preference and the associated age and gender differences in an adult national sample (N = 1290) to provide a culture‐specific characteristic of color perception. Participants rated how much they liked each of 31 colors (four chroma‐lightness levels of red, orange, yellow, green, cyan, blue, and purple, plus three achromatic colors). We found a unique saturated color preference pattern characterized by red, cyan, and blue being preferred the most and orange as the least preferred chromatic color. The “red preference” phenomenon was observed in Chinese adults. Light colors were preferred the most in terms of chroma‐lightness level, followed by saturated, muted, and dark colors. The results of a principal component analysis of the 28 chromatic colors showed that blue‐green‐like colors (cool colors) constituted the largest proportion of color preference. The preference for orange and several dark colors increased with age, while that for bluish colors, purple, yellow, white, black, and light colors decreased. In terms of gender, women liked cyan, white, pink, and light colors and disliked red, orange, and dark colors more than men did. Our findings provide new empirical evidence about the color preference of Chinese and may offer some insight into the study of color preference and lay the foundations for future theoretical and practical research.     

Visual determination of hue suprathreshold color-difference tolerances

This research extends the previous RIT-DuPont research on suprathreshold color-difference tolerances in which CIELAB was sampled in a balanced factorial design to quantify global lack of visual uniformity. The current experiments sampled hue, specifically. Three complete hue circles at two lightnesses (L* = 40 and 60) and two chroma levels ( = 20 and 40) plus three of the five CIE recommended colors (red, green, blue) were scaled, visually, for hue discrimination, resulting in 39 color centers. Forty-five observers participated in a forced-choice perceptibility experiment, where the total color difference of 393 sample pairs were compared with a near-neutral anchor-pair stimulus of 1.03 A supplemental experiment was performed by 30 additional observers in order to validate four of the 39 color centers. A total of 34,626 visual observations were made under the recently established CIE recommended reference conditions defined for the CIE94 color-difference equation. The statistical method logit analysis with three-dimensional normit function was used to determine the hue discrimination for each color center. A three-dimensional analysis was required due to precision limitations of a digital printer used to produce the majority of colored samples. There was unwanted variance in lightness and chroma in addition to the required variance in hue. This statistical technique enabled estimates of only hue discrimination. The three-dimensional analysis was validated in the supplemental experiment, where automotive coatings produced with a minimum of unwanted variance yielded the same visual tolerances when analyzed using one-dimensional probit analysis. The results indicated that the hue discrimination suprathresholds of the pooled observers varied with CIELAB hue angle position. The suprathreshold also increased with the chroma position of a given color center, consistent with previous visual results. The results were compared with current color-difference formulas: CMC, BFD, and CIE94. All three formulas had statistically equivalent performance when used to predict the visual data. Given the lack of a hue-angle dependent function embedded in CIE94, it is clear from these results that neither CMC nor BFD adequately predict the visual data. Thus, these and other hue-suprathreshold data can be used to develop a new color-difference formula with superior performance to current equations. © 1998 John Wiley & Sons, Inc. Col Res Appl, 23, 302–313, 1998     

A comparative study on correlation between personal background and interior color preference

In this research, we identify and investigate some of the factors influencing residential color preference. We have taken social environment as a primary focus and the influence of a person's residential, regional, educational, and personal background have been examined. A questionnaire, two drawings (one of a bedroom and another of the exterior of a few houses) and 24 color pencils were prepared. In total, 319 data were gathered from Japanese students living in Japan, Foreign students living in Japan, and Iranian students living in Iran, with 301 applicable data. One of the questions was the respondent's favorite color. The results showed that more than 96.7% have used their favorite colors in the drawings. Blue hues were used most by people living in coastal areas (P < 0.05). Education had a strong correlation with number of color varieties (P < 0.01). Moreover, students who had parents with art backgrounds had used more colors in the drawings rather than the ones with parents with no art background (P < 0.05). Foreigners and Iranians have used more color varieties compared to Japanese (P < 0.05). Ultimately, it was observed that among the case studies (regional, residential, and educational), education had a strong positive correlation with number of color varieties (P < 0.01). © 2014 Wiley Periodicals, Inc. Col Res Appl, 40, 416–424, 2015     

Study on the preference of city color image selection based on the logistic model: A case study of Shanghai

With the continuous progress of urbanization, China's urban color planning has begun to receive attention, but there are still many problems in the quality of color environment. In order to clarify further the urban color positioning of our country, the detailed urban color planning objectives are set up, and the opinions of residents with different attributes are included in the consideration scope of urban color planning objectives, so as to guide the future urban color planning scientifically. From the perspective of urban residents' preference, this article takes Shanghai as an example to analyze the difference of residents' preference for urban color selection with different attributes. In this article, the logistic regression model was used to analyze the results of residents' choice, so as to conclude that the significant factors influencing residents' preference for city color image include age, monthly income, current city of residence, frequency of coming to Shanghai and whether they have been to other countries. Therefore, paying attention to the above significant attributes of residents and carrying out in-depth research can provide reference value for the status of the city's future color image.     

The impact of signboard-building color combinations on color harmony and legibility

The aim of this study was to investigate the impact of signboard-building color combinations on color harmony and legibility. Two hundred and three participants rated 54 signboard-building color combinations against two scales of color harmony and legibility. In this article, the terms “brick,” “stone,” and “glass” refer to three types of building exteriors used in the experiment (ie, brick masonry, greystone, and curtain walls, respectively). Major findings are as follows: (a) there was a positive linear correlation between color harmony and legibility in all three types of building exteriors, (b) the type of building exterior affected the color harmony and legibility of signboard colors, (c) no hue-related patterns were observed, (d) the effects of chroma differences on color harmony were weak and the effects of chroma differences on legibility were moderate, (e) the effects of lightness differences on color harmony and legibility were strong in brick, but the effects of lightness differences were weak in stone and glass, (f) white color combinations (ie, color pairs including white signboards) turned out to be the most harmonious and legible, and (g) color combinations of light signboards and dark buildings (negative polarity) were rated most harmonious and legible, with the exception of vivid red (positive polarity). The findings of this study provide insight into the characteristics of harmonious and legible colors in the context of signboard design.