Investigating users’ perspectives on e-learning: An integration of TAM and IS success model

The purpose of this paper is to examine an integrated model of TAM and D&M to explore the effects of quality features, perceived ease of use, perceived usefulness on users’ intentions and satisfaction, alongside the mediating effect of usability towards use of e-learning in Iran. Based on the e-learning user data collected through a survey, structural equations modeling (SEM) and path analysis were employed to test the research model. The results revealed that “intention” and “user satisfaction” both had positive effects on actual use of e-learning. “System quality” and “information quality” were found to be the primary factors driving users’ intentions and satisfaction towards use of e-learning. At last, “perceived usefulness” mediated the relationship between ease of use and users’ intentions. The sample consisted of e-learning users of four public universities in Iran. Past studies have seldom examined an integrated model in the context of e-learning in developing countries. Moreover, this paper tries to provide a literature review of recent published studies in the field of e-learning.     

Examining the integrated influence of fairness and quality on learners' satisfaction and Web-based learning continuance intention

Abstract.  As with any other information system (IS), the success of Web-based learning depends largely on user satisfaction and other factors that eventually increase users' intentions to continue using the service (continuance intention). This research integrates the IS success model and fairness theory to construct a model for investigating the motivations behind learners' intentions to continue using Web-based learning. Our model theorizes that the three dimensions of quality (i.e. information, system and service) and the three dimensions of fairness (i.e. distributive, procedural and interactional) affect learners' satisfaction. We also argue that satisfaction and the three dimensions of fairness will influence learners' intention to continue using Web-based learning. The hypothesized model is validated empirically using data collected from 289 learners of a Web-based learning service. The results show that information quality, system quality, system use, distributive fairness and interactional fairness exhibit significant positive effects on satisfaction. Also, procedural fairness and satisfaction play significant roles in shaping learners' intention to continue using Web-based learning.     

Antecedences to continued intentions of adopting e-learning system in blended learning instruction: A contingency framework based on models of information system success and task-technology fit

The objective of this study is to propose a research framework that investigates the relation between perceived fit and system factors that can motivate learners in continuing utilizing an e-learning system in blended learning instruction. As learners have the face-to-face learning opportunity in interacting with lecturers, the study aims at investigating the critical features the e-learning system can provide in assisting learning. Both quantitative (survey) and qualitative (focus group interview) methods are applied in this paper. Results reveal that the information quality and task-technology fit influence the confirmation of system acceptance. Perceived usefulness and system satisfaction have major impacts on continuance intentions. Notions from contingency theory are used to interpret these findings.     

Investigating students’ perceived satisfaction,behavioral intention,and effectiveness of e-learning: A case study of the Blackboard system

Although the benefits of e-learning have been discussed in various previous studies; it is a critical issue of better understanding the reasons why some learners are dissatisfied with the e-learning experience. Therefore, this research investigates learners’ satisfaction, behavioral intentions, and the effectiveness of the Blackboard e-learning system. A total of 424 university students were surveyed using a standard questionnaire. The results showed that perceived self-efficacy is a critical factor that influences learners’ satisfaction with the Blackboard e-learning system. Perceived usefulness and perceived satisfaction both contribute to the learners’ behavioral intention to use the e-learning system. Furthermore, e-learning effectiveness can be influenced by multimedia instruction, interactive learning activities, and e-learning system quality. This research proposes a conceptual model for understanding learners’ satisfaction, behavioral intention, and effectiveness of using the e-learning system.     

Understanding customers' loyalty intentions towards online shopping: an integration of technology acceptance model and fairness theory

As with any other information system (IS), the success of online shopping depends largely on customer satisfaction and other factors that will eventually increase customers' loyalty intentions. This article integrates two major variables of technology acceptance model (TAM), trust, and fairness to construct a model for investigating the motivations behind customers' loyalty intentions towards online shopping. The hypothesised model is validated empirically using data collected from 311 customers of an online shopping store. The results indicated that distributive, procedural and interactional fairness were strong predictors of trust, which in turn influenced satisfaction. Distributive fairness and interactional fairness exhibited significant positive effects on satisfaction. Perceived usefulness and satisfaction influenced loyalty intention towards online shopping. Perceived ease of use acts indirectly on loyalty intention through the mediating effect of perceived usefulness. Implications for theory and practice and future research directions are discussed.     

Understanding e-learning continuance intention: An extension of the Technology Acceptance Model

Based on the expectancy disconfirmation theory, this study proposes a decomposed technology acceptance model in the context of an e-learning service. In the proposed model, the perceived performance component is decomposed into perceived quality and perceived usability. A sample of 172 respondents took part in this study. The results suggest that users’ continuance intention is determined by satisfaction, which in turn is jointly determined by perceived usefulness, information quality, confirmation, service quality, system quality, perceived ease of use and cognitive absorption.     

Analysing complaint intentions in online shopping: the antecedents of justice and technology use and the mediator of customer satisfaction

Complaint behaviours are the key to the competition in an online market when service quality is a major concern of consumers. An understanding of complaint intentions can provide insight into a negative service experience and in turn, effectively redress consumer's problems. It is our purpose to examine the determinants of complaint intentions in the online shopping. When online consumers essentially involve the purchase of products/services and the use of web-based technologies, two major issues particularly arise in this context, exchange behaviour and technology use. This study thus integrates justice perception and expectation–confirmation model (ECM) of information system continuance to understand customer satisfaction and in turn, complaint intentions. Data were collected for online consumers with negative service experiences. The results of testing the structural model indicated that distributive and interactional justices significantly contribute to customer satisfaction and complaint intentions, but procedural justice does not. ECM-based features, such as perceived usefulness, are all important in determining customer satisfaction and complaint intentions. The implications for managers and scholars are further discussed.     

Determinants of success for online communities: an empirical study

Although online communities can significantly facilitate collaboration among Internet users, the determinants of success of online communities have seldom been studied empirically. Using the updated DeLone and McLean information systems success model as a theoretical framework, this study proposes a research model to examine the determinants for successful use of online communities. Based on a survey of 165 community members, this study uses structural equation modelling (SEM) approach to investigate the research model. The analytical results strongly support the appropriateness of the research model in identifying the determinants of success of online communities. The analytical results also showed that system quality, information quality and service quality had a significant effect on member loyalty through user satisfaction and behavioural intention to use the online community. Finally, this study discusses the implications of these findings and offer directions for future research.     

Determinants of success for online communities: an empirical study

Although online communities can significantly facilitate collaboration among Internet users, the determinants of success of online communities have seldom been studied empirically. Using the updated DeLone and McLean information systems success model as a theoretical framework, this study proposes a research model to examine the determinants for successful use of online communities. Based on a survey of 165 community members, this study uses structural equation modelling (SEM) approach to investigate the research model. The analytical results strongly support the appropriateness of the research model in identifying the determinants of success of online communities. The analytical results also showed that system quality, information quality and service quality had a significant effect on member loyalty through user satisfaction and behavioural intention to use the online community. Finally, this study discusses the implications of these findings and offer directions for future research.     

A proposed model for evaluating the success of WebCT course content management system

WebCT is an online course management system which is accessed through the portal. It has a wide range of tools which support teaching and learning and enable online delivery of lecture notes, representations, surveys and quizzes, coursework, discussion boards and much more. Evaluation of WebCT systems success or effectiveness is a fundamental challenge to education institutions. A review of previous e-learning research suggests a focused evaluation approach, thus offering limited discussion of comprehensive views of WebCT systems success or systematic and practical guidance to its evaluations. Based on a prevalent information systems success model, this paper proposes and describes a revised model for evaluating WebCT systems success in educational settings. The study findings suggest that content quality, system quality, support service quality, teaching and learning quality, self-regulated learning, intention to use/use, user satisfaction and net benefits are important factors for evaluating the success of WebCT CCMS. Implications of the proposed model for theory and practice were illustrated. In addition, future research directions that extend the reported study are also preferred.     

IT infrastructure services as a requirement for e-learning system success

Evaluation of e-learning systems success is an essential process in managing and developing these types of systems. There are still arguments about the factors can be used to evaluate the success of e-learning systems. Inadequate attention has been paid to investigate the role of IT infrastructure services as a foundation to create the success of e-learning systems. The focus of this study is the role of IT infrastructure services in terms of the success of e-learning systems. A model is proposed which includes five constructs: IT infrastructure services; perceived usefulness; user satisfaction; customer value; and organizational value. A quantitative study was conducted at an Australian University, with survey responses from 110 Academic staff members and 720 students who use the e-learning system. The empirical study confirmed that an IT infrastructure services is a valid and reliable construct to measure e-learning systems success. In addition, this study provides evidence of the critical role of IT infrastructure services in the success of e-learning systems via its significant effect on perceived usefulness, user satisfaction, customer value, and organizational value.     

Impact of media richness and flow on e-learning technology acceptance

Advances in e-learning technologies parallels a general increase in sophistication by computer users. The use of just one theory or model, such as the technology acceptance model, is no longer sufficient to study the intended use of e-learning systems. Rather, a combination of theories must be integrated in order to fully capture the complexity of e-learners, who are both system users and learners. The current research presents an integrated theoretical framework to study users’ acceptance of streaming media for e-learning. Three streams of research provide the basis for this integrated framework: the technology acceptance model, flow theory and media richness theory. Students enrolled in an online section of an information systems course used one of three different combinations of text, streamed audio and streamed video. Regression analysis was used to test the hypotheses in this field experiment. Perceived ease of use was a predictor of perceived usefulness; both the perceived usefulness and the attitude of the user were predictors of intention to use. Richer content-presentation types were positively correlated with higher concentration levels but showed mixed results when correlated with perceived usefulness. Results from this study have practical implications for those interested in integrating streaming media into e-learning.     

Developing a model to assess the success of e-learning systems: evidence from a manufacturing company in transitional economy

This paper examines the success of an e-learning system in a company from the perspective of employees by using a multimethod approach. For this purpose Moodle learning management system was used. The success of e-learning as an information system was evaluated using four constructs of the updated DeLone and McLean IS success model—system quality, use, user satisfaction and net benefits, and adding one more construct—user performance. In this research a combination of observation and survey as two different research methods was used, which allowed the new measure to be incorporated into the model. Empirical assessment was carried out by exploratory factor analysis, confirmatory factor analysis and structural equation modeling. The research model was found to be valid and reliable. The results provide an expanded understanding of the constructs that measure the success of an e-learning system, helping to more deeply understand the key success dimensions and their interrelationships. The implications of our work were discussed. The DeLone and McLean IS success model applied equally well. However, the use of observation as a method of data collection revealed the weaknesses of the original model.     

Determinants of perceived usefulness of e-learning systems

E-learning systems are increasingly essential in universities, schools, government departments and other organizations that provide an education or training service. The objective for adopting e-learning systems is to provide students with educational services via electronic channels. The focus of this study is on the impact of IT infrastructure services and IT quality on perceptions of usefulness of e-learning systems. A model is proposed which includes five constructs: IT infrastructure services, system quality, information quality, service delivery quality, and perceived usefulness. A quantitative study was conducted at an Australian university with 720 survey responses from students who were enrolled in online courses. The results suggest that IT infrastructure services play a critical role in generating information with high quality, enhancing the aspects of e-learning system quality, and improving service delivery quality. The impact of IT infrastructure services, system quality, and information quality on perceived usefulness is fully mediated by service delivery quality. Universities need to be aware of the critical impact of IT infrastructure services and consider how investment in these services could improve system and information quality, service delivery quality, and the usefulness and success of e-learning systems.     

基于用户满意度的学习服务发现算法

引入用户满意度因子,设计一个学习服务发现算法——eLSDAus,并应用于网络学习系统中。该算法允许用户参与服务发现的过程,对服务发现的效果进行评价。学习服务发现系统将用户评价反馈到学习服务发现算法,利用修正函数修正更新发布服务各属性的匹配度权值,优化反馈给用户的综合匹配度的计算。实验结果表明,在发布的学习服务数量超过1万时,该算法能提高服务发现的查全率4％～5％。网络学习者使用该系统7天后,对学习服务发现结果的总体满意比率可达到93％以上。     

Using SERVQUAL to assess the quality of e-learning experience

Distance learning programs have been dramatically expanding in accordance with demand. Assessment of the quality of e-learning has become a strategic issue, one that is critical to program survival. In this study we propose a modified SERVQUAL instrument for assessing e-learning quality. The instrument consists of five dimensions: Assurance, Empathy, Responsiveness, Reliability, and Website Content. Data analysis from 203 e-learning students shows that four out of these five dimensions (except Reliability) play a significant role in perceived e-learning quality, which in turn affects learners’ satisfaction and future intentions to enroll in online courses. Managerial implications of the major findings are provided.     

基于自我调节机制的智慧教育系统开发

为了解决现有智慧教育学习环境中教育者与学习者缺乏实时互动,从而造成学习效率低下的问题,在研究了动态和交互式的智慧学习环境中自我调节机制对信息质量、系统质量、服务质量、通信质量、用户满意程度相互影响的基础上,提出了一种具有自我调节机制的智慧教育策略.利用自我调节机制,可对学习者进行充分的个人特质分析,并根据个人的学习进度...     

The Role of E-Service Quality and Information Quality in Creating Perceived Value: Antecedents to Web Site Loyalty

This theory-testing study is an examination of the influences of perceived information quality and perceived e-service quality in determining perceived value, and the influence of these three constructs in determining web site loyalty intentions. The results indicate that (1) perceived e-service quality and perceived information quality similarly influence loyalty intentions, (2) perceived e-service quality more strongly influences perceived value than does perceived information quality, and (3) perceived information quality partially mediates the relationship between perceived e-service quality and perceived value. The model was significant in explaining loyalty intentions.     

Service Quality and Perceived Value's Impact on Satisfaction, Intention and Usage of Short Message Service (SMS)

SMS, being an almost instantaneous communication medium that connects people, is now a phenomenon that has grown and spread around the globe at an amazing speed. Given the current trend of SMS usage and its potential growth, this paper will provide an insight of the extent to which how service quality and the value perceived by the SMS users have an impact on their extent of the SMS usage in the post SMS adoption phase. Specifically, this article will examine how service quality of the service providers and perceived value affect customer satisfaction and how customer satisfaction will affect their behavioural intention to continue to use SMS which in turn affects the extent of SMS usage in the local context. Using partial-least-squares, an analysis was conducted based on the 150 surveys collected to test for the proposed relationships. The results showed that the tangibles, empathy and assurance dimensions of service quality are antecedents of customer satisfaction and a positive relationship exists between customer satisfaction and customers' behavioural intentions to continue to use SMS. Additionally, the positive relationship between customers' behavioural intentions to continue to use SMS and the extent of SMS usage is also significant. These results were similar to the results shown by Cronin and Taylor (1992) studies. The perceived value/customer satisfaction relationship investigated in this research was in line with Fornell et al.(1996) and Cronin et al.(2000) where perceived value was one of the determinants of customer satisfaction. Specially, the results revealed that perceived value, together with tangibles, empathy and assurance aspects of the service quality, played an important role in determining customer satisfaction for SMS. Implications of the above results for research and practice are discussed.     

A hybrid approach to develop an analytical model for enhancing the service quality of e-learning

The digital content industry is flourishing as a result of the rapid development of technology and the widespread use of computer networks. As has been reported, the market size of the global e-learning (i.e., distance education and telelearning) will reach USD 49.6 billion in 2014. However, to retain and/or increase the market share associated with e-learning, it is important to maintain or increase service quality in this sector. This research was intended to develop an analytical model for enhancing the service quality of e-learning using a hybrid approach from the perspective of customers. The evaluation methodology integrates the three methods: rough set theory (RST), quality function deployment (QFD), and grey relational analysis (GRA). First, important criteria affecting service quality (referred to as customer requirements (CRs)) and relevant technical information (referred to as technical requirements (TRs)) for e-learning are compiled from an extensive literature review. Using the data regarding customer satisfaction collected from a questionnaire survey, RST is then used to reduce the number of attributes considered and to determine the CRs. Furthermore, in consultation with domain experts, QFD is used together with GRA to analyze the interrelationships between CRs (which represent the voice of customer (VOC)) and TRs (which represent the voice of the engineer (VOE)) and to create an order of priority for the TRs given the CRs based on objective weighting using the entropy value. An illustrative example is provided—an empirical analysis of the students who participated in the e-learning program at a particular university. The results reveal that of the fourteen TRs, “Curriculum development” has the greatest effect on e-learning service quality, followed by “Evaluation”, “Guidance and tracing”, “Instructional design”, and “Teaching materials”. Both the CRs and the TRs may vary depending on the individual organization. Nevertheless, the proposed model can be a useful point of reference for e-learning service providers, helping them to identify the TRs that they can use to enhance service quality and to target vital CRs.