Prioritising technical attributes in QFD under vague environment: a rough-grey relational analysis approach

This study aims at improving the effectiveness of Quality function deployment (QFD) in handling the vague, subjective and limited information. QFD has long been recognised as an efficient planning and problem-solving tool which can translate customer requirements (CRs) into the technical attributes of product or service. However, in the traditional QFD analysis, the vague and subjective information often lead to inaccurate priority. In order to solve this problem, a novel group decision approach for prioritising more rationally the technical attributes is proposed. Basically, two stages of analysis are described: the computation of CR importance and the prioritising the technical attributes with a hybrid approach based on a rough set theory (RST) and grey relational analysis (GRA). The approach integrates the strength of RST in handling vagueness with less priori information and the merit of GRA in structuring analytical framework and discovering necessary information of the data interactions. Finally, an application in industrial service design for compressor rotor is presented to demonstrate the potential of the approach.     

Assessing the relative importance weights of customer requirements using multiple preference formats and nonlinear programming

Quality function deployment (QFD) is a methodology to ensure that customer requirements (CRs) are deployed through product planning, part development, process planning and production planning. The first step to implement QFD is to identify CRs and assess their relative importance weights. This paper proposes a nonlinear programming (NLP) approach to assessing the relative importance weights of CRs, which allows customers to express their preferences on the relative importance weights of CRs in their preferred or familiar formats. The proposed NLP approach does not require any transformation of preference formats and thus can avoid information loss or information distortion. Its potential applications in assessing the relative importance weights of CRs in QFD are illustrated with a numerical example.     

A fuzzy expected value-based goal programing model for product planning using quality function deployment

Product planning is one of four important processes in new product development using quality function deployment (QFD), which is a widely used customer-driven approach. In this article, a hierarchical framework for product planning using QFD is developed. To tackle the fuzziness in functional relationships between customer requirements and engineering characteristics (ECs) in product planning, the least squares method is incorporated into fuzzy regression to investigate those functional relationships, by which a more central tendency can be obtained. Furthermore, a fuzzy expected value-based goal programing model is proposed to specify target values of ECs. Different from some fuzzy product planning approaches for QFD, the proposed programing model has unambiguous interpretations. An illustrated example of a quality improvement problem of emulsification dynamite-packing machine design is given to demonstrate the application and performance of the proposed approach.     

Fuzzy expected value modelling approach for determining target values of engineering characteristics in QFD

Quality function deployment (QFD) is a planning and problem-solving tool that is renowned for translating customer requirements into the technical attributes of a product. To deal with the imprecise elements in the development process, fuzzy set theory is incorporated into QFD methodology. A novel fuzzy expected value operator approach is proposed in this paper to model the QFD process in a fuzzy environment, and two fuzzy expected value models are established to determine the target values of engineering characteristics in handling different practical design scenarios. Analogous to stochastic programming, the underlying philosophy in the proposed approach is based on selecting the decision with maximum expected returns. Furthermore, the proposed approach considers not only the inherent fuzziness in the relationships between customer requirements and engineering characteristics, but also the correlation among engineering characteristics. These two kinds of fuzzy relationships are aggregated to give the fuzzy importance of individual engineering characteristics. Finally, an example of a quality improvement problem of a motor car design is given to demonstrate the application and performance of the proposed modelling approach.     

供应链用户需求展开

以最终用户满意为驱动力，基于质量功能展开思想，提出一种将供应链用户需求转化为对供应链中各个过程的要求的多层次演绎分析方法，即供应链用户需求展开，为将用户满意理念贯穿于供应链管理之中提供了理论与方法。     

Integrating AHP with QFD for robot selection under requirement perspective

Selection of a robot is an important task, as improper selection may adversely affect a firm's production by reducing the quality of the product, thereby reducing productivity as well as profitability. To effectively select a robot for a specified job, several factors have to be considered. The objective of this paper is to explain how, using a combined AHP/QFD model, the authors are able to determine if the deployment of robots in industry helped in performance enhancement from requirement perspective. Incorporating a simple and novel cost factor measure in the proposed integrated AHP/QFD model aids justification of the implementation of a robotic system in a manufacturing firm from an economic point of view also. The proposed integrated approach also identifies technical requirements followed by customer requirements. In this paper, an integrated model combining AHP and QFD has been delineated for the industrial robot selection problem. Seven technical requirement factors have been considered for the case study.     

Hesitant fuzzy integrated MCDM approach for quality function deployment: a case study in electric vehicle

Quality function deployment (QFD) is a product planning management instrument which has been used in a broad range of industries. However, the traditional QFD method has been criticised much for its deficiencies in acquiring experts’ opinions, weighting customer requirements (CRs) and ranking engineering characteristics (ECs). To overcome the limitations, an integrated analytical model is presented in this study for obtaining the importance ratings of ECs in QFD by integrating decision-making trial and evaluation laboratory (DEMATEL) technique and Vlsekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) method under hesitant fuzzy environment. In particular, the hesitant fuzzy DEMATEL is used to analyse the interrelationships among CRs and determine their weights, and the hesitant fuzzy VIKOR is utilised to prioritise ECs. Finally, the feasibility and practicality of the proposed method are verified by an example regarding the product development of electric vehicle.     

Normalisation models for prioritising design requirements for quality function deployment processes

The prioritisation of design requirements is critical for determining resource allocation in the new product design stage through the quality function deployment (QFD) planning processes. To prioritise design requirements, normalisation models are usually used to perform aggregation and normalisation functions. Recognising the weakness of the Wasserman normalisation model from both theoretical and practical viewpoints, this paper proposes an improved normalisation model for the aggregation and normalisation functions. It is verified that the proposed model satisfies Lyman’s normalisation requirement and avoids the problem of Wasserman’s normalisation model. In addition, a normalisation model that takes into account the correlation among customer requirements is also developed to complete a generalised normalisation model for QFD planning processes. A product design case is presented to demonstrate the advantages of the proposed normalisation models.     

QFD optimization using linear physical programming

A new approach to quality function deployment (QFD) optimization is presented. The approach uses the linear physical programming (LPP) technique to maximize overall customer satisfaction in product design. QFD is a customer-focused product design method which translates customer requirements into product engineering characteristics. Because market competition is multidimensional, companies must maximize overall customer satisfaction by optimizing the design of their products. At the same time, all constraints (e.g. product development time, development cost, manufacturing cost, human resource in design and production, etc.) must be taken into consideration. LPP avoids the need to specify an importance weight for each objective in advance. This is an effective way of obtaining optimal results. Following a brief introduction to LPP in QFD, the proposed approach is described. A numerical example is given to illustrate its application and a sensitivity analysis is carried out. Using LPP in QFD optimization provides a new direction for optimizing the product design process.     

基于顾客需求的业务过程分析

 应用QFD的思想,建立了顾客需求一绩效指标关系矩阵、绩效指标一过程关系矩阵,以此为基础获得了顾客需求过程关系矩阵从而建立了顾客需求与实现需求的过程的直接联系.提出了计算待改进过程优先度的方法,为识别出那些主要影响顾客需求的过程、确定过程管理的方向提供了可靠的依据.最后开展了案例研究.     

Improving Product Design Using Quality Function Deployment: The School Furniture Case in Developing Countries

This paper presents a quality function deployment (QFD) analysis of the design of school furniture in developing countries, using Costa Rica as the baseline. The dynamic hierarchy process model for QFD was used to help the product development team make effective decisions in satisfying the requirements of the customer constrained by limited resources. A number of total quality management (TQM) tools were employed during the development of the school furniture solution. A dynamic, cross-functional team organization was used. A simple form of quality function deployment was used to identify the desirable product design, safety, and service features.     

质量功能配置(QFD)的研究及发展

质量功能配置 (QFD)是一种策划、交流、文件说明技术 ,目的是为了确定真正的用户需求 ,以及如何将这些用户需求转变为设计者和生产者所了解的、并能够把握的技术需求 .本文论述了QFD发展过程 ,着重分析了QFD的研究现状 ,并提出了进一步的研究发展方向 .     

A mixed integer goal programming model for discrete values of design requirements in QFD

A main feature of quality function deployment (QFD) planning process is to determine target values for the design requirements (DRs) of a product, with a view to achieving a higher level of overall customer satisfaction. However, in real world applications, values of DRs are often discrete instead of continuous. Therefore, a mixed integer linear programming (MILP) model considering discrete data is suggested. As opposed to the existing literature, the fulfilment levels of DRs are assumed to have a piece-wise linear relationship with cost; because, constraints of technology and resource rarely provides a linear relationship in manufacturing systems. In the proposed MILP model, we considered customer satisfaction as the only goal. But, QFD process may be necessary to optimise cost and technical difficulty goals as well as customer satisfaction. Therefore, by developing the MILP model with multi-objective decision making (MODM) approach, a novel mixed integer goal programming (MIGP) model is proposed to optimise these goals simultaneously. Finally, MILP model solution turns out to be a more realistic approach to real applications because piece-wise linear relationship is taken into account. The solution of MIGP model provided different alternative results to decision makers according to usage of the lexicographic goal programming (LGP) approach. The applicability of the proposed models in practice is demonstrated with a washing machine development problem.     

Dynamic Programming for QFD Optimization

Quality function deployment (QFD) is a useful method in product design and development and its aim is to improve the quality and to better meet customers' needs. Due to cost and other resource constraints, trade‐offs are always needed. Many optimization methods have been introduced into the QFD process to maximize customer satisfaction under certain constraints. However, current optimization methods sometimes cannot give practical optimal results and the data needed are hard or costly to get. To overcome these problems, this paper proposes a dynamic programming approach for the optimization problem. We first use an extended House of Quality to gather more information. Next, limited resources are allocated to the technical attributes using dynamic programming. The value of each technical attribute can be determined according to the resources allocated to them. Compared with other optimization methods, the dynamic programming method requires less information and the optimal results are more relevant. Copyright © 2005 John Wiley & Sons, Ltd.     

Cost management through product design: target costing approach

The purpose of this study is to explore the role of target costing in managing product costs while promoting quality specifications that will meet customer requirements. In addition, it aims to develop a target costing module that will simplify implementation of target costing especially in small and medium enterprises (SMEs). Tools of operations management such as quality function deployment (QFD) and value engineering (VE) have been considered and evaluated in terms of their integration into the target costing. In order to investigate the total effect, an implementation of the QFD deployment–target costing process (QFD–TC process) was conducted in a small manufacturing company. Previous studies on target costing were mostly conducted in lead companies. This study focuses on implementation of the QFD–TC process in SMEs. Overall, it was found that the QFD–TC process was an essential technique in managing the costs of both a product and the overall production process. Combining target costing with QFD and VE techniques provides companies with a competitive cost advantage.     

A novel fuzzy group decision-making approach to prioritising engineering characteristics in QFD under uncertainties

In new product development, design teams commonly need to define engineering characteristics (ECs) in a quality function deployment (QFD) planning process. Prioritising the engineering characteristics in QFD is essential to properly plan resource allocation. However, the inherent vagueness or impreciseness in QFD presents a special challenge to the effective calculation of the importance of ECs. Generally, there are two types of uncertain input in the QFD process: human perception and customer heterogeneity. Many contributions have been made on methods to prioritise ECs. However, most previous studies only address one of the two types of uncertainties that could affect the robustness of prioritising ECs. To address the two types of uncertainties simultaneously, a novel fuzzy group decision-making method that integrates a fuzzy weighted average method with a consensus ordinal ranking technique is proposed. An example is presented to illustrate the effectiveness of the proposed approach. Results of the implementation indicate that the robustness of prioritising ECs based on the proposed approach is better than that based on the method of Chen et al. (Chen, Y., Fung, R.Y.K., Tang, J.F., 2006. Rating technical attributes in fuzzy QFD by integrating fuzzy weighted average method and fuzzy expected value operator. European Journal of Operational Research, 174 (3), 1553–1556).     

A four-phase AHP–QFD approach for supplier assessment: a sustainability perspective

Recently, companies have become increasingly aware of the need to evaluate suppliers from a sustainability perspective. Introducing the triple bottom line (economic, social, and environmental performance) into supplier assessment and selection decisions embeds a new set of trade-offs, complicating the decision-making process. Although many tools have been developed to help purchasing managers make more effective decisions, decision support tools, and methodologies which integrate sustainability (triple bottom line) into supplier assessment and selection are still sparse in the literature. Moreover, most approaches have not taken into consideration the impact of business objectives and requirements of company stakeholders on the supplier evaluation criteria. To help advance this area of research and further integrate sustainability into the supplier selection modelling area, we develop an integrated analytical approach, combining Analytical Hierarchy Process (AHP) with Quality Function Deployment (QFD), to enable the ‘voice’ of company stakeholders in the process. Drawing on the sustainable purchasing strategy development process, our AHP–QFD approach comprises four hierarchical phases: linking customer requirements with the company's sustainability strategy, determining the sustainable purchasing competitive priority, developing sustainable supplier assessment criteria, and lastly assessing the suppliers. An illustrative example is provided to demonstrate the application of the proposed approach.     

Modelling of quality function deployment planning with resource allocation

Quality Function Deployment (QFD) is a well-known customer-oriented methodology, which is widely used to assist decision making in product design and development in various types of production. Determining how and to what extent certain characteristics or technical attributes (TAs) of products are to be met, with a view to gaining a higher level of overall customer satisfaction, is a key success factor in product design and development. An operational QFD planning problem with resource allocation is considered in this paper. The aim is to plan the attainment of TAs by allocating resources among the TAs with a view to achieving maximized overall customer satisfaction. Taking into account the technical and resource constraints, and the impact of the correlation among TAs, the operational QFD planning with resource allocation is formulated as a linear program and solved by a heuristics-combined Simplex Method. An overall procedure is presented to help a design team to implement this QFD design planning with resource allocation in practice. This model can bridge the gap and conflicts between the design targets at the strategic level, and resource allocations in the part deployment and operational process planning level.     

Determining design requirements in QFD using fuzzy mixed-integer goal programming: application of a decision support system

In product development, the identification of critical design requirements (DRs) is key to satisfying customer needs because it helps produce more successful products in a shorter time. Quality function deployment (QFD) is a tool used in product development to systematically determine the DRs so as to attain higher customer satisfaction. In the QFD process, the simultaneous optimisation of more than one conflicting objective is generally required. However, it is very difficult for decision makers to determine the goal value of each objective in imprecise and uncertain environments. In order to overcome this problem, the present study proposes a fuzzy mixed-integer goal programming model that determines a combination of optimal DR values. Different from the existing fuzzy goal programming models, the values of the DRs in the proposed model are taken as discrete. Finally, a new Decision Support System is developed. The new system integrates QFD and mathematical programming, enabling the design team to effectively compare product design alternatives and make product development easier and faster. The proposed methodology is illustrated using a real-world application in the Turkish white goods industry.