快速消费品配送服务标准化对策分析

本文探讨了快速消费品的特点及其配送服务的特点、配送服务存在的问题,并提出标准化解决方案。     

快消文化视域下新式茶饮品牌形象设计研究

探究快消文化对中国新式茶饮的影响和利弊,以及新式茶饮品牌形象设计的策略方法。通过文献调研法对快消文化及品牌形象设计的基本概念进行梳理,利用比较法对比传统与新式茶饮之区别,分析新式茶饮发展现状及优势与困境,并基于快消文化和大卫·艾克的品牌形象测量理论,通过案例分析法从“轻、新、优、潮”四层面探究新式茶饮品牌形象设计策略。通过总结分析茶饮头部品牌的发展策略和产品、符号、人性化、企业四层面的品牌形象设计方法,得出快消文化视域下,应善于发扬其“快速、便捷、创新”等优势,弥补其“同质化、不养生、高损耗”等劣势,最终达成中国茶年轻化与国际化的品牌初心。     

模糊需求下快速消费品生产配送协调调度

针对具有模糊需求的快速消费品生产配送问题,提出一种模糊线性规划模型,来解决多周期、多工厂、多产品、多配送中心的生产配送协调调度问题。同时考虑配送中心的库存水平,使总生产、库存成本和配送成本最小。最后,通过一个算例来证明该方法的可行性。     

Methodological approaches to supply chain design1

This paper reviews methodological approaches to the design (or redesign) of the supply chain (SC), including comprehensive approaches (proposals concerning the entire process of designing the SC) and those that deal with four specific aspects of the process (definition of the SC objectives, reverse SC, finance, and generation and use of scenarios) that have a decisive influence on the whole design of the SC. The comprehensive approaches include those based on typologies of products, markets and SCs and those that propose a succession of the stages to follow through the design process. The discussion shows that the use of typologies is not adequate to face SC design and that the methods proposing a succession of stages may suit, provided that they are developed and presented in a manner appropriate to their use for practitioners. The discussion leads also to suggest several research lines.     

和声搜索算法优化快速消费品生产配送协调调度

研究具有生产准备环节的快速消费品生产配送问题,考虑工厂和配送中心的库存限制,工厂产能限制和劳动力限制,建立一个多周期、多工厂、多产品、多配送中心、多客户的混合整数线性规划模型,旨在最小化准备成本、生产成本、库存成本和配送成本。通过设计一种遗传和声搜索算法对模型进行求解。最后给出一个算例说明所提模型和算法的可行性和有效性。     

基于SCOR模型的作业管理研究及仿真分析

借助供应链参考模型(SCOR)从改善作业流程角度构建作业管理体系,解决作业管理应用的局限性:孤立地分析单个作业;与战略管理脱节.为在企业内部应用SCOR模型,探讨了在企业内部引入供应链思想的原因及可行性;在作业分析环节,引入SCOR模型,分析绩效考核体系,从改善作业流程的角度建立作业管理体系;引入企业策略地图思想建立指标体系,将作业管理与企业战略目标相结合,扩大作业管理的应用范围.以一家火车卫生间制造商为对象,构建基于SCOR模型的作业管理体系,并以此为依据建立Petfi网层次模型,利用ExSpect软件进行仿真评价.仿真结果表明,该方法从改善作业流程的角度分析了需改善的作业,同时简化了作业分析的工作.     

考虑供应链物流特点的库存与订购策略

指出企业所面临的需求不确定性除了来自最终顾客的需求多样性,往往还来自供应链结构特点.在此基础上探讨了考虑供应链物流特点情况下的库存与订购策略制定问题.以一个实际企业为背景,给出了一个建模分析框架,描述了如何根据企业实际情况建立模型,并利用企业已有数据获得针对性解决方案的具体过程和方法.最后还讨论了数据处理中需要注意的一些具体问题.     

Supply chain resilience for single and multiple sourcing in the presence of disruption risks

This paper investigates the use of sourcing strategies to achieve supply chain resilience under disruptions. The coping strategies considered are single and multiple sourcing, backup supplier contracts, spot purchasing, and collaboration and visibility. Collaboration and visibility, which affect suppliers’ recovery capabilities and a buyer’s warning capability, have not been similarly modelled in the past. A scenario-based mathematical model is developed such that it considers objectives under uncertainties including disruption risks and operational risks. A broad numerical study examines its output for various risk attitudes in a decision-maker, ranging from risk neutral to risk averse. The sensitivity of procurement strategies to other key parameters such as recovery and warning capabilities is examined. One of the major findings is that buyer’s warning capability plays a vital role in enhancing supply chain resilience. We seek to build on these efforts to further support disruption planning and mitigation and to obtain a deeper understanding of the relationship between supply chain characteristics and resilience.     

多色集合在仓配一体化仓库货位分配建模中的应用

目的为了提高仓配一体化仓库的货物存储以及货物周转效率,对仓库货位分配进行研究。方法以西北地区某快消品仓配一体化配送中心仓库为背景,应用多色集合理论建立仓配一体化仓库中货位信息模型,通过实际案例对建立的模型进行仿真实验,得出仓库中货位的最优分区。结果对仓库在货物就近原则放置和货物分区管理下车辆的等待时间进行仿真,限定在100 d的时间里,得出仓库在运用多色集合理论分区的情况下装卸车辆等待时间相比之前未分区时间下降了20.84%。结论运用多色集合理论有效提高了城市快消品仓配一体化中货位优化的效率。     

供应链系统仿真模型及优化

采用系统仿真的思想对供应链系统进行研究.建立了包括供应商、制造商及零售商的供应链系统仿真模型并对其进行了优化.通过运行该模型,可研究供应链系统的动态行为;分析随机因素对供应链系统的影响;识别供应链系统的瓶颈.仿真优化结果为管理者正确决策提供依据.     

Supply chain disruption risk management through strategic information acquisition and sharing and risk-sharing contracts

In this paper, we develop a framework that captures the effects of information management and risk-sharing contracts in supply chain networks. In particular, we analyse the impact of strategic information acquisition and sharing on supply chain disruption risks and costs and we evaluate the supply chain performance of risk-sharing contracts. Risk-sharing contracts specify who needs to incur the costs when supply chain disruptions occur. We develop a model that consists of three tiers of multi-criteria decision-makers, manufacturers, retailers, and demand markets. We describe the behaviour or each decision-maker, derive the finite-dimensional variational inequality formulation of the equilibrium conditions of the supply chain and present numerical examples. The numerical examples highlight that it is not a priori clear which participant in the supply chain network will benefit from increased information-sharing activities. Our models indicate that the beneficiary of reduced information-sharing costs is in some cases dependent on the negotiation power of participants and that it is also dependent on the type of risk-sharing contract used. Furthermore, the numerical examples show that, in some cases, information-sharing and risk-sharing contracts are complements while in other cases they are substitutes.     

基于供应链管理的企业库存优化效果模拟与分析

利用供应链管理的思想,通过对供应链上的企业库存进行优化模拟与分析,揭示了供应链内部信息共享、加快信息流动、缩短订货周期、供应商管理库存(VMI)等是影响供应链管理优化效果的核心因素;通过比较应用供应链管理前后企业库存的变化,说明了供应链管理可以有效平抑库存,缩短供货周期,降低企业成本,提高企业核心竞争力。