浅谈CI及CI对企业的影响

近年来，中国商业飞速发展，在中国企业界运用CI而取得商业成功的企业比比皆是，但也存在部分企业对CI运用不适当，甚至彻底忽略CI运用。同时关于CI也提出了诸多疑问。一是不知道什么是CI。二是即使知道CI，但对CI的认识不够深入，不相信CI对企业发展的影响力。有鉴如此，企业更应加强对cI的认识学习及普及运用     

试论中国型CI战略

当前我国企业在导入CI战略过程中出现的种种问题和遇到的重重障碍,主要是由于缺乏自己的CI理论和运作导入模式。我们使用的理论和导入模式,均是日本型CI或台湾型CI的翻版,在CI传入我国的初期,具有一定的积极作用。但随着CI在我国的深入发展,其局限性日益显彰,构建中国型CI迫在眉睫。所谓中国型CI,是指在吸收国外先进的CI理论和成功经验基础上,构筑符合我国国情的CI理论和导入模式。因此,中国型CI由两大块构成,一是中国型CI理论模式;二是中国型CI运作导入模式。     

我谈CI——CI到底是什么？

近年来,国内企业界、设计界流行着一个洋名词:“CI”。有关CI的论述文章、专著也越来越多。然而,许多洋CI专家却对我国的CI观念十分不解。如:国际平面设计协会(AGI)执委会委员、英国著名资深设计师David Hillman说:“我很难理解中国把CI分成Mind Identity.Behavior Iden-tity和Visual Identity(简称MI.BI.VI)的观念,     

浅析企业CI设计导入及其作用

20世纪60年代,企业CI设计最早出现在美国,70年代又在日本得到了进一步的整合和规范,形成了一整套完备的视觉传达识别系统(CIS).80年代,中国也逐步出现和使用CI设计,并将其成功地导入企业当中.企业导入CI是其发展集团化和规模化的重要手段和必要措施,而企业导入CI的时机和动机也是不窖忽视的.企业成功导入CI之后,依照其形象,遵循其理念,执行其行为,使企业在CI的导入下获得更多的经济效益和社会财富.     

包装设计在CI中的作用

从可口可乐公司更换包装引出CI,重点论述了包装设计权拉企业形象的4个重要途径.通过IBM公司及广东太阳神集团CI工程的导入,论证了包装设计在CI中的作用.     

包装设计在C—中的作用

从可口可乐公司更换包装引出CI,重点论述了包装设计权拉企业形象的4个重要途径.通过IBM公司及广东太阳神集团CI工程的导入,论证了包装设计在CI中的作用.     

企业形象战略辨正

三什是中国型CI,什么是中国型CI战略?所谓中国型CI,实际上指的是中国型CIS企业识别系统。所谓中国型CI战略,实际上指的是中国型CIS企业形象战略。值得注意的是,根本不存在什么中国型CIS。所能制定和实施的,并且具有强大     

CI随想

企业形象战略--CI,是一项帮助企业建立品牌、完善品牌,走向国际的事业. 中国第一个全面、系统、权威介绍CI的专业阵地--人民日报社市场报在中国新闻界成功地打出了一张"形象设计"中的CI王牌,这是因为市场经济的发展,人们有了一个共识;形象设计--CI计划是中国企业在目前市场经济中创造成功的一张王牌,CI设计--形象塑造已拓展到城市形象、政府形象、产业形象等各个领域.     

以文化传统为导向的农夫山泉CI设计策略构建

目的通过对CI设计基本概念与方法体系的界定,结合实际案例,论证在企业品牌形象构建时应适度引入中国文化传统中的艺术元素。方法案例研究分析,以"农夫山泉"品牌为例,深入分析其CI设计中理念识别、行为识别、视觉识别的文化传统元素表现。结论通过理论分析与实证研究,提炼出中国式CI设计的基本策略与应用方式,以期为现代企业的CI设计提供理论依据与实践措施。     

信息时代CI设计在企业中的应用研究

在阐明CI设计的基础上,通过介绍CI的发展情况,结合我国企业的特点,重点分析了在目前国际大环境下我国企业导入CI所需解决的问题.并对企业在导入CI的过程中常遇到的问题提出了几点建议.     

强化个性的品牌室内设计营造独特的时尚商业空间——论当今室内装饰的品牌意识

只有做出具有中国特色,整体为一的设计,才能与世界水准相抗衡!我再次强调"中国特色,整体为一"不单是就室内装饰而言,而是把和空间设计有关的一切设计理念,包括CI,商品陈列,平面VI,道具挑选,人物心理,人体工程学等一系列商品品牌策划归纳进来.     

企业成长期的品牌形象设计个案研究

通过对成长期的企业形象VI个案设计,探讨本土企业面对激烈的全球化竞争, 必须找到最佳的导入时机,整合优势资源,创立自主形象品牌和中国的CI文化典范探讨能及的可能性.     

The socioeconomic inequality in traffic-related disability among Chinese adults: The application of concentration index

Traffic crashes have become the fifth leading cause of burden of diseases and injuries in China. More importantly, it may further aggravate the degree of health inequality among Chinese population, which is still under-investigated. Based on a nationally representative data, we calculated the concentration index (CI) to measure the socioeconomic inequality in traffic-related disability (TRD), and decomposed CI into potential sources of the inequality. Results show that more than 1.5 million Chinese adults were disabled by traffic crashes and the adults with financial disadvantage bear disproportionately heavier burden of TRD. Besides, strategies of reducing income inequality and protecting the safety of poor road users, are of great importance. Residence appears to counteract the socioeconomic inequality in TRD, however, it does not necessarily come to an optimistic conclusion. In addition to the worrying income gap between rural and urban areas, other possible mechanisms, e.g. the low level of post-crash medical resources in rural area, need further studies. China is one of the developing countries undergoing fast motorization and our findings could provide other countries in similar context with some insights about how to maintain socioeconomic equality in road safety.     

Incidence of hepatitis C virus infection in patients on hemodialysis: A systematic review and meta‐analysis

Hepatitis C virus infection is a perennial concern for hemodialysis units because the prevalence of hepatitis C is significantly higher there than in the general population. Through a systematic review and meta‐analysis, we aim to assess the incidence rate of hepatitis C virus infection in hemodialysis units and explore its potential risk factors. Five electronic databases were used to search articles from 1990 to 2012, including PubMed, Embase, China National Knowledge Infrastructure, Chinese Biomedical Literature Database, and Wanfang. A random‐effects analysis was used to estimate the overall incidence rate of hepatitis C virus infection. A subgroup analysis and meta‐regression analysis were conducted to explore factors associated with heterogeneity between studies. Twenty‐two eligible articles were found, including 23 incidence rate estimates. The overall incidence rate of hepatitis C virus infection was 1.47 per 100 patient‐years (95% confidence interval [CI] 1.14 to 1.80). In the subgroup analysis, the pooled incidence rate was 4.44 (CI 2.65, 6.23) per 100 patient‐years in the developing world and 0.99 (CI 0.66, 1.29) per 100 patient‐years in the developed world. [Correction added on 2 November 2012, after first online publication: Pooled incidence rate in the developed world has been changed.] In addition, in hemodialysis units with higher prevalence, the incidence rate of hepatitis C virus infection also tended to be higher. Meta‐regression analysis showed that the country's development level and initial HCV prevalence combined could explain 67.91% of the observed heterogeneity. The incidence rate of hepatitis C virus infection among patients on hemodialysis was significantly high. Efforts should be taken to control hepatitis C virus infection in hemodialysis units, especially in developing countries.     

XRD and FTIR crystallinity indices in sound human tooth enamel and synthetic hydroxyapatite

The crystallinity index (CI) is a measure of the percentage of crystalline material in a given sample and it is also correlated to the degree of order within the crystals. In the literature two ways are reported to measure the CI: X-ray diffraction and infrared spectroscopy. Although the CI determined by these techniques has been adopted in the field of archeology as a structural order measure in the bone with the idea that it can help e.g. in the sequencing of the bones in chronological and/or stratigraphic order, some debate remains about the reliability of the CI values. To investigate similarities and differences between the two techniques, the CI of sound human tooth enamel and synthetic hydroxyapatite (HAP) was measured in this work by X-ray diffraction (XRD) and Fourier Transform Infrared spectroscopy (FTIR), at room temperature and after heat treatment. Although the (CI)_XRD index is related to the crystal structure of the samples and the (CI)_FTIR index is related to the vibration modes of the molecular bonds, both indices showed similar qualitative behavior for heat-treated samples. At room temperature, the (CI)_XRD value indicated that enamel is more crystalline than synthetic HAP, while (CI)_FTIR indicated the opposite. Scanning (SEM) and transmission (TEM) images were also used to corroborate the measured CI values.     

Development of a Chinese Motorcycle Rider Driving Violation Questionnaire

The primary purpose of this study was to develop a self-report questionnaire to assess the driving violations of Chinese motorcycle riders and evaluate its screening accuracy between accident-involved and accident-free motorcycle riders. A Chinese Motorcycle Rider Driving Violation (CMRDV) scale, consisting of 19 items, was developed and administered to a sample of motorcycle riders (n = 920). Exploratory factor analysis revealed a two-factor solution, which supported the theoretical premise that there are two types of driving violations, aggressive violations and ordinary violations, and that they also apply to motorcycle riders. Cronbach's alpha for these two sub-scales was between 0.876 and 0.914. The test-retest reliability was satisfactory with intra-class correlations of individual item scores ranging from 0.729 to 0.891. Respondents with a past history of active accidents scored significantly high than those without (p < 0.0001). Overall, the area under the ROC curve was 0.715 (p < 0.0001, 95% CI 0.670-0.760) at a cutoff score of 30.5 with sensitivity of 0.706 and specificity of 0.610. The results indicated that the CMRDV questionnaire was valid and reliable for measuring the driving violations of Chinese motorcycle riders.     

Complex Formation of Chitosan with Iodine and Its Structure and Spectroscopic Properties--Molecular Assembly and Thermal Hysteresis Behavior

To elucidate the factors responsible for the complexation of chitosan with iodine and to gain insight into the structures and spectroscopic properties of chitosan-iodine (CI) complexes, extensive studies were performed on the effects of iodine/chitosan concentrations and temperature on CI complexation and its physicochemical properties in acidic solutions containing excess KI by means of various spectroscopic (absorption, CD, etc.) and structural-analysis (SAXS, etc.) measurements and molecular dynamics (MD) simulations. The CI complex exhibited absorption spectra with a peak at around 500 nm, regardless of the iodine/chitosan concentrations and temperature. Correspondingly, the CI complexes exhibited mutually split CD bands with opposite signs (+, –) at around 500 nm. The CI complex showed thermal hysteresis, i.e., an irreversible reaction process involved in complexation and color formation. Resonance Raman spectra measurements revealed that the iodine species responsible for the purple coloring of the complexes is primarily I^– ₃ ions. Moreover, ¹³C-NMR spectra measurements inferred that the interaction sites in the D-glucosamine moiety in chitosan chains with bound iodine are the hydroxyl groups on C-1, C-3, and C-4. Structural studies based on analytical ultracentrifugation, and SAXS and SANS measurements indicated that the molecular assembly of extended chitosan chains plays a vital role in CI complexation. MD calculations predicted that the irreversibility and thermal hysteresis behavior of the CI complexes are due to a crystalline-like extendedcompact folded conformational transition.     

Empirical examination of critical failure factors of continuous improvement deployments: stage-wise results and a contingency theory perspective

Organisations implement various Continuous Improvement (CI) practices such as Total Quality Management, Lean, Six Sigma and Lean Six Sigma (LSS) for improving their processes. Drawing from the success and failure stories of these structured CI practices, scholars enumerated Critical Success Factors and Critical Failure Factors (CFFs). This study empirically examines the occurrence of various CFFs across different stages of CI deployment. Further, from a contingency theoretic perspective, this study investigates their associations with contextual variables by collecting survey data from 213 business units from the USA, the UK, China, and India. Principal Component Analysis is used to group CFFs across five CI deployment stages leading to an empirically refined framework for CI. Crosstab analysis using the chi-square likelihood ratio presented associations of CFFs with contextual variables. Findings reveal significant differences in the occurrence of CFFs across countries. There is evidence that LSS is less prone to failures when compared with TQM, Lean and Six Sigma. The occurrence of CFFs has been relatively lower in smaller and medium-sized enterprises operating in the service sector. Findings also reveal that lessons learned from each CI deployment cycle, contribute to organisational learning, and thence, leading to success at the strategic CI level of maturity.     

Application of microarray-based method for methylenetetrahydrofolate reductase (MTHFR) polymorphisms in the risk of gastric carcinoma in east China population

The microarrays were fabricated to explore the relationship between methylenetetrahydrofolate reductase (MTHFR) polymorphisms (C677T and A1298C) and risk of gastric carcinoma in Chinese population. The genomic DNA was isolated from 170 patients with gastric carcinoma and 140 age- and sex-matched control subjects. The frequencies of C677T genotype were: CC (47.9%), CT (40%), CT (12.1%) in control group and CC (35.9%), CT (45.9%), TT (18.2%) in gastric carcinoma group, respectively. The individuals with 677CT + TT or 677TT genotypes had a 1.67-fold (95% CI: 1.06-2.64) or 2.67-fold (95% CI: 1.382-5.341) increased risk of developing gastric carcinoma compared with those carrying 677CC genotype. The genotype of MTHFR gene A1298C allele was not significantly different between the two groups. We found that a joint effect exits between the MTHFR C677T and A1298C polymorphism on the risk of gastric carcinoma. Our results show that the single nucleotide polymorphisms in the MTHFR gene are associated with the risk of gastric carcinoma in the east China population.