Physiological arousal, dissonance, and attitude change: Evidence for a dissonance-arousal link and a "Don't remind me" effect.

Two experiments, with 80 undergraduates, replicated and extended research by R. T. Croyle and J. Cooper (see record 1984-11595-001) indicating that cognitive dissonance involves physiological arousal. In Exp I, Ss wrote counterattitudinal essays under conditions of high or low choice and, to assess arousal effects owing to effort, with or without a list of arguments provided by the experimenter. In high-choice conditions only and regardless of effort, Ss showed both arousal (heightened galvanic skin response) and attitude change. Arousal, however, did not decline following attitude change. The more effortful task (no arguments provided) produced increased arousal but not greater attitude change. In Exp II, the opportunity to change one's attitude following a freely chosen counterattitudinal essay was manipulated. As in Exp I, arousal increased following the essay but did not decline following a postessay attitude change opportunity. When Ss were not given an attitude change opportunity, however, arousal did decline. It is suggested that if dissonance is a drive state, drive reduction typically may be accomplished through gradual cognitive change or forgetting. (47 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Private and public self-attention, resistance to change, and dissonance reduction.

Three experiments with 257 undergraduates investigated the effects of self-directed attention on dissonance reduction. Ss were induced to write counterattitudinal essays. In Exp I, mirror presence during either an attitude premeasure or the counterattitudinal behavior led to reduced attitude change. Exp II explored whether the discrepancy between present and prior research was due to the manner in which self-attention was manipulated. Ss were exposed either to a mirror or to a TV camera and were asked to report both their post-behavioral attitudes and their perceptions of their counterattitudinal behavior. Consistent with the results of the 1st study, Ss in the mirror condition again showed the least amount of attitude change. They did, however, reduce dissonance by altering their perceptions of their behavior. Consistent with prior findings, Ss in the camera condition tended to reduce dissonance by changing their attitudes, but did not distort their behavior. Exp III conceptually replicated these results by selecting Ss on the basis of their chronic levels of private and public self-consciousness. (35 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance arousal: Physiological evidence.

Two studies examined whether cognitive dissonance is accompanied by physiological arousal. In Exp I, a standard induced-compliance paradigm was replicated and found to produce the expected pattern of attitude change in 30 male undergraduates. In Exp II, physiological recordings were obtained from 30 additional male undergraduates within the same paradigm. Ss who wrote counterattitudinal essays under high-choice conditions displayed significantly more nonspecific skin conductance responses than other Ss, but they did not change their attitudes. Results support dissonance as an arousal process. Results also indicate that the Ss misattributed their arousal to the physiological recording device. Findings are discussed in terms of dissonance theory, misattribution phenomena, and social psychophysiological research methods. (38 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Anxiety and perceived causation in social success and failure experiences: Disconfirmation of an attribution hypothesis in two experiments.

Two experiments were designed to test hypotheses derived from an attribution model of psychopathology as applied to social anxiety. In the 2 studies with 64 male undergraduates each, Ss first interacted with a female confederate who behaved either warmly (success) or coldly (failure) toward them. All Ss then interacted with a 2nd confederate who behaved warmly. It was predicted that high social anxiety (Social Avoidance and Distress Scale) would be associated with the internal attribution of social failure and the external attribution of social success (Rotter's Internal–External Locus of Control Scale). By contrast, it was predicted that low social anxiety would be associated with the internal attribution of social success and the external attribution of social failure. In Exp I, patterns of attribution were manipulated in normal Ss, and the effects of the manipulations were examined with respect to their subsequent social anxiety. In Exp II, the attributional patterns of high and low socially anxious men were examined in success and failure situations. Neither study provided any support for the hypothesis relating attibutional patterns to social anxiety. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance and humor: Evidence for the undifferentiated nature of dissonance arousal.

33 undergraduates were committed to performing a counterattitudinal behavior under conditions of high or low choice. Thereafter, the order of presentation of two potential sources of arousal was manipulated. Some Ss first watched and rated a cartoon and then completed a posttreatment attitude measure. Other Ss first completed the attitude measure and then viewed the cartoon. It was thought that the presentation of the attitude measure first would lead Ss to attribute any arousal they might be experiencing to their counterattitudinal behavior and hence to change their attitudes. Analogously, presentation of the cartoon first was predicted to foster an interpretation of any arousal as a humorous reaction to the cartoon. The attitude and humor ratings of high-choice Ss were more affected by the order manipulation than the ratings of low-choice Ss. It is suggested that the arousal created by an induced compliance manipulation may be a general and undifferentiated state that can be attributed to any plausible source. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Arousal as a necessary condition for attitude change following induced compliance.

In a 2?×?3 design, 63 university students were induced to write counterattitudinal essays under either high- or low-choice conditions. All Ss were led to believe that a pill, which they had just taken in the context of a separate experiment, was a placebo. In reality, Ss were given a pill that contained either 30 mg of phenobarbital (tranquilizer condition), 5 mg of amphetamine (amphetamine condition), or milk powder (placebo condition). In this last condition, the results yielded the usual dissonance effect: High choice produced more attitude change in the direction of the essay than low choice. When Ss were given a tranquilizer, this effect was virtually eliminated; when Ss were given amphetamine, attitude change increased under high choice and was exhibited for the 1st time under low choice. These results are consistent with the notion that attitude change is in the service of reducing arousal and with the idea that arousal from other sources can be misattributed to attitude-discrepant behavior. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Role of self-presentation and choice in cognitive dissonance under forced compliance: Necessary or sufficient causes?

In 3 experiments, 114 undergraduates performed counterattitudinal behaviors under choice or no-choice conditions in which the behaviors were public or private and anonymous. Results indicate that self-presentation and choice should be considered as sufficient but not necessary causes of cognitive dissonance. In the absence of self-presentation (private condition), manipulations of perceived choice affected attitude change. In the absence of choice, self-presentation produced attitude change. Supplementary findings suggest that the effects of choice and self-presentation on dissonance were additive and that attitude change was maintained across different audiences among Ss who believed the 2 audiences to be unrelated. The implication that neither choice nor self-presentation is necessary for the occurrence of attitude change suggests a view of cognitive dissonance as multiply determined. (15 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Communication immediacy, cognitive compatibility, and immediacy of self-disclosure.

Assessed the immediacy of self-disclosures of 24 conceptually complex and 24 conceptually simple introductory psychology students as a function of (a) the level of immediacy of a confederate's self-disclosures and (b) the similarity of the S's and confederate's levels of conceptual complexity. Equal numbers of male and female Ss were used. Ss were slightly more immediate when the confederate was immediate and conceptually complex than when he was nonimmediate and conceptually complex. However, when the confederate was conceptually simple, the effects of confederate immediacy were reversed, contrary to expectations based on social exchange theory but consistent with an interpretation based on the double-bind theory of communication. Female Ss were more immediate in similar than in dissimilar dyads, although this pattern did not occur for male Ss. (18 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Self-persuasion and self-presentation as mediators of anticipatory attitude change.

Three experiments with 197 undergraduates determined when anticipatory attitude change occurs via self-persuasion or self-presentation and identified the implications for attitude persistence of a shift by either process. In Exp I, Ss' thoughts and attitudes were assessed while they expected either a counterattitudinal or a proattitudinal message. Ss generated thoughts and reported attitudes consistent with the direction of the anticipated message, even though their responses were anonymous. In the final 2 experiments, the publicness of Ss' attitudes was varied to examine the impact of self-presentational concerns on thoughts and attitudes. In Exp II, Ss in the private condition spontaneously generated more thoughts relevant to the anticipated counterattitudinal message than did Ss in the public condition. In Exp III, some Ss were told that the anticipated counterattitudinal message was not forthcoming. When the message was canceled in the public condition, Ss failed to show an anticipatory shift in attitude; in the private condition, however, anticipatory attitude change was obtained. It is concluded that when self-presentation concerns are manifest, temporary changes in attitude occur in response to these concerns. In contrast, when pressures to self-present are low, anticipatory changes reflect genuine shifts in attitude resulting from an active consideration of the merits of the counterattitudinal position. (25 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Simulated organizational choice: Postdecision dissonance reduction and self-perception.

Tested the subsequent effect of choice between 2 equally attractive organizations on changes in their overall attractiveness and in the attractiveness of their instrumentality for the attainment of job goals (motivators and hygienes). Exp. I tested predictions from dissonance theory with 34 adult male students. Mean attractiveness of the chosen organizations increased and that of the unchosen organizations decreased significantly from before to after choice. Motivators, as compared with hygienes, significantly increased in attractiveness for the chosen organizations. Results make the motivation-hygiene taxonomy untenable in terms of its instrumentality for postdecisional accommodation to organizational choice. Exp. II enlisted an additional 74 Ss and controls to test the self-perception model as an alternative interpretation of dissonance phenomena. Results parallel dissonance predictions for changes in attractiveness of the chosen but not the unchosen organization. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attributional complexity as a moderator of dissonance-produced attitude change.

The complexity of one's attributional schemas was predicted to attenuate dissonance-produced attitude change after one writes a counterattitudinal essay (favoring yearly tuition increases). In both Experiments 1 and 2, participants high on attributional complexity (AC) exhibited less of a dissonance (choice) effect than those low on AC. The proposed explanation that AC allows for better external justification of a dissonant act was supported in Experiment 2, in which participants listed their reasons for writing the counterattitudinal essay. No support was found for the views that high-AC participants reduce dissonance through "trivialization" or that high-AC participants are more tolerant of dissonance than low-AC participants. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Vicarious dissonance: Attitude change from the inconsistency of others.

Three studies support the vicarious dissonance hypothesis that individuals change their attitudes when witnessing members of important groups engage in inconsistent behavior. Study 1, in which participants observed an actor in an induced-compliance paradigm, documented that students who identified with their college supported an issue more after hearing an ingroup member make a counterattitudinal speech in favor of that issue. In Study 2, vicarious dissonance occurred even when participants did not hear a speech, and attitude change was highest when the speaker was known to disagree with the issue. Study 3 showed that speaker choice and aversive consequences moderated vicarious dissonance, and demonstrated that vicarious discomfort--the discomfort observers imagine feeling if in an actor's place--was attenuated after participants expressed their revised attitudes. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Consequences of responsiveness in dyadic interaction: Effects of probability of response and proportion of content-related responses on interpersonal attraction.

"Responsiveness" is defined in terms of 2 sequential response contingencies: (a) the probability with which each person in an interaction responds to the communicative behaviors of the other and (b) the proportion of responses that are related in content to the preceding behaviors of the other. Two experiments examined the effects of responsiveness in a verbal exchange on attraction. Under the guise of a study of the "acquaintanceship process," 176 male and female undergraduates exchanged information about themselves with another S (actually a same-sex confederate) by taking turns choosing and answering 1 of either 2 or 3 questions about themselves on each trial. For Exp I, Ss were required to answer on all trials, whereas the probability and frequency with which the confederate responded to the S were orthogonally manipulated. For Exp II, the proportion of content-related responses was varied. The confederate answered the same question as the S on either 80 or 20% of the trials. Both the probability of response and the proportion of content-related responses were positively related to (a) attraction to the confederate, (b) Ss' perceptions of the confederate's attraction to themselves, and (c) the degree to which Ss felt that they and the confederate had become acquainted with one another. (57 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Passionate love and the misattribution of arousal.

Two studies provide evidence that misattribution of arousal facilitates romantic attraction. In Exp I, arousal of 54 male undergraduates was manipulated through exercise. Arousal Ss liked an attractive female confederate more and an unattractive female less than did controls. In Exp II, arousal of 66 Ss was manipulated in a positive (comedy tape) or negative (mutilation tape) way; other Ss heard a nonarousing tape (textbook excerpt). Results replicate the interaction found in Exp I: Valence of initial arousal did not affect attraction to the confederate. Salience of plausible labels for arousal is hypothesized to mediate the misattribution effect. (15 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Generalization of dissonance reduction: Decreasing prejudice through induced compliance.

Three studies involving a total of 318 White college students demonstrated that induced compliance can change socially significant attitudes and that the change generalizes to broader beliefs. Ss wrote an essay endorsing a pro-Black policy that was costly to Whites. In Exps 1 and 2, attitudes and general beliefs about Blacks became more favorable in both high- and low-choice conditions, provided publicity of the essay was high. Overall, choice and publicity had additive effects on attitude change. Some high-choice Ss wrote only semipositive (semicompliant) essays and did not change their essay attitudes. Yet their beliefs about Blacks still became more favorable. In Exp 3, racial ambivalence, but not prior attitude, predicted essay compliance. Ambivalent Ss were more likely to comply than were less ambivalent Ss. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance and alcohol: Drinking your troubles away.

Hypothesized that dissonance arousal would increase the amount of drinking and that drinking, in turn, would reduce dissonance and subsequent attitude change in 3 studies with 133 college students over age 21. In Studies 1 and 2, Ss rated brands of an alcoholic beverage to measure the amount of drinking immediately after dissonance was aroused by having them write a counterattitudinal essay. Ss' attitudes were measured immediately after the drinking. Both studies found that although dissonance arousal had little effect on the amount of drinking, whatever drinking occurred was sufficient to eliminate dissonance-reducing attitude change. Study 2 established that these results occurred for light as well as heavy social drinkers. Studies 2 and 3 showed that neither water nor coffee drinking was sufficient to eliminate attitude change in this paradigm. The implications are that some forms of alcohol abuse may evolve through the reinforcement of drinking as a means of reducing dissonance, and that dissonance may be frequently reduced through behaviors that ameliorate the feelings of dissonance without involving cognitive change. (39 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Attitude change and justification for compliance.

"This experiment has tentatively illustrated some of the processes involved in creating and reducing psychological dissonance and the implications of such dissonance for attitude change in compliance situations. It was hypothesized that increased justification for taking an opinion position discrepant from one's private opinion would lead to decreased dissonance and therefore decreased attitude change toward the discrepant position. Ss were asked to write an essay taking a stand opposite to their initial opinion on a given issue. One group of Ss was then given a number of reasons for compliance with the request (high justification condition). For another group (low justification condition) Ss were given no detailed justification for writing the essay. Attitude change was determined from a postexperimental questionnaire… . Attitude change tended to be greater where manipulated (and perceived) justification was least." From Psyc Abstracts 36:01:1GD76C. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Misattribution of dissonance and behaviour-consistent attitude change.

Examined the prediction that people who have misattributed dissonance arousal to an external source may come to question the appropriateness of this attribution and may then be motivated to alter their attitudes. This was tested by having an experimenter discredit the plausibility of an external source after misattribution had presumably occurred. 80 female undergraduates participated in the study, with 16 of these Ss serving as controls. 64 Ss were given a pill described as having either unpleasant side effects or no side effects and then were committed to write counterattitudinal essays under high-choice conditions. Some Ss were then told that a mistake had been made and that they had actually been given the other form of the pill. As predicted, Ss who had initially been led to believe that the pill had aversive side effects but were later told that it did not manifested behavior-consistent attitude change. (French abstract) (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Mood effects on attitude judgments: Independent effects of mood before and after message elaboration.

Investigated the independent effects of induced mood on the encoding of persuasive messages and on the assessment of attitude judgments. In Exp 1, positive or negative mood was induced either before the encoding of a counterattitudinal message or before the assessment of attitude judgments. When mood was induced before message presentation, Ss in a bad mood were more persuaded by strong than by weak arguments, whereas Ss in a good mood were equally persuaded by strong and by weak arguments. When Ss encoded the message in a neutral mood, however, the advantage of strong over weak arguments was more pronounced when Ss were in a good rather than in a bad mood at the time of attitude assessment. In Exp 2, Ss exposed to a counterattitudinal message composed of either strong or weak arguments formed either a global evaluation or a detailed representation of the message. Positive, negative, or neutral mood was then induced. Ss in a good mood were most likely and Ss in a negative mood least likely to base their reported attitudes on global evaluations. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

Dissonance reduction in the context of group membership: The role of metaconsistency.

Recent work has established that groups can reduce dissonance by providing consonant cognitions, normative support, or an opportunity to diffuse responsibility for counterattitudinal behavior. Adopting a social identity framework, the current research comprised 2 studies examining metaconsistency, which was proposed to underlie these disparate explanations for the effect of social support. In Study 1 (N = 121), participants performed a counterattitudinal behavior with or without attitude and behavior support. As expected, congruence between the participants’ attitude–behavior consistency and another’s attitude–behavior consistency reduced attitude change. Study 2 (N = 69) replicated the results of Study 1; in addition, metaconsistency influenced participants’ perceptions of their own attitude–behavior consistency. The implications of metaconsistency for other contemporary perspectives of dissonance theory are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)