Toward the development of a big data analytics capability

The era of big data has begun such that organizations in all industries have been heavily investing in big data initiatives. We know from prior studies that investments alone do not generate competitive advantage; instead, firms need to create capabilities that rival firms find hard to match. Drawing on the resource-based theory of the firm and recent work in big data, this study (1) identifies various resources that in combination build a big data analytics (BDA) capability, (2) creates an instrument to measure BDA capability of the firm, and (3) tests the relationship between BDA capability and firm performance. Results empirically validate the proposed theoretical framework of this study and provide evidence that BDA capability leads to superior firm performance.     

Utilizing big data analytics for information systems research: challenges,promises and guidelines

This essay discusses the use of big data analytics (BDA) as a strategy of enquiry for advancing information systems (IS) research. In broad terms, we understand BDA as the statistical modelling of large, diverse, and dynamic data sets of user-generated content and digital traces. BDA, as a new paradigm for utilising big data sources and advanced analytics, has already found its way into some social science disciplines. Sociology and economics are two examples that have successfully harnessed BDA for scientific enquiry. Often, BDA draws on methodologies and tools that are unfamiliar for some IS researchers (e.g., predictive modelling, natural language processing). Following the phases of a typical research process, this article is set out to dissect BDA’s challenges and promises for IS research, and illustrates them by means of an exemplary study about predicting the helpfulness of 1.3 million online customer reviews. In order to assist IS researchers in planning, executing, and interpreting their own studies, and evaluating the studies of others, we propose an initial set of guidelines for conducting rigorous BDA studies in IS.     

Business value of big data analytics: A systems-theoretic approach and empirical test

Although big data analytics have been widely considered a key driver of marketing and innovation processes, whether and how big data analytics create business value has not been fully understood and empirically validated at a large scale. Taking social media analytics as an example, this paper is among the first attempts to theoretically explain and empirically test the market performance impact of big data analytics. Drawing on the systems theory, we explain how and why social media analytics create super-additive value through the synergies in functional complementarity between social media diversity for gathering big data from diverse social media channels and big data analytics for analyzing the gathered big data. Furthermore, we deepen our theorizing by considering the difference between small and medium enterprises (SMEs) and large firms in the required integration effort that enables the synergies of social media diversity and big data analytics. In line with this theorizing, we empirically test the synergistic effect of social media diversity and big data analytics by using a recent large-scale survey data set from 18,816 firms in Italy. We find that social media diversity and big data analytics have a positive interaction effect on market performance, which is more salient for SMEs than for large firms.     

Big data analytics in E-commerce: a systematic review and agenda for future research

There has been an increasing emphasis on big data analytics (BDA) in e-commerce in recent years. However, it remains poorly-explored as a concept, which obstructs its theoretical and practical development. This position paper explores BDA in e-commerce by drawing on a systematic review of the literature. The paper presents an interpretive framework that explores the definitional aspects, distinctive characteristics, types, business value and challenges of BDA in the e-commerce landscape. The paper also triggers broader discussions regarding future research challenges and opportunities in theory and practice. Overall, the findings of the study synthesize diverse BDA concepts (e.g., definition of big data, types, nature, business value and relevant theories) that provide deeper insights along the cross-cutting analytics applications in e-commerce.     

Data analytics and firm performance: An empirical study in an online B2C platform

Data analytics has become an increasingly eye-catching practice in both the academic and the business communities. The importance of data analytics has also prompted growing literature to focus on the design of data analytics. However, the boundary conditions for data analytics in creating value have been largely overlooked in the literature. The objective of this article therefore is to examine the business value of data analytics usage and explore how such value differs in different market conditions. We rely on an online B2C platform as our empirical setting and obtain several important insights. First, both demand-side and supply-side data analytics usage has a positive effect on the performance of merchants. Second, when merchants’ product variety is high, the influence of usage toward demand-side data on performance is strengthened, whereas such impact is weakened for supply-side data analytics. Third, when competitive intensity is high, the performance implication of demand-side data analytics usage is strengthened, whereas such impact is not strengthened for supply-side data analytics. This study contributes by advancing the overall understanding of business value of data analytics.     

Deliberate storytelling in big data analytics adoption

The emergence of big data analytics (BDA) has posed opportunities as well as multiple challenges to business practitioners, who have called for research on the behavioural factors underlying BDA adoption at the individual level. The purpose of this study is to extend the information systems (IS) research on storytelling and to explore the role and characteristics of deliberate storytelling in individual‐level BDA adoption. This case study used the grounded theory approach to extract qualitative data from 24 interviews, field notes, and documentary data. The explicit contributions of the study to the literature include (a) increasing our understanding of the facilitating role of deliberate storytelling in individual‐level BDA adoption, (b) identifying four deliberate storytelling patterns and seven underlying corporate stories disseminated by organizations to influence individual behaviour, and (c) defining the core characteristics of effective deliberate storytelling. This study has multiple implications for business practitioners and demonstrates how deliberate storytelling can be used as a facilitating mechanism in daily business practice.     

Measuring benefits from big data analytics projects: an action research study

Information Systems and e-Business Management - Big data analytics (BDA) projects are expected to provide organizations with several benefits once the project closes. Nevertheless, many BDA...     

Actualizing big data analytics affordances: A revelatory case study

Drawing on a revelatory case study, we identify four big data analytics (BDA) actualization mechanisms: (1) enhancing, (2) constructing, (3) coordinating, and (4) integrating, which manifest in actions on three socio-technical system levels, i.e., the structure, actor, and technology levels. We investigate the actualization of four BDA affordances at an automotive manufacturing company, i.e., establishing customer-centric marketing, provisioning vehicle-data-driven services, data-driven vehicle developing, and optimizing production processes. This study introduces a theoretical perspective to BDA research that explains how organizational actions contribute to actualizing BDA affordances. We further provide practical implications that can help guide practitioners in BDA adoption.     

Business intelligence and analytics use,innovation ambidexterity,and firm performance: A dynamic capabilities perspective

To survive in a dynamic and hyper-competitive business environment, firms are compelled to simultaneously introduce incremental and radical innovations. While it is recognised that business intelligence and analytics (BI&A) can support innovation and provide organisational value, the literature provides a limited understanding of its impact on balancing different innovation activities and ensuring performance gains. In this study, we examine the relationship between BI&A use, innovation ambidexterity, and firm performance by relying on the process theory of IS value creation as well as the dynamic capabilities perspective. We test our model using data collected from medium- and large-sized firms in Slovenia, applying partial least squares modelling. The results support the notion that BI&A use is positively associated with successful balancing between explorative and exploitative innovation activities, which in turn enhances firm performance. Our results also indicate that innovation ambidexterity is enhanced in two ways: indirectly through interaction with the firm’s absorptive capacity, and directly by increasing the possibilities of faster experimentation with offerings of products or services and improved predictability of the value of new products or services.     

Orchestrating big data analytics capability for sustainability: A study of air pollution management in China

Under rapid urbanization, cities are facing many societal challenges that impede sustainability. Big data analytics (BDA) gives cities unprecedented potential to address these issues. As BDA is still a new concept, there is limited knowledge on how to apply BDA in a sustainability context. Thus, this study investigates a case using BDA for sustainability, adopting the resource orchestration perspective. A process model is generated, which provides novel insights into three aspects: data resource orchestration, BDA capability development, and big data value creation. This study benefits both researchers and practitioners by contributing to theoretical developments as well as by providing practical insights.     

Human factors/ergonomics implications of big data analytics: Chartered Institute of Ergonomics and Human Factors annual lecture

In recent years, advances in sensor technology, connectedness and computational power have come together to produce huge data-sets. The treatment and analysis of these data-sets is known as big data analytics (BDA), and the somewhat related term data mining. Fields allied to human factors/ergonomics (HFE), e.g. statistics, have developed computational methods to derive meaningful, actionable conclusions from these data bases. This paper examines BDA, often characterised by volume, velocity and variety, giving examples of successful BDA use. This examination provides context by considering examples of using BDA on human data, using BDA in HFE studies, and studies of how people perform BDA. Significant issues for HFE are the reliance of BDA on correlation rather than hypotheses and theory, the ethics of BDA and the use of HFE in data visualisation.     

Mapping the study of learning analytics in higher education

ABSTRACT

In recent years, the application of technological innovation in higher education has become more and more widely spread, and technological innovation has been improving the level of education. In the research of higher education with innovation technology, one of the main focuses is on the dynamic data which can lay a foundation for the analysis of educational activities by learning analytics. The dynamic data created by technological innovation will become the key basis for analytical research and development in higher education. The methods and analysis results of learning analytics will directly affect decision-making and strategy about higher education. In this paper, we use bibliometric and visualisation methods to review the literature, in order to highlight the development of learning analytics in higher education. Using bibliometric analysis, our study depicts the development process of the main methods used in learning analytics, and summarises the current situation in this field, which increases the level of understanding provided by those studies. Finally, we summarise the research hotspots and study trends, which will be useful for future study in this field.     

Strategic business value from big data analytics: An empirical analysis of the mediating effects of value creation mechanisms

Big data are a prominent source of value capable of generating competitive advantage and superior business performance. This paper represents the first empirical investigation of the theoretical model proposed by Grover et al. (2018), considering the mediating effects of four value creation mechanisms on the relationship between big data analytics capabilities (BDAC) and four value targets. The four value creation mechanisms investigated (the source of the value being pursued) are transparency, access, discovery, and proactive adaptation, while the four value targets (the impacts of the value creation process) are organization performance, business process improvement, customer experience and market enhancement, and product and service innovation. The proposed empirical validation of Grover et al.’s (2018) model adopts an econometric analysis applied to data gathered through a survey involving 256 BDA experts. The results reveal that transparency mediates the relationship for all the value targets, while access and proactive adaptation mediate only in case of some value targets, and discovery does not have any mediating effect. Theoretical and practical implications are discussed at the end of the paper.     

The promising future of healthcare services: When big data analytics meets wearable technology

As policy-makers and business practitioners across the globe expend extraordinary effort toward the field of e-health, the thriving development of healthcare-wearable technology is creating great opportunities and posing a remarkable future for healthcare services. This paper employs a game theory model to investigate the dynamics of wearable device market. We extend the two-dimensional product differentiation model by incorporating consumer diversity, consumer density, and firms’ big data analytics (BDA) investment strategy. Our model reveals that with differentiated consumer densities firms are more likely to engage in quality competition and the firm that invests in BDA can achieve higher profits. Furthermore, the overall quality of biomedical and healthcare services can be improved under various market conditions. Our findings provide practical guidance to wearable device manufacturers on optimizing competition strategies and offer insights to social planners on potential policy-making to promote better healthcare services.     

Big data analytics capabilities: a systematic literature review and research agenda

With big data growing rapidly in importance over the past few years, academics and practitioners have been considering the means through which they can incorporate the shifts these technologies bring into their competitive strategies. To date, emphasis has been on the technical aspects of big data, with limited attention paid to the organizational changes they entail and how they should be leveraged strategically. As with any novel technology, it is important to understand the mechanisms and processes through which big data can add business value to companies, and to have a clear picture of the different elements and their interdependencies. To this end, the present paper aims to provide a systematic literature review that can help to explain the mechanisms through which big data analytics (BDA) lead to competitive performance gains. The research framework is grounded on past empirical work on IT business value research, and builds on the resource-based view and dynamic capabilities view of the firm. By identifying the main areas of focus for BDA and explaining the mechanisms through which they should be leveraged, this paper attempts to add to literature on how big data should be examined as a source of competitive advantage. To this end, we identify gaps in the extant literature and propose six future research themes.     

The role of information governance in big data analytics driven innovation

The age of big data analytics is now here, with companies increasingly investing in big data initiatives to foster innovation and outperform competition. Nevertheless, while researchers and practitioners started to examine the shifts that these technologies entail and their overall business value, it is still unclear whether and under what conditions they drive innovation. To address this gap, this study draws on the resource-based view (RBV) of the firm and information governance theory to explore the interplay between a firm’s big data analytics capabilities (BDACs) and their information governance practices in shaping innovation capabilities. We argue that a firm’s BDAC helps enhance two distinct types of innovative capabilities, incremental and radical capabilities, and that information governance positively moderates this relationship. To examine our research model, we analyzed survey data collected from 175 IT and business managers. Results from partial least squares structural equation modelling analysis reveal that BDACs have a positive and significant effect on both incremental and radical innovative capabilities. Our analysis also highlights the important role of information governance, as it positively moderates the relationship between BDAC’s and a firm’s radical innovative capability, while there is a nonsignificant moderating effect for incremental innovation capabilities. Finally, we examine the effect of environmental uncertainty conditions in our model and find that information governance and BDACs have amplified effects under conditions of high environmental dynamism.     

Data analytics competency for improving firm decision making performance

This study develops and validates the concept of Data Analytics Competency as a five multidimensional formative index (i.e., data quality, bigness of data, analytical skills, domain knowledge, and tools sophistication) and empirically examines its impact on firm decision making performance (i.e., decision quality and decision efficiency). The findings based on an empirical analysis of survey data from 151 Information Technology managers and data analysts demonstrate a large, significant, positive relationship between data analytics competency and firm decision making performance. The results reveal that all dimensions of data analytics competency significantly improve decision quality. Furthermore, interestingly, all dimensions, except bigness of data, significantly increase decision efficiency. This is the first known empirical study to conceptualize, operationalize and validate the concept of data analytics competency and to study its impact on decision making performance. The validity of the data analytics competency construct as conceived and operationalized, suggests the potential for future research evaluating its relationships with possible antecedents and consequences. For practitioners, the results provide important guidelines for increasing firm decision making performance through the use of data analytics.     

A visual analytics agenda

Researchers have made significant progress in disciplines such as scientific and information visualization, statistically based exploratory and confirmatory analysis, data and knowledge representations, and perceptual and cognitive sciences. Although some research is being done in this area, the pace at which new technologies and technical talents are becoming available is far too slow to meet the urgent need. National Visualization and Analytics Center's goal is to advance the state of the science to enable analysts to detect the expected and discover the unexpected from massive and dynamic information streams and databases consisting of data of multiple types and from multiple sources, even though the data are often conflicting and incomplete. Visual analytics is a multidisciplinary field that includes the following focus areas: (i) analytical reasoning techniques, (ii) visual representations and interaction techniques, (iii) data representations and transformations, (iv) techniques to support production, presentation, and dissemination of analytical results. The R&D agenda for visual analytics addresses technical needs for each of these focus areas, as well as recommendations for speeding the movement of promising technologies into practice. This article provides only the concise summary of the R&D agenda. We encourage reading, discussion, and debate as well as active innovation toward the agenda for visual analysis.     

Leveraging internet of things and big data analytics initiatives in European and American firms: Is data quality a way to extract business value?

Big data analytics (BDA) and the Internet of Things (IoT) tools are considered crucial investments for firms to distinguish themselves among competitors. Drawing on a strategic management perspective, this study proposes that BDA and IoT capabilities can create significant value in business processes if supported by a good level of data quality, which will lead to a better competitive advantage. Responses are collected from 618 European and American firms that use IoT and BDA applications. Partial least squares results reveal that better data quality is needed to unlock the value of IoT and BDA capabilities.     

Exploitative and exploratory learning in transactive memory systems and project performance

Based on organizational learning theory and the dynamic capability view, this study examines the relationships between transactive memory systems, team learning, and project performance in new product teams. Regression analysis is used to test the hypotheses in a sample of 218 Taiwanese firms. The findings indicate differential effects of three dimensions of a transactive memory system on exploitative and exploratory learning. Exploitative and exploratory learning are positively associated with project performance. The results also support that the interaction between exploitative and exploratory learning has a positive effect on project performance. Managerial implications and future research directions are discussed.