The continuity of colour,design, art,and science. I. The philosophy of the total appearance concept and image measurement

Appearance images play a large part in directing and controlling human behavior. Such images are of different types, but all have their origins in the physics and design of the scene. the Total Appearance concept traces events leading to the formation of four image types. the approach is designed to embrace all scenes from the manufactured product, to interior design, to the performing and fine arts. This article represents an attempt to emphasize the continuity of science and art, helping practitioners of these traditionally disparate disciplines work together to achieve a greater understanding and control of the visual images we create and manage in our crowded world. Communication between designer and technologist can be based on a quantitative understanding of the basic perceptions of form, colour, translucency, gloss, and movement. Central to this is the understanding and use of colour. Rather than attempt an exhaustive treatment, an outline of the principles involved is given. In this way, the general application and breadth of the approach, as well as the integrated nature of the philosophy, can be better appreciated. Both scientist and nonscientist have much to contribute to the understanding of Total Appearance. © 1995 John Wiley & Sons. Inc.