User acceptance of context-aware services: self-efficacy, user innovativeness and perceived sensitivity on contextual pressure

The aim of this paper is to empirically examine how individual characteristics affect user acceptance of context-aware services such as GPS-based telematics systems and location-based commerce, which together have become highly promising fields for mobile or ubiquitous e-commerce. To examine these individual characteristics, we applied a technology acceptance model to construct an amended model that focuses on three individual differences: self-efficacy, personal innovativeness and perceived sensitivity on contextual pressure. As a result, we discovered that the perceived sensitivity on contextual pressure, which is newly adopted as a construct in this paper, affects behavioural intention in using context-aware services.     

User acceptance of context-aware services: self-efficacy,user innovativeness and perceived sensitivity on contextual pressure

The aim of this paper is to empirically examine how individual characteristics affect user acceptance of context-aware services such as GPS-based telematics systems and location-based commerce, which together have become highly promising fields for mobile or ubiquitous e-commerce. To examine these individual characteristics, we applied a technology acceptance model to construct an amended model that focuses on three individual differences: self-efficacy, personal innovativeness and perceived sensitivity on contextual pressure. As a result, we discovered that the perceived sensitivity on contextual pressure, which is newly adopted as a construct in this paper, affects behavioural intention in using context-aware services.     

Network effects as drivers of individual technology adoption: Analyzing adoption and diffusion of mobile communication services

Adoption research has largely ignored the dynamic impact of network effects on technology adoption and diffusion. For example, some technologies become more attractive the more social peers use them as well. But adoption at the same time increases the value for the peers and thereby their adoption decisions as well. Unfortunately, interdependencies like these make adoption and diffusion patterns very complex. Drawing on network effect theory, we develop an adoption and diffusion model that explicitly considers the role of direct and indirect network effects for individual technology adoption, using mobile commerce adoption as application example. By applying a simulation approach we can exemplify and analyze the fundamental adoption dynamics given rise to by network effects. We thereby propose a way of how to incorporate network effects into adoption research and disclose the role of the technology diffusion lifecycle for individual adoption.     

Exploring the impact of use context on mobile hedonic services adoption: An empirical study on mobile gaming in China

Unlike traditional technologies, the use of mobile technology is exposed to shifting use contexts. Use context has frequently been described as an important factor influencing the adoption of mobile innovations. However, empirical evidence about the impact of use context is limited. This paper investigated the effect of use context on the formation of users’ perceptions of mobile hedonic services by using mobile gaming as an example. Through the employment of structural equation modelling technology, an adoption model of mobile gaming is proposed and assessed based on results from 267 questionnaires. The results show that use context is the strongest predictor of mobile game adoption. It directly or indirectly affects all different perceptions of mobile gaming in significant ways, including perceived ease of use, perceived usefulness, perceived enjoyment, cognitive concentration, attitude and behavioral intention. Additionally, perceived usefulness, perceived enjoyment and cognitive concentration all have a positive influence on the attitudinal variables of mobile game acceptance. We concluded that the formation of people’s perceptions about mobile gaming is conditional and based on the special consideration of certain use contexts. Both theoretical and practical implications are discussed.     

Moderating effects of Job Relevance and Experience on mobile wireless technology acceptance: Adoption of a smartphone by individuals

My study extended TAM to include individuals’ intention to use mobile wireless technology (MWT). It added two new constructs, Perceived Cost Savings and Company's Willingness to Fund, and two causal relationships, Job Relevance and Experience, as moderating effects. The 286 sets of data collected in an online survey were tested against the model using SEM. Results supported my new model: the new constructs and variables accounted for 62.7% of the variance found in an individual's behavioral intention to use MWT. The path coefficients between the constructs ranged from 0.26 to 0.85 also supporting the model.     

Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits

Mobile payment is an emerging and important application of mobile commerce. The adoption and use of mobile payment services are critical for both service providers and investors to profit from such an innovation. The present study attempts to identify the determinants of pre-adoption of mobile payment services and explore the temporal evolution of these determinants across the pre-adoption and post-adoption stages from a holistic perspective including behavioral beliefs, social influences, and personal traits. A research model that reflects the characteristics and usage contexts of mobile payment services is developed and empirically tested by using structural equation modeling on datasets consisting of 483 potential adopters and 156 current users of a mobile payment service in China. Our findings show that behavioral beliefs in combination with social influences and personal traits are all important determinants for mobile payment services adoption and use, but their impacts on behavioral intention do vary across in different stages. Theoretical and practical implications of the findings are presented.     

Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors

Many factors influence the adoption of cloud computing. Organizations must systematically evaluate these factors before deciding to adopt cloud-based solutions. To assess the determinants that influence the adoption of cloud computing, we develop a research model based on the innovation characteristics from the diffusion of innovation (DOI) theory and the technology-organization-environment (TOE) framework. Data collected from 369 firms in Portugal are used to test the related hypotheses. The study also investigates the determinants of cloud-computing adoption in the manufacturing and services sectors.     

Internet messaging: An examination of the impact of attitudinal,normative, and control belief systems

While instant messaging (IM) has been very popular among teenagers and college students for social and recreation communication, its use in corporate settings has been limited. We examined the factors that influence the intention to use and actual use of IM. A research model was developed based on diffusion of innovation and Socio-psychological theories. The model examined the influence of seven variables in three belief structures (the attitudinal, normative, and control). The model was empirically validated using a field survey of 349 respondents. The results indicated that five of the seven variables explained about 41% of the variance in the intention to use IM. The five significant variables were: utilitarian beliefs, hedonic beliefs, subjective norms, critical mass, and ease of use. Affiliation motivation was not significant and social belief had a negative impact on intention. As expected, intention to use had a significant influence on actual usage.