Working Together Apart? Building a Knowledge‐Sharing Culture for Global Virtual Teams

A new impetus for greater knowledge‐sharing among team members needs to be emphasized due to the emergence of a significant new form of working known as ‘global virtual teams’. As information and communication technologies permeate every aspect of organizational life and impact the way teams communicate, work and structure relationships, global virtual teams require innovative communication and learning capabilities for different team members to effectively work together across cultural, organizational and geographical boundaries. Whereas information technology‐facilitated communication processes rely on technologically advanced systems to succeed, the ability to create a knowledge‐sharing culture within a global virtual team rests on the existence (and maintenance) of intra‐team respect, mutual trust, reciprocity and positive individual and group relationships. Thus, some of the inherent questions we address in our paper are: (1) what are the cross‐cultural challenges faced by global virtual teams?; (2) how do organizations develop a knowledge sharing culture to promote effective organizational learning among culturally‐diverse team members? and; (3) what are some of the practices that can help maximize the performance of global virtual teams? We conclude by examining ways that global virtual teams can be more effectively managed in order to reach their potential in this new interconnected world and put forward suggestions for further research.     

The process of team communication in multi-cultural contexts: An empirical study using Bales’ interaction process analysis (IPA)

The main goal of the present study was to empirically investigate the manner in which cultural diversity and communication mode affect team communication process. Two independent variables were manipulated in the study: (1) cultural diversity (homogeneous versus heterogeneous); and (2) communication mode (face-to-face versus computer-mediated communication). Team members’ communication exchanges were measured by using Bales’ interaction process analysis (IPA) that divides the function (as opposed to the topical content) of communication during group discussion into either task-related or socio-emotional contributions at two-levels: communication profile and functional area. Results of this study indicated homogeneous teams used more showing agreement, giving opinions, and showing tension communication patterns compared to heterogeneous teams. Additionally, when considering the higher-level functional areas, teams using face-to-face (FTF) communication strategies were characterized by greater positive socio-emotional communication, more attempted answers, more questions, and more frequent negative socio-emotional communications. The results of the present study also suggested that the impact of communication mode on team communication varies by the level of diversity within the team. The outcomes of this research should have a broad impact on the management of a multi-cultural team, a task-oriented team consisting of people with different national cultures. Relevance to industry: Results of the present study should provide valuable insights into the ways in which cultural diversity and communication mode influence the communication mechanisms which take place among members during team interaction.     

Trust and knowledge sharing in diverse global virtual teams

Global virtual teams (GVTs) allow organizations to improve productivity, procure global knowledge, and transfer best practice information instantaneously among team members. GVTs rely heavily on IT and have little face-to-face interaction, thereby increasing problems resulting from geographic barriers, time language, and cultural differences, and inter-personal relationships. The purpose of our study was to design a normative framework that would assist organizations in understanding the relationship between diversity, mutual trust, and knowledge sharing among GVTs, with additional focus on understanding the moderating impact of collaborative technology and task characteristics. Empirical data was collected from 58 GVTs and analyzed using a Hierarchical Multiple Regression technique. Results showed that in GVTs, deep level diversity has a more significant relationship with team processes of mutual trust and knowledge sharing than visible functional level diversity. This relationship is moderated by the collaborative capabilities of available technology and levels of interdependence of the task. Furthermore, knowledge sharing and mutual trust mediate the relationship between diversity levels and team effectiveness.     

Exploring the effects of trust,task interdependence and virtualness on knowledge sharing in teams

The sharing of knowledge within teams is critical to team functioning. However, working with team members who are in different locations (i.e. in virtual teams) may introduce communication challenges and reduce opportunities for rich interactions, potentially affecting knowledge sharing and its outcomes. Therefore, using questionnaire‐based data, this study examined the potential effects of different aspects of virtuality on a knowledge‐sharing model. Social exchange theory was used to develop a model relating trust to knowledge sharing and knowledge sharing to team effectiveness. The moderating effects of virtuality and task interdependence on these relationships were examined. A strong positive relationship was found between trust and knowledge sharing for all types of teams (local, hybrid and distributed), but the relationship was stronger when task interdependence was low, supporting the position that trust is more critical in weak structural situations. Knowledge sharing was positively associated with team effectiveness outcomes; however, this relationship was moderated by team imbalance and hybrid structures, such that the relationship between sharing and effectiveness was weaker. Organizations should therefore avoid creating unbalanced or hybrid virtual teams.     

Empowering followers in virtual teams: Guiding principles from theory and practice

Effective leadership requires relationship skills such as – problem solving conflict management, motivation, communication, and listening [Yukl, G. A. (1998). Leadership in organizations. Upper Saddle River, NJ: Prentice Hall]. Arguably, nothing is more important to a leader than the skills involved in communicating one’s intent to followers, for it is only through effectively transmitting intent that followers may understand and then execute the goals of the team and leader. The modern work-world is dominated by computer-mediated communication, and this communication is the bread and butter of virtual teams; however, simple transmission of information from point A to point B is not enough – the virtual environment presents significant challenges to effective communication. In this paper we review issues related to virtual teams and developments in multimodal displays that allow teams to communicate effectively via single or multiple modalities (e.g., visual, auditory, tactile). This discussion is grounded in guiding principles for design and use of information displays that were identified and culled based on multiple review criteria from an extensive review of the literature. We present an applied example of the utility of these guiding principles for multimodal display design, in the context of communicating a leader’s presence to virtual followers via commander’s intent.     

Perceived enablers of 3D virtual environments for virtual team learning and innovation

Virtual teams consist of geographically distributed employees working with a common goal using mostly technology for communication and collaboration. Virtual teams face a number of challenges, discussed in the literature in terms of communication through technology, difficulty in building trust, conveying social cues, and creating awareness, as well as cultural differences. These challenges impact collaboration, but also learning and innovation. This research focuses on how a social medium, the 3D virtual environment, is perceived to enable learning and innovation in virtual teams. We study this through a qualitative study based on interviews of distributed work managers’ perception of VEs. The major findings are that VEs are perceived to create collaborative learning atmospheres for virtual teams in terms of enabling engagement, a shared context awareness, and support in social network building. Another finding is that VEs are perceived to enable team learning, knowledge development, and collaboration through persistence of content, information sharing, learning through role-plays and simulations, and visualization. Furthermore, VEs enable the development of co-created content as well as new ways of working in virtual teams.     

Creativity in virtual teams: Systematic review,synthesis and research agenda

Virtual teams are gaining increasing momentum in contemporary organizations. Although it is becoming clear that virtual teams will play a major role in shaping the future of work, we still know relatively little about their creative performance. Because of the disproportionate focus on conventional, face-to-face working practices, much of the literature remains centred around co-located teams. In this review, we integrate existing research on team creativity and virtual work to identify the relevant factors, processes and contextual conditions that have been shown to influence creativity in virtual teams. We highlight the major challenges that are likely to impede team creativity and assess their relevance to contemporary virtual work practices. We conclude by presenting promising avenues for future research in this area.     

On teams, teamwork, and team performance: discoveries and developments

OBJECTIVE: We highlight some of the key discoveries and developments in the area of team performance over the past 50 years, especially as reflected in the pages of Human Factors. BACKGROUND: Teams increasingly have become a way of life in many organizations, and research has kept up with the pace. METHOD: We have characterized progress in the field in terms of eight discoveries and five challenges. RESULTS: Discoveries pertain to the importance of shared cognition, the measurement of shared cognition, advances in team training, the use of synthetic task environments for research, factors influencing team effectiveness, models of team effectiveness, a multidisciplinary perspective, and training and technological interventions designed to improve team effectiveness. Challenges that are faced in the coming decades include an increased emphasis on team cognition; reconfigurable, adaptive teams; multicultural influences; and the need for naturalistic study and better measurement. CONCLUSION: Work in human factors has contributed significantly to the science and practice of teams, teamwork, and team performance. Future work must keep pace with the increasing use of teams in organizations. APPLICATION: The science of teams contributes to team effectiveness in the same way that the science of individual performance contributes to individual effectiveness.     

Antecedents and consequences of team potency in software development projects

Developing new software quickly, successfully, and at low cost is critical in organizations. Ways of assessing the effectiveness of development teams has highlighted measures of factors, such as teamwork, group cohesiveness, and team integration, but the use of group potency theory (the collective belief of a group that it can be effective) is rare. In our study, we investigated antecedents of and consequences to group potency in software development project teams. By examining 53 software development project teams collected from small and medium-sized software firms in Turkey, we found, that team potency positively affected speed-to-market, development cost, and market success of the product. We also found that trust among project team members, past experiences of the members, and team empowerment had a positive impact on the team potency during the project. Managerial and theoretical implications are discussed.     

Virtual Teams and the Appropriation of Communication Technology: Exploring the Concept of Media Stickiness

This paper reports on an exploratory study ofthe evolving use of communication tools by sixglobally distributed teams. The analysissuggest that although teams have similarstart-up conditions they evolve in differentways. We describe these differences as being aresult of the different routine patterns ofmedia use that the team members mutuallyenacted. Based on an analysis of six US-Dutchvirtual teams, we propose the notion of `mediastickiness', a phenomenon the teamsexperienced during the process of structuringmedia-use patterns. We will argue that in thecase of virtual teams, the evolution of mediausage seems to be path dependent. Steps takenby a team in the early stages of its life cycleconstrain later flexibility in terms of mediausage. Media stickiness has severalimplications both for the way to manage virtualteams as well as for the way teams deal withinformation problems that seem to be endemicfor global virtual teams.     

How do different types of intragroup conflict affect group potency in virtual compared with face-to-face teams? A longitudinal study

The number of organizations using teamwork is increasing. In this context, group potency has emerged as a key construct in group research. Moreover, in the last decades, information and communication technologies (ICT) have allowed organizations to form virtual teams. Consequently, a considerable amount of research has analysed the functioning of virtual teams. We focus on intragroup conflict as a relevant antecedent of potency in computer-mediated communication groups. Specifically, the aim of this research is to examine the role of ICT in the relationship between intragroup conflict and group potency in a longitudinal study. A laboratory experiment was carried out comparing 44 groups working in two communication media (face-to-face and computer-mediated communication). The groups developed a project over a one-month period. The results show that communication media play a moderator role between intragroup conflict (relationship and task conflict) and group potency. Implications of these results are discussed.     

Genetic learning of virtual team member preferences

Virtual team members do not have complete understanding of other team members’ preferences, which makes team coordination somewhat difficult and time consuming. Traditional approaches for team coordination require a lot of inter-agent electronic communication and often result in wasted effort. Methods that reduce inter-agent communication and conflicts are likely to increase productivity of virtual teams. In this research, we propose an evolutionary genetic algorithm (GA) based intelligent agent that learns a team member preferences from past actions, and develops a team-coordination schedule by minimizing schedule conflicts between different members serving on a virtual team. Using a discrete event simulation methodology, we test the proposed intelligent agent on different virtual teams of sizes two, four, six and eight members. The results of our experiments indicate that the GA-based intelligent agent learns individual team member preferences and generates a team-coordination schedule at a lower inter-agent communication cost.     

The contingent effects of leadership on team collaboration in virtual teams

Decision-making in virtual teams creates challenges for leaders to structure team processes and provide task support. To help advance our knowledge of leadership in virtual teams, we explore the interaction effects between leadership styles and media richness on task cohesion and cooperative climate, which in turn influence team performance in decision-making tasks. Results from a laboratory study suggest that transactional leadership behaviors improve task cohesion of the team, whereas transformational leadership behaviors improve cooperative climate within the team which, in turn, improves task cohesion. However, these effects of leadership depend on media richness. Specifically, they occur only when media richness is low. Our results also suggest that task cohesion leads to group consensus and members’ satisfaction with the discussion, whereas cooperative climate improves discussion satisfaction and reduces time spent on the task.     

Slovak high school students’ attitudes to ICT using in biology lesson

The impact of information and communication technologies and computers on our daily lives has been steadily increasing. This fact influences the change of attitudes toward information and communication technologies. In our contribution we focused on finding the differences between gender and age according to computer attitudes. A questionnaire with 33 Likert type items was used in our research. The sample consists of 518 students from 9 high schools. Students attended the all of grades (first, second, third and fourth). They were 15- to 19-years old. Data were evaluated with factor analysis and the ANOVA. The results of the questionnaire were divided into five dimensions in the concrete. (1) The positive influence of ICT; (2) the negative influence of ICT; (3) advantages of ICT; (4) ICT used in biology lesson; (5) disadvantages of ICT. Totally, boys have more positive attitudes than girls and the younger students had more positive attitudes toward information and communication technologies using in biology lesson in comparison with the older students.     

Culture and the processes of virtual teaming for training

Virtual teamwork is a growing mode of operation within organizations through the increasing sophistication and accessibility of computer-mediated communication. The purpose of this paper was to develop a new conceptual framework and propositions to assist understanding of a new training phenomenon. The approach used was the integration of related, but distinct, literatures and development of arguments for the important role of cultural factors in virtual training teaming. We argue that delivery of training through teamwork in virtual spaces is potentially effective, and individualist and collectivist orientations of team members are likely to be critical for the effectiveness, or otherwise, of such programs.     

Improving the Effectiveness of Virtual Teams by Adapting Team Processes

Results are presented from a study on virtual teams and whether appropriate early training can positively influence their effectiveness. Sixteen teams that worked together for periods ranging from three months to three years were studied. Team processes that emerged naturally from long-duration teams were formalized and taught to shorter duration teams. These shorter duration teams comprised three different cohorts, each of which received different levels of training. It was found that the adoption of formal procedures and structured processes significantly increased the effectiveness of virtual teams. Tasks that lend themselves to a structured approach were most effectively accomplished during virtual meetings, whereas face-to-face interactions were better for relatively unstructured, discussion intensive tasks. The performance of a virtual team was significantly improved when team processes were adapted to the affordances of the CMC environment. It is shown that this adaptation can occur very rapidly if teams are trained on the technology as well as on work processes that best exploit it.     

Training to improve virtual team communication

Abstract. Organizations are utilizing virtual teams, comprising workgroup members who communicate and collaborate with technology, to accomplish tasks. These teams are geographically distributed and communicate via computer-mediated communication systems (CMCS), and may never or rarely meet face-to-face. Relational links among team members have been found to be a significant contributor to the effectiveness of information exchange in the use of CMCS. In most cases, team members receive little or no training to improve the effectiveness of this form of communication. When training is used, it often focuses on software utilization skills, not on interpersonal communication dynamics. This paper discusses the effect of virtual team communication training on group interactions, especially for enhancing these relational links and thereby improving communication and information exchange in virtual teams. It was found that teams that were given appropriate training exhibited improved perceptions of the interaction process over time, specifically with regard to trust, commitment and frank expression between members. Discussion of the role of training on virtual team processes and outcomes is discussed and future research implications are presented.     

Group development in virtual teams: An experimental reexamination

Virtual teams are thought to be experienced differently and to have poor outcomes because there is little or no face-to-face interaction and a tendency for virtual team members to use different communication techniques for forming relationships. However, the expanding use of virtual teams in organizations suggests that virtual teams in real world contexts are able to overcome these barriers and be experienced in much the same way as face-to-face teams. This paper reports the result of an experiment in which virtual teams participated in an exercise where they completed an information-sharing task ten times as a team. The results suggest that, contrary to one-shot, ad hoc virtual teams, longer-lived virtual teams follow a sequential group development process. Virtual team development appears to differ from face-to-face teams because the use of computer-mediated communication heightens pressure to conform when a virtual team is first formed, meaning trust is most strongly linked with feeling that the team was accomplishing the task appropriately. As the virtual teams developed, trust in peers was more strongly linked with goal commitment. Once the teams were working together effectively, accomplishing the task appropriately was the strongest link with trust in peers. I suggest that virtual team managers should cultivate virtual workspaces that are similar to those proven to work in face-to-face contexts: (1) teams should have clear, specific goals, (2) members should be encouraged or even required to communicate with each other, and (3) team members should feel that they might work with the other team members again.