数字媒体在运动鞋服品牌价值提升中的创新应用研究

数字新媒体已使运动鞋服品牌的价值提升和营销模式发生了翻天覆地的变化,这对于品牌而言既是机遇也是挑战。为了利用蓬勃发展的数字媒体带动运动鞋服品牌的传播,本文采用了宏观PEST分析法,对运动鞋服市场的发展进行概述,在结合数字媒体营销现状的基础上,认为当下运动鞋服企业应及时转变品牌经营的思维模式和行动路径。通过探究我国运动鞋服企业在品牌价值提升过程中的不足,发现传统单一的品牌传播方法和无差异性的品牌个性塑造无法提升品牌管理的整体效率。根据上述分析,基于产品溢价、消费者选择和品牌忠诚度3个价值表现,从整合数字媒体渠道和数字媒体技术两个角度提出相关对策建议。     

社会媒体在健身健美赛事的宣传与营销中的作用

社会媒体已经成为了现代社会中不可或缺的一部分,不仅仅改变了我们的社交方式,也对各种行业的宣传和营销产生了深远的影响。健身健美赛事作为一种特殊的体育赛事,也受益于社会媒体的崭新机会。本论文将探讨社会媒体在健身健美赛事宣传与营销中的作用,包括如何利用社交媒体平台增加曝光、吸引赞助商、扩大受众,以及提高运动员和品牌的知名度。同时,也会探讨一些潜在的挑战和伦理问题,以及如何有效应对这些问题,以实现健身健美赛事的可持续发展。     

浅谈在新形势下如何做好制盐企业宣传工作

当前,企业面临着新形势、新机遇和新挑战,笔者认为企业宣传工作就是要围绕生产经营中心,服从服务于企业发展大局,打造企业竞争＂软实力＂上下功夫,切实发挥春风化雨、润物无声的作用。     

数字媒体艺术在食品广告设计中的应用——评《食品饮料广告创意设计》

数字媒体时代数字媒体艺术在社会各个领域得以渗透与应用,对食品广告设计而言,其主要指的是对食品信息的传播,因此食品广告设计与信息媒介具有密切联系。数字媒体艺术作为信息化时代背景下的新兴媒介手段,其对于拓宽食品广告设计思路具有积极作用。基于数字媒体情境下广告影响范围与影响力的不断扩大,需要更加谨慎地审视对数字媒体艺术的应用。     

新的旧媒体:报纸网站

<正>网络刚普及的时候,报业纷纷建构网站,把报纸内容搬贴上网,取名为"新媒体",刻意与印刷报纸这个"旧媒体"区别。经过多年的发展,这原本被看好的新媒体进展逐渐迟缓下来,受欢迎的程度也远远落后于更灵活的网上活动。报纸固然依旧是旧媒体,报纸网站也被人归于同类,成了新的旧媒体。     

广告与印刷媒体的未来

广告市场正上演着细分化的竞争。广告主曾一度使用大众媒体来争夺消费群,但是到今天他们开始细分市场,有朝一日,不同的广告将拥有各自对应的消费群体。广告主在权衡广告投资回报方面变得更加精明。为了获得消费群,增加利润,广告主想尽办法迅速从一种媒体转向另一种媒体。另一方     

数码媒体在艺术设计中的应用研究

从数码媒体的概念入手,清晰的表述数码媒体产生的背景和环境,包括发展历程;对数码媒体进行分类,分析挖掘总结其特点,结合实例分析数码媒体对艺术设计的发展;随后结合艺术设计划分类别及应用领域诠释了如何在艺术设计中借鉴应用数码媒体的设计精华以及如何加强数码媒体和艺术设计的互补融合之具体方法与措施.     

剪纸元素在数字媒体艺术设计中的运用

剪纸艺术根植于民间社会,剪纸艺术数字化创新与民间剪纸艺术存在传承关系,随着现代民俗概念变化,剪纸吸取原生态艺术样式而形成的数字化剪纸是具有生活理想的新题材。剪纸作为传统文化元素在数字媒体艺术设计中应用有助于保护传承创新剪纸艺术。研究概述数字媒体艺术的发展,阐述剪纸传统文化元素的艺术价值,探讨剪纸元素在数字媒体艺术设计中的应用。     

数字媒体艺术在设计中的作用

随着信息技术的快速发展,其在各行各业的应用范围越来越广、越来越深。我国很多高校纷纷顺应时代要求开设了数字媒体设计课程和数字媒体设计专业,旨在培养高层次应用型的现代化艺术设计人才,适应经济社会发展,满足群众的精神文化需求。近年来,数字媒体艺术在各类型设计中的应用也越来越广。文章试分析数字媒体艺术在设计中的重要性及应用途径,然后探讨其作用,最后总结数字媒体艺术在设计中的创新应用,以供参考。     

酱油生产企业在GMP审查时应注意的几个问题

GMP是我国的食品企业强制性技术规范，实施GMP管理制度，将会提高企业质量管理的自觉性和质量水平，推动我国食品工业质量管理体系向更高层发展。就酱油生产企业在GMP审查时应注意的几个问题进行了讨论，为企业通过GMP审查提供了参考意见。     

The new business studies and the transformation of the business curriculum: some observations on ideology, enterprise culture and the production of vocational identities

This article presents a study of business education in schools in England and Wales. Its aim is to show three things. First, how, as business education in schools was reconstituted in the 1980s and 1990s, it became imbued with discourses through which syllabus content, teacher perspectives and teacher-student interactions were structured and channelled in particular ways so as to attempt to produce certain kinds of vocational identities congruent with and supportive of an emerging culture of enterprise. Secondly, the article then makes visible through a detailed account of a business studies lesson how this process inverted students' lived relations with the adult world through a problem-solving exercise on 'Retailing and Security' that situated them as business decision-makers. Last, we show that the effects of this process re-defined students' lived connections with the outside world and reproduced a particular kind of identity. In this respect, the ethnography attempts to show how processes of ideological reproduction and identity formation were constituted in the ongoing activities of teachers and students, organised under particular circumstances and, in particular ways, as business education within the 14-18 secondary curriculum.     

斯达模式:提高造纸企业整体竞争力--黑龙江斯达造纸有限公司企业信息化建设系列报道(之四)

介绍了基于“斯达模式”的造纸企业信息化建设解决方案，从方案的专业性、适用性及应用性等角度，分析了PMEAS系统对提升造纸企业整体竞争力所特有的优势。     

湿部阴离子垃圾问题及其对策

阴离子垃圾严重影响着纸机的运行和纸页的质量.本文讨论了浆料中阴离子垃圾的来源、危害、测量、解决途径以及在实践中应注意的问题,特别对机械浆中的阴离子垃圾及其特性进行了分析.     

创新营销模式,推动造纸企业转型升级

阐述了在金融危机下浙江正大控股集团通过创新营销模式,深化吕牌建设,公司业绩实现了突破性增长的现象,探讨了加强营销管理的重要举措.     

Identification of some Slovakian and European wines origin by the use of factor analysis of elemental data

A model for traceability of Slovakian wines according to affiliation to vineyard regions and differentiation from imported wines was proposed using the elemental markers of origin determined by atomic absorption spectrometry (AAS). Principal component analysis (PCA) and factoring (PCF) were used for elements variability determination and visualization of data. For the regional segregation of Slovakian wines according the vineyard production areas the Ca, Mg, Rb, Sr, Ba, and V were selected as some crucial specific markers of origin. Principal component factoring using Ba, Ca, Co, Cr, Li, Mg, Rb, Sr, and V markers resulted in a very efficient differentiation of Slovakian wines from many European ones. According to this model the European wines differ in content mainly of Ca, Mg, Rb, and Sr and the best discrimination for Portugal, Italian, Spain, and partially for French wines was achieved. For the geographical authentication factor analysis of multielemental composition data was more effective tool than generally used PCA statistics.     

汇编语言中有符号数溢出的证明

研究了汇编语言中关于有符号二进制数溢出问题，并给出了准确的证明．通过证明过程，使人们能够更加深刻的领会计算机的最底层的运算过程，从而能够灵活的操控计算机．     

关于蛋白质测定中几个问题的理论分析与讨论

对蛋白质测定中浓硫酸、40％氢氧化钠溶液的用量和滴定 终点的确定等问题作了理论分析,对实践体会进行了讨论。     

固态发酵酒醅中微生物群落的分析鉴定方法浅析

白酒固态发酵环境开放,多种微生物共同作用以决定白酒的香型及好坏.对固态发酵中微生物群落的分析可以进一步了解白酒的形成过程,微生物的分离鉴定方法就显得尤为重要.该文主要介绍了固态发酵酒醅中微生物的主要分离鉴定方法,论述其原理并讨论各自的优缺点.     

A comparison and joint use of NIR and MIR spectroscopic methods for the determination of some parameters in European Emmental cheese

The determination of winter cheese chemical properties, namely, fat, sodium chloride (NaCl), pH, non protein nitrogen (NPN), total nitrogen (TN) and water soluble nitrogen (WSN) was done using spectroscopic technologies with different wavelength zones. The Emmental cheeses provided from different European countries were studied. A total of 91 cheeses produced during the winter time in Austria (n=4), Finland (n=6), Germany (n=13), France (n=30) and Switzerland (n=38) were analysed by near infrared (NIR) and mid infrared (MIR) spectroscopies. The combination of these two spectral regions (sum of their spectra) was also studied. The partial least square (PLS) regression with the leave one-out cross validation technique was used to build up calibration models using data set designated as calibration set. These models were validated with another data set designated as validation set. The obtained results suggest the use of the NIR for the determination of fat and TN contents, and the MIR for NaCl and NPN contents as well as for the pH. Similar results were obtained for WSN using the two techniques together. The combined spectra of both NIR and MIR did improve the results, while providing comparable results to those obtained from either the NIR or MIR spectroscopy.