A systematic planning approach to implementing total quality management through quality function deployment technique

On the basis of reinvestigating into the philosophy of TQM and its management practice, this paper puts forward a systematic planning approach to implementing TQM during the product design/development process through quality function deployment (QFD) technique.     

A computerized quality function deployment approach for retail services

Product and service quality can only be effectively improved when the most important needs of customers are satisfied. Quality Function Deployment (QFD) is an approach used to guide R&D, manufacturing, and management toward the development of products and services that satisfy the needs of consumers. The QFD operations are performed by way of a diagram called the House of Quality (HOQ). The HOQ contains information about the customers' needs (what), mechanisms to address these needs (how), and the criterion for deciding which “what” is the most important and which “how” provides the greatest customer satisfaction. A less familiar application of QFD is for the improvement of retail services. When QFD is applied to retail services, a computerized HOQ approach becomes integral to the process for providing continuous, iterative quality improvement. The objective of this research is to develop a formal QFD methodology for the retail industry and to build a computerized retail QFD system. The system provides a HOQ architecture for specifying and analyzing the customers' needs, deriving improvement strategies, and formalizing records of progress. Furthermore, two ranking methods that apply customer satisfaction theory are used to assist managers improve retail services. This system provides an integrated workbench for building retail HOQs and designing retail service strategies.     

Fuzzy measurable house of quality and quality function deployment for fuzzy regression estimation problem

In present competitive environment, it is necessary for companies to evaluate design time and effort at the early stage of product development. However, there is somewhat lacking in systemic analytical methods for product design time (PDT). For this end, this paper explores an intelligent method to evaluate the PDT. At the early development stage, designers are short of sufficient product information and have difficulty in determining PDT by subjective evaluation. Thus, a fuzzy measurable house of quality (FM-HOQ) model is proposed to provide measurable engineering information. Quality function deployment (QFD) is combined with a mapping pattern of “function → principle → structure” to extract product characteristics from customer demands. Then, a fuzzy support vector regression machine (FSVRM) model is built to fuse data and realize the estimation of PDT, which makes use of fuzzy comprehensive evaluation to simplify structure. In a word, the whole estimation method consists of four steps: time factors identification, product characteristics extraction by QFD and function mapping pattern, FSVRM learning, and PDT estimation. Finally, to illustrate the procedure of the estimation method, the case of injection mold design is studied. The results of experiments show that the fuzzy method is feasible and effective.     

Object - oriented databases for quality function deployment and Taguchi methods

In this paper, Object-Oriented Databases are proposed as being a new tool for Quality Function Deployment (QFD) and Taguchi Methods. Quality Function Deployment can help identify key product or process concerns with respect to customer requirements. Taguchi Methods, such as using Design of Experiments (DOE), can help identify what product or process relationships truly exist, their relative strengths and the nature of the relationship. In order to implement these two powerful quality control techniques for assuring that customer requirements are consistently met, a well organized information is required. Object-Oriented Databases are able to store, organize and manipulate both, the customer requirements and the product information for the performance of QFD and DOE.     

The implementation of quality function deployment based on linguistic data

Quality function deployment (QFD) is a customer-driven quality management and product development system for achieving higher customer satisfaction. The QFD process involves various inputs in the form of linguistic data, e.g., human perception, judgment, and evaluation on importance or relationship strength. Such data are usually ambiguous and uncertain. An aim of this paper is to examine the implementation of QFD under a fuzzy environment and to develop corresponding procedures to deal with the fuzzy data. It presented a process model using linguistic variables, fuzzy arithmetic, and defuzzification techniques. Based on an example, this paper further examined the sensitivity of the ranking of technical characteristics to the defuzzification strategy and the degree of fuzziness of fuzzy numbers. Results indicated that selection of the defuzzification strategy and membership function are important. This proposed fuzzy approach allows QFD users to avoid subjective and arbitrary quantification of linguistic data. The paper also presents a scheme to represent and interprete the results.     

Fuzzy group decision-making for multi-format and multi-granularity linguistic judgments in quality function deployment

As a customer-driven tool, quality function deployment (QFD) is widely used in product planning or improvement to achieve higher product performance and customer satisfaction. QFD uses a matrix called the house of quality (HoQ) to translate customer requirements (CRs) into engineering characteristics (ECs). Constructing the HoQ, which includes determining the importance weights of CRs, the correlation matrix among ECs and the relationship matrix between CRs and ECs, is an important issue in the application of QFD. However, decision-makers (DMs) participating the construction of HoQ tend to give their individual judgments in multi-format or multi-granularity depending on their different knowledge, experience, culture and circumstance. Furthermore, these judgments are more difficult to assess with the precise quantitative forms due to the vagueness and uncertainty existed in the early stage of new product development. In this paper, a group decision-making approach incorporating with two optimization models (i.e. logarithmic least squares model and weighted least squares model) is proposed to aggregate these multi-format and multi-granularity linguistic judgments. Fuzzy set theory is utilized to address the uncertainty in the decision-making process. The proposed method is illustrated with a real-world case of horizontal directional drilling machine. The application indicates that the group decision-making method may be a promising tool for constructing the HoQ.     

Designing a sustainable supply chain using an integrated analytic network process and goal programming approach in quality function deployment

Sustainable supply chain management (SSCM) provides economic, social end environmental requirements in material and service flows occurring between suppliers, manufacturers and customers. SSCM structure is considered as a prerequisite for a sustainable success. Thus designing an effective SCM structure provides competitive advantages for the companies. In order to achieve an effective design of this structure, it is possible to apply quality function deployment (QFD) approach which is successfully applied as an effective product and system development tool. This study presents a decision framework where analytic network process (ANP) integrated QFD and zero-one goal programming (ZOGP) models are used in order to determine the design requirements which are more effective in achieving a sustainable supply chain (SSC). The first phase of the QFD is the house of quality (HOQ) which transforms customer requirements into product design requirements. In this study, after determining the sustainability requirements named customer requirements (CRs) and design requirements (DRs) of a SSC, ANP is employed to determine the importance levels in the HOQ considering the interrelationships among the DRs and CRs. Furthermore ZOGP approach is used to take into account different objectives of the problem. The proposed method is applied through a case study and obtained results are discussed.     

Using quality function deployment for collaborative product design and optimal selection of module mix

In response to fast-growing and rapidly-changing markets, launching new products faster than competitors cannot only assist firms in acquiring larger market share but also reducing development lead time, significantly. However, owing to its intrinsically uncertain properties of managing NPD (new product development), manufacturing companies often struggle with the dilemma of increasing product variety or controlling manufacturing complexity. In this study, a fuzzy MCDM (multi-criteria decision making) based QFD (quality function deployment) which integrates fuzzy Delphi, fuzzy DEMATEL (decision making trial and evaluation laboratory), with LIP (linear integer programming) is proposed to assist an enterprise in fulfilling collaborative product design and optimal selection of module mix when aiming at multi-segments. In particular, Fuzzy Delphi is adopted to gather marketing information from invited customers and their assessments of marketing requirements are pooled to reach a consensus; fuzzy DEMATEL is utilized to derive the priorities of technical attributes in a market-oriented manner; and LIP is used to maximize product capability with consideration of supplier’s budget constraints of manufacturing resources. Furthermore, a real case study on developing various types of sport and water digital cameras is demonstrated to validate the proposed approach.     

Application of quality function deployment in the semiconductor industry: A case study

In quality function deployment (QFD), the voice of the customer (VOC) is the critical factor in developing and producing a product that will meet or exceed customer requirements. This study integrates quality function deployment (QFD), management techniques to optimise product-design investment, process improvement, and phase-into meet customer requirements and company goals. QFD uses systematic multi-level development and evaluation to translate customer requirements into the design of product characteristics and manufacturing processes that will satisfy the customer and minimise potential failure costs. ‘Process management’, which is one of the pivotal Six Sigma implementation criteria, is used to construct an ‘integrated product and process development’ (IPPD) model by product type to enhance the effectiveness of QFD. This model, combined with a company’s customer satisfaction strategy and QFD techniques, provides process management through built-in IPPD and appropriate changes in organisational culture. This paper presents a case study from the semiconductor industry to demonstrate the model’s applicability and suitability.     

A new mixed integer linear programming model for product development using quality function deployment

Quality function deployment (QFD) is a product development process performed to maximize customer satisfaction. In the QFD, the design requirements (DRs) affecting the product performance are primarily identified, and product performance is improved to optimize customer needs (CNs). For product development, determining the fulfillment levels of design requirements (DRs) is crucial during QFD optimization. However, in real world applications, the values of DRs are often discrete instead of continuous. To the best of our knowledge, there is no mixed integer linear programming (MILP) model in which the discrete DRs values are considered. Therefore, in this paper, a new QFD optimization approach combining MILP model and Kano model is suggested to acquire the optimized solution from a limited number of alternative DRs, the values of which can be discrete. The proposed model can be used not only to optimize the product development but also in other applications of QFD such as quality management, planning, design, engineering and decision-making, on the condition that DR values are discrete. Additionally, the problem of lack of solutions in integer and linear programming in the QFD optimization is overcome. Finally, the model is illustrated through an example.     

A fuzzy group quality function deployment model for e-CRM framework assessment in agile manufacturing

The rapid growth of the Internet and the expansion of electronic commerce applications in manufacturing have given rise to electronic customer relationship management (e-CRM) which enhances the overall customer satisfaction. However, when confronted by the range of e-CRM methods, manufacturing companies struggle to identify the one most appropriate to their needs. This paper presents a novel structured approach to evaluate and select the best agile e-CRM framework in a rapidly changing manufacturing environment. The e-CRM frameworks are evaluated with respect to their customer and financial oriented features to achieve manufacturing agility. Initially, the e-CRM frameworks are prioritized according to their financial oriented characteristics using a fuzzy group real options analysis (ROA) model. Next, the e-CRM frameworks are ranked according to their customer oriented characteristics using a hybrid fuzzy group permutation and a four-phase fuzzy quality function deployment (QFD) model with respect to three main perspectives of agile manufacturing (i.e., strategic, operational and functional agilities). Finally, the best agile e-CRM framework is selected using a technique for order preference by similarity to the ideal solution (TOPSIS) model. We also present a case study to demonstrate the applicability of the proposed approach and exhibit the efficacy of the procedures and algorithms.     

The importance of a strategic plan in office information systems

Corporations and other large organizations are acquiring large numbers of personal computers, peripheral equipment, and software in their pursuits of office automation. Such organizations have strategic planners who oversee this evolution. Many pitfalls exist in automating America's offices. Discussed herein are examples of these pitfalls as they relate to compatibility, linking versus networking, security, privacy, ergonomics, records management, training, and justification. Avoidance of these pitfalls can result in increased acceptance of office automation and office worker performance.     

Fuzzy quality function deployment: determining the distributions of effort dedicated to technical change

A model is presented that develops the Quality Function Deployment (QFD) House of Quality tool into a fuzzy‐set based multi‐criteria decision‐making process to determine the distributions of effort directed toward technical changes. When customers are polled for desired product‐specific attributes, the responses are typically defined by linguistic variables that represent a fuzzy set distribution. Fuzzy sets also define customer perceptions of the product attributes and technical expert opinions about product design criteria relative to marketplace competitors. Therefore, for each technical criterion, the following factors have an effect on the decision to implement change(s): (1) fuzzy sets providing evidence of customer need for attributes; (2) motivation to change to satisfy desired customer attributes; (3) motivation for technical criterion change; and (4) the strength of the relationships between the attributes and the technical criterion. Priority rankings are linked to the distributions of effort to apply in fulfilling continuous product improvement.     

Integrating conjoint analysis with quality function deployment to carry out customer-driven concept development for ultrabooks

A hybrid framework integrating conjoint analysis (CA) with quality function deployment (QFD) is presented to incorporate customer preferences into the process of product development. In particular, the proposed framework constitutes two sequential phases, namely, concept generation based on CA and prototype evaluation based on QFD. In addition, product features are characterized by customer requirements (CRs) and functional attributes (FAs). By means of DEMATEL (Decision Making and Trial Laboratory), the impacts of FAs on CRs are systematically identified to visualize their causalities. Instead of utilizing FAs, the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) is employed to assess potential prototypes in terms of CRs.     

A fuzzy regression and optimization approach for setting target levels in software quality function deployment

With the rapid development of the software industry, improving the quality of software development has gained increasing importance. Software manufacturers have recently applied quality improvement techniques to software development to respond to the needs for software quality. Software quality function deployment (SQFD), as a technique for improving the quality of the software development process to create products responsive to customer expectations, is used to maximize customer satisfaction. This paper presents a fuzzy regression and optimization approach to determine target levels in SQFD. The inherent fuzziness of relationships in SQFD modeling justifies the use of fuzzy regression. Fuzzy regression is used to identify the functional relationships between customer requirements and technical attributes, and among technical attributes. Then, a mathematical programming model is developed to determine target levels of technical attributes using the functional relationships obtained by fuzzy regression. A search engine quality improvement problem is presented to illustrate the application of the proposed approach.     

Determining optimal levels of engineering characteristics in quality function deployment under multi-segment market

Customers often have various requirements and preferences on a product. A product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. In this paper, a methodology which mainly involves a market survey, fuzzy clustering, quality function deployment (QFD) and fuzzy optimization, is proposed to achieve the optimal target settings of engineering characteristics (ECs) of a new product under a multi-segment market. An integrated optimization model for partitioned market segments based on QFD technology is established to maximize the overall customer satisfaction (OCS) for the market considering the weights of importance of different segments. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgement. The solving approach for the fuzzy optimization model is provided. Finally, a case study is provided for illustrating the proposed methodology.     

Lessons learnt from the deployment of a semantic virtual research environment

The ourSpaces Virtual Research Environment makes use of Semantic Web technologies to create a platform to support multi-disciplinary research groups. This paper introduces the main semantic components of the system: a framework to capture the provenance of the research process, a collection of services to create and visualise metadata and a policy reasoning service. We also describe different approaches to authoring and accessing metadata within the VRE. Using evidence gathered from data provided by the users of the system we discuss the lessons learnt from deployment with three case study groups.     

The enhanced quality function deployment for developing virtual items in massive multiplayer online role playing games

Because of the huge potential profit, the development of virtual items in massive multiplayer online role playing games (MMORPGs) has lately begun receiving attention. As a successful means for developing new products, the quality function deployment (QFD) has been widely used in devising virtual items. In traditional QFD, information about the customers’ needs and their priorities can be gained through some marketing methods. However, these approaches heavily rely on the subjective results and cannot identify the demands of each customer because of bewildering amount of information. Thus, we adopt the genetic chaotic neural network (GCNN) technique to identify each customer’s needs and their priorities and propose the enhanced qualify function deployment (EQFD).

However, in most of the existing literature, the equations to describe chaos dynamics are fixed and rigid corresponding to different nonlinear dynamic systems. In fact, for many chaotic systems in applications, it is often difficult to obtain accurate and faithful mathematical models, regarding their physically complex structures and hidden parameters. Therefore, GCNN is proposed in this paper, where GA is embedded into the chaotic neural network to generate and refine the equations of chaotic systems.

By experimenting our methods with several benchmark methods, the proposed GCNN is found to demonstrate a clear advantage over other identifying methods, and EQFD is proven to be a feasible technique for developing the virtual items in MMORPGs.     

Modern information technology in an old workforce: Toward a strategic research agenda

As the workforce ages rapidly in industrialized countries, a phenomenon known as the graying of the workforce, new challenges arise for firms as they have to juggle this dramatic demographical change (Trend 1) in conjunction with the proliferation of increasingly modern information and communication technologies (ICTs) (Trend 2). Although these two important workplace trends are pervasive, their interdependencies have remained largely unexplored. While Information Systems (IS) research has established the pertinence of age to IS phenomena from an empirical perspective, it has tended to model the concept merely as a control variable with limited understanding of its conceptual nature. In fact, even the few IS studies that used the concept of age as a substantive variable have mostly relied on stereotypical accounts alone to justify their age-related hypotheses. Further, most of these studies have examined the role of age in the same phenomenon (i.e., initial adoption of ICTs), implying a marked lack of diversity with respect to the phenomena under investigation. Overall, IS research has yielded only limited insight into the role of age in phenomena involving ICTs. In this essay, we argue for the importance of studying age-related impacts more carefully and across various IS phenomena, and we enable such research by providing a research agenda that IS scholars can use. In doing so, we hope that future research will further both our empirical and conceptual understanding of the managerial challenges arising from the interplay of a graying workforce and rapidly evolving ICTs.     

A fuzzy AHP approach to the determination of importance weights of customer requirements in quality function deployment

Quality function deployment (QFD) is an important tool in product planning that could contribute to increase in customer satisfaction and shorten product design and development time. During the QFD process, determination of the importance weights of customer requirements is a crucial and essential step. The analytic hierarchy process (AHP) has been used in weighting the importance. However, due to the vagueness and uncertainty existing in the importance attributed to judgement of customer requirements, the crisp pairwise comparison in the conventional AHP seems to be insufficient and imprecise to capture the degree of importance of customer requirements. In this paper, fuzzy number is introduced in the pairwise comparison of AHP. An AHP based on fuzzy scales is proposed to determine the importance weights of customer requirements. The new approach can improve the imprecise ranking of customer requirements which is based on the conventional AHP. Finally, an example of bicycle splashguard design is used to illustrate the proposed approach.