Facebook and Twitter in Crisis Communication: A Comparative Study of Crisis Communication Professionals and Citizens

This mixed‐methods study presents a comparative analysis of the use and perceived usefulness of Facebook and Twitter, among Swedish citizens and crisis communication professionals, as crisis communication tools and information sources. The use and perceived usefulness of Facebook and Twitter are not congruent and consistent between the two different groups, according to the overall study. Communication professionals, for example, report higher levels of perceived usefulness regarding Facebook's potential as a crisis communication tool than do the citizens. Taken together, the results show that researchers (within social media and crisis communication) and crisis managers both need to deal with the fact that social media is not a homogenous phenomenon with a single coherent role in crisis management and communication research and practice.     

Multicultural Crisis Communication: Towards a Social Constructionist Perspective

Crisis communication is a field dominated by case studies and is lacking of systematic knowledge and theoretical framework analysis. Functionalist and objectivist perspectives have dominated the field even though there are exceptions. This may be one reason why multicultural approaches to crisis communication, increasingly relevant in contemporary society, are very few and undeveloped. The aim in the article is to give a critical analysis of research that has been done on crisis communication as well as intercultural public relations and develop a different theoretical framework. We propose the use of ethnicity, focusing collective cultural identity as dynamic, relational and situational in crisis theory and practice. Ethnic differences seem to escalate during crises. Media use and access are also discussed. A Swedish survey shows, among other things, that people with a foreign background read mainstream newspapers more seldom than average Swedes, but that the access to Internet and mobile phones is very high. Based on a social constructionist epistemology, the article ends with four proposals for future research and practice in multicultural crisis communication: (1) audience‐orientation – focusing sense‐making, (2) a proactive and interactive approach – focusing dialogue, (3) a community‐focused approach – focusing a long‐range pre‐crisis perspective and, (4) an ethnicity‐approach towards intercultural communication.     

Fairtrade.com versus Fairtrade.org—how Fairtrade organisations use the Internet

This paper summarises the findings of a study, the first of its kind in Germany, which explored the potential that the Internet can offer for German Fairtrade organisations. Data was gathered from three organisations, comparing their e-commerce strategies. Then interviews were conducted with the organisations' representatives and with the e-commerce customers of Gesellschaft zur Partnerschaft mit der Dritten Welt (Gepa), the largest Fairtrade company in Europe. The Fairtrade organisations differed in political outlook and in regards to their approach to the Internet, thus reducing the potential for cooperation and networking. However, some of the Gepa customers interviewed used e-commerce to circumnavigate the distribution difficulties characteristic of Fairtrade, thus suggesting that there is potential for increased turnover. On the other hand, many of the customers were not interested in accessing the informational part of the Gepa-website, so the potential for disseminating political information with the product is low. Based on in-depth interviews with online buyers, it is argued that customers will only access campaign information online if Fairtrade organisations become more visible in offline and online debates on global justice. Like other Civil Society actors, Fairtrade organisations need to develop strategies how they can best use the Internet for their aims. This, the paper argues, will have to include careful vetting of the brand and connected website as well as appropriate and ongoing investment of personal and financial resources. The overall marketing strategy will have to integrate the offline and online presence and should aim to customise the organisations' services to more or less committed supporters. The paper calls for further research on Civil Society's use of the Internet and advocates website analysis as a particularly useful method to decipher the non-governmental organisations' strategies as they negotiate their message with the mainstream of public opinion.     

Cultural Experience as a (Critical) Factor in Crisis Communication Planning

A key issue in crisis communication is the way people process crisis‐relevant information to minimize danger. This paper discusses the impact of previously experienced crises on the public's interpretation of warning messages. People may not have direct experience of a crisis, but they still have acquired mediated experiences of a variety of crises. The present study introduces the term cultural experience of crisis to label the synthesis of mediated crisis experiences, media and fictional narratives, collective memories of societal disasters, conversations, and immediate crisis experiences of witnesses and victims. The proposed model of cultural experience of crisis is elaborated on the basis of a qualitative text analysis derived from four qualitative interviews 16 focus groups interviews carried out in Estonia from 2008 to 2009.     

Activating constructive employee behavioural responses in a crisis: Examining the effects of pre‐crisis reputation and crisis communication strategies on employee voice behaviours

This study explores how organizational management can promote employee voice behaviours, as positive behavioural reactions with constructive ideas, in responding to organizational crisis. Using an experimental study (N = 640) among full‐time employees in the United States, the study found that pre‐crisis internal reputation and crisis communication strategies—accommodative response and stealing thunder—positively and directly affected constructive employee voice behaviours in a crisis situation. Furthermore, the study revealed how post‐crisis internal reputation mediates the influences of pre‐crisis internal reputation and stealing thunder on positive/constructive and negative/destructive employee voice behaviours. The findings of this study contribute to the theoretical development of crisis communication in the internal context of an organization, especially with respect to employee voice behaviours. The study also highlights an important practical implication for crisis managers who can activate and promote positive employee behaviour voices, thereby influencing leadership's strategic decision‐making in an organizational crisis.     

Ability or social responsibility? Highlighting the effects of precrisis attitudinal foundations and certainty in product harm crises

Current corporate crisis literature is split on whether a good corporate reputation before a product harm crisis hurts or helps a company after the crisis. We argue that the current views on this issue miss two crucial elements: (1) the primary domain where the company's precrisis reputation lies in: corporate social responsibility contributions or corporate ability in providing quality products and services; and (2) consumers' attitude certainty developed from such precrisis reputation. Through an online experiment, our study not only provides a way to reconcile the current division in the literature but also provides insights for organizations to capitalize on their precrisis reputation when responding to the product harm crisis. Our results show that companies' precrisis reputation and consumer certainty developed from such a reputation matter more than companies' postcrisis communication in restoring consumer evaluations.     

Improving Communication in Crisis Management by Evaluating the Relevance of Messages

Efficient communication is a major challenge for emergency responders during crisis management. Reports show that missing information and information overload are important factors that determine the success of crisis management. We propose a method as basis for a software system that improves text or voice‐based communication. Communication is split into segments and the system determines from the content of the communication, the tasks of actors and their locations for which responders in the crisis the information is relevant. The system is tested on data recorded at a fire fighting disaster management exercise and found to be accurate enough to be useful.     

The SARS Crisis: Was Anybody Responsible?

As scholars in fields such as media studies, crisis studies and public policy studies have argued, there exists a fundamental link between crises and the media. Once an event has been interpreted as a crisis, questions of accountability inevitably appear on the media agenda, and the struggle to attribute blame and responsibility to a specific entity or entities—the blame game—thus becomes an inexorable part of the crisis process. Focusing on three liberal Western newspapers with an international, primarily Western elite readership and a reputation for in‐depth analysis of global events, The Economist, the Financial Times and the International Herald Tribune, this article employs Iyengar's and Valkenburg's notions of responsibility frames to examine whether initial coverage of the 2003 SARS crisis in these accounts held any particular entity accountable for the crisis, looks at three key themes used to communicate to the reader a particular way of thinking about responsibility for SARS and examines some of the consequences of the kind of responsibility frame constructed around the SARS crisis in these accounts. As our findings show, there is an entity that the early news accounts studied consistently held responsible for the 2003 SARS crisis, the Chinese system, and the corresponding responsibility frame at operation in these accounts is thematic rather than episodic in nature, since it consistently places the SARS crisis within a broader context (a product of “China” itself and/or of societal‐governmental forces in China) rather than in relation to a specific episode or as the result of the particular actions of individuals. The SARS crisis narrative therefore presented in these accounts tells the story of an anachronistic Chinese system faced with a contemporary health threat that, by its very nature, it is incapable of assessing accurately or managing responsibly. By way of conclusion, we argue that, while the use of such a thematic frame to explain China's role in the 2003 SARS crisis may be accurate in certain respects, this frame falls short in other respects and proves particularly inadequate to the challenge of capturing the economic complexities of China's role during the crisis.     

Memes in a Digital World: Reconciling with a Conceptual Troublemaker

This paper re‐examines the concept of “meme” in the context of digital culture. Defined as cultural units that spread from person to person, memes were debated long before the digital era. Yet the Internet turned the spread of memes into a highly visible practice, and the term has become an integral part of the netizen vernacular. After evaluating the promises and pitfalls of memes for understanding digital culture, I address the problem of defining memes by charting a communication‐oriented typology of 3 memetic dimensions: content, form, and stance. To illustrate the utility of the typology, I apply it to analyze the video meme “Leave Britney Alone.” Finally, I chart possible paths for further meme‐oriented analysis of digital content.     

An Exploratory Model for Evaluating Crisis Events and Managers' Concerns in Non‐Profit Organisations

Few organisations avoid the experience of crisis management. Some time during their life they are confronted with some type of crisis that may strain their resources and distract them from their central mission of serving its clients. Crisis management seeks to minimise the impact of these events. Although the crisis management literature is plentiful regarding larger organisations, little has been written on this subject as it relates to non‐profit organisations. This study examines the perceptions and experiences of crisis events among non‐profit organisation managers located in the north‐eastern part of the U.S. The results reveal that only a little more than a quarter of the respondents indicated that a formal crisis management team or any plans to implement it were operating in their non‐profit organisation.     

Quality Indicators for Crisis Communication to Support Emergency Management by Public Authorities

The purpose of this paper is to develop a framework for performance indicators to measure and improve crisis communication preparedness of public authorities. Such an instrument supporting organizational learning has not yet been developed for crisis communication. Literature is used to create a basis and the framework is derived from a process model with various phases integrating communication activities with crisis management. In the paper, the development of the instrument is explained and justified. Furthermore, an example of its use is provided in which the instrument is used for an auditor evaluation of a water contamination case. A next step for future research could be to analyze and compare a number of measurements.     

Communication Gaps in Disaster Management: Perceptions by Experts from Governmental and Non‐Governmental Organizations

The complexity of current disasters creates a challenge for crisis communication. This paper aims at identifying gaps in communication in disaster management experienced in practice in order to facilitate learning from those situations. The research was conducted using a qualitative online open‐ended questionnaire. It shows that despite the developments in the discipline, communication as an integral part of decision making in disaster management needs to be further developed. The paper provides a practical‐oriented overview of the communication constraints in complex crisis situations, which has not been provided so far. This research is part of an international project developing performance indicators for a quality measurement system for crisis communication.     

Did BP Atone for its Transgressions? Expanding Theory on ‘Ethical Apology’ in Crisis Communication

Ethical communication during crisis response is often assessed by external perceptions of the organization's intentions, rather than an assessment of the organization's communicative behaviors. This can easily lead researchers to draw editorial conclusions about an organization's ethics in crisis response rather than accurately describing its communicative behaviors. The case of BP's 2010 oil spill in the Gulf of Mexico provides a prime example for the importance of accurately assessing the ethical content of an organization's crisis response because the ethics of BP's response have been discussed in news and academic sources; yet little direct examination of the ethical content in BP's response has occurred. The findings have implications for communication ethics, social media engagement, and crisis communication more generally.     

Coping with Katrina: Assessing Crisis Management Behaviours in the Big One

Hurricane Katrina continues to capture attention and influence scholarship including official reports that focus more on event chronologies than on conceptual patterns. Our paper explores conceptual patterns crisis management behaviour, drawing upon Lalonde's (2004) archetypes of crisis managers as collectivists, integrators, and reactives. We add a paralytics archetype for our analysis. Key findings include an imbalance between counterproductive and constructive archetypes. Reactive and paralytic crisis manager behaviours were over‐represented, significantly contributing to conflict, communication failures, and the systemic failure of governments. Collectivist and integrator archetypes were badly under‐represented, limiting intergovernmental relations, cooperation, and communication embedded in these behaviour types. Crisis management performance with future crises would benefit from a systematic assessment of crisis management styles and behaviours.     

A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication

This work‐in‐process literature review gives an overview of recent insight in the incorporation of social media in risk and crisis communication. By marrying literature and examples of social media use with best practices in risk and crisis communication, this study demonstrates how communicators can embrace social media tools to better manage a risk or crisis. Best practices in risk and crisis communication are summarized, examples of social media tools used to manage risks and crises are expounded, and recommendations for practitioners are provided to incorporate social media tools in risk and crisis communication.     

Crisis Crowdsourcing Framework: Designing Strategic Configurations of Crowdsourcing for the Emergency Management Domain

Crowdsourcing is not a new practice but it is a concept that has gained substantial attention during recent disasters. Drawing from previous work in the crisis informatics, disaster sociology, and computer-supported cooperative work (CSCW) literature, this paper first explains recent conceptualizations of crowdsourcing and how crowdsourcing is a way of leveraging disaster convergence. The CSCW concept of “articulation work” is introduced as an interpretive frame for extracting the salient dimensions of “crisis crowdsourcing.” Then, a series of vignettes are presented to illustrate the evolution of crisis crowdsourcing that spontaneously emerged after the 2010 Haiti earthquake and evolved to more established forms of public engagement during crises. The best practices extracted from the vignettes clarified the efforts to formalize crisis crowdsourcing through the development of innovative interfaces designed to support the articulation work needed to facilitate spontaneous volunteer efforts. Extracting these best practices led to the development of a conceptual framework that unpacks the key dimensions of crisis crowdsourcing. The Crisis Crowdsourcing Framework is a systematic, problem-driven approach to determining the why, who, what, when, where, and how aspects of a crowdsourcing system. The framework also draws attention to the social, technological, organizational, and policy (STOP) interfaces that need to be designed to manage the articulation work involved with reducing the complexity of coordinating across these key dimensions. An example of how to apply the framework to design a crowdsourcing system is offered with a discussion on the implications for applying this framework as well as the limitations of this framework. Innovation is occurring at the social, technological, organizational, and policy interfaces enabling crowdsourcing to be operationalized and integrated into official products and services.     

Humour as a double‐edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media

Two single‐factorial experiments were used to examine the double‐edged sword effect of humorously framed crisis response messages on an organization's postcrisis reputation. While experiment 1 was conducted in a crisis situation, experiment 2 examined its effectiveness in the case of a rumour—that is a crisis situation that is not yet confirmed (and thus, it remains uncertain that the events took place). The results indicate that in a crisis situation, humour decreased the perceived sincerity of the organizational response, resulting in higher perceived organizational responsibility for the crisis and hence diminished organizational reputation. However, in the case of a rumour, humour created a more positive organizational reputation through decreased perceived crisis severity, leading to lower perceived organizational responsibility.     

Communicating with Key Publics in Crisis Communication: The Synthetic Approach to the Public Segmentation in CAPS (Communicative Action in Problem Solving)

The purpose of this study is to identify and understand key publics and their communication behaviours in crisis communication, using the public segmentation framework which has been rarely used in crisis communication. In doing so, the study quantitatively tests a new theoretical framework of Communicative Action in Problem Solving, classifying eight types of aware and active publics. Through the new framework of public segmentation, the survey results from 1,113 participants substantiate eight types of active and aware publics, as well as their communicative characteristics in a crisis situation. The study finds that the aware and active publics are, as the key publics, more likely to have negative behavioural intentions toward an organization. Theoretical and practical implications are discussed.     

User‐centric trust and reputation model for personal and trusted service selection

Improving quality of services (QoS) through applying trust and reputation management technology is increasingly popular in the literature and industry. Most existing trust and reputation systems calculate a general trust value or vector based on the gathered feedback without regard to trust's locality and subjectivity; therefore, they cannot effectively support a personal selection with consumer preferences. Our goal is to build a trust and reputation mechanism for facilitating a trustworthy and personal service selection in a service‐oriented Web, where service peers can act as a service provider and/or a service consumer. A user‐centric trust and reputation mechanism distinguishing the different trust context and content to enable a personal service selection with regard to trust preference in a service‐oriented Web is represented in detail. It is widely recognized that reputation‐based trust methods must face the challenge of malicious behaviors. To deal with the malicious feedback behaviors, we introduce a “bidirectional'' feedback mechanism based on QoS experience similarity in our trust and reputation framework. The test run demonstrates that our method can significantly increase the success rate of service transactions and is effective in resisting various malicious behaviors of service peers, when it is compared to other similar methods. © 2011 Wiley Periodicals, Inc.     

Damaged corporate reputation: Can celebrity Tweets repair it?

These days, many corporations engage in Twitter activities as a part of their communication strategy. Corporations can use this medium to share information with stakeholders, to answer customer questions, or to build on their image. In this study we examined the extent to which celebrity Tweet messages can be used to repair a damaged corporate reputation, and how this message should be designed and what celebrity should be ‘used’.In two experiments, a 2 × 2 (attractive celebrity versus intelligent celebrity) × (personal message versus general message) design was used. In total, 163 respondents first expressed their feelings regarding the two organisations in a baseline reputation measurement (M = 4.72 on 7 point Likert scale). After that a news items was presented communicating a big fraud and mismanagement, resulting in a decreased reputation score (M = 4.10). In the final stage one of the four experimental Tweets was presented, aimed at repairing the damaged reputation, which succeeded (M = 4.43). For both organisations, the crisis prime significantly decreased reputation scores, and the Tweet significantly increased reputation score again. The analysis of variance shows a main effect for type of celebrity. In our experiment the intelligent celebrity’s Tweet was best to use.The study reveals that celebrities’ Tweets can restore a positive public opinion about corporations. This study shows that when it comes to serious matters, an intelligent celebrity, who has the best fit with the topic, is of best impact. Consequences for corporate communication and future research are discussed.