蔡司光学金牌销售培训于广州启动

<正>为了帮助代理商更好更快地服务市场,蔡司光学于2014年12月启动"金牌销售培训计划"。该项培训计划通过对蔡司品牌文化、蔡司产品知识、产品销售技巧等方面的内容进行系统、循序渐进的培训演练,从而帮助蔡司代理商的销售人员提升综合技能。第一期金牌销售训练营已于2014年12月2日在广州开营。蔡司金牌销售培训计划首期训练营的内容包括蔡司品牌文化、镜片生产制造、DTI体验、产品知识、销售技巧、业务规划、客户管理等。蔡司光学中国销售公司副总裁杨晓     

舒华官方商城上线

2012年11月8日,舒华官方商城正式上线,成为中国健康产业最早试水垂直零售网站的品牌。舒华商城选择了"品牌+COM域名"的形式(www.shuhua.com)作为网络第一入口,不仅明确了对商城的重视,更与其品牌保持了高度一致性。舒华官方商城将会和实体店铺同步同价销售全线的商品系列,线上线下相辅相成,以完整的品牌体系和营销架构,锻造舒华成为高端健身器材的领导者。逐鹿新兴电商市场     

分析

男皮鞋销售监测(2013年3月)一、全国市场男皮鞋品牌监测情况2013年3月份男皮鞋市场中,与上月相比,金利来和ECCO依然排在销售榜单的第一和第二位,森达和沙驰名次互换分列第三和第四,皮尔.卡丹上升两位     

把大象放冰箱需要几步——洗之朗店铺“三段式”销售

<正>2015年年初,一则"中国游客赴日买马桶盖"的报道火了,智能座便器在进入中国市场将近十年之后,才被更多的大众所熟知、作为中国智能座便器"洗之朗"的品牌创始人,马悦也在第一时间发出回应,并且以此作为背景,以两个月产品提货几近售罄的战果斩获中国智能马桶市场第一把交椅的位置。对于营销,马总提出了销售的"三段式"论。     

2015空净新品看台

<正>空气净化器在过去的2014年表现不俗,而这种市场销售旺势催生了更多品牌的参与热情,除了在营销方式方法上的创新之外,在新品的推出速度上也加快了脚步,无论是专业品牌还是综合性品牌,在农历新年过去之后,纷纷上市空净新品,甚至一些品牌的产品是第一次亮相市场。     

精准定位 极致营销

<正>2013年开始,好太太开始准备跨界进入净水市场,2014年下半年进入筹备阶段。精准定位聚焦"厨饮两用"市场经过多年的沉淀与发展,好太太已经成为厨卫行业品牌阵营中的重要代表,女性厨卫第一品牌和三四线市场第一品牌的"双1"战略定位也十分清晰,多年来在三四线市场沉淀了很好的品牌、渠道和用户基础。而对于国内净水市场的定位,首先,我们对已经使用净水机产品的用户进产品使用体验的入     

浩勒装订:立足中国 快速发展——访浩勒装订机械制造(南京)有限公司副总经理荣华阳

德国浩勒公司是世界著名的致力于铁丝装订产品研发、生产的公司,一贯地研发高投入,确保了浩勒品牌在铁丝装订领域领航者的地位,浩勒装订机头也成为世界装订机头的第一品牌;市场销售量、市场占有率稳居世界第一。为了适应中国市场的巨大需求,德国浩勒公司于2006年9月在南京设立了分公司——浩勒装订机械     

日研印刷材料(上海)有限公司

日研印刷材料(上海)有限公司成立于1995年5月,是境外第一家进入中国市场的从事印刷耗材研发、销售的公司."日研"、"NIKKEN"品牌在日本已经有40多年的历史,品种之多、品质之优在世界印刷器材制品行业中首屈一指;另外,日研还有周到的服务,高品质产品加上周到的服务使其在竞争中立于不败之地.     

大米如何创品牌

◆提高大米销售价格,把企业做大做强,关键是创"品牌大米". ◆品牌大米的基本特征是"好看"和"好吃"两方面. ◆销售品牌大米要注重高消费市场. ◆生产品牌大米要选择好吃的水稻品种连续种植,并搞分级加工针对市场销售. ◆"区域集团化生产新模式"是生产品牌大米的根本保障. ◆品牌大米生产要注意降低包装成本. 2007年日本大米进口到我国,每千克销售价格高达198元,江西景德镇产的大米也曾标价每千克136元,黑龙江农垦建三江米业有限公司生产的"草炭米"每千克销售价78元.这虽然是销售数量较少的特例,但据市场调查,我国大米销售价格确实存在巨大差异,即使在一个相同的地区,销售价格也在10倍以上.同样是大米,销售价格产生巨大差异的原因,关键在于商品品牌的影响.     

2009中国眼镜行业八大关键词 收放

"收放"二字应该是对2009年国内市场高端品牌代理这领域的精准概括.收,指的是在世界5大眼镜巨头即意大利Luxottica、Safilo、Marcolin、De Rigo及美国Marchon之中,除Marclin和Marchon外,其余3家已纷纷收回旗下品牌在中国的代理权,并开始在中国市场自主销售;     

Reliable identification of grapevine rootstock varieties using RAPD PCR on woody samples

Since grapevine ( Vitis spp .) rootstock material is being traded increasingly as disbudded woody material a lack of distinctive morphological features on such material necessitates an alternative and reliable means of identification. Methods described here were developed for rapid and efficient extraction of DNA from woody samples rich in phenolic compounds and polysaccharides, and for subsequent identification of varieties by RAPD PCR. Using these methods, and with the application of only one selected RAPD primer, we were able to differentiate sixteen rootstock varieties, including the seven varieties most commonly used in Germany. Problems commonly encountered with reproducibility of RAPD patterns were avoided by choosing primers with a dinucleotide sequence and a high G/C content that allowed a rather high annealing temperature of 45°C. Methods described here should also be useful for other horticultural crops, especially those with woody tissues rich in phenolic compounds and polysaccharides.     

An internet compendium of analytical methods and spectroscopic information for monomers and additives used in food packaging plastics

An internet website (http://cpf.jrc.it/smt/) has been produced as a means of dissemination of methods of analysis and supporting spectroscopic information on monomers and additives used for food contact materials (principally packaging). The site which is aimed primarily at assisting food control laboratories in the European Union contains analytical information on monomers, starting substances and additives used in the manufacture of plastics materials. A searchable index is provided giving PM and CAS numbers for each of 255 substances. For each substance a data sheet gives regulatory information, chemical structures, physico-chemical information and background information on the use of the substance in particular plastics, and the food packaging applications. For monomers and starting substances (155 compounds) the infra-red and mass spectra are provided, and for additives (100 compounds); additionally proton NMR are available for about 50% of the entries. Where analytical methods have been developed for determining these substances as residual amounts in plastics or as trace amounts in food simulants these methods are also on the website. All information is provided in portable document file (PDF) format which means that high quality copies can be readily printed, using freely available Adobe Acrobat Reader software. The website will in future be maintained and up-dated by the European Commission's Joint Research Centre (JRC) as new substances are authorized for use by the European Commission (DG-ENTR formerly DGIII). Where analytical laboratories (food control or other) require reference substances these can be obtained free-ofcharge from a reference collection housed at the JRC and maintained in conjunction with this website compendium.     

Aroma characterization of various apricot varieties using headspace–solid phase microextraction combined with gas chromatography–mass spectrometry and gas chromatography–olfactometry

The characterization of the aromatic profile of several apricot cultivars with molecular tracers in order to obtain objective data concerning the aromatic quality of this fruit was undertaken using headspace–solid phase microextraction (HS–SPME). Six apricot cultivars were selected according to their organoleptic characteristics: Iranien, Orangered, Goldrich, Hargrand, Rouge du Roussillon and A4025. The aromatic intensity of these varieties measured by HS–SPME–Olfactometry were defined and classified according to the presence and the intensity of grassy, fruity and apricot like notes. In the six varieties, 23 common volatile compounds were identified by HS–SPME–GC–MS. Finally, 10 compounds, ethyl acetate, hexyl acetate, limonene, β-cyclocitral, γ-decalactone, 6-methyl-5-hepten-2-one, linalool, β-ionone, menthone and (E)-hexen-2-al were recognized by HS–SPME–GC–O as responsible of the aromatic notes involved in apricot aroma and considered as molecular tracers of apricot aromatic quality which could be utilized to discriminate apricot varieties.     

Tests of potential functional barriers for laminated multilayer food packages. Part I: Low molecular weight permeants

The advent of the functional barrier concept in food packaging has brought with it a requirement for fast tests of permeation through potential barrier materials. In such tests it would be convenient for both foodstuffs and materials below the functional barrier (sub-barrier materials) to be represented by standard simulants. By means of inverse gas chromatography, liquid paraffin spiked with appropriate permeants was considered as a potential simulant of sub-barrier materials based on polypropylene (PP) or similar polyolefins. Experiments were performed to characterize the kinetics of the permeation of low molecular weight model permeants (octene, toluene and isopropanol) from liquid paraffin, through a surrogate potential functional barrier (25 μm-thick oriented PP) into the food simulants olive oil and 3% (w/v) acetic acid. These permeation results were interpreted in terms of three permeation kinetic models regarding the solubility of a particular model permeant in the post-barrier medium (i.e. the food simulant). The results obtained justify the development and evaluation of liquid sub-barrier simulants that would allow flexible yet rigorous testing of new laminated multilayer packaging materials.     

Analysis of benzo[a]pyrene in spiked fatty foods by second derivative synchronous spectrofluorimetry after microwave-assisted treatment of samples

A simple, rapid and inexpensive method has been developed for the determination of benzo[a     

The development of reference materials for paralytic shellfish poisoning toxins in lyophilized mussel. II: Certification study

This paper describes the second part of a project undertaken to develop certified mussel reference materials for paralytic shellfish poisoning toxins. In the first part two interlaboratory studies were undertaken to investigate the performance of the analytical methodology for several PSP toxins, in particular saxitoxin and decarbamoyl-saxitoxin in lyophilized mussels, and to set criteria for the acceptance of results to be applied during the certification exercise. Fifteen laboratories participated in this certification study and were asked to measure saxitoxin and decarbamoyl-saxitoxin in rehydrated lyophilized mussel material and in a saxitoxin-enriched mussel material. The participants were allowed to use a method of their choice but with an extraction procedure to be strictly followed. The study included extra experiments to verify the detection limits for both saxitoxin and decarbamoyl-saxitoxin. Most participants (13 of 15) were able to meet all the criteria set for the certification study. Results for saxitoxin.2HCl yielded a certified mass fraction of <0.07 mg/kg in the rehydrated lyophilized mussels. Results obtained for decarbamoyl-saxitoxin.2HCl yielded a certified mass fraction of 1.59+/-0.20 mg/kg. The results for saxitoxin.2HCl in enriched blank mussel yielded a certified mass fraction of 0.48 +/- 0.06 mg/kg. These certified reference materials for paralytic shellfish poisoning toxins in lyophilized mussel material are the first available for laboratories to test their method for accuracy and performance.     

Announcing a new international peer-reviewed journal:Food Science and Human Wellness now accepting manuscript submission in English

<正>We are pleased to announce the launch of a new international peer-reviewed journal-Food Science and Human Wellness,ISSN 2213-4530,which is an open access journal,produced and hosted by Elsevier B.V.on behalf of Beijing Academy of Food Sciences.Food Science and Human Wellness is an international peer-reviewed English journal that provides a forum for the dissemination of the     

Chinese CTP Market

According to Printing and Printing Equipment Industries Association of China（PEIAC）＇s statistics to the plate manufucturer in China, in 2013, the actual offset plate production has reached 346 million square meters in China. Among them, the CTP production volume was 245 million square meters, up by 11% than that of last year; the total sales of the CTP plate was 239 million square meters, up by 13%.     

Preparatory Work of Print China 2015 is Going Smoothly

正Held at Guangdong Modern International Exhibition Center,Print China 2015 will cover 7exhibition halls,besides the original Hall No.3,4,5,6,7,the newly built F zone of Hall 3 will be used too.The total area will be140,000 square meters.Hall 3:Offset and large printing equipment,package printing equipment,post press