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市场营销策略的优劣对企业的生存和发展有着重要的影响。本文深入分析了当前冶金企业市场营销存 在的问题,并提出了一些建议和对策,以期对我国冶金企业市场营销工作有所益处。 相似文献
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我国冶金企业的市场竞争已经由“卖方市场”向“买方市场”转变 ,市场营销策略的优劣对企业的生存和发展有着重要的影响。本文深入分析了当前冶金企业市场营销存在的问题 ,并提出了一些建议和对策 ,以期对我国冶金企业市场营销工作有所益处。 相似文献
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介绍了中国冶金企业在市场竞争由“卖方市场”向“买方市场”转变的情况下,市场营销策略的优劣对企业生存和发展的重要影响。本文深入分析了当前冶金企业市场营销存在的问题,并提出了一些建议和对策,以期对中国冶金企业市场营销工作有所益处。 相似文献
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有关市场营销策略的研究由来已久,本文介绍了几种国内外市场营销的理论,在竞争日益激烈的当今世界,企业能否打开或者维持一个市场,营销的策略或者说营销艺术在某种程度上起到了决定性的作用。经过多年的发展,我国市场营销的理论植入了我国特有的元素,进行了许多大胆的创新,为我国企业和营销理论的发展奠定了基础。 相似文献
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阐述社会及企业对市场营销人才的要求.以安徽科技学院为例,分析了地方普通本科院校市场营销专业人才培养存在的主要问题,结合市场营销人才培养特点,提出了地方普通本科院校市场营销专业应用型创新创业人才的培养时策. 相似文献
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分析了物流管理与市场营销的关系,物流管理和市场营销有着密切的内在联系,企业要将物流管理与市场营销结合成一个共同的竞争战略,来提升企业的竞争能力。 相似文献
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通过对营销理念的诠释与分析 ,论述了如何将营销理念贯穿于企业管理和运作之中 ,指出用市场营销理念进行企业管理和运作 ,企业就能发展壮大。强调全员营销理念的树立 ,形成每个部门和每个员工都关心产品营销 ,支持营销工作的氛围 ,对企业腾飞至关重要。 相似文献
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结合洛铜市场营销实际,分析和阐述了强化市场营销应采取的措施,指出强化市场营销是企业实现规模效益,扭转亏损的关键。 相似文献
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《不锈(市场与信息)》2008,(23)
芬兰奥托昆普(Outokumpu)公司呼吁,如果生产企业希望扩大他们在混凝土建筑市场的占有率,那么即需要对不锈钢钢筋产品采用新的市场营销模式。不锈钢企业应该开展合作,共同通过有效的市场营销提高他们的市场占有率。 相似文献
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市场是企业的生命.从根本上说,谁掌握了营销渠道,谁就掌握了消费者,掌握了市场.包钢外埠机构的地理位置和市场环境决定了在市场竞争中必须采取灵活的营销策略,与客户建立长期稳定的销售关系,才能稳定扩大产品的市场占有率. 相似文献
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本文论述了企业市场营销活动与企业发展的关系,企业的市场营销是在市场经济形势下推动企业发展的有效动力,是企业获得良好经济效益的重要环节,是维持企业生存的重要因素。 相似文献
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提出目标市场选择的五项原则和目标市场策略 ,建立价格模型 ,并在此基础上提出了以企业所属销售中心为支撑点的销售网络和以人员销售为主的促销策略。 相似文献
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《Metal Powder Report》2003,58(9):7
Toyota has reported its best-ever first-half sales in the US, 46 years after it first entered the US market. The company reported sales of 903 142 units, up 3.5 per cent from last year's record first six months.This is a short news story only. Visit www.metal-powder.net for the latest metallurgy industry news 相似文献
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Construction engineering companies usually provide a variety of services. To be competitive, companies have to organize their operations strategically based on market demands within the limitations of their own resources. Optimization of these resources is of vital importance for these companies. Historically, decisions on resource allocations to various construction market segments were made exclusively based on intuitive judgment. In previous literature, the proposed models on capital allocation place emphasis on formulating cash-flow forecasting and planning strategy on project level. However, existing technologies and established mathematical methods provide a sound base for quantitative analysis on company-level business strategy and capital allocation. This note proposes a linear programming model that can be conveniently applied by construction practitioners. The model incorporates the project cost structure and considers the business constraints such as bonding capacity and borrowing capital capacity. Its objective is to achieve maximum profit through improving project management efficiency and setting appropriate sales goals in various market segments based on market demands. It is a decision-making tool that provides “what-if” analysis. The solutions and alternatives of the model give the decision makers an excellent insight for making the best choice. 相似文献
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"The purpose of this investigation was to provide a better method of evaluating the sales efforts of different state sales organizations in the marketing of automobile insurance. Nineteen measures representing quantitative production achievements, manpower statistics, over-all market statistics, amount of business in the area, and combinations of these were factor analyzed. Five factors emerged, two of which were not evaluative measures and three that might ultimately be used as such. The five factors were: Absolute Size, Potential per Agent, Over-all Effectiveness, Manpower Utilization, and Rate of Growth. Although the first two factors were not directly associated with the evaluation of the states, their presence gave some additional knowledge about the other three factors." (PsycINFO Database Record (c) 2011 APA, all rights reserved) 相似文献